2025年跨媒体广告整合营销服务合同范本

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2025年跨媒体广告整合营销服务合同范本本合同共三部分组成，仅供学习使用，第一部分如下：鉴于甲方需要进行跨媒体广告整合营销服务，乙方具备提供此类服务的资质和能力，双方本着平等、自愿、诚实信用的原则，经友好协商，达成如下协议：一、服务内容（1）市场调研：乙方将根据甲方需求，对目标市场进行调研，包括但不限于竞争对手分析、消费者行为分析等。（2）广告策划：乙方将为甲方制定符合其品牌形象和营销目标的广告策划方案，包括广告创意、广告文案、广告画面等。（3）广告投放：乙方将负责在甲方指定的媒体平台进行广告投放，包括但不限于电视、广播、报纸、杂志、网络、户外广告等。（4）效果监测：乙方将对广告投放效果进行实时监测，包括但不限于率、转化率、曝光度等，并及时向甲方反馈。（5）数据分析：乙方将对广告投放数据进行分析，为甲方提供优化建议，提高广告效果。二、服务期限2.1本合同服务期限为____年，自____年____月____日起至____年____月____日止。三、服务费用及支付方式3.1乙方提供跨媒体广告整合营销服务的费用为人民币____元整（大写：____元整）。（1）首付款：合同签订后____个工作日内，甲方支付人民币____元整（大写：____元整）作为首付款。（2）进度款：乙方完成本合同约定的各项服务后，甲方应支付人民币____元整（大写：____元整）作为进度款。（3）尾款：本合同服务期限届满后，甲方支付人民币____元整（大写：____元整）作为尾款。四、保密条款4.1双方对本合同内容以及在本合同履行过程中知悉的对方商业秘密负有保密义务。4.2未经对方同意，任何一方不得向任何第三方泄露或公开本合同内容以及对方商业秘密。五、违约责任5.1任何一方违反本合同约定，应承担相应的违约责任。5.2甲方未按约定支付服务费用的，应向乙方支付_____%的违约金。5.3乙方未按约定履行服务义务的，应向甲方支付_____%的违约金。六、争议解决6.1双方在履行本合同过程中发生争议，应友好协商解决。6.2如协商不成，任何一方均可向合同签订地人民法院提起诉讼。七、其他7.1本合同未尽事宜，双方可另行协商补充。7.2本合同一式两份，甲乙双方各执一份，自双方签字盖章之日起生效。甲方（盖章）：________________乙方（盖章）：________________代表人（签字）：________________代表人（签字）：________________签订日期：________________签订地点：____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________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