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FoundationsofIndividualBehavior22-0©2009Prentice-HallInc.Allrightsreserved.ChapterChapterLearningObjectivesAfterstudyingthischapter,youshouldbeableto:Contrastthetwotypesofability.DefineintellectualabilityanddemonstrateitsrelevancetoOB.IdentifythekeybiographicalcharacteristicsanddescribehowtheyarerelevanttoOB.Definelearningandoutlinetheprinciplesofthethreemajortheoriesoflearning.Defineshaping,andshowhowitcanbeusedinOB.Showhowcultureaffectsourunderstandingofintellectualabilities,biographicalcharacteristics,andlearning.2-1JobPerformance+JobSatisfactionIndividualDifferencesJobPerformanceJobSatisfactionWhatarethereasonsforthesedifferences?IntellectualAbilitiesPhysicalAbilitiesWhatcanbedonetoeliminatethedifferences/enhanceperformance/satisfaction?ChangingbehaviourAbilityAnindividual’scapacitytoperformthevarioustasksinajob.
Two
setsoffactors:IntellectualAbilitiesTheabilitiesneededtoperformmentalactivities.GeneralMentalAbility(GMA)isameasureofoverallintelligence.WonderlicPersonnelTest:aquickmeasureofintelligenceforrecruitmentscreening.2-3©2009Prentice-HallInc.Allrightsreserved.Intelligencedimensionsarepositivelyrelated.DimensionsofIntellectualAbilityIntellectualAbilityNumberAptitudeVerbalComprehensionPerceptualSpeedInductiveReasoningDeductiveReasoningSpatialVisualizationMemory2-4Nocorrelationbetweenintelligenceandjobsatisfaction.PhysicalAbilitiesThecapacitytodotasksdemandingstamina,dexterity,strength,andsimilarcharacteristics.AbilityNineBasicPhysicalAbilitiesStrengthFactorsDynamicstrengthTrunkstrengthStaticstrengthExplosivestrengthFlexibilityFactorsExtentflexibilityDynamicflexibilityOtherFactorsBodycoordinationBalanceStamina2-6©2009Prentice-HallInc.Allrightsreserved.BiographicalCharacteristicsObjectiveandeasilyobtainedpersonalcharacteristics.AgeOlderworkersbringexperience,judgment,astrongworkethic,andcommitmenttoquality.PerceivedtobelackingflexibilityandresistanttochangesAnyrelationshipbetween…?Age-TurnoverAge–AbsenceAge–Productivity/JobPerformanceAge–JobSatisfaction©2009Prentice-HallInc.Allrightsreserved.GenderFewdifferencesbetweenmenandwomenthataffectjobperformance.MenorWomenMoreAggressiveHigherExpectationofSuccessWillingtoconformtoauthorityHigherJobProductivityMoreflexibleworkscheduleHigherabsenceratesHigherturnoverratesRaceContentiousissue:differencesexist,butcouldbemoreculture-basedthanrace-based.Anydifferencein…?MentalabilitiesorMentalabilitytestsJobperformanceorJobPerformanceratingsWouldyou…?Favourcolleaguesfromyourowncountry/hometownOtherBiographicalCharacteristicsTenureSeniorityatajob=ChronologicalagePeoplewithjobtenureare….……………productiveabsent……………….frequentlyhave……………….turnoverare……………….satisfied.2-10©2009Prentice-HallInc.Allrightsreserved.ReligionWhatisthegreatestreligiousissueinUS?AnyreligiousissueinChina?SexualOrientationFederallawdoesnotprotectagainstdiscrimination(butstateorlocallawsmay).“Don’task,don’ttell”DomesticpartnerbenefitsGenderIdentityRelativelynewissue–transgenderedemployees.Implications(bathrooms,names,etc.)Howdopeoplelearn?Learningis…Anyrelativelypermanent
changeinbehaviorthatoccursasaresultofexperienceLearningcomponents:InvolvesChangeIsRelativelyPermanentIsAcquiredThroughExperience2-14©2009Prentice-HallInc.Allrightsreserved.TheoriesofLearningClassicalConditioning(IvanPavlov)Atypeofconditioninginwhichanindividualrespondstosomestimulusthatwouldnotordinarilyproducesucharesponse.OperantConditioning(Skinner)Atypeofconditioninginwhichdesiredvoluntarybehaviorleadstoarewardorpreventsapunishment.Social-LearningTheoryPeoplecanlearnthroughobservationanddirectexperience.2-15©2009Prentice-HallInc.Allrightsreserved.ClassicalConditioningPavlov’sDogDroolKeyConcepts:UnconditionedStimulus(US)Anaturallyoccurringphenomenon.UnconditionedResponse(UR)Thenaturallyoccurringresponsetoanaturalstimulus.ConditionedStimulus(CS)Anartificialstimulusintroducedintothesituation.ConditionedResponse(CR)Theresponsetotheartificialstimulus.Thisisapassiveformoflearning.Itisreflexiveandnotvoluntary–notthebesttheoryforOBlearning.2-16©2009Prentice-HallInc.Allrightsreserved.USURCSCROperantConditioningB.F.Skinner’sconceptofBehaviorism:behaviorfollowsstimuliinarelativelyunthinking
