大连旅游目的地SWOT分析(英文版本).ppt

1、Tourism Destination SWOT Analysis,Dalian, China,Wang Minglei-JMBA of Josai University,Brief Introduction,Da Lian City is located in Eurasia east bank , East Liaoning Peninsula holds Chinese northeast. China most in the south, east be close to the Huanghai Sea , the west face the Bohai Sea , be separ

2、ated by marine facies with Shan Dong Peninsula taking a look at in the south, the north leans on vast Northeast China Plain. Be northeast China , North China , east China and the world everywhere sea door , be important harbour , trade , industry , tour city.,Brief Introduction,Extolled as the “Roma

3、ntic Capital” and “Northern Pearl of China”, Dalian was given the honor of being named a “Model Environmental City” by the UN on Jun 5, 2001. It was the first city in China to receive this honor and only the second in Asia. Dalian is located in the southernmost part of the Liaodong Peninsula in nort

4、heast China, with the Yellow Sea to the east and the Bohai Sea to the west. It is one of the most important industrial cities and a main seaport of China.,Brief Introduction,Dalian is also a modern tourism city. It is famous for fashion, football and its annual beer festival. Every year, Dalian Inte

5、rnational Fashion Festival attracts thousands of dazzling celebrities, designers; pop stars and clothing merchants from both home and abroad. They come together to present a fashion-feast for the world,Brief Introduction,Unlike the Chinas ancient cities (i.e. Beijing, Xian, Hangzhou, and Nanjing etc

6、.), which possess numerous historical relics and ruins, temple and museums, and focus tourism on their long history and rich culture, Dalian offers a totally different experience for visitors. It is a famous summer resort with beautiful scenery and pleasant environment. The Southern Coast, the Bangc

7、huidao Scenic Area, Lushun Port and the Bingyu Valley bring visitors by thousands in the warmer months. Dalian provides the visitor a chance to relax by the sea and enjoy the clean air, while still also offering plenty of shopping, bars, and restaurants to keep busy,SWOT Analysis,Strengths Good cond

8、itions of geographic location and weather Location:Longitute:1205812331;Latitute:38434010 North extended into the mainland of Liaoning, Jilin and Heilongjiang Province;West connected to Beijing and Tianjin cross the Bohai Sea;South face to the Shandong Province cross over Huaihai Sea; East neighbore

9、d to Korea,Japan and Far-Eastern of Russia and with long coasting line of Donghai Sea. Dalian Located on the warm temperate zone of the Northern Hemisphere, continental monsoonal climate with oceanity with four distinctive seasons. Annually avearge temperature 10.5 .Annual rainfall 550950mm. Annual

10、total sunlight 25002800 hours.,SWOT Analysis,Sufficient sight resources Long and beautiful beach Attractive mountain and islands Thermal spring and skiing park Theme park and vacation village Japanese and Russian stytle architecture. Multitudinous city squares Internal conference center,SWOT Analysi

11、s,Various and wonderful festival Fireworks Evening celebration Flower of Chinese scholartree Festival Dalian cherry blossom Festival China International Beer Festival Dalian Sand Culture Festival Dalian International Fasion Festival Dalian International pedestrianism Game Dalian International Marath

12、on Invitational Tournament,SWOT Analysis,Convenient Trasportation Aviation:Dalian Zhoushuizi International Airport . Total 121 flight courses, 27 domestic and oversea air company operated in Dalian Airport. Railway: Ha-Da high-speed railway with 350km/hour speed; Shen-da railway. The tourist can tak

13、e railway to everywhere of China through the national railway net. Ocean shipping:Dalian seaport established business with 157 nations and regions. Road: 5 long distance passenger stations can transfer passengers into national road net conveniently. City Transportaion: railroad bus, shuttle bus, Rap

14、id light rail, subway (under construction) , taxi .,SWOT Analysis,Favorable environment UN-Habitat Environmental Award UN-Top 500 Environmental city National Hygienic City National Gardon City Chinese exemplar award for living environment,SWOT Analysis,Weaknesses Seasonal confined Impacted by the ch

15、aracteristic of sea-city, the hot time is from May to Octomber During the hot time, the input of service, capital, working staff and cleaning system is increased largely. But the off-season, the output is too few to keep the normal running of the facilites. In summer the transportation ability is lo

16、wer than necessary, but in winter some transportation utilities ars useless to occupy the capital due to the seasonal effect.,SWOT Analysis,Lack development of north area Focus on beach area and downtown development Less develop the larger area of north cities Severial good natural views and traditi

17、onal historical culture need develop in north area The fast transportation need be improved between North and South area The input of Village natural and historic culture and sight is unnecessary,SWOT Analysis,Human researce and management Travel management specialist is not sufficient The activitie

18、s of region is controlled by local government cause the bad competition the service company including travel agency,restaurant,transportation company,hotel and others is not well combined and governed. So many complains from the tourist are suspended. The social or unofficial assotiation should obta

19、in more power.,SWOT Analysis,Opportunity National China is becoming more and more popular as travel destination Tourism industry is key support objective of China Many support policies and laws issued by nation China join in WTO organizaiton and held Olympic Gams, World Expo, the Asian Games and Int

20、ernational UNIVERSIADE and various international conferences and forums make it well recognized by the people allover the world National policy to build a Green-Ecological-living environmental city and country.,SWOT Analysis,Local To achieve the goal of shipping center of Northeast Asia by China nat

21、ional instruction To develop the travel economic of sea, yacht,steamship,ocean halobios as per national strategy Enlarge vertial and horizontal travel service and facilities imput. Enlarge the input of HR, enironment protection,sight adjust and development,north area development and protection. Expe

22、dite the construction of infrastructures of transportation,build new airport,high-speed railway and subway.,SWOT Analysis,Threats The competition of tourism destination Regional competition of turists source Simlar type of coach city competitive such as Qingdao, Yantai, Tianjin and south provinences

23、 New attractions development competition HR competition Service and environment protection,SWOT Analysis,East and southeast Asian travel competition East neighborhood, Japan and South Korea has beautiful sights and fantastic culture. North,Russias Winter is very attractive,sufficient music and art resource. Southeast Ascia is one of most famous travel destination, espacially Thailand,Malaysia,Singapore and mysterious Burma and Vietnam.,SWOT Analysis,Soft environment improvement Civili