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ContentWarm-upPage4401.UnitTaskPage45–5102.ReadingPage52–5403.LanguagePointsTextA&TextB04.LanguagePracticePage55–5805.ListeningPage5906.SpeakingPage60–6107.WritingPage62–6308.Mini-PediaofChineseCulturePage6309.WARM-UPPage44Exercise1Lookatthefollowingpicturesofadvertisementsinourlife.Trytofindoutwhatproductispromotedandthesellingpointstressedineachadvertisement.WARM-UPSample:Thisadvertisementissellingpaints.Thesellingpointisthepaint’snaturalness.Tireissoldinthisadvertisement.Thesellingpointisthatthetirerunssmoothandsteadyevenonsnowyroads.Rubberglovesaresoldinthisadvertisement.Thesellingpointisthattherubberglovesdonotslip.Shavingbladeissoldinthisadvertisement.Thesellingpointisthatthebladeissupersharp.Warm-upBookP.44Exercise2Appreciatethefollowingadvertisingslogansofsomebrands.Discusswithyourpartnerandexchangewhatyouknowaboutthebrands.1.Buildyourdreamcar.2.Adiamondisforever.3.Freshupwiththelemonade.4.Mycomputerthinksdifferent.5.Unlikeme,mywatchneverneedsarest.UNITTASKPage45–51ReadingTaskBeforereading:What'syourfavouriteadvertisement?Sharewithyourclassmates.TextAUNITTASKBookP.45–46Advertisement1Advertisement2
MathTutorADVANCEDmathskillspatient,professionallytrained,experiencedprivatetutor.
Improvementisguaranteedif
thetuteeworkshardenough.Alllevels.Competitiverates.
Phone28xxx546SupposeBobLeeisworkinginanadvertisingagency.Thefollowingadsareexamplesofhiswork.THIRSTYFORSUCCESS
?
LondonandsoutheastEnglandSALESREPRESENTATIVE,IBI
£30,000+CAR+BENEFITS
WearealargesoftdrinkscompanybasedinLondon.Lastyearweincreasedoursalesby15%andlaunchedseveralnewproducts.Atpresentweareexpandingoursalesforce,creatingopportunitiesthroughoutthecountryforexperiencedsalesrepresentatives.Oursalesrepresentativesmanagetheirareasandhelpcustomerstopromoteourbrands.Theyshowcustomershowtoincreasesales.Theyadvisecustomersonequipment,advertisingandspecialpromotions.Ifyouare:andyouhave:•Ambitious•Customerserviceorsalesexperience•Energetic•Goodcommunicationskills•Enthusiastic•AcleandrivinglicenseWewanttomeetyou.Weofferanexcellentsalary,anincentiveschemeandacompanypension.Formoreinformation,callMelissaDavison020×××1621.UNITTASKBookP.45–46Advertisement3
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RTV500Startsquicker.Runsquieter.Stopssmoother.ThenewKubotaRTV500compactutilityvehiclehasallthecomfort,technologyandrefinementsofalargerutilityvehicle.AvailableinKubotaorangeandblue,thefour-wheel-driveRTV500isreadyforworkorplay.VisityourlocalKubotadealertotestdrivetheonlyutilityvehicleofitskind.BROOKS3144Hwy74EastMonroe,NC28112Phone:704-×××-4242Open:Monday-Friday7:30-17:30Saturday8:00-12:00UNITTASKBookP.45–46Advertisement4Glossaryprivate/'praɪvət/a.私有的;私人的guarantee/ɡærən'tiː/vt.保证;担保launch/lɔːntʃ/vt.把(产品)投入市场;推出expand/ɪk'spænd/vt.扩大;扩张salesforce/'seɪlzfɔːs/n.销售团队;推销人员representative/reprɪ'zentətɪv/n.代表promotion/prə'məʊʃn/n.促销ambitious/æm'bɪʃəs/a.有抱负的;有雄心的incentive/ɪn'sentɪv/a.