1. Globalization.ppt

1、I Know that my future is not a dream,Globalization,Contents,Vocabulary & Grammar,Overview,1,2,3,4,5,Starting Up,Listening,Skills,Case Study,6,Reading,Starting Up,What global companies else do you know? When you go to the supermarket or department store, which product will you choose? Why? When you g

2、raduate and try to find a job, what kind of company would you like to work for, global companies or national ones? Why?,Group Discussion,What do you think globalisation means? What helps to make the progress in globalisation? Does globalisation make the world bigger or smaller?,At its most basic, th

3、ere is nothing mysterious about globalization. The term has come into common usage since the 1980s, reflecting technological advances that have made it easier and quicker to complete international transactions in both trade and financial flows. But in fact, globalization is not just a recent phenome

4、non. Some analysts have argued that the world economy was just as globalized 100 years ago as it is today. But today commerce and financial services are far more developed and deeply integrated than they were at that time.,Globalisation is an extension beyond national borders of the same market forc

5、es that have operated for centuries at all levels of human economic activity in village markets, urban industries, or financial centers. The most striking aspect of this has been the integration of financial markets made possible by modern electronic communication.,Economic globalization is a histor

6、ical process, the result of human innovation and technological progress. It refers to the increasing integration of economies around the world, particularly through trade and financial flows. The term sometimes also refers to the movement of people (labor) and knowledge (technology) across internati

7、onal borders. (There are also broader cultural, political and environmental dimensions of globalization that are not covered here.),Key Contributors of Globalisation,Free movement of capital Trade liberalisation Lowering of shipping costs Reduction in telecommunications and computing costs Movement

8、of people Spread of knowledge,Globalisation makes the world smaller by shortening the distances between countries but it also enlarges individuals world and his field of vision. It also enlarges the possibilities of a companys development.,Bigger or Smaller?,For or Against?,Are you for or against gl

9、obalisation? Why?,Markets promote efficiency through competition and the division of labor that allows people and economies to focus on what they do best. Global markets offer greater opportunity for people to tap into more and larger markets around the world. It means that they can have access to m

10、ore capital flows, technology, cheaper imports, and larger export markets.,Globalization offers extensive opportunities for truly worldwide development but it is not progressing evenly. Some countries are becoming integrated into the global economy more quickly than others. Countries that have been

11、able to integrate are seeing faster growth and reduced poverty. Outward-oriented policies brought dynamism and greater prosperity to much of East Asia, transforming it from one of the poorest areas of the world 40 years ago.,But markets do not necessarily ensure that the benefits of increased effici

12、ency are shared by all. Countries must be prepared to embrace the policies needed. The crises in the emerging markets in the 1990s have made it quite evident that the opportunities of globalization do not come without risks, risks arising from volatile capital movements and the risks of social, econ

13、omic, and environmental degradation created by poverty.,Listening,Against (disadvantages),For (advantages),Do global companies do more harm than good?,Going Global,Company Types in China,State-owned enterprise (国营企业) Private/ individually-run enterprise (民营企业) Privately-run enterprise (私营企业) Enterpr

14、ise group / business group (企业集团) Multinational corporation (MNC)(跨国公司) A Chinese enterprise set up abroad with Chinese capital (境外企业) Hongkong capital (港资) Taiwan capital (台资),Vocabulary,There are two ways for multinational companies to supply foreign markets: Exporting to a foreign market Manufact

15、uring in a foreign country,Five Alternatives of the Second Way,Wholly owned subsidiary Joint venture Licensing agreement Franchising Contract manufacturing,Wholly Owned Subsidiary,The company may build a new plant in the country or acquire a going concern or purchase its distributor to obtain a dist

16、ribution network familiar with its products.,Joint Venture,Companies join together to achieve economies of scale and reduce investment risk. Four kinds: A global company and a local company Two global companies in a third country A governmental organization and a global company Two or more companies

17、 join for a certain project in a certain period.,Licensing Agreement,By this, the multinational company (the licensor) will grant another firm (the licensee) the right to use any kind of expertise, such as manufacturing process, marketing procedures and trade marks for one or more of the licensors p

