BEC_business_-_overall.ppt

overall review marketing 1,building company the company has been successful in choosing prime locations for its buildings and has benefited from the increasing demand for housing. while this demand is expected to slow down somewhat during the next year, investors are encouraged by the companys decision to move into building supermarkets. expand diversify,overall review marketing 1,building company the company has been successful in choosing prime locations for its buildings and has benefited from the increasing demand for housing. while this demand is expected to slow down somewhat during the next year, investors are encouraged by the companys decision to move into building supermarkets. expand diversify,overall review marketing 1,overall review marketing 1,overall review marketing 1,real estate cosmetics machinery manufacturing telecommunication & it automobile energy,房地产 化妆品 机械制造 通讯&it 汽车 能源,overall review marketing 1,apparel and accessories home appliances hospitality tobacco pharmaceuticals,服饰 家电 酒店业 烟草 制药,overall review marketing 2,hotel group during the past year the sendant hotel group has acquired 12 new properties, thus doubling in size. last week the group reported pre-tax profits of 78 million in the first six months of the year, helped by a strong performance from its london-based hotels and newly opened us business. expand diversify,overall review marketing 2,hotel group during the past year the sendant hotel group has acquired 12 new properties, thus doubling in size. last week the group reported pre-tax profits of 78 million in the first six months of the year, helped by a strong performance from its london-based hotels and newly opened us business. expand diversify,overall review marketing 3,furniture manufacturer derwood cupboard has been through a shake-up over the past year. the group, which has been cutting margins and improving marketing, may post a small profit this year. trade rival hudson has bought up just over 17 per cent of the shares and could well be spurred into further action. take over consolidate,overall review marketing 3,furniture manufacturer derwood cupboard has been through a shake-up over the past year. the group, which has been cutting margins and improving marketing, may post a small profit this year. trade rival hudson has bought up just over 17 per cent of the shares and could well be spurred into further action. take over consolidate,overall review marketing 3,1. 100% owned: fully-owned subsidiary 2. 51% owned: subsidiary 3. 20% owned: actual control rights 4. 10% owned: (first) majority shareholder state-owned enterprise,overall review marketing 3,poison pill(毒丸): a strategy used by corporations to discourage a hostile takeover by another company. the target company attempts to make its stock less attractive to the acquirer. a “flip-in“ allows existing shareholders (except the acquirer) to buy more shares at a discount. the “flip-over“ allows stockholders to buy the acquirers shares at a discounted price after the merger.,overall review marketing 3,social networking service,sns,overall review marketing 4,although carefully priced at just under the 50,000 mark, this perfume is clearly something for anyone who considers 30 too much to pay for a bottle of eau-de-toilette.,take consideration,into consideration,take into account,overall review marketing 4,although carefully priced at just under the 50,000 mark, this perfume is clearly not something for anyone who considers 30 too much to pay for a bottle of eau-de-toilette. premium penetration,overall review marketing 4,although carefully priced at just under the 50,000 mark, this perfume is clearly not something for anyone who considers 30 too much to pay for a bottle of eau-de-toilette. premium penetration,overall review marketing 4,overall review marketing 4,overall review marketing 4,one of the marketing industrys favorite terms is premium usually taken to mean luxury. the ideal is to create a premium car, wristwatch or perfume something that appears to transcend the ordinary. when they succeed, marketers are able to charge high prices for the resulting products.,overall review marketing 4,oddly, in this survey, the only category apart from cars where premium was understood to mean something specific was bread. . several respondents said they would never pay much for a standard sliced loaf but on special occasions would happily pay double for something that qualifies as a treat.,overall review marketing 4,oddly the survey found that consumers were prepared to pay top prices for speciality items, just as long as prices for everyday products remained low. several respondents said they would never pay much for a standard sliced loaf but on special occasions would happily pay double for something that qualifies as a treat.,overall review marketing 5,there have long been markets in tin, cocoa, silver and the like. there used to be security in thinking that somewhere there was a product, something you could touch and see. now there are new markets in abstractions, trade in ideas and knowledge. everyone has knowledge but there used to be no way to trade it-except through jobs. tangible intangible,overall review marketing 5,there have long been markets in tin, cocoa, silver and the like. there used to be security in thinking that somewhere there was a product, something you could touch and see. now there are new markets in abstractions, trade in ideas and knowledge. everyone has knowledge but there used to be no way to trade it-except through jobs. tangible intangible,overall review marketing 6,when she returned and discovered that the takeaway she had worked in was up for sale. on impulse, she bought it, but admits that at the time she knew