刺激性的;鼓励性质的pension/'penʃn/n.福利;津贴compact/'kɔmpækt/a.小巧易携带的;小型的utility/juː'tɪlətɪ/a.有多种用途的available/ə'veɪləbl/a.可获得的;可供应的dealer/'diːlə(r)/n.经销商Advertisement2(paragraph2)ADVANCEDmathskills,patient,professionallytrained,experiencedprivatetutor.tutor:aprivateteacher,especiallyonewhoteachesanindividualstudentoraverysmallgroupe.g.Hewasmypersonaltutoratuniversity.[拓展]tutorial(n.)(大学导师的)个别辅导时间,辅导课e.g.Thereisanexcellenttutorialsection,whichcarefullywalksyouthroughhowtostudy.Advertisement3(paragraph3)Lastyearweincreasedoursalesby15%andlaunchedseveralnewproducts.launch:tomakeaproductavailabletothepublicforthefirsttimee.g.Wewon’tlaunchanewproductuntilwecandevelopaclear-cutcompetitiveadvantage.[拓展]launcher(n.)(火箭、导弹等的)发射装置;发射器e.g.Hisintentwastosomehowusethelauncherhehad.LANGUAGEPOINTS–TEXTAAdvertisement4(paragraph8)AvailableinKubotaorangeandblue.available:sth.youcanget,buyorfind.e.g.Thesoftwareisfreelyavailablefordownload.[拓展]availability(n.)可用性;有效性;实用性e.g.Thenatureandavailabilityofmaterialevidencewasnottobediscussed.LANGUAGEPOINTS–TEXTAUNITTASKAdvertisementl
手工艺品交易会现场展示销售本地独立艺术家作品时间:上午9点至下午6点展示品包括:手工艺品,珠宝,棉被,工艺品,礼品,再生利用物品,艺术品及其他物品。地点:活动中心Advertisement2
提供数学家教现有数学水平高、耐心、经专业训练、有经验的家教。如被指导者努力,保证有所提高。各种层次教学都有,价格实惠。联系电话:28xxx546
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3144号高速布鲁克斯经销公司(邮28112)联系电话:704-XXX-4242营业时间:周一~周五7:30-17:30;
周六8:00-12:00并具备客服或销售经验良好沟通能力无不良记录的驾驶证我们欢迎您前来应聘。一经录用,我们将提供优厚的薪资、公司福利,以及激励计划。欲知详情,欢迎来电垂询梅丽莎·戴维斯,联系电话:020xxx1621Step1Readthefollowingthreetypesofadvertisementsandthefollowingtasks.UNITTASKBookP.46Advertisement1isafairadvertisement.Advertisement2is_______________________________________.Advertisement3is_______________________________________.Advertisement4is_______________________________________.amathtutorserviceadvertisementajobadvertisementavehicleforsaleadvertisementAWorkingroupsoffour.Eachofyouisgoingtoreadanadvertisementabove.Tellyourgroupmemberswhatyouhaveread,andthentrytojudgetheirclassification.BSupposeyouaregoingtochooseabirthdaygiftforyourgoodfriend.Tellyourpartnerwhichoneofthefollowingadvertisedproductsdoyouprefer?UNITTASKSample:Ipreferthefountainpenbecausemygoodfriendenjoyswriting.Step2Designanadvertisementconcerningourdailylife.SupposeyouareLinwhoisgoingtohelpneighbourstodesignsomeadvertisements.Putthefollowingexpressionsintocorrespondingadvertisements.UNITTASKBookP.48
a.Mylovelydogismissing.b.Oneroomtolet.c.Patiencewithkids.Location:Apartment12-L,BrightNeighbourhood,CollegeDistrict,Guangzhou.Details:2RoomsinApartment.______________RentalFees:360/460ProvidedUtilities:FullyFurnished,Laundry,CookingPreferredGender:FemaleMove-inDate:2020/05/15UtilityBills:IncludedSmoking:NotAllowedTel.:13555×××999Needababysitter?Iamexperiencedandlovekids.______________________Iwillwatchfrom4monthsto9yearsold—50yuananhourperchild.Phone282×××526._____________________PleasegetintouchwithLindaby13666×××567,ifyouhaveseenher.Rewardiffound.123bacUnittaskStep3Designajobadvertisement.
