Unit 6 Trade FairsPPT精选文档

1、1,Unit 6 Trade Fairs,2,【Learning Objectives】 After finishing this unit, students should know some useful expressions used at trade fairs. know some techniques in attending trade fairs. know how to make business cards.,3,Warm-up,Work in pairs. Discuss the following questions with your partner.,Do you

2、 know when Shanghai World Expo was held? Whats its theme? It was held from May 1 to October 31 in 2010. Its theme is “Better city, better life”. 2. Did you go to Shanghai for the Expo? Tell something interesting to your partner. Open-ended.,4,3. The above 6 pictures show the pavilions of different c

3、ountries. Which countries do they belong to respectively, do you know? Write them down on the line under each picture.,Poland,France,Singapore,5,China,Russia,America,6,Listening one example is the Frankfurt Book Fair, which is trade-only for its first three days and open to the general public _. The

4、y are held on a continuing basis in virtually all markets and normally attract companies _. For example, in the U.S. there are currently over 2,500 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers _.,from around the globe,

5、on its final two days,identify appropriate,events,16,Language Focus,Introduction at trade fairs,1. Nice to meet you. My name is 2. Its a great honor to meet you. Im Tom Black, Sales Manager of 3. My name is Li Gang, sales representative of ABC Company. This is my card. 4. How do I address you? 5. Le

6、t me introduce myself to you. Im Jack Smith, General Manager of Royal Porcelain Company. 6. Our company is one of the largest manufacturers in clothing industry. 7. We mainly trade in food and drinks. 8. We have been in electronic industry for almost 10 years.,17,Promoting products,Our products are

7、of high quality. They are very popular with home customers. 2. This vase is made of blue and white porcelain. It is delicate and elegant. 3. I recommend this article. Im sure youll be pleased with it. 4. The small-sized laptop adopted the latest electronic technology.,18,5. Why not place a trial ord

8、er to sound out market potential? 6. I can offer you our latest catalogue, price list and specification for detailed information. 7. Our products are designed especially for the elderly. 8. This is our newest product. It is compact and easy to carry.,19,Asking about prices and discounts,1. How much

9、is it? 2. May I take a look at your price list? 3. Could you give me some information about your prices? 4. Could you give me some discounts? 5. If you can give us a discount, we may place a big order. 6. What discount can you offer if we double the order? 7. Would you consider increasing the discou

10、nt to help open the market since this is a new product?,20,Farewell,1. Goodbye. Take care. 2. Thank you for your visiting. Please call me if you want to know more of us. 3. Thank you for coming to our pavilion. If youd like to place any order, please let me know. 4. See you next time.,21,Easy Time,E

11、njoy the following song.,Around the World,AQUA,22,Reading,Lead-in,Work in pairs. Imagine you are going to attend a large-scaled trade fair, what preparations should you make? Tick the ones you think necessary.,( ) 1. Get some information about the fair and make your visiting plan. ( ) 2. Get to know

12、 in detail all the exhibitors.,23,( ) 3. Search on the Internet the exhibitors youre interested in and get more information about them. ( ) 4. Take enough name cards and send them out to the exhibitors you may make business with. ( ) 5. Take plenty of food and water with you. ( ) 6. Take some printe

13、d materials about your own company, sending them out to your target exhibitors when necessary.,24,( ) 7. Reserve your ticket and hotel in advance. ( ) 8. Listen to the weather forecast. ( ) 9. Collect only necessary luggage and make your bag as light as possible. ( ) 10. Make a form for every exhibi

14、tor in which you can write down detailed information of him.,25,Reading,Fairs Attending Know-how,26,New Words and Expressions,large-scaled /ldskeld/ adj. 大规模的；大型的 exhausted /gzstd/ adj. 极其疲倦的 make use of sth/sb 使用或利用某事物/某人 layout /leaut/ n. 布局；安排；设计 route /rut/ n. 路线；路程 fill out 填写 insole /nsul/ n.

15、鞋垫 venue /venju/ n. 会场；聚集地点 commute /kmjut/ v. 来回往返于；乘车上下班 category /ktgr/ n. 种类；类别,27,booth /bu/ n. 货摊；摊位；小房间 specify /spesfa/ v. 确切说明；明确规定 appointment /pntmnt/ n. 约会；预约 arrangement /rendmnt/ n. 安排；筹备 showroom /urum/ n. 陈列室 seminar /semn/ n. 研讨会 register /redst/ v. 登记；注册 hand out 分发；散发 carbonated /

16、kbnetd/ adj. 碳酸的；碳化的 summarize /smraz/ v. 总结；概括 figure out 理解；弄明白 file /fal/ v. 将某物归档 follow up 采取进一步行动；深入调查,28,Notes,When preparing luggage, be sure to save room for materials collected when attending fairs. 收拾行李的时候，一定要留出空间来存放出席展会时要带的相关资料。 2. Choose a hotel near the exhibition venue, you can save a