nothing about catering. _ it was a difficult time, but essential in terms of gaining the experience she need. a. her way round this particular problem was to recruit the catering manager of the rival company b. it was a dramatic learning curve and very small amounts of money were earned at first, says jane.,overall review marketing 6,when she returned and discovered that the takeaway she had worked in was up for sale. on impulse, she bought it, but admits that at the time she knew nothing about catering. _ it was a difficult time, but essential in terms of gaining the experience she need. a. her way round this particular problem was to recruit the catering manager of the rival company b. it was a dramatic learning curve and very small amounts of money were earned at first, says jane.,overall review marketing 6,learning/experience curve economy scale volume costprofit volume timeefficiency,overall review marketing 6,the late 1980s boom was good for business, with large numbers of office workers wanting takeaway food for their lunches. _. at one point there were 26 food outlets within a 5-kilometre radius, jane recalls. a. but this demand was short-lived, and increasing competition made it harder to make a profit. b. on hearing this, jane immediately contacted all of their clients and offered the services of grape caterers.,overall review marketing 6,the late 1980s boom was good for business, with large numbers of office workers wanting takeaway food for their lunches. _. at one point there were 26 food outlets within a 5-kilometre radius, jane recalls. a. but this demand was short-lived, and increasing competition made it harder to make a profit. b. on hearing this, jane immediately contacted all of their clients and offered the services of grape caterers.,overall review marketing 7,the advertisers themselves believe they are delivering an important message because they are protecting and promoting a clients brand and extending greater choice to the consumer. _. instead of being free, many tv channels would only be available on subscription packages of about 500 per month.,whether you accept this argument or not, you have to recognize that without advertising our world would be very different.,overall review marketing 7,package:,a base salary; short-term incentives, or bonuses; long-term incentive plans (stock options),perquisites, or perks, allowance,employee (fringe) benefits: (employer-provided or employer-paid) housing, group insurance (health, dental, life etc.), disability income protection, retirement benefits, daycare, tuition reimbursement, sick leave, vacation (paid and non-paid), social security, profit sharing, funding of education, and other specialized benefits.,overall review marketing 7,there are many different models of advertising practice, but no one is precisely sure what makes a good advert. _. while some try to get you to buy a product, others, such as anti-smoking campaigns, aim to get you not to do something.,a. the problem lies in isolating precisely what motivates people to behave in a particular way.,b. this is partly because not all advertisements are designed to do the same thing.,overall review marketing 7,there are many different models of advertising practice, but no one is precisely sure what makes a good advert. _. while some try to get you to buy a product, others, such as anti-smoking campaigns, aim to get you not to do something.,a. the problem lies in isolating precisely what motivates people to behave in a particular way.,b. this is partly because not all advertisements are designed to do the same thing.,overall review marketing 8,faced with a shrinking market, cheap imports and competitive pricing, flacks should consider brand extension. also, they wouldnt need to re-equip their factory and could use non-uk sourcing if facilities here are in short supply. besides, the demand for fashion accessories is relatively flat and the company should consider exploiting specialist markets.,outsource,oem,overall review marketing 8,faced with a shrinking market, cheap imports and competitive pricing, flacks should consider brand extension. also, they wouldnt need to re-equip their factory and could use non-uk sourcing if facilities here are in short supply. besides, the demand for fashion accessories is relatively flat and the company should consider exploiting specialist markets.,differentiated marketing,niche marketing,overall review marketing 8,faced with a shrinking market, cheap imports and competitive pricing, flacks should consider brand extension. also, they wouldnt need to re-equip their factory and could use non-uk sourcing if facilities here are in short supply. besides, the demand for fashion accessories is relatively flat and the company should consider exploiting specialist markets.,differentiated marketing,niche marketing,overall review marketing 9,petrol companies often choose to emphasize now environmentally friendly they are; this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol. _. this is because petrol is regarded, in advertising terms, as a distress purchase.,a. they dont, as the industry well knows, care enough to be brand loyal to such a product.,b. the problem lies in isolating precisely what motivates people to behave in a particular way.,overall review marketing 9,petrol companies often choose to emphasize now environmentally friendly they are; this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol. _. this is because petrol is regarded, in advertising terms, as a distress purchase.,a. they dont, as the industry well knows, care enough to be brand loyal to such a product.,b. the problem lies in isolating precisely what motivates people to behave in a particular way.,overall review marketing 9,overall