AMatchthefollowingexpressionstotheChineseversion.BookP.49TheHRManagerofABCElectronicsCompanyiscomingtoBob’soffice,askingBobtodesignanEnglishjobadvertisement.SupposeyouareBob.Fiveindispensablepartsofajobadvertisement1.职位2.应聘者资历及能力要求3.工作职责描述4.联系人5.公司简介A.jobdescriptionB.positionC.contactpersonD.qualifications&skillsrequiredE.companyintroductionBDACEUnittaskBookP.49Qualificationsandskillsrequiredforanapplicant1.身体健康,事业心强2.三年以上相关工作经验3.良好组织能力和人际交往能力4.女性优先5.流畅的口语和写作英语能力6.本科(含)以上学历7.商务英语/文秘相关专业8.熟练的办公室软件操作能力F.3+years'correspondingworkexperienceG.FluentEnglish,bothwritten&spokenH.BachelororhigherdegreeI.BusinessEnglish/SecretaryrelateddegreeJ.ExcellentofficesoftwareskillsK.GoodorganisationandinterpersonalskillsL.FemalepreferredM.Goodhealth&careerambitionMFKLGHIJJobdescriptionN.MeetingminutestakingO.WorkschedulesettingP.MeetingorganisationQ.BusinessnegotiationinterpretingR.Cooperationinteam-buildingactivities1.会务安排2.商务谈判口译工作3.协助团队建设活动4.会议记录5.安排工作日程PQRNOUnittaskBDesignajobadvertisement.
DesignajobadvertisementforABCElectronicsCompany,basedontheinformationgiveninpartAandB.BookP.50
AndreasHuang
HRManagerABCElectronicsSuzhouCo.,Ltd.Add:No.66ZuguoRd,SuzhouNewDistrict,Suzhou,China,210000Tel:+86(0)512-66666×××
ext.8111Mobile:+86(0)13555×××555Fax:+86(0)512-66666×××Email:andreas.h@×××.cnUnittaskCompanyintroductionAleadingelectronicscompanyinEastChina.PositionAdministrativeAssistantJobdescriptionQualificationsandskillsrequiredContactinformation(N-R)MeetingminutestakingWorkschedulesettingMeetingorganisationBusinessnegotiationsinterpretingCooperationinteam-buildingactivities(F-M)3+years’correspondingworkexperienceFluentEnglish,bothwritten&spoken
BachelororhigherdegreeBusinessEnglish/SecretaryrelateddegreeExcellentMSOfficeskillsGoodorganisationandinterpersonalskillsFemalepreferredGoodhealth&careerambitionTel:0512-66666xxx
ext.8111Email:andreas.haUnittaskStep4Designanadvertisingcampaignforaproduct.LookatAdvertisement4.SupposeyouareBob.YouaregoingtousedifferentmethodstoadvertisetheproductofABCMotorcompactutilityvehicle.Youcanchooseonemethodandpresentitinclass.Youmaytrytheothersafterclass.BookP.50Methodssuggested:onlineadvertising,mobileadvertising,printadvertising.Nomatter
whatmethodyouaregoingtochoose,aninspiringsloganisneeded.Youshouldmake
effortstostressthesellingpointsoftheproduct.•Ifyouchooseonlineadvertising,oneofthemostfrequentlyusedmethodsisSearch
EngineMarketing(SEM).•Ifyouchoosemobileadvertising,youshouldcreateuser-friendlymobileadstoboost
abrandnameandgeneratehigherrevenues.•Ifyouchooseprintadvertising,pleasemakesureitiseye-catching.UnittaskStep4Designanadvertisingcampaignforaproduct.BookP.51A
Fillinthefollowingforminordertoknowtheproductandthesellingpoints.Inaddition,pleasedesignasloganfortheproduct.
NameoftheproductKubotacompactutilityvehicleThesellingpointsStartquicker,runquieter,stopsmoother;ComforttechnologyandrefinementsofalargerutilityvehicleSloganKubotacompactutilityvehicle,carrytheworldon!Kubota,compactsize,
competitivepower!Kubota,
yourgoodassistant.Kubota,
startsquicker,runsquieter,
stopssmoother.B
Chooseonemethodtoadvertisetheproduct.READINGPage52–53TextBBeforereading:Howcanadvertisinghelpabusinesstoincreasesales?Listthemajoradvantagesofadvertising.
Advertising,GoodorBad?
Thepurposeofadvertisingistosellgoods.Thismeansthattheadvertiseristotrytomakeyouthinkyouwantsomething—hissomething—whetheryouneeditornot.Remember,youcannotbuysomethingifyoudonotknowaboutit.
