体验商务英语unit1-munication省公开课金奖全国赛课一等奖微课获奖课件

Unit1Communication1/49Contents

GlossaryStartingup

VocabularyListening

LanguageReview

Skills

CaseStudy

Reading2/491.Whatdoyouthinkarethepurposesofcommunicationinbusiness?2.Canyoulistsomeformsofcommunicationinbusiness?Warmer3/49RreceivedUnderstoodAcceptedResponsesPurposes

Yourideas4/49FormsofcommunicationAdvantagesDirectSincereGetimmediateresponse……AdvantagesFastLongdistanceLessnervous……AdvantagesConvenientMoreinformation……TelephoneInternetTalkingfacetoface5/49QuotationEverythingthatcanbesaidcanbesaidclearly.LudwigWittgenstein(1889-1951)6/49StartingupThinkofagoodcommunicatoryouknow.Viewthisvideoandexplainwhyheisagoodcommunicator(whatfactorsmakeagoodcommunicator)?C:\Users\jiangli\Desktop\建文件夹\乔布斯iPhone4苹果大会（汉字翻译）.flv7/49StartingupFactorsthatmakeagoodcommunicator:FluencySenseofhumorVocabularyGrammarListeningskillNotbeingafraidofmakingmistakesPhysicalappearanceBodylanguageMakesyourideasclearandeasilyreceivedandunderstood_______8/49StartingupDiscussion:Whatotherfactorsareimportantforcommunication?EyecontactSmileOrganizedandlogicallanguageVisualaidCharisma

Arts9/49StartingupDiscussion:Whichformsofwrittenandspokencommunicationdoyouusemost?Why?10/49VocabularyPartA:Goodcommunicators:articulate,coherent,eloquent,fluent,focussed,lucid,persuasive,responsive,sensitive,succinctBadcommunicator:hesitant,inhibited,rambling,tongue-tied11/49VocabularyPartB:1.focussed,succinct2.hesitant,inhibited,tongue-tied3.rambling4.fluent,eloquent,sensitive5.articulate,coherent,lucid6.persuasive,responsive12/49VocabularyPartCinarticulateincoherentunfocusseduninhibited13/49ListeningPartA1.Newtechnologyandtheideathatcommunications,educationandtrainingareimportant.2.E-mailmeanscompaniescantalktoclientsmoreeasily.Thiswillgoonimprovingaspeoplebecomemoresophisticatedatsendinge-mailattachments.3.anintranetisaconfidentialcomputernetworkwhereinformationisonlyaccessibletopeopleinspecificorganisations.VWempoyeescangainaccesstoanyworkthatherconsultancyisdoingfortheminordertosuggestchanges,etc.4.shementionsanumberofinstanceswhereherconsultancyhasnearlylostclientsbecauseofcommunicationbreakdown.14/49ListeningPartsB1.understand2.strategy3.development4.aims5.verbal6.one-to-one7.confidence8.rapport9.realationship15/49ReadingDiscussion:Whatarethebenefitsofeffectiveorganizationalcommunication?What’sthemeaningofthetitle?What’sthemainideaofthispassage?16/49

BenefitofeffectiveorganizationalcommunicationEffectivecommunicationImprovedStakeholderresponseIncreasedproductivityQuickerProblemsolvingStrongerDecisionmakingSteadierWorkflowStrongerBusinessrelationshipsPromotionofproductsEnhancedProfessionalimage17/49BriefintroductiontoFlatorganizationandTallorganizationFlatorganization(alsoknownashorizontalorganization)referstoanorganizationalstructurewithfewornolevelsofinterveningmanagementbetweenstaffandmanagers.Theideaisthatwell-trainedworkerswillbemoreproductivewhentheyaremoredirectlyinvolvedinthedecisionmakingprocess,ratherthancloselysupervisedbymanylayersofmanagement.Thisstructureisgenerallypossibleonlyinsmallerorganizationsorindividualunitswithinlargerorganizations.18/49Ahierarchicalorganizationisanorganizationalstructurewhereeveryentityintheorganization,exceptone,issubordinatetoasingleotherentity.Thisarrangementisaformofahierarchy.Inanorganization,thehierarchyusuallyconsistsofasingular/groupofpoweratthetopwithsubsequentlevelsofpowerbeneaththem.Thisisthedominantmodeoforganizationamonglargeorganizations;mostcorporations,governments,andorganizedreligionsarehierarchicalorganizationswithdifferentlevelsofmanagement,powerorauthority.Membersofhierarchicalorganizationalstructureschieflycommunicatewiththeirimmediatesuperiorandwiththeirimmediatesubordinates.Structuringorganizationsinthiswayisusefulpartlybecauseitcanreducethecommunicationoverheadbylimitinginformationflow;thisisalsoitsmajorlimitation.19/4920/49FormalCommunication

21/49

FormalandInformalCommunicationNetworksinAnOrganization22/49ReadingReadthefirst2paragraphsandfinishthechartonpage9.23/49LargerorganizationLargerorganizationneedeitherahierarchicalstructureoralinemanagementsystemCosts:

1.Informationcanonlyflowalongcertainchannelsbecauseonlycertainpeoplecontacteachotherregularly.2.LackofpersonalizedcontactsmeansLesspersonalcommitment.3.Favorswillonlybedonewherethereisaclearquidproquo(wherethereisaclearandimmediatebenefittodoingso).4.Largeorganizationsarelessflexible.OnesolutionDividelargeorganizationsintosmallerunits.InadditionAvoidmaintainingtooformalastructurebyallowingstaffto:Buildreciprocalalliances.Interactinacasualway.

