英语本科毕业论文-做合格的外贸人员--对经贸英语专业在校生.doc

本科毕业论文 做合格的外贸人员 对经贸英语专业在校生学生姓名： 学生学号： 200320207205 院（系）： 外国语学院 年级专业： 2003级英语本科5班 指导教师： 二七年五月being qualified foreign trade talentsto university students of business englishli chengliunder the supervision ofzhou ronghuischool of foreign languages and culturespanzhihua universitymay 2007攀枝花学院本科毕业论文 contentscontentsabstractikey wordsi摘要ii关键词iiintroduction1i. the present problems of the foreign trade workers quality2 a. being unable to get the market information.2 b. being unable to use the professional knowledge to bussiness.2 c. being unable to know the trade rules and laws3ii. the requirements of the qualified foreign trade talents.3 a. knowing the political ideas.3 b. being good at the service ideas.3 c. complying with laws and disciplines.4 d. possessing higher iq and eq.4iii. the methods to train and improve foreign trade quality.5 a. preparations in school5 1. grasping basic theoretical knowledge5 2. understanding other nations cultures and costoms.8 3. obtaining certain professional certificates8 4. having more contacts with other people9 b. further improvement at work9 1. integrating into the company culture10 2. accepting the new staff training11 3. studying, asking, understanding more11 4. integrating with the collective12conclusion13acknowledgements14bibliography15攀枝花学院本科毕业论文 abstractabstractchinese foreign trade has developed rapidly for years, and it has built a good foundation and the foreign trade enterprises have started to enter the new strategic development phase, but there are some problems now. so this paper discusses the thesis how unversity students of business english become qualified foreign trade talents. the paper consists of three main parts: the problems of the foreign trade workers qaulity and analysis of the reasons of the problems; the standards of qualified foreign trade talents and then some suitable methods to train the students of business english before graduation, in which two aspects are dealt with: one is what unversities should do and the other is what students should do.the paper states the way how to train the foreign trade talents, then it can suit the need of the foreign trade.key wordsstudents of business english; foreign trade talents quality; improvement; methodsii攀枝花学院本科毕业论文 摘要摘要中国外贸经过十几年的快速发展，已打下了良好的基础。外贸企业已开始进入新的战略发展阶段。但是在外贸行业中，外贸人员的素质不适应外贸的发展。文章主要讨论经贸英语专业的大学生怎样成为合格的外贸人才。论文分为三部分：外贸从业人员素质问题及其原因分析; 提出优秀外贸人才的标准和把经贸英语专业的学生培养成合格外贸人才的方法。其中又分为两个方面：一是学校该采取的措施;二是学生自身该怎么做。论文的目的在于探索培养外贸人才的行之有效的方法, 使之满足外贸发展的需要。关键词经贸英语学生; 外贸素质; 提高; 方法攀枝花学院本科毕业论文 introductionintroductionsince the 21st century, the international situation has been changing greatly. the foreign trade has developed with good foundation for several years and started to enter the new strategy development phase. but the present situation shows that the foreign trade mostly faces the problem that the talented persons quality needs improving. through graduation teaching practice and reading some books, the writer of the paper has realized that the foreign trade needs a big reform, for the foreign trade workers can not meet the need of the foreign trade development. their abilities about obtaining market information and communication are insufficient; the abilities for sales are not sufficient; and they know few the trade rules and laws.this paper is to find the contradictions between the foreign trade workers and the foreign trade, and makes an analysis of the reasons for the problems and shows the requirements of the foreign trade talented persons. then it also proposes the basic training pattern for the college students, especially how university students of business english improve their foreign trade quality in school and how the foreign trade staff receives further improvement in some other areas besides english communicative ability. 1攀枝花学院本科毕业论文 bodyi. the present problems of the foreign trade workers qualityentering the 21st century, the international situation is changing quickly. the multi-polarization of the world tendency is irreversible. the economical globalization develops quickly, the advance of technology changes each day. the science and technologys progress causes the natural resource drops gradually, because the economical and the social development support strength. but the human effect is rising unceasingly. the competition of talent is regarded as the forerunner who is in the economic society. but the foreign trade people who become the focal point in which international talented person contest in the 21st century.the foreign trade has passed several years fast development and it has built the good foundation. the foreign trade enterprise started to enter the new strategy development phase. in the next times, the foreign trade will carry on a series of adjustments about the management mechanism, scale, the organizational structure and so on. the foreign trade will be equal in the formalization, the internationalization, the multiplex management. but the present situation shows that the foreign trade mostly faces the question that the talented persons quality badly needs improving, and the management benefits needs rising. the talented person qualitys problem will become the bottleneck with the foreign trade developing. so the paper will propose the basic training pattern for the university students of business english, which uify the foreign trade reform , and demanding of talented person quality.a. being unable to get the market information quicklythe foreign trade involves the customs, the commodity inspection, and the bank and so on. moreover, each national market demanding is infinite. in the global environment, the foreign trade persons should get some national market information and they should