First,letusseehowadvertiserstrytoreachyoungconsumers.Adsthatpromisetoincreaseyourattractionifyouuseacertainproductareverycommon.Advertiserstrytomakeyoubelievethatyouwillbemorefashionableandpopularifyoueat,chew,drink,wear,orusetheirproducts.Datingisveryimportanttotheyoung,soyouhavetosmellsweet,hideanyskinblemishes,andkeepyourhairlookingjustright.Notsurprisingly,asurveyreporttellsthatsaleofcosmeticstotheyoungapproach$10billioneachyear.Advertisersappealtoyoungpeople’sdesiretoconform.Theyoungliketothinkofthemselvesasindividualswho“dotheirownthings”,butthisisonlypartlytrue.Thechancesarethattherearemorethingsyouhaveincommonwitheachotherthanyouwouldcaretoadmit.Advertisersalsolettheiryoungconsumersknowhowmuchanitemwillcostandwhatservicetheycanexpectafterbuyingtheproduct.Peopleareinterestedinwhethertheyaregettingsolidvaluefortheirdollars.Youareprobablywondering,atthispoint,whetheradvertisingisgoodorbad.Actually,itmaybealittleofboth.READING
AdvantagesofAdvertising
1.StimulatesDemand.Demandincreasessales,makespossiblethemassproductionofgoodsandkeepsemploymenthigh.
2.GivesInformation.Consumerslearnaboutnewproductsalreadyonthemarket.3.StimulatesCompetition.Manufacturershavetokeepontheirtoesbecauseconsumersknowaboutthedifferentbrandsandtheirprices.
4.ProvidesEntertainment.Inmostcases,advertiserstrytomakestheircommercialscreativeandinteresting.
DisadvantagesofAdvertising1.MisleadsthePublicSometimes.Someadvertisingisdeliberatelytrickysothatitreallyischeatingthepublic.Itisrelativelyeasytomisleadviewersintobelievingwhattheyseeontelevision.
2.OftenMisusesLanguage.SomeadsaresillyormeaninglessandviolatetherulesofgoodEnglish.
3.EncouragesImpulseBuying.Consumersinfluencedareinfluencedbyadsandoftenbuyonimpulsewithoutplanningahead.4.RaisesPrices.Itcostsmoneytoadvertise.Thecostofadvertisingaproductisaddedtoconsumers.
READING
GlossaryPhrases&expressionsappeal/ə'piːl/n.吸引力;感染力;打动blemish/'blemɪʃ/n.瑕疵;缺陷cosmetic/kɒzˈmetɪk/n.化妆品conform/kən'fɔːm/v.相符;一致;遵照commercial/kə'mɜːʃl/n.商业广告deliberately/dɪ'lɪbərətlɪ/adv.故意地violate/vaɪəleɪt/v.违反appealto吸引onone’s
toes随时准备行动的;警觉的onimpulse凭一时冲动地TextB(paragraph3)...increaseyourattractionifyouuseacertainproductareverycommon.attraction:aninterestingorenjoyableplacetogoorthingtodoe.g.GreatWallisamajortouristattraction.[拓展]attractive(adj.)吸引人的;令人愉快的e.g.Acityislikeanyproduct,ithastobepackagedproperlytobeattractivetotheconsumer.(paragraph4)
...youngpeople'sdesiretoconform.conform:tobehaveandthinkinthesamewayasmostotherpeopleinagrouporsociety[运用]conformtosth.遵守……e.g.Thereisconsiderablepressureonteenagerstoconform.[拓展]conformable(adj.)顺从的;相似的e.g.Whathappensincaseswherecommonlawisnotconformabletotheconstitution?LANGUAGEPOINTS–TEXTB(paragraph
5)...whethertheyaregetting
solidvaluefortheirdollars...solid:thatyoucanrelyon;havingastrongbasise.g.We'veestablishedareallysolidbaseforourproducts.[拓展]solidly(adv.)密实地;不间断地;坚定地e.g.Thisisasolidlybuilthouse.(paragraph11)