24/49ReadingCarefulreading(p.1)quidproquoTranslate:moreover,thelackofpersonalized……ratherthanbeingamatterofmommunalobligation.交换物，相等物另外，个人交流缺乏意味着个人缺乏负担义务意识，而就是这种意识能够推进各小组之间信息流通。25/49ReadingCarefulreading(p.2)cohesivereciprocalalliancesTranslate:However,merely…oftheorganization.Maitainingtooformal…asystemworks.adj.整体，凝结互惠联盟，相互往来联盟尽管如此，仅仅只是将大企业划分成只有150人小组部门，并不能完全处理企业内部交流问题。保持过于正式人际关系，难以防止会妨碍企业系统运行。26/49ReadingCarefulreading(p.3)bedrawntoone’sattentionpurpose-builtaccomodationfallapartnottosayTranslate:Theworkseemedmoredifficulttodo,nottosaylesssatifying.引发某人注意尤其建造地方瓦解，破碎近乎，甚至能够说工作似乎更难做了，甚至能够更让人不满意。27/49ReadingCarefulreading(p.4)turnoutInadvertentlyTranslate:Andwiththat,they…wholeorganization.结果是非有意他们这种废除咖啡室决定无意中破坏了那种能够促进企业发展亲密社交关系。28/49ReadingCarefulreading(p.5)Translate:Itwasthesekindsof…alesssuccessfulone.正式这种在咖啡室偶遇，在复印机前闲聊能让企业变得愈加成功。29/49ReadingC(possibleanswers):1.a.thedecisionnottohaveacoffeeroomb.thearchitectswhodesignedthenewbuilding.2.a.destroyedwithoutrealisingitb.smallgroupsofpeoplewhoknoweachotherwell.c.droveforward3.a.4.a5.designedandbuiltwithaparticularuseinmind.30/49TaskCanyougivesomechannels/waysofinformalcommunicationoncampus?Andgivesomesuggestiontoimprovethecommunicationinyourclass.31/49LanguegeReviewMeaningsoftheidiomsA:putsb.inthepicturegetawordinedgewaystalkatcrosspursposesbeataboutthebushgetstraighttothepointhearonthegrapevinehaveaquickwordonthesamewavelength让某人了解情况插嘴话不投机旁敲侧击，说话拐弯抹角有话直说小道消息（打搅一下）谈几句有共同语言，含有相同思绪32/49LanguegeReviewMeaningsoftheidiomsB:talkshoponthetipoftonguegiftofthegabatalossforwordsoffthecufftalkthesamelanguageoffthetopofone’sheadnotmakeheadoftailof…谈本行事，三句不离本行话到嘴边能说会道哑口无言，无话可说即兴有共同语言，能沟通，谈得拢没有经过仔细考虑或计算对…一无所知，不了解33/49BusinessIdioms1.HaveanaceupyoursleeveIfyouhaveanaceupyoursleeve,itmeansthatyouhavesomethinginreservewithwhichyoucangainanadvantage.秘藏王牌；应急妙计；锦囊妙计

2.Ablankcheque

Ifyougivesomeoneablankcheque,youauthorizethemtodowhattheythinkisbestinadifficultsituation.给予某人全权,让某人廉价行事

"Tomwasgivenablankchequeandtoldtonegotiatethebestdealpossible."3.Aboveboard

Ifasituationorbusinessisdescribedasaboveboard,itisopen,honestandlegal.光明正大，诚信公开

“Therearenosecretnegotiations.

Ourdealingshavealwaysbeenaboveboard.”

34/49BusinessIdioms4.GetdowntobrasstacksPeoplewhogetdowntobrasstacksstarttodiscussanddealwiththepracticaldetailsofsomething.开门见山，讨论实责问题"Itwasdecidedtogetdowntobrasstacksanddiscussthecostoftheproject."5.PassthebuckIfyousaythatsomeoneispassingthebuck,youareaccusingthemofnottakingresponsibilityforaproblemandexpectingsomeoneelsetohandleit.踢皮球，推卸责任6.AcashcowAproductorservicewhichisaregularsourceofincomeforacompanyiscalledacashcow.

摇钱树，利润丰厚项目

"Hislatestinventionturnedouttobearealcashcow."

35/49BusinessIdioms7.MakecoldcallsIfyoumakecoldcalls,youtelephonepotentialcustomersfromalistofpeopleyoudonotknow.做电话推销8.CorneramarketIfacompanydominatesanareaofbusiness,andleavesnoroomforcompetition,itissaidtohavecorneredthemarket.垄断市场9.DeadwoodThetermdeadwoodreferstopeopleorthingswhicharenolongerconsideredusefulornecessary.

