电子商务的英语说

1、电子商务的英语说 工商企业管理二班 王建稳 12292330051 E-merce is ing of age The 21st century are the information time, the tertiary industry unceasingly rise in the various countries proportion, specially service industry, information service industry bees for the 21stcentury the leading industries, this has caused the

2、 electronic merce production and the development in the global information is under the influence which the situation drives, the various countries electronic merce unceasing improvement and the consummation, the electronic merce is a focal point which each country and each big pany capture. And, al

3、ong with the whole world electronic merce swift and violent development, the electronic merce scale expands day by day, if US in 2000 the electronic merce amounts to 488.7 billion US dollars, Japanese 31.9 billion US dollars, German 20.6 billion US dollars. Thereupon, the various countries unceasing

4、ly opens sends out the form to be diverse, the characteristic each different electronic merce solution. But, because various countries and some international organization to electronic merce understanding existence difference, thus the formulation and implementation development electronic merce poli

5、cy also has the obvious difference between the country and the country electronic merce live agent lacks the effective coordinated mechanism to develop slowly, simultaneously a country interior electronic merce activity also because of lacks the effective policy safeguard to receive the restriction.

6、 Therefore, the research discussion electronic merce present situation and the formulation implementation appropriate electronic merce policy question extremely is urgent. But in our country, the puter and the work technology popularization and the development, the electronic merce rapidly rises, th

7、e multitudinous information technology enterprise, the venture capital pany, the production circulation enterprise develops the electronic merce in abundance.Looked from national Economical trade mittee to more than 630 enterprises investigations that, at present enterprise in Inter application and

8、development electronic merce aspect, eastern area enterprise good to middle area, middle is markets. But many record shops and travel agents could be in for a tougher time. Erik Blachford, the head of IACs travel side and boss of Expedia, the biggest inter travel agent, thinks online travel bookings

9、 in America could quickly move from 20% of the market to more than half. Mr Bezos reckons online retailers might capture 10-15% of retail sales over the next decade. That would represent a massive shift in spending.How will traditional shops respond? Michael Dell, the founder of Dell, which leads th

10、e personal-puter market by selling direct to the customer, has long thought many shops will turn into showrooms. There are already signs of change on the high street. The latest Apple and Sony stores are designed to display products, in the full expectation that many people will buy online. To some

11、extent, the online and offline worlds may merge. Multi-channel selling could involve a bination of traditional shops, a printed catalogue, a home-shopping channel on TV, a phone-in order service and an e-merce-enabled website. But often it is likely to be the website where customers will be encourag

12、ed to place their orders.One of the biggest mercial advantages of the inter is a lowering of transaction costs, which usually translates directly into lower prices for the consumer. So, if the lowest prices can be found on the inter and people like the service they get, why would they buy anywhere e

13、lse? One reason may be convenience; another, concern about fraud, which poses the biggest threat to online trade. But as long as the inter continues to deliver price and product information quickly, cheaply and securely, e-merce will continue to grow. Increasingly, panies will have to assume that cu

14、stomers will know exactly where to look for the best buy. This market has the potential to bee as perfect as it gets. Certain products or services appear more suitable for online sales; others remain more suitable for offline sales. While credit cards are currently the most popular means of paying f

15、or online goods and services, alternative online payments will aount for 26% of e-merce volume by xx aording to Celent.Many suessful purely virtual panies deal with digital products, (including information storage, retrieval, and modification), music, movies, office supplies, education, munication,

16、software, photography, and financial transactions. Examples of this type of pany include: Google, eBay and Paypal. Other suessful marketers such as use Drop shipping or Affiliate marketing techniques to facilitate transactions of tangible goods without maintaining real inventory. Examples include nu

17、merous sellers on eBay. Virtual marketers can sell some non-digital products and services suessfully. Such products generally have a high value-to-weight ratio, they may involve embarrassing purchases, they may typically go to people in remote locations, and they may have shut-ins as their typical p

18、urchasers. Items which can fit through a standard letterbox such as music CDs, DVDs and books are particularly suitable for a virtual marketer, and indeed Amazon., one of the few enduring dot- panies, has historically concentrated on this field. Products such as spare parts, both for consumer items

19、like washing machines and for industrial equipment like centrifugal pumps, also seem good candidates for selling online. Retailers often need to order spare parts specially, since they typically do not stock them at consumer outlets - in such cases, e-merce solutions in spares do not pete with retai