18、roducts.,Franchising,It permits the franchisee to sell products or services under a highly publicized brand name and a well proven set of procedures with a carefully developed and controlled marketing strategy. Most fast-food stores are operated in this way.,Contract Manufacturing,The firm contracts

19、 with a local manufacturer to produce products for it according to its specifications and markets the products under its own brand. The firm subcontract assembly work or the production of parts to independent companies overseas.,Royston, the engineering group, plans to launch a U.S. _ with Harvest T

20、ate to set up a factory to make up to 1000 buses a year. Frances railway business is dominated by an Anglo-French _. _ is the presupposition of a joint venture.,Reading 1: Boeing,The Boeing Company,Boeing is the worlds leading aerospace company and the largest manufacturer of commercial jetliners an

21、d military aircraft combined. Additionally, Boeing designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems. As a major service provider to NASA, Boeing operates the Space Shuttle and International S

22、pace Station. The company also provides numerous military and commercial airline support services.,Headquartered in Chicago, Boeing employs more than 150,000 people across the United States and in 70 countries. Boeing has customers in more than 90 countries around the world and is one of the largest

23、 U.S. exporters in terms of sales.,moved its corporate headquarters from Seattle to Chicago., Boeing,2000s,Products,Commercial Airplanes 737 747 767 777 787 Dreamliner Integrated Defense Systems ,W. JamesMcNerney, Jr. Chairman, President and Chief Executive Officer 2001-present,Boeing, 1965-2004 Pre

24、sident, Chief Executive Officer, Chairman of the Board,737,747,767,777,787 Dreamliner,Skills: Telephone Expressions,“我就是.” “您是哪位?” 打电话的表达 挂电话的表达 道歉 未能亲自见面 打电话时间不对 让对方久等 “XX, 你的电话.” “他在接另一个电话.”,“请问XX在吗?” “他不在.” “他何时回来?” “请转告”的表达 听不清/听不懂对方的话 “有没有我的电话?” 打错电话的表达,其他电话用语: public telephone / long-distance

25、telephone call / international telephone call dial the telephone number / extension number telephone charges telephone directory/ phone book/ yellow page operator telephone set/ dial/ receiver/ mouth piece,Company Expressions,O: Hello, XX office / company / hotel, can I help you? A: I want to speak

26、to Mr. Smith, manager of the personnel department. / Please put me through to extension 347, I want to speak to Mr. Smith / Please connect me with the personnel department, Id like to speak to Mr. Smith O: Ill connect you to him/ 347. Now the line is connected, go ahead, please. / Im sorry, the line

27、 is busy. Would you hold or call back later? A: Ill hold,TV Show,Watch the VCD and try to learn from it.,Vocabulary,Be available confidential RUYJ advertising mobile phone represent product specifications extension,switchboard hang on sales report figure be on the line catalogue voice-activated,Role

28、 Play,A buyer from the Italian engineering firm calls the Production Manager of Rod Engineering Ltd about an order. Rod Engineering have sent the wrong parts. A Personnel Manager calls the Reception Manager of the Hilton Hotel to arrange accommodation for a Swedish visitor.,Discussion,Have you ever

29、lost temper on the phone? What makes you angry? List some problems. Have you made any phone calls to certain businesses? Give examples. What are the special problems of telephone communication compared to face-to-face communication in business?,Phone Rage,Listen to the tape and discuss the attitude

30、of each person. Reading 2:Phone Rage,Guidelines for telephone skills,Always give your name Answer the phone quick Greet the caller politely Show interest and understanding Try to reflect a professional image Try to be helpful, deal with anything you can deal with Be clear about what you can and cant

31、 do Dont leave the caller hanging on the phone,Make sure you pass on any messages you take Make sure you follow up on any promises you have made Use a positive tone of voice, sound sincere Listen to what your caller is saying,Case Study,Background information Discussion Document Quality control: what has a German distributor done? What was the value of the order? Responding to customer needs: what did an Australian manufacturer want the company to do? What happened?