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courserd
IndiaEdition
Micro-Credentials
ImpactReport2024
InsightsfromHigherEducationLeaders
01
02
03
04
Tableofcontents
Introduction3
01
Adoptiontrends
4
1.Micro-credentialsadoption
5
2.Credit-eligiblemicro-credentials
7
3.Accreditationsupport
9
4.Campusgrowthstrategies
02
Indiaoutcomes
12
1.Jobreadiness
13
2.ModelInstituteofEngineeringandTechnologyspotlight
15
3.Lifelonglearning
16
4.IMSGhaziabad(UniversityCoursesCampus)spotlight
18
5.Engagementandsatisfaction
19
6.Retention
20
7.Brandandreputation
21
03
ChallengesandsolutionsinIndia
22
1.Barriersfornon-adopters
2
3
2.Barriersforadopters
2
5
3.Scalingforsuccess
2
6
04
Appendix
27
1.CareerAcademy
28
2.Credit-recommendedcoursesonCoursera
29
3.GenAI-enhancedProfessionalCertificates
30
4.Methodology
31
5.AboutCoursera
32
6.Endnotes
33
coursera2
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courseraIntroduction3
Introduction
I’mthrilledtopresenttheMicro-CredentialsImpactReport2024:IndiaEdition,
Creditadoptionforinstitutionsthatoffermicro-credentials
52%
whichpresentsnewresearchoncareercredentialsandtheoutcomestheydriveoncampus.Drawingonasurveyof180+highereducationleadersinIndia,partofalargerglobalsurveyof1,000+leadersacross850+institutions,thereportrevealsmicro-credentials’potentialtoenhancestudentsatisfaction,bolsterinstitutionalbranding,andinfluenceenrollmentandretention.
AcrossIndia,highereducationleadersrecognizethecriticalroleofmicro-credentialsinequippinggraduateswiththeskillsandknowledgeforworkforcesuccess.
Nearlyall(98%)leadersofferingmicro-credentialsagreethatthesecredentials
strengthenstudents’long-termcareeroutcomes.Thisrecognitionisdrivingthe
ofIndianinstitutionscurrentlyoffermicro-credentialsfor-credit
integrationofmicro-credentialsintouniversitycurricula.ManyIndianinstitutions,including
AcharyaInstitutes
,ChitkaraUniversity,andVishwakarmaUniversity,areusingCourseraforCampustoseamlesslyincorporatemicro-credentialsintotheiracademicprograms.Further,thereportrevealsthat52%ofIndianleaderswhoseinstitutionscurrentlyoffermicro-credentialsprovidecredit-bearingoptions,while94%indicateplanstodosowithinthenextfiveyears.
Thisalignswiththegrowingrecognitionofmicro-credentialsasvaluabletoolsfor
equippingstudentswithin-demandskills,andthebroaderpolicylandscapeinIndia.1TheUniversityGrantsCommission’sNationalCreditFramework(NCrF)2nowallowsstudentstoearncreditforallformsoflearning,facilitatingtheblendofacademic
studiesandskill-basedlearning.Notably,ProfessionalCertificates,atypeof
94%
micro-credentialfromGoogleandIBMonCoursera,recentlyachievedNational
SkillsQualificationFramework(NSQF)alignment.3Indiaisbuildinganationalskillsecosystemtoprepareitsworkforceforsuccessintheglobaleconomy.
Ashighereducationevolves,Iencourageyoutoexploretheinsightsaheadtoequipstudentsforworkforcesuccessanddrivegrowthforyourinstitution.
ofIndianleadersplantooffer
for-creditmicro-credentialswithinthenextfiveyears
RaghavGupta
ManagingDirector,
IndiaandAsia-PacificatCoursera
Adoptiontrends
4
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courseraAdoptiontrends|Micro-credentialsadoption5
Micro-credentialsadoption
Whatisa
micro-credential?
Amicro-credential,suchas
a
ProfessionalCertificat
eonCoursera,isacertification
thatfocusesonaspecificsetoflearningoutcomesina
narrowfieldoflearning,andiscompletedoverashorter
timeperiod.4A
Professional
Certificate
isanindustry-
recognizedmicro-credentialdesignedtoequiplearners
withtheskillsandknowledgenecessaryforspecificjobs
orindustries.Offeredbytopcompanies,entry-leveland
advancedprogramscanbe
completedinthreeto12
months.Learnersbuildskillssuchasprojectmanagement,dataanalysis,and
programming.Additionally,
theygainaccesstocareer
supportlikejobsearchguides,résuméassistance,interviewpractice,andacommunityofpeersandalumnitoensure
long-termcareersuccess.