17、 lot of time commuting and make it easier to have enough rest. 选择距离会展场地较近的酒店，这样能免除路途奔波，从而可以有足够的休息时间。,29,3. Further, prepare questions you need to ask and design a product or service information collecting form so as to clearly specify the differences between exhibitors. 此外，要准备好自己想问的问题，并且设计一 份产品或服务信息

18、收集表，以便明确说明各参 展商之间的具体差异。 so as to do sth意思是“为了做某事”。 Example: I left a message so as to be sure of contacting her. 我留下了张条子以便与她取 得联系。,30,4. Register in advance and get to the exhibition venue 30 minutes early to save time for queuing. 提前登记，并提早半小时到达展会地点，以省去 排队的时间。 queue的意思是“排队等候”。 Example: We queued for

19、 an hour but didnt get in. 我们排队等候一小时也没进去。,31,5. Leave the venue 30 minutes early to avoid waiting for buses or taxis. File all the information about the exhibitors you get for future contacts. 提前半小时离开会场，这样就不必花时间等公交 车和出租车。将你在展会中获取的所有参展商的 信息进行归档，以方便日后联系。,32,Exercises,Choose the best answer for each of

20、 the following questions.,Whats the purpose of the fair layout plan? _ A. It can help exhibitors make more profits. B. It serves as a guide for the visitors. C. It can tell foreigners how to get to the fair. D. It can help visitors find the products they want to buy.,B,33,2. If you are to attend a t

21、rade fair, you should take the following things except _. A. a lot of name cards B. comfortable shoes and clothes C. carbonated drinks and beer D. materials related to the fair,C,34,3. Youd better book a hotel close to the fair venue because of the following reasons except that _. A. it takes a lot

22、of time for you to get there if you live far from the venue B. you may not have a good rest if your hotel is far from the fair C. you can save the long distance traveling D. you can make more business friends,D,35,4. Which of the following can save your time filling out forms? _ A. Your pens and not

23、ebooks. B. Your business cards. C. Your documents about your own company. D. Other visitors.,B,36,5. Which of the following is not true according to the passage? _ A. When at trade fairs you should talk with the trade insiders actively. B. Leave the fair venue 30 minutes early, so that you can avoid

24、 waiting buses or taxis. C. You should follow up on the printed materials and samples you acquired at the fair. D. You should avoid the crowed booths, although youre interested in them.,D,37,II. Match each word in Column A with its corresponding explanation in Column B.,Column A Column B,1. venue 2.

25、 booth 3. summarize 4. category 5. exhausted 6. seminar 7. file 8. layout,an occasion for experts to discuss sth b. very tired c. the way that sth is arranged d. class or group of things e. place sth in a file f. a place where people meet for sth g. make a summary of sth h. a small stall where goods

26、 are sold or displayed,38,III. Fill in the blanks with the words or phrases given below. Change the forms if necessary.,specify acquire arrangement hand out figure out registerfollow up fill out,Within two weeks of arrival all foreigners had to _ with the local police. 2. They stood on the street co

27、rner _ leaflets about their new products. 3. He has _ a reputation of dishonesty because he often told lies to others.,register,handing out,acquired,39,4. Ill make _ for you to be met at the airport. 5. Employees who have worked for at least 5 years in our company have the chance to be elected as ch

28、airman by _ an application form. 6. Have you _ whats wrong with your car? 7. The regulations _ that you may use a dictionary in the examination. 8. She _ the phone call with an e-mail to ask for the detailed information of the specification of this vase.,followed up,arrangements,filling out,figured

29、out,specify,40,IV. Translate the following sentences into English.,1. 因为现在生产的产品种类繁多，所以商品交易会都变得非常专业化了。 Trade fairs have become extremely specialized because of great variety of products now manufactured.,41,2. 对中国出口商来说，商品交易会经常是推销产品、 正确发现用户怎样看待该产品的最迅速、最有效的 方式。 For the Chinese exporters, the trade fair

30、 is often the fastest and most effective way to promote a product and to find out exactly what buyers think of it.,42,3. 虽然这些商品交易会偶尔允许普通公众进入，但基 本上都是产业交易会。 These trade fairs are basically industrial trade fairs, although they occasionally permit entry to the general public. 4. 如果可以的话，我会用几句话把争论的要点概括一

31、下。(summarize) Ill just summarize the main points of the argument in a few words if I may.,43,5. 你要很好地发挥你的谈判技能，一定要取得 本次谈判的胜利。(make use of) You need to make good use of your negotiation skills and make sure to succeed in negotiating.,44,Writing,Business Card,When doing business, people tend to exchange business cards to provide personal information as well as information about their companies. The information on a business card mostly includes ones full name, title, name of the company, address, phone number, fax number, e-mail address, etc.,45,Besides, the colors and logos