2024年让人工智能助力人才管理报告（英文版）-IBM商业价值研究院

PutAItowork

fortalentmanagement

IBM

Contents

TalentmanagementinthetimeofAI

03→

AboutgenerativeAIforbusiness

05→

PuttinggenerativeAItoworkfortalent

13→

Takingthenextsteps

18→

Readytobegin?

23→

2

3

01

Talent

management

01Talentmanagement

AsAIcapabilitiesevolve,thenatureofworkwillcontinuetoexpandandimpactbusinessateverylevel.

Itwillnotonlychangetheway

wedefinejobs,butalsotheskillsrequiredtosupportbothbusinessandemployeeneeds.

FortheChiefHumanResourceOfficer

(CHRO)thismeanstheirresponsibilitieswillshiftincreasinglymoretothatof

avaluedriverandchangeagentacrosstheenterprise.

Afterall,theadoptionofAIandother

technologieshasthepotentialtodisrupt

83millionjobsgloballyandcreate69

millionnewjobroles.1Theimpactofthiswillcreatefreshopportunitiesandchallenges

inhumanresources,careerdevelopment,

employeeexperienceandthemanagement

ofprocessesandrecords.Thismayrequire

organizationalleaderstodevelopanewwayofworkingandmassiveworkforcereskilling—oneofsociety’stoughestendeavors.

ReadontoseehowtouseAItoredesignyourHRfunctionbyhelpingtomakeyourbusinessmoreefficient,toincrease

productivitylevels,andtodriveinnovation.

AmajorroleforHRleadersistohelp

employeesgrowandlearn,withtrustinoneanother—andintheAIthey’reusing.

4

02

AboutgenerativeAIforbusiness

5

02AboutgenerativeAIforbusiness

Fundamentally,AIisabout

makingthingsbetterforpeople.

Organizationally,AIworkswithhumanstoshortenthetimeframebetween

ideationandvaluecreation.

It’susedinHRtohelpsmoothout

complicatedprocesses,aidindecision-

makingusingdata-driveninsights,andto

freeemployeesfromrepetitiveworktofocusonhigher-valuework.

AndwhilerecentIBMInstituteforBusinessValue(IBV)researchfoundthat69%of

CEOssurveyedacknowledgethebenefitsofgenerativeAIacrosstheirorganization,only29%ofotherseniorexecutivesagreetheyhavethenecessaryexpertise.2

Therefore,you’llwanttoprepareyour

workforceanddeveloptheneededAI

acumenandITfoundationsfromtheshopfloortotheexecutivesuite,andbeeffectiveinyourdiscussionswithIT.

Let’stakeacloserlookatthisgrowingAIopportunity.

Organizationsthatfocus

onethicswhenitcomesto

generativeAIare27%morelikelytooutperform

onrevenuegrowth.3

TheCEO’sguidetogenerativeAI→

Multi-modelgenerativeAI

6

02AboutgenerativeAIforbusiness

Movingfrom+AItoAI+

Inthepast,enterpriseshaveapproachedAIasanadd-on,withtheendgoalbeingdigitaltransformationandcloudmodernization.

Now,AIisbecomingthecenterpieceof

businesstransformation—75%ofbusinessleaderssurveyedbelievecompetitive

advantagewilldependonwhohasthemostadvancedgenerativeAI.2ButharnessingthepotentialofAItofundamentallytransform

talentmanagementrequiresamixofvision,technology,employeetalentandskills,andchangemanagement.Companiesneed

toputAItoworkatthestrategiccoreof

thebusiness—notjustadditontoexisting

systems—tosolveenterprisechallengesandhelpachievetheirbusinessobjectives.It’s

timetomovefromapplications+AItoAI+applications.

TheAILadder®

inthemodernday

AIhelpswiththework

Replaceyourworkflows

Automateyourworkflows

AddAItoyourapplications

Collect,organize,growdata

+AI

AI+

8

02

巴

AboutgenerativeAIforbusiness

CombiningtraditionalandgenerativeAIManyorganizationshavebeenusing

traditionalAIintheirbusinessprocesses;however,therecentadvancementsin

generativeAIhaveexpandedwhatis

possible.Itisimportanttounderstandthedistinctionbetweenthetwotoensureyouapplytherightcombinationtofulfillyourtalentmanagementneeds.