ThemajorityofIndianhighereducationleaderssaytheirinstitutionsareintegratingandgrowingtheiruseofmicro-credentials
Overhalf(52%)ofIndia’scampusleaderssaytheirinstitutionsarecomplementingtheircurriculumwithmicro-credentials,allowingstudentstodevelopapplicable,job-readyskillswhileearning
theirdegree.
Institutionscurrentlyofferingmicro-credentialsviewthemaspowerfulengagementtoolsandareactivelyincreasingtheiruse.Eighty-onepercentofhighereducation
leaderssaythatafterimplementingmicro-credentials,theirinstitutionexpandeditsofferingstoofferadditionalmicro-credentials,orprovidemorestudentswithaccesstomicro-credentials.
Thisdemonstratesthepositiveimpactandgrowingimportanceofmicro-credentialsinhighereducation.
Institutionsthatoffermicro-credentials
Question:Doesyourinstitutionoffermicro-credentials?(Yesresponses)
52%
51%
IndiaGlobal
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02
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04
courseraAdoptiontrends|Micro-credentialsadoption6
Indianinstitutionsthatcurrentlyoffermicro-credentialshaveseensignificant
2/3
growthandplantoexpandtheirprogramsfurther.Infact,theseinstitutionshavethehighestpercentageofexpansion,toppingtheglobal,NorthAmerican,andAsia-Pacificregions.
ofbusinessleaderssaytheywouldn’thiresomeonewithoutAIskills
Micro-credentialsexpansion
Question:Forinstitutionsthatoffermicro-credentials,afterimplementingmicro-
credentials,didyouruniversityexpanditsprogramstoofferthemtomorestudents,ortoofferadditionalmicro-credentials?(Yesresponses)
81%
73%
India
Global
TherapidadvancementoftechnologieslikegenerativeAI(GenAI)furtheremphasizestheneedformicro-credentials.Studentsareeagertodevelopnewskillstosecure
sought-afterjobsupongraduation.Two-thirdsofbusinessleadersagree,sayingtheywouldn’thiresomeonewithoutAIskills.5Thesurgeininterestisclearinthegrowthof
GenAIcourseenrollments
onCoursera,whichquadrupledfromoneenrollment
perminutein2023tofourperminutein2024.6
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courseraAdoptiontrends|Credit-eligiblemicro-credentials7
Credit-eligible
micro-credentials
There’sashifttowardofferingacademiccreditformicro-credentials
Institutionshaveauniqueopportunitytomeetevolvingstudentneedswithflexible,job-relevantskillsbyofferingacademiccreditformicro-credentials.Thistrendis
alreadygainingmomentum,with52%ofhighereducationleadersofferingmicro-credentialsprovidingcredit-bearingoptions.
Creditoptionsatinstitutionsofferingmicro-credentials
Question:Forinstitutionsthatoffermicro-credentials,doesyourinstitutioncurrentlyofferacademiccreditformicro-credentials?(Yesresponses)
52%
53%
India
Global
Thedemandforcareercredentialsisundeniable.Eighty-eightpercentofhighereducationleaderssaystudentsaremorelikelytoenrollindegreeprogramsthatrecognizeacademiccreditformicro-credentials.Thissentimentisechoedby
students,with82%statingthey’remorelikelytoenrollinadegreeprogramthatincludesindustrymicro-credentials.7
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courseraAdoptiontrends|Credit-eligiblemicro-credentials8
Enrollmentatinstitutionsofferingmicro-credentials
Question:Studentsaremorelikelytoenrollinlearningprogramsthatofferacademiccreditformicro-credentials.(Agreeorstronglyagree)
88%
75%
India
Global
Institutionsaretakingnoteofthisdemand,withanimpressive94%preparedtomeettheseexpectationsbyexpandingtheiruseoffor-creditmicro-credentialsinthenextfiveyears.Thisshifttowardofferingacademiccreditformicro-credentialscannot
onlyattractstudentsseekingcareer-focusedlearning,butalsopositioninstitutionsasleadersinbridgingthegapbetweenacademiaandindustry.