无用人或物"Themanagementwantstoreducecostsbycuttingoutthedeadwood."36/49BusinessIdioms10.DogeatdogThisexpressionreferstointensecompetitionandrivalryinpursuitofone‘sowninterests,withnoconcernformorality.人吃人,各人顾各人;残酷无情竞争"Thebusinessworldistoughtoday.

There'sageneraldog-eat-dogattitude."11.InthedoldrumsTosaythataperson,abusinessortheeconomyingeneralisinthedoldrumsmeansthatthesituationisgloomyandthatnothingnewis

happening.

(经济,商业等)无生气,停滞不前

"Despitetherecentmeasures,theeconomyremainsinthedoldrums."12.Ifyouhaveallyoureggsinonebasket,youdependononeplan

oronesourceofincome.孤注一掷“Ifyouinvestyoursavingsinonebank,you‘llhaveallyoureggsinonebasket.”37/49BusinessIdioms13.FiddlingwhileRomeburnsIfyousaythatsomebodyisfiddlingwhileRomeburns,youmeanthat

theyaredoingunimportantthingswhilethereareseriousproblemstobedealtwith要处理存在严重问题时候，在做不主要事情14.

Gettheshowontheroad

Ifyoumanagetoputaplanorideaintoaction,yougettheshowontheroad.开始做，着手做，开始创业15.GoldenhandcuffsThetermgoldenhandcuffsreferstoalargesumofmoneyora

generousfinancialarrangementgrantedtoanexecutiveasanincentivetostayintheirjob,ortoensurelong-termcooperationaftertheirdeparture.金手铐:诱人安于现职而不他觅高就一大笔津贴或其它福利38/49BusinessIdioms16.Onehandwashestheother有来有往;相互利用17.

KnuckledowntosomethingIfsomeoneknucklesdowntosomething,theystarttoworkonitseriously.忙于做某事,认真做某事"Ifyouwanttosucceed,you'llhavetoknuckledowntosomeseriouswork."18.Learnthehardway

Ifyoulearnthehardway,youlearnthroughyourownexperience,

goodandbad,ratherthanfromtheadviceorguidanceofothers.经过艰难困苦而学到，吃一堑，长一智

"Hisrefusaltoacceptanyhelpmeantthathehadtolearnthehard

way."39/49BusinessIdioms19.letmebouncethisoffyouYousaythiswhenyoupresentanideaorplantosomeoneinordertotesttheirreactionorobtainfeedback.和某人谈论想法，并听取某人意见

"IthinkI'vefoundawayofmakingmoney.

Letmebouncethisoffyou."20.Goldenparachute

Agoldenparachuteisaclauseinanexecutive‘semploymentcontractstatingthattheexecutivewillreceivecertainlargebenefitsiftheiremploymentisterminated.金色降落伞：商工业高级管理人员就业时跟企业签署有利条件(如因企业与人合并等原因而须离职时,能够拿到甚为优厚酬劳)

21.PayLipServiceIfyoupaylipservicetoanideaorcause,yougiveverbalsupportorapprovalbutfailtoactuallydoanything.敷衍，嘴上说好听40/49Skills1.DiscussthequestioninPartA.Eg.:Delivery:latedelivery,deliverytothewrongplace,deliveryofthewronggoods,damagedgoodsPayment:latepayment,paymentsenttothewrongplace,bouncingcheuqes,non-paymentQualitycontrol:goodsnottoagreedspecifications,defectivegoods,breakdowns41/49SkillsListento1.2andanswerthequestionsinPartB.Key:Problem:there’salabourproblematthesupplier’splant,andtheycan’tdelivertheairconditioningequipmentorderedbythecustomer’sfirmontime.Solution:Martin(thesupplier)suggeststhatElna’s(thecustomer)firmmightbeabletogetsimilarequipmentfromaGermansupplier.42/49SkillsPA.Apersonalassistantorpersonalaide(PA)issomeonewhoassistsindailybusinessandpersonaltasks.IndesignPDAorpersonaldesignassistantiscommon.Forexample,abusinessmanorbusinesswomanmayhaveapersonalassistanttohelpwithtimeanddiarymanagement,schedulingofmeetings,correspondenceandnotetaking.Thetitleofabusinesspersonalassistantisoftenshortenedas"PA".Therearealsopersonalassistantswhoworkspecificallyfordisabledpeople,andwhosesalariesmaybepaidbyanindividualorbysocialservicesonanindividual'sbehalf.Familiesinwhichbothparentsworkmayalsoemploypersonalassistants,oftenreferredtoashouseholdmanagers.Theroleofapersonalassistantcanbevaried,andinmanycasesisquitesimilartoarolewhichwouldhavebeendescribedassecretary20yearsago.43/49SkillsD:Themanager’s(Patricia)flighthasbeendelayedandshecan’tgetbackontimetochairanimportantmeeting.HerPAsuggeststhatparticipantsdealwiththelessimportantpointsfirst,bywhichtimePaticiamightbeback.ThePAsuggeststhemeetingcouldbechairedbyRachel.Patriciaagreestotheidea,andsaysshewillthinkofotherpossibilitiesincaseRach