电子商务英语6.ppt

1、Key point: useful terms and definitions of e-commerce Difficult points: writing skill s of a letter of counter-offers,Requirement,By the end of this lesson, you should be able to have a good command of e-commerce terms given in the lesson writing skill s of a letter of counter-offers useful sentence

2、s for counter-offers By the end of this lesson, you should be able to know how the credit card captured America. know the history of the credit card in merica know the different credit cards and different banks in America,How the Credit Card Captured America,Abstract: This article introduces the his

3、tory of the credit card in America and prescribes the features of the different credit cards and different banks in America. Key words: America; credit card; bank,New Words,Sentence Explanations,1.Bankers from all over the country descended on its California headquarters to learn the secret of its s

4、uccess - so many that in 1966 Bank Americard, today known as Visa, began forming alliances with banks outside the state. 全国各地银行家们蜂拥而至，到该行加州总部学习成功的秘诀。前来取经的银行家们人数如此之多，以至使美洲银行卡现在叫维萨卡能在1966年开始与加州之外的银行实行联营。 so that 如此以至; many指的是bankers。,2.After scooping up 1.3 million more Everything Card holders from wh

5、at was then First National City Bank, Master Charge-todays Master Card - became for a while the biggest bank card in the country. 从当时的花旗银行一下子挖走了130多万个“万事卡”持卡人之后，万用支付卡-现在叫做万用卡-曾一度成为全国发行量最大的银行信用卡。 First National City Bank 花旗银行; Master Charge万用支付卡。what was then First National City Bank, what 引起的名词从句做介词

6、from 的宾语。,Skill Training,Business Letter Writing (IV) Letters of Counter-offers Abdulla Samih Co., 659 Saleem Road Karachi Pakistan 25 November, 2003. China National Import Export Corp. Shanghai Branch Shanghai, China. Dear Sirs,Re: Forever Brand Bicycles,We thank you for your letter of 19th Novembe

7、r quoting us for the captioned Bicycles. While appreciating the quality of your bicycles, we find your prices are too high to be acceptable. May we refer you to S/C No. 89 SP -7542 against which we booked with you 1,000 Bicycles of the same brand at the prices about 10% lower than those you now quot

8、e us. Ever since then the prices of raw materials have dropped considerably and the retail prices of your Bicycles here have also fallen by 5%. To accept your present quotation would mean a heavy loss to us, not to speak of profit.,We would, however, very much like to place further orders with you o

9、f you could bring down your prices at least by 15%. Otherwise we can only switch our requirements to other suppliers. It is hoped that you would seriously take this matter into consideration and let us have your reply soon. Yours faithfully, (signed) Abdulla Samih otherwise we can have no alternativ

10、e but to place our orders elsewhere.,5. Much to our regret, we are unable to entertain your offer because the specifications you quoted do not meet our clients requirements. If you are in a position to supply the goods of such specifications as given in our enquiry sheet, we will get in touch with o

11、ur buyers again.,Reading Materials (A),Ways to Get Your Money Back Abstract: This article introduces some ways to get your money back or get action on your complaints. Key words: store; products manufac-turer; ways of complaint,Reading Materials (B),What People Are in the Market for? Abstract: The article tells of the first rule of marketing that people dont buy prod