Insightsinaction
Indianuniversitiesplantocontinueintegratingmicro-credentialsatthe
highestrateofanynationoverthenextfiveyears.Highereducationleaderscangeneratemorestudentenrollmentbydevelopingastrategytofurthertheirimplementationbyofferingfor-creditmicro-credentialsalongside
existingcurricula.
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courseraAdoptiontrends|Accreditationsupport9
Accreditationsupport
NSQFalignmentpavesthewayforcredit-bearingmicro-credentials
Highereducationleadersrecognizetheimportanceofcreditrecommendations.
Seventy-fourpercentbelieveexternalsupport,suchasrecommendationsfrom
organizationsliketheAmericanCouncilonEducation(ACE),andqualification
frameworkslikeIndia’sNationalSkillsQualificationsFramework(NSQF)orthe
EuropeanCreditTransferandAccumulationSystem(ECTS),cansignificantlypromoteinternalbuy-inandacceleratetheadoptionofcredit-bearingmicro-credentials.
OnplatformslikeCoursera,leadingaccreditingorganizationsalreadyrecommend
selectcoursesforcredit—apowerfultestamenttothequalityandrigorunderpinningeveryassessment,course,andcredentialfromtheworld’stopuniversitiesand
companiesonCoursera.
TenProfessionalCertificatesfromGoogleandIBM
justachieved
NSQFalignmentexclusivelyonCoursera.Thisinitiativeenablesasystemforuniversitiesand
employerstoprovidecreditrecognitionforindustrycontent,creatingmore
pathwaysforlearnerstopursueskills-basedcareeropportunitiesinthecountry.HighereducationinstitutionsandstudentswillnowbeabletotransfercreditsforeligibleProfessionalCertificatesonCoursera,fosteringjob-ready,digitallyskilledgraduates.
Coursera’s
LearnerOutcomeReport2023
highlightstheimpactoftheseprograms,with21%ofIndianlearnerssecuringnewjobsand32%seeingsalaryincreasesaftercompletingentry-levelProfessionalCertificates.
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courseraAdoptiontrends|Campusgrowthstrategies
Campusgrowthstrategies
Micro-credentialsemergeasagrowthacceleratorforinstitutionsthatdon’toffermicro-credentials
AsIndianhighereducationleaderspursuestrategiestogrowtheirinstitutions,
theirtopthreeconsiderationsincludehighlightingimprovedcareerprospectsforstudents,increasingenrollmentandretention,andenhancingstudentsatisfaction.Institutionsthatdon’tcurrentlyoffermicro-credentialsrecognizetheirpotentialtoaddressthesepriorities.
80%
ofleadersfrominstitutions
withoutmicro-credentialssaytheircampusesarelikelytoadopttheminthenextfiveyears
Institutionsthatdonotcurrentlyoffermicro-credentialssaysomeoftheirtopforeseeablegrowthstrategiesinclude:
GrowthstrategiesatIndianinstitutionsnotofferingmicro-credentials
Question:Selectthetopthreeconsiderationsforyourinstitution’sgrowthstrategy.(Selectallthatapply)
Indiadata
Improvedcareerprospectsforstudents
38%
Increaseinstudentenrollmentandretention
31%
Enhancedstudentsatisfactionandinvolvement
29%
Amplificationoftheinstitution’sbrandimageandreputation
21%
Strengthenedrelationshipswithalumni
20%
Increasedinnovationamongstudentsandfaculty
11%
Newrevenuestreams
5%
That’swhy80%ofleadersfromtheseinstitutionssaytheircampusesarelikelytoadoptmicro-credentialsinthenextfiveyearstobettersupportthesegoals,atahigherratethananyotherregionintheworld.
01
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04
Asyou’llseeinthenextsection,micro-credentialsarealreadydeliveringimpressiveresultsinthesekeyareas.Thevastmajorityofleadersatcampusesthatcurrentlyoffermicro-credentialsagreetheypreparestudentsfortheworkforce,while
boostingenrollment,retention,andsatisfaction.