review marketing 10,in the coming year, we will focus our marketing on professional young adults, who represent the high value segment of the market and who accordingly to independent research are most likely to adopt our more advanced mobile data products. customer retention is central to our strategy, and we have been successful in reversing the customer loss of recent years.,profitable/loss/outsource/niche market/ monopoly,overall review marketing 10,as the only network operator in the country, our marketing is aimed at expanding the size of the market. a new management team has driven our improved performance here. it is committed to bringing the business into profitability within three years after reaching break-even point in the next financial year.,profitable/loss/outsource/niche market/ monopoly,overall review marketing 10,the quality of our network has improved significantly over the past year and an increase in the utilization of our network is now a priority. the operation of our customer service centre has been handled in a call centre specialist and this has led to a substantial increase in the level of service.,profitable/loss/outsource/niche market/ monopoly,overall review finance 1,linders interim pre-tax profits growth of 30% was somewhat inflated as a result of the income received from the disposal of several of the companys subsidiaries. the underlying 8% rise in operating profits is a more realistic gauge of the companys true progress.,one statistic is a less accurate guide to this companys performance than another.,overall review finance 1,interim: accounting period, fiscal year pre-tax: before-tax, after-tax, eit inflated: exaggerate, contract/shrink/dwindle/axe lay-off/scale (size) down/redundant income: revenue, turn over dispose: disposable, write down, write off, divest, sell subsidiaries: branch (networks), rep. office operating profits: non-operating income,overall review finance 1,(+)sales of products,(-)cost of sales,(-)selling, g&a expenses,(+)non-operating income,(-)non-operating cost,total profit,1,000,-800,-100,10,-8,102,1,100,-820,-120,2,500,-1,200,1,460,overall review finance 1,(+)sales of products,(-)cost of sales,(-)selling, g&a expenses,(+)non-operating income,(-)non-operating cost,total profit,1,000,-800,-100,10,-8,102,200,-170,-20,2,500,-1,200,1,310,overall review equity market1,this time last year a share in nobtech was worth just over 2. six months ago it was worth 38. today it is priced at under 7. this companys share price has been extremely volatile over the last twelve months.,overall review equity market1,overall review equity market1,global initial public offerings in 2008 tumbled to their lowest level in five years as investors shunned equity markets, leaving many listed companies hoping to tap their shareholders for cash in the new year. the volume of new companies coming to market with ipos plunged 72 per cent to $82.8bn, down from $299.4bn in 2007, according to data from dealogic.,overall review management 1,oticon, is a leader in the move towards the paperless office. when the mail comes in, it is immediately scanned into the computer, shredded, and thrown down the tube. . having all mail and memos available only as computer files to be read on the screen makes it easy to dispense with large physical storage spaces for people who work at desks.,overall review management 1,oticon, is a leader in the move towards the paperless office. when the mail comes in, it is immediately scanned into the computer, shredded, and thrown down the tube. e-business e-commerce e-marketing,overall review management 1,oticon, is a leader in the move towards the paperless office. when the mail comes in, it is immediately scanned into the computer, shredded, and thrown down the tube. e-business e-commerce e-marketing,overall review management 1,_. having all mail and memos available only as computer files to be read on the screen makes it easy to dispense with large physical storage spaces for people who work at desks. a. instead, they have large private areas on their hard disks for their correspondence. b. they were headed for a new building and a new era in communication.,overall review management 1,_. having all mail and memos available only as computer files to be read on the screen makes it easy to dispense with large physical storage spaces for people who work at desks. a. instead, they have large private areas on their hard disks for their correspondence. b. they were headed for a new building and a new era in communication.,overall review management 1,overall review management 1,尴尬,overall review management 2,_. as a result of this cross-cultural exchange, the people on the course learn a great deal from each other. a. this means that within every training group there will be a wide variety of experience, which is discussed and explored by the group. b. in this way, participants can also benchmark themselves against the best members from a range of other companies.,overall review management 2,_. as a result of this cross-cultural exchange, the people on the course learn a great deal from each other. a. this means that within every training group there will be a wide variety of experience, which is discussed and explored by the group. b. in this way, participants can also benchmark themselves against the best members from a range of other companies.,overall review management 3,oticon has created an organizational pattern that supports great freedom of action for individuals and terms. they have tied it together with a minimum hierarchy. the first clear results to show up were in the greater efficiencies generated by the fact that less time needed to be spent on management activities. . they also have some investment