...trytomaketheircommercialscreative...commercial:anadvertisementontelevision,ontheradiooronawebsitee.g.Themarketingcampaignisstartingwithfouronlinecommercials.[拓展]commerce(n.)贸易;商业e.g.Thechangesintaxationareofbenefittocommerce.LANGUAGEPOINTS–TEXTB(paragraph13)
...areinfluencedbyadsandoftenbuyonimpulse,...impulse:asuddenstrongwishorneedtodosomething,withoutstoppingtothinkabouttheresults[运用]onimpulse∶凭冲动e.g.Hetendstoactonimpulse.[拓展]impulsive∶(a.)冲动的;脉冲的e.g.Perhapsheisregrettinghisimpulsiveoffer.LANGUAGEPOINTS–TEXTBREADING
广告一是利还是弊
广告的目的无非是为了卖出商品。这就意味着广告商将竭尽全力让你想要某种东西——他的商品——无论你需要与否。别忘了,如果你不了解一件商品,你自然不会去买的。
先让我们来看看广告商是如何吸引年轻消费者的。
如果我们使用了某种产品定会魅力大增,这样的广告随处可见。广告商让你相信如果你吃、嚼、喝、穿或用他们的产品,你将会更时尚、更受欢迎。对年轻人来说,约会十分重要,所以他们必须让自已装扮宜人,体味清新,掩盖皮肤的缺陷,发型恰到好处。调查报告显示针对年轻人的化妆品每年的销售额高达100亿美金,这并不令人吃惊。
广告商也会迎合年轻人的趋众心理。年轻人喜欢把自己看成是“我行我素”很有个性的人,但是这只说对了一半。你和你周围的人有很多东西可能是相同的,只不过你不愿意承认而已。
广告商也让年轻消费者知道商品的价格以及能得到的售后服务,因为消费者感兴趣于他们所买的东西是否物有所值。
这时你可能想知道广告到底是好还是坏,实际上,两者兼而有之。广告之利1.刺激需求需求促进销售,从而扩大生产。而生产规模的扩大则会保持较高的就业率。2.广布信息消费者通过广告了解已上市的新产品的信息。3.刺激竞争生产商不得不保持警觉,因为消费者会随时了解新产品及其价格。4.提供娱乐大多数情况下,广告商会尽力使他们的广告充满创意又妙趣横生。广告之弊1.有时候误导公众有些广告故意耍滑头,实质就是欺骗公众。相对更容易误导观众相信他们所看到的。2.常常滥用语言有些广告很愚蠢或毫无意义甚至还违背语言规则3.鼓励冲动消费消费者受广告影响常常凭一时冲动购物,没有实现计划。4.提高商品价格登广告要花钱,而广告的成本也加在了消费者的开支成本上了。1.solid(Para.5):2.stimulate(Para.7):3.commercial(Para.10):4.violate(Para.12):READING1.Guessthemeaningofthefollowingwordsandexpressionsfromthecontext,andthencheckyourunderstandingwiththehelpofadictionary.BookP.33adj.扎实的;可靠的v.刺激Exercisesn.商业广告v.违反;破坏2.Matchthewordstotheirdefinitions.violatesolidstimulatecommercialappealencouragesth.tobeginordevelopfurtheranadvertisementontelevisionorradioattractivenessthatinterestssubstantial;largeenoughtobesatisfactorybreak(alaw,apromise,instructions,etc.)EDABC3.FillintheblankswithwordsfromthelistinExercise2intheirappropriateform.READINGExercises1)Respectprovidesa_________foundationformarriage.2)Yourencouragementwill___________metofurtherefforts.3)HespendshugesumsonTV_______________everyyear.4)It___________tokids'curiositytofindoutwhatishiddeninside.5)Ifyou___________lawagain,youwillgetintotrouble.BookP.54solidstimulatecommercialsappealsviolate4.DecidewhetherthefollowingstatementsareTrue(T)orFalse(F)accordingtoTextB.READINGExercises()Advertisersmustknowtheirproductandtargetconsumersverywell.()Youngconsumersarenotinterestedinhowmuchanitemwillcostifitcanincreasetheirappeal.()Thefactthatsalesofcosmeticstotheyoungapproach$10billioneachyearindicatestheinfluenceofadvertisingupontheyoung.()Thewriterthinksthattheadvantagesofadvertisingoutweighitsdisadvantages.()Themainpurposeofadvertisingistoprovideentertainment.BookP.54TFTFFLANGUAGEPRACTICEVocabularyTranslationGrammarPage55–58LANGUAGEPRACTICEVerbNounencourageemploystimulateassitshortVocabulary1.Providenounsoftheverbsontheleftcolumn.Thencompletethesentencesthatfollow.BookP.55Ihaveneverworkedforsuchaconsiderate___________;Ithinkalltheother____________havethesameopinion.ThisisAlexandra,mypersonal____________.Thecityissufferingadesperate____________ofwater