Adoptionplansatinstitutionsnotofferingmicro-credentials
Question:Howlikelyisitthatyourinstitutionwilladoptmicro-credentialsinthenextfiveyears?(Likelyorverylikely)
80%
68%
India
Global
Keepreadingtodiscoverglobalperspectivesonhowmicro-credentialsaredrivingpositiveoutcomesinhighereducation—andcanhelpinstitutionsachievetheir
growthgoals.
courseraAdoptiontrends|Campusgrowthstrategies
11
Indiaoutcomes
12
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Jobreadiness
95%ofhighereducationleadersagreethatmicro-credentialspreparestudentsfortheworkforce
Micro-credentialspreparestudentsforjobsupongraduationbyequippingthemwithskillstoday’semployersdemand.
Micro-credentialsareapowerfultoolforuniversitiestoequipstudentswiththeskillsemployersseek.Nearlyall(95%)highereducationleadersfrominstitutionsofferingmicro-credentialsagreethatstudentswithamicro-credentialaremorelikelyto
bejob-readycomparedtothosewithout.ThisisanotherexamplewhereIndian
institutionsleadintermsofunderstandingthevalueofmicro-credentialsforbothcampusenrollmentandstudentpreparationfortheworkforce.
96%
Studentsechothissentiment,withalmostall(96%)studentsinIndiaagreethat
ofstudentsinIndiaagreethat
earningaProfessionalCertificatewillhelpthemstandouttoemployers
andsecureajobupongraduation
earningaProfessionalCertificatewillhelpthemstandouttoemployersandsecureajobupongraduation.8ThemostpopularProfessionalCertificatesonCourseraaligncloselywiththetoptargetroleslearnersarepursuing,9whichalsocorrespondtothehighestnumberofjobopeningsintheUS.
Employersarealsotakingnoticeofthevalueofmicro-credentialsasthey
increasinglyfocusonskills-basedhiring.Ourlastreportrevealedthatemployersare85%morelikelytohireacandidatewithaProfessionalCertificate,asthishelpshiringteamssolvetwotopchallenges:identifyingandvalidatingapplicants’skills.11
Joboutcomesatinstitutionsofferingmicro-credentials
Question:Studentswithmicro-credentialsaremorelikelytobejob-readyupongraduationthanthosewithoutmicro-credentials.(Agreeorstronglyagree)
95%
87%
India
Global
courseraIndiaoutcomes|Jobreadiness13
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courseraIndiaoutcomes|Jobreadiness14
Ninety-sixpercentofIndianhighereducationleadersagreethatmicro-credentialsequiptheirinstitutionstomeetemployerdemandsforjob-specificskills,likeprojectmanagementanddataanalysis.Byofferingmicro-credentials,theseinstitutions
providetheirstudentswiththecompetenciestoday’semployersseek,makinggraduatesjob-ready.
Upskillingis
imperativefor
learnerstothriveinarapidlychangingworkforce.
Exploreskillinsights,liketheincreasingdemandforGenAI,attheglobal,regional,and
countrylevels.
Getreport
Meetingemployerdemandsatinstitutionsofferingmicro-credentials
Question:Micro-credentialsequipmyinstitutiontomeetemployerdemandsforjob-relatedskillsinourstudents.(Agreeorstronglyagree)
96%
93%
IndiaGlobal
01
02
03
04
courseraIndiaoutcomes|ModelInstituteofEngineeringandTechnologyspotlight15
Institutionspotlight
ModelInstituteofEngineeringandTechnology
ModelInstituteofEngineeringandTechnologyimprovesstudentemployabilityprospectswithmicro-credentials
ModelInstituteofEngineeringandTechnology(MIET)inJammu,J&K,India,is
transformingitscurriculumbyintegratingcredit-bearingProfessionalCertificatesalignedwiththeNationalEducationPolicy202012(NEP2020)andAllIndiaCouncilforTechnicalEducation(AICTE)guidelines.Theseprogramsfocusonemerging
areassuchasAI,cybersecurity,projectmanagement,AR/VR,anddataanalytics.
Dr.SahilSawhney,ProfessorandGeneralManagerofStrategicInitiatives,
emphasizedthesignificanceofMIET’spartnershipwithCourseraduringtheCOVID-19pandemic.“Itwaspivotalforprovidingworld-classresourcesinaresource-constrainedregion,aligningMIETwithnationalandglobalindustrystandards,”hesaid.
