会展英语 授课计划

北京京北职业技术学院 学期授课计划 201 至 201 年度 第二学期 专业名称：会展策划与管理 课程名称：会展英语 授课班级：会展策划与管理 教师姓名： 201 年 2 月 20 日 教材名称 及版本 会展英语 主编 黄晓彤、 文前国 出版社 外语教学与研究出版社 授 课 进 度 表 总学时数：51 学分数： 教学大纲 （名称、 编著、版本） 北京京北职业技术学院英语教学大纲第二版 北京京北职业技术学院英语教研室编写 教 学 目 标 通过教学，使学生熟悉会展中两个重要角色主办方和参展商的 工作流程，掌握会展的基本词汇表达，学会设计招展书、填写表格和撰 写邀请函的能力，培养学生运用英语进行一般的展会操作和交流的能 力。 根据 教学 大纲 处理 教材 情况 一、内容增删说明 本学期授课时间为 1-17 周，18 周期末考试。授课内容为全书的 1 至 8 单元。根据教材的特点和学生未来工作需求，适当增加会展情景对话。 二、重点难点分析 重点是会展作为会展主办方和会展参展商的工作流程，各个工作流程 中的常用表达。 难点是作为参展商的工作人员的展位接待工作，各种文案工作的处理。 职业技术学院学期授课计划 第 3 页 共 6 页 3 周次 课次 学时 教 学 内 容 1 2 Reflection on last years study Introduction to the course of this term 一 2 2 Unit 1 Preparations for Exhibition Part I Organizers Diary Discuss the time for a new exhibition with colleagues Discuss the venue for a new exhibition with colleagues Write an invitation letter to exhibitors 3 2 Unit 1 Preparations for Exhibition Part II Exhibitors Diary Visit the exhibition center / hall in our city Assign tasks to colleagues before attending a show 二 5 2 Unit 2 Exhibition Promotion and Enquiry Part I Organizers Diary Promote a new show to exhibitors Design a prospectus for the trade show三 6 2 Unit 2 Exhibition Promotion and Enquiry Part I Organizers Diary Call the manager of AsiaWorld-Expo to book a venue Call the Sales Manager of Desheng to promote the show 7 2 Unit 2 Exhibition Promotion and Enquiry Part II Find a right trade show to attend Contact the organizer of the show Enquire about details of the trade show 四 8 2 9 2 Unit 3 Booth Sale and Application Part I Design an application form and put it o the website Make a call to invite a VIP exhibitor to an exhibition五 10 2 Unit 3 Booth Sale and Application Part I Design an application form and put it o the website Make a call to invite a VIP exhibitor to an exhibition 11 2 Unit 3 Booth Sale and Application Part II Fill in the application form and send it to the organizer Call the organizer to change the booth option Call the organizer to cancel the booth reservation 六 12 2 13 2 Unit 4 Booth Design and Installation Part I Design an exhibitor order form Call the official booth contractor and talk about standard row booth installation Send booth design rules and regulations to the official booth contractor and exhibitors七 14 2 Unit 4 Part I Call the official booth contractor and talk about standard row booth installation Send booth design rules and regulations to the official booth contractor and exhibitors 15 2 Unit 4 Part II Call the organizer to enquire about raw space installation Meet a booth designer to discuss booth design and construction 八 16 2 17 2 Unit 5 Exhibition Services and Booth Reception Part I Receive exhibitors and visitors during the show Provide services to exhibitors and visitors 九 18 2 Unit 5 Exhibition Services and Booth Reception Part I Deal with exhibitors and visitors additional requirements 19 2 Unit 5 Exhibition Services and Booth Reception Part II Select qualified booth staffers Receive visitors and identify prospects Introduce the company and products to visitors Negotiate the products process and payment terms with visitors 十 20 2 21 2 Unit 6 Dismantling and Follow-up Contacts Part I Assist exhibitors in dismantling their booth items after the exhibition Safeguard the exhibition venue and exhibitors personnel and materials十一 22 2 Unit 6 Dismantling and Follow-up Contacts Part I Design a questionnaire to receive feedbacks from visitors and exhibitors 十二 23 2 Unit 6 Dismantling and Follow-up Contacts Part II Dismantle the display items Call Eric Blair the Purchasing Manager of London Kids Paradise to show gratitude Send out relevant materials to visitors as promised 职业技术学院学期授课计划 第 5 页 共 6 页 24 2 25 2 Unit 7 Convention Planning and Enquiry Part I Decide the time and venue for an international meeting Prepare promotional materials for the meeting十三 26 2 Unit 7 Convention Planning and Enquiry Part I Decide the time and venue for an international meeting Prepare promotional materials for the meeting 27 2 Unit 7 Convention Planning and Enquiry Part II Apply for conference attendance Make preparations for attending the conference 十四 28 2 29 2 Unit 8 Convention Operation and Attendance Part I Make an agenda for a conference Make the room setup for the conference Confirm all the preparations with the host of the conference十五 30 2 Unit 8 Convention Operation and Attendance Part I Make an agenda for a conference Make the room setup for the conference Confirm all the preparations with the host of the conference 31 2 Unit 8 Convention Operation and Attendance Part II Give a speech in the conference Confirm with the organizer about the meeting facilities and meeting room arrangement Report emergencies to the host of the conference 十六 32 2 33 2 Revision 十七 34