manner.2-17Operant(DesiraleBehaviour)Consequence(Reinforcer)KeyConcepts:Conditionedbehavior:
voluntarybehaviorthatislearned,notreflexiveReinforcement:
theconsequencesofbehaviorwhichcanincreaseordecreasethelikelihoodofbehaviorrepetitionPleasingconsequences
increaselikelihoodof
repetitionRewards
aremosteffectiveimmediatelyafterperformanceUnrewarded/Punishedbehaviorisunlikelytoberepeated.Social-LearningTheoryBasedontheideathatpeoplecanalsolearnindirectly:byobservation,reading,orjusthearingaboutsomeoneelse’s(amodel’s)experiences.KeyConcepts:AttentionalprocessesMustrecognizeandpayattentiontocriticalfeaturestolearn.RetentionprocessesModel’sactionsmustberememberedtobelearned.MotorreproductionprocessesWatchingthemodel’sbehaviormustbeconvertedtodoing.Reinforcement
processesPositiveincentivesmotivatelearners.2-19©2009Prentice-HallInc.Allrightsreserved.Shaping:AManagerialToolSystematicallyreinforcingeachsuccessivestepthatmovesanindividualclosertothedesiredresponse.2-20©2009Prentice-HallInc.Allrightsreserved.4MethodsofShapingBehavior:PositivereinforcementProvidingarewardforadesiredbehavior(learning)NegativereinforcementRemovinganunpleasantconsequencewhenthe
desiredbehavioroccurs(learning)PunishmentApplyinganundesirableconditiontoeliminateanundesirablebehavior(“unlearning”)ExtinctionNotgivingreinforcementofabehavior-thebehaviourtendstobegraduallyceased(“unlearning”)SchedulesofReinforcement:
ACriticalIssueTwoMajorTypes:ContinuousReinforcementAdesiredbehaviorisreinforcedeachtimeitisdemonstratedIntermittentReinforcementAdesiredbehaviorisreinforcedoftenenoughtomakethebehaviorworthrepeatingbutnoteverytimeitisdemonstratedMultiplefrequencies2-21©2009Prentice-HallInc.Allrightsreserved.TypesofIntermittentReinforcementRatioDependsonthenumberofresponsesmade.IntervalDependsonthetimebetweenreinforcements.FixedRewardsarespacedatuniformtimeintervalsorafterasetnumberofresponses.VariableRewardsthatareunpredictableorthatvaryrelativetothebehavior.
2-22©2009Prentice-HallInc.Allrightsreserved.SchedulesofReinforcementFixed-ratio2-23©2009Prentice-HallInc.Allrightsreserved.WeeklypaycheckPopquizzesPiece-rateplanCommissionedsalesEarlysatiationReinforcementSchedulesContinuous
vs
Intermittent
reinforcersStableandhigh-frequency
vs
Unstable
low-frequencyresponsesHigh
vs
LowcorrelationbetweenperformanceandrewardHigh
vs
Low
uncertaintyinvolved(asurprisefactor)BehaviorModification(OBMod)TheapplicationofreinforcementconceptstoindividualsintheworksettingFollowstheFive-StepProblem-SolvingModel1Identifycriticalbehaviors2Developbaselinedata3Identifybehavioralconsequences4Developandapplyintervention5Evaluate
performanceimprovement2-25©2009Prentice-HallInc.Allrightsreserved.ProblemswithOBModandReinforcementOBModignoresthoughtsandfeelings.OBModmaynotexplaincomplexbehaviorsthatinvolvethinkingandfeeling.Stimulimaynotbeconsciouslygivenasameansofshapingbehavior.ModernmanagersandOBtheoristsareusingcognitiveapproachestoshapingbehavior.2-26©2009Prentice-HallInc.Allrightsreserved. GlobalImplicationsIntellectualAbilitiesStructuresandmeasuresofintelligencegeneralizeacrosscultures.BiographicalCharacteristicsNotmuchevidenceontheglobalrelevanceoftherelationshipsdescribedinthischapter.Countriesdovarydramaticallyontheirbiographicalcomposition.LearningAgain,notmuchevidencecurrentlyexists–wecannotgeneralizeatthispoint.2-27©2009Prentice-HallInc.Allrightsreserved.SummaryandManagerialImplicationsThreeIndividualVariables:AbilityDirectlyinfluencesemployeeslevelofperformance.Managersneedtofocusonabilityins
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