coordinate with the various relations well. now, the foreign trade persons are lack of these abilities.b. being unable to use the professional knowledge to business because the foreign trade persons are lacks of using the professional knowledge to business experience, the foreign trade companies spread their business blindly. they dont know how to use business channels and professional ways to attract the buyers. the foreign trade companies need professional talented who have rich experience in selling aboard. they can research the aboard market, and find the aim market for the company or the production, and establish the efficient selling strategy and carry on it. they should build and strength relation with the international buyers, and increase the investing benefits. in fact, the middle-high class header cant know and research the transmarine market enough. the company cant find the suitable location in the international competition, and be lack of administrative strategy for the company and the production.c. being unable to know the trade rules and laws since the reform and open policy, the chinese products about counter-dumping case near 400 in the foreign country, such as, the chinese color electrical industry, the chinese agricultural product like garlic and so on. then in these years, the chinese tradition superiority product is encountered dumping in our country. because the enterprise is lack of professional people who are good at international business, they deal with in passivity. at last, they were levied anti-dumping duty, they come under the large loss, lose the market. the chinese enterprises litigate on dumping and anti-dumping. the profession person estimate: there are only 2000 experts who can use foreign language and law specialized language proficiency, and can deal with business with the foreign clients, endorse contract. people who know the international laws, international business laws and wto rules are not enough.ii. the requirements for the qualified foreign trade talentsa. knowing the political ideas the foreign trade persons protect our countrys economic interest and political benefit, and they adhere to economical and social benefits; export is pay equal attention to the advantage. they persist the efficiency first, the proper attention to fair principle. they guarantee the country profits and the enterprise development. they should bring into play the staffs enthusiastic. b. being good at the service ideas the foreign trade persons should know our foreign trades policies and theories, international markets, trade rules and practices, procedures for import and export transactions with the terms of the contract, the international contracting and labor cooperation and business process management; they know one even a number of languages, and exchange with the foreign merchants smoothly and communicate with other people; they are good at computer operation, and they grasp some progresses about the enterprise interior human affairs, financial. they manage the enterprises successfully.c. complying with laws and disciplines the foreign trade people are familiar with the international trade principle, and understand some international economy finance, political law, cultures; they always obey the law, follow the rule of operation; they dont do exploits an office; they dont work for ones own interests under the guise of working for the public. the bribe demands bribes. especially in the country (boundary) outside doing service activity, the foreign trade people dont shame civic personality or breach the external affair discipline. d. possessing higher iq and eqthey can persist in studying with reality, and they enhance the knowledge, they transform the knowledge to the intelligence. they should promote their own and staffs state-of-art unceasingly, strengthen their own and staffs intelligence. thus they enhance the supervisory working power; strengthen the propelling power for each work. they solve some kinds of difficulties in developing of the enterprises. the higher eq refers to that one knows and manages ones own mood, encourages oneself properly, and cognizes other peoples mood and has good relationship with others. the modern psychology research indicates that: an enterprise or a person success depends on the collectivity or individual eq by 80%. they can cognize other peoples mood, put themselves in others shoes, and be considerate for other people. they will forever embrace the hope. they will optimize the interpersonal relationship (high quality interpersonal relationship is diligently one kind of positive productive forces), they will transfer all positive factors, they will turn the negative factor into the positive factor, they will work with concerted efforts. high quality will be engaged in the foreign trade, and it will make the foreign trading high effective.iii. the methods to train and improve foreign trade quality for students and agentsa. preparations in school1. grasping basic theory knowledge we should know that business english plays an important role in the foreign trade. the most important characteristic of exchanges in the context of business meeting, telephone calls, and discussions is a sense of purpose. language is used to achieve an end, and its successful use is seen in terms of a successful outcome to the business transaction or event. users of business english need to speak english primarily so that they can achieve more in their job. business is competitive: competition exists between companies and also within companies, between employees striving to better their careers. it follows that performance objectives take priority over educational objectives or languages for its own sake. for