TraditionalAImodelsapplypredefined

rulesandalgorithmstospecificdatasetstomakepredictions,helpsolveproblemsand

automatetasks,whilegenerativeAI,which

usesfoundationmodels,cananalyzecontentandpatternstoprescribeactions,suchas

forecastingrevenuebasedonhistoricalsales.Itemploysmachinelearning,deeplearningandanalytics.

Meanwhile,generativeAIisthenext

generationinAItechnology,drawingfromdeeplearningneuralnetworksknownasfoundationmodelsandusingpowerful

transformerstoproducehigh-quality

content—text,imagesorcode—fromdata.

GenerativeAIisbasedontrainingdatathatcanincludetext,imagesandaudioand

employslargelanguagemodels.

Howdofoundationmodelsaddvalue?

FoundationmodelsmakeitpossibletousegenerativeAIinabusinessenvironment.

Thesemodelscontinuallylearnfromabroad

setofunlabeleddatatohelpsummarize,extract,generate,classifyandanswer

questions.

Withfoundationmodels,largerAIbecomesscalableandcantheoreticallyextendintoanydomain.Thesemodelscanminimize

anumberofstepsindatacollectionby

reducinglabeleddatarequirements,givingyourteamstheabilitytofinetunewhere

needed.YoucancreatebespokeAImodelstofitenterpriseneeds.

GenerativeAI

9

02AboutgenerativeAIforbusiness

ThekeytobuildingresponsibleAI

Whileyou’relikelyfeelingpressureto

acceleratetheuseofgenerativeAI,you

shouldtakeintoaccountthesekeyconcernsabouthowAIisbeingused.

Informationaccuracy,security,privacy,

ethics,compliancewithlocallaws,and

intellectualpropertyhaveemergedaskeyconcernsregardinggenerativeAI—andasHRusecasescontinuetoexpand,sodoesthepotentialforconcern.Nowondersomeleadersareskittish.

Transparency,fairness,robustness,privacycontrolsandexplainabilityareintegral

tocreatingagoodorganizationaland

responsibleAIstrategy.Asbusinessleaders,CHROsneedtosetthetoneandserveas

examplesinhowtouseAIinaresponsible,ethicalandtrustworthymannerby:

–ProvidingtransparencyastowhenemployeesareinteractingwithAI

–FinetuningAIapplicationstohelpaidindecisionmakingandhelp

mitigatebiases

–Educatingteamsontheresponsibleintegrationanduseoftechnology

–Promotingpracticesoffairness,

transparencyandequalopportunity.

IBMhasbeenatrustedpartnerto

enterprisebusinessesforover100yearsandfollowsthreecoreprinciplesfortrustand

transparencythatguidehowwehandleclientdataandinsights,andhowweresponsibly

developanddeploynewtechnologies.TheseprinciplesareevenmorecriticalintheageofAI.

10

02

TheIBMInstitutefor

BusinessValuefound

thatsurveyedexecutiveshave3topconcerns

aboutgenerativeAIadoption.4

ExploremoreCEOguides

ontheIBMIBVsite→

AboutgenerativeAIforbusiness

61%

ofexecutivessurveyedhaveconcernsaboutdatalineageorprovenance.

57%

ofexecutivessurveyedhaveconcernsaboutdatasecurity.

45%

ofexecutivessurveyedhaveconcernsaboutdataprivacy.

11

02

IBM’sguidingprinciplesforAIethics

Talentmanagement

PrinciplesforTrustandTransparency↷

ThepurposeofAIistoaugmenthumanintelligence

WebelievethatAIshouldmakeallofusbetteratourjobs,andthatthebenefitsoftheAIerashouldtouchthemany,notjusttheelitefew.

DataandinsightsbelongtotheircreatorClients’dataistheirdata,andtheir

insightsaretheirinsights.Webelievethatgovernmentdatapoliciesshouldbefairandequitable,prioritizingopenness.

Technologymustbetransparentandexplainable

Companiesmustbeclearabout

whotrainstheirAIsystems,what

dataisused,andwhatgoesinto

theiralgorithms’recommendations.

PillarsofTrust↷

Explainability

Gooddesigndoesnotsacrifice

transparencyincreatingaseamlessexperience.

Fairness

Properlycalibrated,AIcanassisthumansinmakingfairerchoices.