20、l stores, only with other ordering systems. A factor for suess in this niche can consist of providing customers with exact, reliable information about which part number their particular version of a product needs, for example by providing parts lists keyed by serial number. Purchases of pornography

21、and of other sex-related products and services fulfill the requirements of both virtuality (or if non-virtual, generally high-value) and potential embarrassment; unsurprisingly, provision of such services has bee the most profitable segment of e-merce.There are also many disadvantages of e-merce. on

22、e of the main ones is fraud. This is where your details (name, bank card number, age, national insurance number) are entered into what look to be a safe site but really it is not. These details can then be used to steal money from you and can be used to buy things on line that you are pletely unawar

23、e of until it is too late. this information is leaked into the wrong hands. People are able to steal your identity, and mit more fraud crimes under your name. Finally there are many problems with e merce some of which are: Failure understands customers why they buy and how they buy. Even a product w

24、ith a sound value proposition can fail if producers and retailers do not understand customer habits, expectations, and motivations. E-merce could potentially mitigate this potential problem with proactive and focused marketing research, just as traditional retailers may do. Failure consider the peti

25、tive situation. One may have the will to construct a viable book e-tailing business model, but lack the capability to pete with Amazon. Inability predicts environmental reaction. What will petitors do? Will they introduce petitive brands or petitive web sites? Will they supplement their service offe

26、rings? Will they try to sabotage a petitors site? Will price wars break out? What will the government do? Research into petitors, industries and markets may mitigate some consequences here, just as in non-electronic merce. Over-estimation of resource petence. Can staff, hardware, software, and proce

27、sses handle the proposed strategy? Have e-tales failed to develop employee and management skills? These issues may call for thorough resource planning and employee training. Products less suitable for e-merce include products that have a low value-to-weight ratio, products that have a smell, taste,

28、or touch ponent, products that need trial fittings most notably clothing and products where color integrity appears important. Noheless, Tesco. has had suess delivering groceries in the UK, albeit that many of its goods are of a generic quality, and clothing sold through the inter is big business in

29、 the U.S. Also, the recycling program Cheapcycle sells goods over the inter, but avoids the low value-to-weight ratio problem by creating different groups for various regions, so that shipping costs remain low. 译文： 电子商务是时代的到来 21世纪是信息时代，第三产业不断上升，在各国的比重，特别是服务业，信息服务业成为，21世纪的主导产业，这导致了电子商务的产生和发展，在全球信息该驱动

30、器的情况的影响下，各国的电子商务不断的改进和完善，电子商务是每一个国家和每一个大公司捕捉的焦点。并且，随着全球电子商务的迅猛发展，电子商务的规模日益扩大，如果美国在2000年的电子商务金额为488.7十亿美元，日本31.9十亿美元，德国20.6十亿美元。于是，不断地打开各国散发出的形式多样，特色各不同的电子商务解决方案。但是，由于各个国家和一些国际组织对电子商务的理解存在差异，因此制定和实施发展电子商务的政策也有国家和国家电子商务活剂缺乏有效的协调机制，发展缓慢，同时区别明显一个国家内部的电子商务活动也因缺乏有效的政策保障，受到制约。因此，本研究探讨电子商务现状和制定实施恰当的电子商务的政策问

31、题极为迫切。但在我国，计算机和网络技术的普及和发展，电子商务迅速崛起，众多的信息技术企业，风险投资公司，生产流通企业开展电子商务的丰富。从国家经济贸易委员会，看着630多名企业的调查，目前企业在互联网的应用和发展电子商务方面，东部地区企业向好中间区域，中间是市场。但是，许多唱片店和旅行社可以在一个艰难的时期。埃里克Blachford ， IAC的旅游侧面和Expedia的老板的头上，最大的网上旅行社，认为在美国的在线旅游预订可以从市场的20快速移动到一半以上。贝佐斯先生认为网上零售商可能在未来十年捕捉零售销售的10-15。这将是一个巨大的转变开支。如何将传统的商店应对？迈克尔戴尔，戴尔，它通过直接销售给客户引领个人电脑市场的创始人，一直以为很多商店会变成陈列室。目前已经变化对高街的迹象。最新的苹果和索尼专卖店的目的是展示产品