example, a german company in seoul may have a long-term objective to establish good trading relations, and their representatives use of english to that end. a french telecommunications project manager in indian, a swedish pharmaceutical product manager needs to give clear presentations of recent product development to subsidiaries in european and the far east. in each of these examples, the use of language has an implied element of risk: mistakes and misunderstanding could cost the company clearly.international business people have a need to make contact with others whom they have never met before, or know only slightly, meeting are often short because businesspeople are always pressed for time. there is a need for an internationally accepted way of doing thing so that people from different cultures, and with different mother tongues, can quickly feel more comfortable with one another.social contacts are often highly ritualized. formulaic language is used (in greeting and introductions, for example) in the context of a routine pattern of exchanges. a certain style is generally adopted which is polite but also short and direct (taking into consideration the need to be economical with time). although some situations may require more than this (for example, keeping a conversation going over lunch), the style and content of social interactions will be typed by a desire to build a good relationship while avoiding over-familiarity.so, in the school, business books may have been written for purposes at colleges and universities. some may be very academic, some more practical, and some humorous. it may be possible to find them in a good general bookshop or (in the case of academic textbooks) in a university bookshop. so, we should use the book well.and newspapers, magazines, and specialist journals, single items or articles, chosen for their relevance and interest, are most likely to be useful, but advertisement ( for products or jobs ), or illustrations, and diagrams, may also be selected, english-language newspapers, and magazines are available in major cities throughout the world, or can be ordered on subscription. specialist journals are usually only available on subscription or from libraries.the bbc world service has for many years provided an opportunity for listeners around the world to tune into authentic english. news broadcasts are particularly can be exploited as well. information about wavelengths and programmers can be obtained form local british council offices and from the magazine bbc worldwide (see appendix).with the advent of cable and satellite tv, it is now possible for viewers to tune into english-language news and documentary programmers in many countries. bbc world service television is broadcast by satellite (and by cable in europe), and aims to provide a worldwide service. details of how to receive it, and information on programmer schedules, can be obtained form the bbc at the address given in the appendix under further viewing. cbs news provides access to american english. (note that there are laws restricting the recording of off-air programmers other than for personal use.)the foreign persons will expand quickly. at the same time, some foreign companies begin to manage collectivized and transnational operation. these forms develop quickly, and show that competitive highly. these foreign trade companies need the workers who not only are good at business, foreign language and the professional knowledge, but also know about science, laws and finance, management. these people have chances to show themselves in the foreign companies. in fact, form now on, in the world market, if the foreign trade companies havent talents who work well in science and laws, it will affect export to earn money. in the world economic survey, the manufacturing industry and service industry become a tide, so it brings the production division. especially, the it industry will in involved into the foreign trade in our country.the network is used for dealing with the electronic trade and the international business in the future. so, we are aware of the fact that the internet is very important, we should make use of it, and improve our quality of foreign trade. in the past, the people understood the information and the international trade principles, they would become the foreign trade enterprise survival. since the reform and open policy, the chinese products about counter-dumping case near 400 in the foreign country, such as, the chinese color electrical industry, the chinese agricultural product like garlic and so on. then in these years, the chinese tradition superiority product is encountered dumping in our country. because the enterprise is lack of professional people who are good at international business, they deal with in passivity. at last, they were levied anti-dumping duty, they come under the large loss, lose the market. the chinese enterprises litigate on dumping and anti-dumping. the profession person estimate: there are only 2000 experts who can use foreign language and law specialized language proficiency, and they can deal with business with the foreign clients, endorse contract. people who know the international laws, international business laws and wto rules are not enough. there are about 50 in 5000 lawyers who have this quality and ability. every enterprise hasnt lawyers to assist in the foreign business. the lawyers income is very high. the foreign trade talented people deal with the foreign law case, the fee comes to hundreds dollar per one hour. especially, these law cases on un-dumping, much money will be involved into these cases. if these companies recover, the lawyers could get thousands and millions of dollar. with the industry