.Successwill___________thepeopleforfreshefforts.Withoutyour__________________hewouldneverhavebeenabletodoit.employeremployeesassistantshortagestimulateencouragementencouragementemployer/employeestimulation/stimulusassistant/assistanceshortageYoumusteither___________totherulesorleavetheschool.Themusicistooold-fashionedto_______________peopleanylonger.Allofus__________________andjustwaitingfortheordertostart.Whathappensifwelie,cheat,steal,or________otherethicalstandards?Manypeopleact_____________withoutcountingthecost.WithChina’sdevelopmentandprosperity,the______________Mandarinlessonsisontheincrease.Thestudentsinmiddleschoolsshouldbuildupa_________foundationinEnglish.LANGUAGEPRACTICEVocabulary2.Completeeachofthefollowingsentenceswithaproperwordorexpressionfromthebox.Changetheformwherenecessary.BookP.55appeal
toonimpulsebeonone’stoesconformviolatesoliddemandforconformappealtoareonourtoesviolateonimpulsedemandforsolidLANGUAGEPRACTICETranslationPutthefollowingChinesesentencesintoEnglishbyusingthegivenstructures.BookP.55Givenstructure:…Notsurprisingly,…(……不足为奇)翻译:在这样的大热天,海滩上人头攒动是不足为奇的。Notsurprisingly,onsuchahotday,thebeachwascrowded.Givenstructure:…appealto…(吸引)翻译:关于友情与生命的流行歌曲很吸引年轻大学生。Popsongsaboutfriendshipandlifeappealtoyoungcollegestudentsverywell.Givenstructure:Chancesarethat…(有可能地是,……)翻译:很可能您对其中的大部分内容都不感兴趣。Chancesarethatyouarenotinterestedinmostofthatstuff.Givenstructure:…thinkof...as…(把……看作……)翻译:我把上海当成了我的第二故乡。IthinkofShanghaiasmysecondhome.Givenstructure:
…keeponone’stoes…(保持警觉)翻译:随着奥运会的临近,所有工作人员严阵以待。AllthestaffhavetokeepontheirtoeswiththecomingoftheOlympicGames.LANGUAGEPRACTICEGrammarModals(情态动词)典型例句/考题语法点形式常见用法1)Canyoutype?2)Theycouldn’tbringthecasetoasatisfactoryclose.情态动词can/could的用法can/coulddo表示能力Watercanbechangedintoice.表示客观可能性1)Youcanusemycomputer.2)Couldyougetmeacopy?在口语中代替may表示允许,用could可以表示与现在有关的动作,使语气更委婉。1)Canthisbetrue?2)Thiscan’tbedonebyhim.3)Howcanthisbetrue?Can/Could...?can’t/couldn’tdo用于疑问句、否定句和感叹句中,表示推测(惊讶、怀疑、不相信的态度)。Shecan’tbesleepingnow.can/couldnotbedoing表示对正在进行的事的猜测。Youcouldn’thaveforgottenit.can/couldnothavedone表示对过去发生的事情的猜测。LANGUAGEPRACTICEBookP.56典型例句/考题语法点形式常见用法—Might/MayIsmokeinthisroom?—No,youmustn’t.情态动词may/might的用法may/mightdo表示请求和允许。might比may语气更委婉。Hemay/mightbeverybusynow.表示推测、可能性(不用于疑问句)。Hemay/mightbe
readingtheletternow.may/mightbedoing表示对正在进行的行为的推测。Hemay/mighthave
workedinthecompanybefore.may/mighthavedone表示对过去的事情的推测。Mayyousucceed!May...放在句首表示祝愿。Youmustcomeintime.情态动词must/haveto的用法must/havetodo表示必须,必要。LANGUAGEPRACTICE典型例句/考题语法点形式常见用法Itmustbe7o’clock.情态动词must的用法mustbe+表语表示比较肯定的猜测,只用于肯定句。Hemustbeworkinginhisofficenow.mustbe+现在分词表示对现在发生的事情的肯定推测,只用于肯定句。Nowonderyoucandoit.Youmusthavelearntitbefore.mustbe+过去分词表示对过去事情的肯定推测,只用于肯定句。Everyoneshouldfillouttheform.情态动词shall/should/oughtto的用法shall/shoulddo;oughttodo表示应该、必须,常与must换用。Yououghttoseeadoctoratonce.表示劝告、建议。ShouldIgoanswerthedoor?shall/should用于第一人称的疑问句,表示礼貌的询问和建议。