TosuccessfullyintegrateCourseracontent,MIETadoptedablendedlearning
model,pairingonlinecourseswithfaculty-ledsessionsandenlistinghelpfrominstitution-levelsuccessmanagers,studentambassadors,andfacultymentors.Thisapproachhasfosteredacultureofcontinuouslearning.
SinceimplementingCoursera’sofferings,MIEThaswitnessedremarkable
improvementsinstudentengagement,skillacquisition,andemployability.
Dr.Sawhneyreflectedonthebroaderimpactoftheinitiative,saying,“CareerAcademyhasbeeninstrumentalinlevelingtheplayingfield,providingequal
opportunitiestoourstudents—onparwiththoseinTier1cities—andnurturingthemintoglobalcitizens.”
CareerAcademyhasbeeninstrumentalinleveling
theplayingfield,providingequalopportunitiesto
ourstudents—onparwiththoseinTier1cities—andnurturingtheminto
globalcitizens.
Dr.SahilSawhney
ProfessorandGeneralManager,StrategicInitiatives
Learnhow
highereducationinstitutions
worldwide
areimproving
employment
outcomesthroughmicro-credentials.
Getreport
01
02
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courseraIndiaoutcomes|Lifelonglearning16
Lifelonglearning
Almostallhighereducationleaderssaymicro-credentialsencouragelifelonglearning
Inadditiontostrengtheningstudents’long-termcareeroutcomes
likejobstabilityandhigherearningpotential,micro-credentialsalsohelpalumni,faculty,andothersfurthertheircareers.
Ninety-eightpercentofhighereducationleadersofferingmicro-credentialsagreethattheystrengthenstudents’long-termcareerprospects.
Studentcareeroutcomesatinstitutionsofferingmicro-credentials
Question:Micro-credentialscanstrengthenlong-termcareeroutcomesforstudents.(Agreeorstronglyagree)
98%
97%
IndiaGlobal
Infact,micro-credentialsprovidevaluableupskillingopportunitiesforeveryoneoncampus.Ninety-fivepercentofcampusleadersofferingmicro-credentialsagreethatmicro-credentialscanhelpalumni,faculty,andotherprofessionalsfurthertheirowncareers,astheyupskilltomeettheevolvingdemandsofacademia.
01
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courseraIndiaoutcomes|Lifelonglearning17
Forexample,withthreeoutoffourfacultyreportingtheirinstitutionsare
3/4
unpreparedforAI-relatedchanges,13micro-credentialsmayofferasolutionby
supportingupskillinginemergingfieldslikeGenAI.Byacquiringnewskillsthroughmicro-credentials,facultycanteachnewsubjects,updatecoursecontent,and
preparestudentsforanAI-drivenfuture.
facultyreporttheirinstitutionsareunpreparedforAI-relatedchanges
ViewCoursera’sGenAI-enhancedProfessionalCertificatesintheappendix.
Campuscommunityoutcomesatinstitutionsofferingmicro-credentials
Question:Micro-credentialscanhelpalumni,faculty,andotherprofessionalsfurthertheircareers.(Agreeorstronglyagree)
95%
96%
IndiaGlobal
AtMeta,webelievemicro-credentialsarethefutureoflifelonglearning.Theyprovideaccessibilityandfocusonin-demandskillsthatempowerindividualstoadaptandthriveinarapidlyevolvingjobmarket.
VikasWadhwani
DirectorofLearningandCertifications,Meta
CMeta
01
02
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04
courseraIndiaoutcomes|IMSGhaziabad(UniversityCoursesCampus)spotlight18
Institutionspotlight
IMSGhaziabad
(UniversityCoursesCampus)
IMSGhaziabad(UniversityCoursesCampus)createslearningopportunitieswithmicro-credentialsforstudentsandfaculty
IMSGhaziabad(UniversityCoursesCampus)hasstrategicallyintegratedCoursera’sProfessionalCertificatesintoitscurriculum,offeringthemascreditsinvalue-
addedbasketsanddomainelectives.Theprogramhasgainedsubstantial
credibilityfromitsfaculty,with90%ofthembeingcertificateholdersthemselves.“Ourfacultymembersfirstcompletethecertificatesthemselvestoguaranteethatlearningoutcomesarenotonlyacademicallyrobustbutalsoindustryrelevant,”saidDr.ArunKumarSingh,DirectorandProfessor.
Keydisciplineslikecomputersciencehaveincorporateddatascienceandsocialmediam
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