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cashflowWhatiscashflowCashflowisusuallyunderstoodtobethetotalamountofcashthatisgeneratedandreceivedbyacompany,alongwiththeamountofcashthatisusedforexpensesoftheorganization.cashflowcanbeassociatedwiththegeneraloperationofthecompanyorwithaparticularcomponentorprojectofthecorporation.Oneofthecentralgoalsofanytypeofbusinessistomaintainapositivecashflow.SomebodysaysthecashflowistheNO.1killerofsmallbusinesses.

Doyoubelieveit?Twomainreasons1.Companiesaren’trealisticwhenitcomestopredictingtheirincomeandexpenses.Theyoverestimatetheirincomeandunderestimatetheirexpenses.

2.Companiesdon’tseeacashshortagecomingandtheyrunoutofmoneyYoucanhavethemostamazingserviceorproductintheworld,butifyourunoutofcash,itwon’tmatter.Nowwecantakeourbook’scaseasanexample(p36)thecashflowgapVocabulary

(inourbook)cashflow:现金流向、现金流动cashflowgap:现金流量差额finalpayment:最后付款downpayment:订金bill:vt.要求支付…的费用remainder:n.剩余物earlysettlementdiscount:提前付款折扣laborcost:劳动力成本outstanding:adj.剩余的outstandingbalance:剩余金额ashortageofcash:现金短缺turnover:n.营业额TermsCreditsales赊账销售creditterms:信用期限、信用条件financingcosts:筹措成本potentialcustomer:潜在客户Cashreceipt现金收讫Cashdisbursement现金支出Day-to-dayoperation日常营运Capitalexpenditure资本开支cashondelivery:货到即付款Depreciation折旧Tighten/loosencreditpolicy收紧/放宽赊账Collectionpolicy收款期Financingcost融资成本PayIn3installments分期付款Self-study(P39)currency:n.货币paying-inslip:(银行)存款单payee:n.收款人deduct:v.减去,扣除transaction:n.交易,事务counterfoil:n.存根adviser:n.顾问interest:n.利息deposit:n.定金,首付cashier:n.出纳overdraft:n.透支额dividend:n.股息,红利deductible:adj.减去haulage:n.货运业,货运费consignment:n.托运的货物margin:n.页边,空白courier:n.信徒logistic:n.后勤;逻辑customduty:关税Thisexampleshowshoweasilyacashflowgapcanoccurinasmallbusiness.Acashflowgapisashortageofcash现金短缺causedbythemismatchingofcashoutflowsandcashinflows.‘Themorewesell,thelesscashwehave’SteveQuickIt’salwaysgoodtosellmore,true?Thecashflowgapcreatestheneedforeffectivecashflowmanagement.Itcanhelpreducetheamountoftimebetweencashinflowsandcashoutflows.Thenwillhelpreduceorclosecashflowgaps.Sowemustimprove

ourcashflowTheideaissimple:enterhowmuchmoneyiscomingin(inflows)versushowmuchmoneyisgoingout(outflows).Themostimportantthingisthatthevaluesgoatleastthreemonthsintothefuture(butactuallyitisrecommended12months).Inordertokeeptrackofyourcashflow,you’llneedasimplespreadsheettool,thefavoriteisExcel.

Tips(1)Spendaslittleaspossible.Beforeyoumakeanypurchasesover$50,askyourself"DoIreallyneedthis?"Ifnot,youcanlivewithoutit.(2)Don’tbuyhardwareyoudon’tneed.(3)

Bebrutallyrealistic.Alwaysoverestimateyourexpensesa

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