Youshouldhavefinishedyourhomeworklastnight.shouldhavedone表示本来应该做的事但是还没有做的情况下说话者的指责语气LANGUAGEPRACTICEBookP.58典型例句/考题语法点形式常见用法Theyaskedhimifhewouldgoabroad.情态动词will/would的用法will/woulddo表示意志、意愿、决心Will/Wouldyoupassmetheball,please?用于第二人称的疑问句,表示请求、询问,would比will更委婉Pigswilleatanything.表示习惯性动作Needyoubuyanewcoat?情态动词need的用法neednot/Needyou...?表示需要,主要用于否定和疑问句Dareyoutellthetruth?情态动词dare的用法darenot/Dareyou...?表示敢于,主要用于否定句、疑问句或表示条件的状语从句中LANGUAGEPRACTICERewritethesesentencesusinganappropriatemodallistedbelowtoreplacethewordsinitalics.BookP.58Example:Ifyouwantyourwebsitetobeeffective,itisnecessarytoworkonitallthetime.Ifyouwantyourwebsitetobeeffective,youhavetoworkonitallthetime.1.Itisagoodideaforonlineretailerstodispatchordersquickly.Onlineretailers___________________________________.2.Oneofthegoodthingsabouttheirwebsitesisthatitisnotnecessarytoregister.Oneofthegoodthingsabouttheirwebsitesisthatyou___________________________.3.Itisagoodideatoputyourlogooneverypageofyoursite.You_____________________________________________________.4.IfyouorderbeforeMarch15,there’snoobligationforyoutopayuntilJuly.IfyouorderbeforeMarch15,you_______________________________.5.Thisdealisveryimportantforallofus,sonomistakes,please!Thisdealisveryimportant,sowe_______________________________.shoulddispatchordersquicklydon'thavetoregistershouldputyourlogooneverypageofyoursitedon'thavetopayuntilJulymustn'tmakeanymistakesLISTENINGPage59LISTENINGExercise1BookP.59Listenandfillintheblanksaccordingtotherecording.Manyoftheagencies___________inthe"HelpWanted’sectionsofthedailypapers.Businesseshaveconsiderablefreedomtoadvertiseand______________pesticidestothefarmer.Acompanymayadvertiseitsproducts_______________newspapers,magazines,andtelevision.Ifyou_______thatapartment,willyoustaythereforalongtime?Thiscameraisnewly__________tomeettheneedsofprofessionalphotographers.
advertiserecommendbymeansofrentlaunchedTheyreceiveamassof________aftertheTVcommercial.Haiererecteda____________inashoppingdistrictofTokyotoshowitsdeterminationtoreachJapanesemarketplace.Youshouldcheckthe_______________officeandtheclassifiedadsforjobopenings.It'sa_________________pick-upbutstillrunningwithgreatperformance.I'dliketostressontheunique______________ofmyapartmentintheadvertisement.orderbillboardemploymentsecond-handsellingpointExercise2LISTENINGBookP.59Listentothedialogues,anddecidewhetherthesecondspeakeragreesordisagreeswiththefirstspeakerandtickthecorrectbox.1.agree()disagree()2.agree()disagree()3.agree()disagree()4.agree()disagree()√√√√Exercise3Listentothedialoguetwiceandfillintheblankswiththemissinginformation.RoommatesWanted_________________roommatewantedforpleasant,sunnytwo-bedroomapartmenton__________________Avenue,threeblocksfromcampus.Share____________andutilities.Available__________________.CallMaggieat______________between5and9intheafternoon.FemaleFifthrentSeptember15556792LISTENINGExercise4BookP.59ListentothepassageandthenmarkeachofthefollowingstatementswithTru
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