Robustness

Assystemsareemployedtomakecrucialdecisions,AImustbesecureandrobust.

Transparency

Transparencyreinforcestrust,and

thebestwaytopromotetransparencyisthroughdisclosure.

Privacy

AIsystemsmustprioritizeandsafeguardconsumers’privacyanddatarights.

12

03

Putting

generativeAI

towork

fortalent

management

13

03PuttinggenerativeAItoworkfortalentmanagement

Processesaugmentedwith

AIcancreateefficienciesto

helpreducetimespenton

processesandcosts.But

theseimprovementsalso

freeemployeestofocuson

highervaluework,whichcan

potentiallyleadtoafasterpathtoinnovation,enterprise-wide.

HowtoapplyAItotalentmanagementworkflows

WorkflowsPotentialbenefitsfromusingAI

Talentacquisition

Reducehiringcostsandtime-to-hire

whenyouuseAItohelpgatherdataforuserstointerpretinthecandidatesourcingprocess.

Skillsdevelopment

Createaskills-firstworkforce

whenyouuseAItohelpcreatecareerdevelopmentand

learningprogramsforemployeesbasedontheirrole,experience,andknowledge.

Employeeprocessand

EnhanceemployeeexperiencestodrivehigherNPSscores

recordmanagement

whenyouuseAItohelpcreatepersonalizedmessages,remindersandupdatesbasedonemployees’preferencesorneeds.

Employee

communications

Providerelevantinformationproactively

whenyouuseAItopushrelevantinformationtoemployeessuchasweatheralertsanditinerariestoemployeeswhoarepreparingtotravel.

14

03PuttinggenerativeAItoworkfortalentmanagement

Whatareworkflows?

Workflowsareprocessesandtasksthat

occurinasequentialorder,fromstartto

finish,throughwhichpeopleandenterprisesaccomplishtheirwork.Theworkflows

discussedinthissectionareinstanceswheregenerativeAIcanbeinfusedinto

atalentmanagementprocesstostandardize

andoptimizeoutputs,enrichingwhatteamscanachieve.

Workflows:HowAIaddsvaluetoHRandtalentmanagement

Skillsarethestock-in-tradeoftheIBM®watsonx™AIfoundationmodels.

Askillisacapabilityusedtoaccomplish

apieceofwork.Thecomplexityofaskill

canrange.Itcanbeassimpleasasingle

action—suchasaddingarowtoatable—or

aselaborateasrequiredtocompleteatask,suchasfindingrecruitcontactinformation,

creatingatableofthatinformation,andthenhelpingtosendanemail.

Candidateworkflow

15

03PuttinggenerativeAItoworkfortalentmanagement

IBMwatsonxOrchestrateskillsandgroups

Example:Whatit’sliketoworkwithAI

Ashleyisatalentrecruiterwholoves

interviewingcandidates.She’sgotaknackforfindingtalentwhenshe’sengagedone-on-onewithcandidates.Butshedoesn’t

lovetheprocessofsearchingplatforms

andsendingoutemails.Shethinkstoherself,

alltheseactionscouldbeautomatedsoeasily.

That’sexactlywhatAIassistantscando.

AshleycanuseAItohelpstreamlinethe

processes.Itcancreateaskillthatemailsalistofcandidatesaboutthejobopportunity.Ashleycancreateanotherskillthatsends

outcalendarinvitationstothatlist,toscheduletheirinterviews.

16

Automatingbadprocesseswon’tmakethembetter.

↓

Takeyouroperatingmodeldowntothestuds.

04

Takethenextstep

18

04Takingthenextsteps

01Createaholistic

planthataligns

yourbusinessandAIstrategies

CreateanactionableworkforcestrategythatcombinesbothbusinessandAIstrategies

withclearobjectivesandmeasurablegoals.

Identifythetechnicalacumenofyour

existingworkforceandecosystempartnerstohelpdetermineexistingskillsandtalent

gaps,andplanforthefuture.

DefinehowtoadoptAIinatransparent,ethicalandexplainableway,and

communicateitwithyourentireworkforce.

Preparetoaskandanswerhardquestions

thataddresspotentialchallengesandoutlinehowyourbusinessplanstodeliverbetter

businessoutcomesbyaugmentinghumanworkwithAI.

