澳门机场SWOT和发展策略

澳门机场SWOT和发展策略ContentIntroductionSWOTStrategyIntroductionCoexistedHongKong,Guangzhou,Shenzhen,Zhuhai,andMacaufiveAirport(A5)within200kmofthePearlRiverDeltaregion.Lackofcoordinationinevitablecompetition.AirportPassengerthroughputGoodsthroughput（Ton）Landingsorties(架次)

Rank2010GrowthRank2010GrowthRank2010GrowthTotal

546,321,30016.1

11,289,872.119.4

5,531,71614.3Beijing173,984,11413.121,551,471.65.11517,5856.1Guangzhou240,975,67310.631,144,455.719.83329,2146.6┊┊┊┊┊┊┊┊┊┊Shenzhen531,298,81224.84809,125.433.65216,8977.0┊┊┊┊┊┊┊┊┊┊Zhuhai451,819,05131.34317,578.827.84237,65162.6┊┊┊┊┊┊┊┊┊┊HongKong

50,900,000

4,100,000+

300,000+

Macao

6,000,000+

(1995)28,000,00

190,000+

54,000+

IntroductionMacauInternationalAirportwasputintooperationsince1995.MacauInternationalAirportisrecognizedasthemostweaknessofthefiveairports.TheairbridgeinPearlRiverDelta,especiallyonebetweenbothsidesoftheTaiwanStraits.SWOTStrengthWeaknessOpportunityThreatsStrengthTheinternationalinfluenceCasino&WorldHeritageLocatedinareasofthePearlRiverDeltaAirrightsagoodfoundationOpenfifthfreedomrights.Lowleveloffees2004-Thailand2005-MalaysiaWeaknesslimitedlocalsourcelocalpopulationofonly500,000Regularflightsislimited,fewroutesHighlytotalcostbusinessincomeunsatisfactory;portfolioisnotdiversityenough,etc.lackofairportfacilitiesOpportunityHongKongandMacao"individualvisit“airportreceptionrosetomorethan30%.WellconditionofpoliticalandeconomicincreasingtheconfidenceofinvestorsincreaseherroleasabusinessplatformTransformineconomicstructureMICE&LogisticsIncreaseaboutlogistics

in2008

全世界东南亚

中国

GDP增长率（%）3.39.610.5客运增长率（%）4.95.68.8货运增长率（%）6.18.612.2沈敏路,澳门国际机场发展战略研究,武汉,2008.ThreatsCrossstraitsdirectlinks(两岸三通)60%-47%CompetitionintheairportareaDevelopmentdirectionandmarketpositioningarenotclearFacilitiesaboutA5机场名称营运时间飞行区等级跑道数量跑道长度停机位数量航站楼面积设计容量香港19984F23800X753800X60106714500广州20044F23800X603600X45100362700深圳19914E13400X456814.61600澳门19954E13360X45244.5600珠海4E1

4000X45269.161200沈敏路,澳门国际机场发展战略研究,武汉,2008.Developmentstrategy

ofMacauairportHardwareandsoftwareconstructionThefreighttransportdevelopmentThepassengertransportdevelopmentStrengthencooperationinthePearlRiverDeltaairportsHardwareandsoftwareconstructionIntheA5airport,thehardwareofMacauInternationalAirportistheworst.Intheequityallocation,Macaugovernmentaccountfor55.24%,Macauentertainmentcompanyaccountsfor33.03%andothers.(Mixedpublicandprivateownershipwithpublicandprivateshareholders)HardwareandsoftwareconstructionSellingalltheirequitytotheMacaugovernmentandstarttoextendtheairport."Justtodowhatwedobest",thisanomalyassoonaspossibletobecorrected.ThefreighttransportdevelopmentChinaistheworld'smostpromisingaircargomarket.Hotelroomsin2010willincreaseover40,000.Focusonthedevelopmentofthird-partylogistics.Eg:TakeWynnMacauresortasanexle,ithasadozenflowersdepartmentwhichdedicatedtoarrangethehotelroomofflowers.TheseflowersareshippedfromEurope,butnotdirectlybetweenMacaoandtheEuropeanroutes.TheflowersaretransportedfromEuropetoHongKongratherthanMacao.HKMACFuturedevelopmentofMacauinternationalairportLow-costaviationhubinsouthernChinaFistgoal:changeitsroleintoatransitstationbetweenChinaandtheWest,especiallyintermsoflow-costairlinestransferstation.（Europeantourists）DevelopinternationalroutestocontactLatin-Americancountries;ThecenterofaprivatejetinSouth-eastAsia;Secondgoal:expandmarketincharterflight,whilebringlow-costairlinesintothemarket.StrengthencooperationinthePearlRiverDeltaairportsUnderthebackgroundofglobalizationPartnerships