Unit 3 Business Strategy 1.ppt

1、Unit 3 Business Strategy,浙江中医药大学外国语学院 戎佩珏 Week 6,Outline,Review Check the Answers in Unit 2 What is Business Strategy Preparation Successful Companies Fire a Person Describe Trends In-Class Reading After Your Reading Questions Sentences Analysis Reading Comprehension Homework,Business strategies: a

2、long-term approach to implementing a firms business plans to achieve its business objectives. Strategy of an organization is the roadmap towards attainment of its long term goals and objectives. Organizational strategy consists of planning, organizing, execution, and control activities. Business lev

3、el strategy is the firm specific strategy that facilitates in gaining competitive advantage in the market.,Preparation,1. Talking about successful companies 2. Being a Good Manager 3. Describing Trends,Successful Companies,Being a Good Manager,The person I will fire is _ My reason: _ Sample: I would

4、 fire Tim, the foreman. He is nice as a person, but he is not a good worker. A foreman should set an example for his fellow workers. Besides, he is already 50. I would prefer to have some young staff in the company.,In-Class Reading,Passage Business Lessons from the Rain Forest,AFTER YOUR READING,1.

5、 From where did the author learn the most important business lessons? He learnt it from his trip to the malaysian rain forest. 2. What links did the author learn from the rain forest? He learned his most important lessons about the link between business and the environment. 3. In the authors mind, h

6、ow to operate the company to be more like the rain forest? The author think operating company should be more like the rain forest , a learning organization which is creative, highly productive and adapting to what it does not have.,AFTER YOUR READING,4. What s the design principles of the rain fores

7、t that the author think should be followed? We should follow the design principles of the rain forest: be unique, cooperative and a good fit. 5. Whats the whole essence of the business in the authors opinion? The whole essence of the business should be social responsibility.,Sentence Analysis - Noun

8、 Clauses,1) What I learned changed my life as a corporate executive. (line 7) 2) When I visited the rain forest, I realized that it was a model of the perfect learning organization, a place that excels by learning to adapt to what it doesnt have. (line 26) 3) Second, based on what we see, we must ta

9、ke action. (line40) 4) What is valuable about the rain forest is not the trees, which we can take out. What is valuable is the design, the relationships, from which comes the real value of the forest. (line 46) 5) What I learned from the rain forest is easy to understand. (line 91),主语,主语,主语,宾语,宾语,Se

10、ntence Analysis 2,While the rain forest has many design principles, lets discuss three. (L52) 尽管雨林有很多构造原理，我们仅讨论三点。 While I understand what you say, I cant agree with you.,Sentence Analysis 3,Only then is it time to reduce costs and grow more efficient. (L62) 只有这样才能降低成本，提高效率。 More examples: Only late

11、r did they realize what a terrible thing it was. Only by chance could you meet her. Only after she had finished all the chores did he have a rest.,Sentence Analysis 4,We can use less and have more. It is the only way, for the interests of business and the interests of the environment are not incompa

12、tible. (L92-93) - double negation - for emphasis on the positive meaning More examples: Not many people have nowhere to live. None of us have never told lies.,Homework,Review Words Memorizing Sentence Translation Do Execrise 3 on P.126 in Groups (for one group) Do Execrise 4 on P.126-127 in Groups (

13、for all the groups),Useful Expression,保护雨林不仅仅是环境的需要。 寻求创造力和技术来替代树木以及任何资源的商业良机。 不受规定限制，用目标激励其发展。 保持本色，保持独特。 雷同导致灭亡。 保持自己的独立性，特色和核心技术。 利润不是最终目的，而是用它来达到某个目的的手段。 企业的全部精髓就是社会责任。,Useful Expression,1. 保护雨林不仅仅是环境的需要。 Saving the rain forest is more than an environmental necessity. 2. 寻求创造力和技术来替代树木以及任何资源的商业良机

14、。 Pursue business opportunities that use creativity and technology to substitute for trees, for resources of any kind. 3. 不受规定限制，用目标激励其发展。 Not limited by rules, but motivated by objectives. 4. 保持本色，保持独特。 Be yourself, be unique.,Useful Expression,5. 雷同导致灭亡。 Comformity leads to extinction. 6. 保持自己的独立性，特色和