19

04Takingthenextsteps

02Makepeople

centraltoyourAIstrategy

Empowerandinvestinyouremployees

andtheirdevelopment.Givethemavoice

increatingyourAIstrategyandidentifying

thegreatestopportunitiestoaugmenttheirrepetitiveprocesseswithAI.Makesuretheyunderstandtheroletheywillplayinthisnewwayofworking.

Redesignjobrolestoaccommodatean

augmentedworkforcethatembracesthe

expertiseofhumanemployeesandthe

impactofautomationandAI.Identifywhatskillsareneededtoaddresspotentialgapsandoutlineaclearplantoreskilland

upskillemployees.

Tobuildtheskillsofpeopleonyourteam,considerinstitutinganAIproof-of-value

project.It’sagreatwaytoobserveand

trackreskillingeffortwhileyougaindatatodocumentefficiencyimprovementsandproductivitygains.

20

04Takingthenextsteps

03Evolveyour

operatingmodelandreimagine

howyouwork

Prepareforchangeacrossalllevelsofyour

business.Leadwiththeoperatingmodel

toanalyzehowworkisdone,andidentify

wherebottlenecksorotherinefficiencies

exist.Usetheseinsightstohelpredesignandoptimizeoperations—it’samorestrategic

waytoidentifywhereAIcanaugment

workflows,improveproductivity,andboostemployeeexperience.Whenyouenhanceandreimagineyourprocessesbeforeyouautomate,youcancreateapaththatmaygeneratemorevalueanddeliveramore

engagingworkenvironment.

Helpyourleadersstaygroundedinreality.Reducenearsighteddecision-makingby

alwaysreturningthefocustotheemployeeperspective.Givepeopleaforumto

recommendtasksthatcouldbeautomatedtomaketheirjobseasierandmorefulfilling.Usedigitalchannelstodevelopafeedbackloopthat’scontinuousandopen.

21

04Takingthenextsteps

WorkflowautomationwithIBMwatsonxOrchestrate

TheIBM®watsonx™Orchestratesoftware-as-a-serviceemploysAItocreate

workflowautomationusingacombinationoftraditionalAIandgenerativeAIdesignedtohelpyou:

–Reducecostasefficienciesimproveby

automatingtasksandsimplifyingcomplexprocesses.

–Improvecollaboration.

Teammemberscanknowwhichtasksto

complete,whatqualitylookslike,andwhotocontactifthere’saproblem.

–GetAIthat’spersonalizedandsecured.

Yourteamscanstreamlineworkflowsandconnecttoexternalsystemsandsourcesinasecuredmanner.

22

05

Ready

tobegin?

23

05Readytobegin?

IBMhasboththetechnologyandtheexpertiseto

helpyougetstartedwithAIfortalentmanagement.

RequestanAIstrategybriefing

withIBMexperts→

AIassistant

IBMwatsonxOrchestrate

isdesigned

tohelpbringAItoeveryemployeeto

supporttheworkofteamsusingthetools

theyalreadyuse.Coordinatecommon

andcomplextasks—fromassistingwith

creatingjobdescriptionstogatherdataforuserstointerpretinthecandidatesourcingprocess—usingintuitivenaturallanguage,oryoucanusepre-builtskills

inrecruitingandonboardingtohelpimproveproductivity.

AIexpertise

IBMConsulting

canhelpyoudesign,

build,andoperatemodernAI-poweredHRsolutionsononecommonplatformthatdeliverscustomizedexperiences,helpscreatebetterbusinessoutcomesandunlocksworkforcepotential.IBM

ConsultingandwatsonxOrchestrateofferauniquecombinationofAItechnologyand

talentexpertisetohelporganizationalleadersupskilltheirworkforceandoperating

modelsforthefuturebyintegratingdataintoAI-drivenworkflows.

24

1.

ThefutureofjobsintheageofAI,sustainability

anddeglobalization

,WorldEconomicForum,

3May2023

2.

CEOdecision-makingintheageofAI

,IBMInstituteforBusinessValue,July2023

3.

Experienceiseverything:TheCEO’sguideto

generativeAI

,IBMInstituteforBusinessValue,August2023

4.

TheCEO’sguidetogenerativeAI:Platforms,data

andgovernance

,IBMInstituteforBusinessValue,

1August2023

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