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PAGEPAGE6阅读CD篇专练一Youneedsomebreadandmilk.Buthalfanhourlater,youleavethesupermarketwithatrolley(手推车)fulloffood.Whatgamesdosupermarketsplaytomakeusspendsomuchmoney?
Thetricks(计谋)usuallystartbeforeyouwalkin.Outsidethesupermarketentrance,anybodywhowalkspastcansmellwarm,freshbread.Thatmakesushungryandreadytobuylotsoffood,notjustbread.
Nowyou'reinsideand,ofcourse,asmallbasketwouldbefine,butalltheyhavearetrolleys.Andofcoursetheproblemwithatrolleyisthatitlookssadandlonelywithjustoneortwoproductinside.Sowemayfillitwithsomething.Infact,supermarkettrolleysareactuallygettingbiggersothatwebuymore.
Ofcourse,manypeopleshopinsupermarketbecausetheythinkeverythingischeaperthaninothershops.Sosupermarketsofferverycheappricesonsomethingsbutthenhavehigherpricesforotherproducts.Onenewtrickistoputredtickersonproducts.Customersusuallyconnectredstickerswithlowerpricessotheredstickeriseasytobenoticed,evenwhenthereisnoreduction!Interestingly,thistrickappearstoworkmorewithmenthanwithwomen.
Thereisastorybehindthepositionofeverythinginthesupermarket.Forexample,customersoftengoonlytobuymilk.Sotheyputitrightattheback,forcingyoutogopasthundredsofshelvesfullofotherproducts.Thepositionofproductsoneachshelfisalsoimportant.Themostexpensiveproductsareusuallyateye-levelsoyouseetheseimmediately.Theexception(例外)isanythingthatchildrenmightlike.Theseproductsareonlowershelvessothatkidsseethem.
Apartfromwhatyouseeandsmellinsupermarket,whataboutwhatyoulistento?Inmostsupermarketstheyhavesoft,slowmusic.It'ssorelaxingthatyouslowdownandspendmoretime(andmoney!)inthestore.Youalsomovemoreslowlywhenthesupermarketisbusy.Expertssuggestit'sbettertoshopwhenit'squieter,onaMondayoraTuesdayforexample.Andbecarefulwithqueues(队伍)atthecheckouts(付款台).Thesearesometimesdeliberate(故意),tomakeyoubuysomethingfromthecheckoutshelveswhileyouwait.
So,nexttimeyougointoyourlocalsupermarket,remembertheseticksandseeifyoucancomewithjustthethingsyouwentfor.Smellsfrombreadinthesupermarket______.A.makeyoufeelhungryandbuymorefood
B.drawyourattentiontobreadonly
C.makeyoubuylessbreadthanyouneed
D.forceyoutoleavethesupermarketAccordingtothepassage,supermarketsputredstickersonproductsto______.A.makethemlookmorebeautiful
B.makethemdifferentfromcheaperones
C.makepeoplethinkthestickersareformen
D.makepeoplethinktheycouldsavemoneyAccordingtothepassage,toysforchildrenareusuallyplaced______.A.onhighershelves B.oneachshelf
C.onlowershelves D.onthebackshelvesItcanbelearnedfromParagraph6thatsupermarketsusually______.A.stoppeopleliningupatthecheckouts
B.closeonMondaymorning
C.playloudandnoisymusicinside
D.makecustomersfeelrelaxedThepassageismainlyabout______.A.severalwayssupermarketsusetosellmoreproducts
B.someadvicewhenpeoplegoshoppingonthestreet
C.severalrulesthateverybusinessshouldfollow
D.someadvertisementsthatmakepeoplebuymore二Pollutioninsidehomesandotherbuildingskillsmorethan4millionpeopleeachyear.Manypeopledieasaresultofbreathingsmokeorfromcookingoverwood-poweredorcoal-poweredstoves.Onewaytoreducethenumberofdeathsisthroughcookingequipmentpoweredbythesun.CrosbyMenzies,asolarpowerexpertinaSouthAfricancompany,describedhislatestsolarcookercalledthe"Sol-4"."Itisfoursquaremetersofmirrors,sixtoeightmetersinlength.Itisquitealargecooker."The"Sol-4"worksbyreflecting(反射)lightfromthesunofflargemirrors.Themirrorsdirect(把……对准)thelightatacookingpan.Thenthelightheatsthepanwithsolarenergy.Withintwominutes,thepanishotenoughtocooksausagesandonions.Injustfourminutes,watercanbeboiled.Thatisasfastascookingwithnaturalgasorelectricity.Thecookerisalsomuch"friendlier"thanothermodelsbecausepeopledonothavetostandinthesuntouseit.Andpeoplecanpreparemealswithouthavingtocollectfirewoodorspendmoneyoncoal.Suchindividualswouldbelesslikelytohavebreathingillnessesfromharmfulsmoke.Atpresent,thecookeronlyworkswhenthesunisshining.Butengineersareworkingonawaytomakeitworkwithoutsunlight.Eachcookercostsabout$2,000,whichisalargeamountofmoneyformostAfricans.Tosolvethatproblem,CrosbyMenzieshascreatedanon-governmentalorganizationcalledSolarCookersforAfrica.Itplanstoraisemoneythroughdonationstoprovidepoorpeoplewithsolarcookingequipment.1.Thispassageismainlyabout_____.A.solarcookers B.smokepollutionC.solarpowerexperts D.breathingillnesses2.The"Sol-4"ismainlyusedto_____.A.shortenthetimeofcookingB.reducethecostofmakingcookersC.raisemoneythroughdonationstohelpAfricanpeopleD.reducethenumberofdeathscausedbyharmfulsmoke3.Theunderlinedword"individuals"mostprobablymeans“_____”.A.cookers B.mirrorsC.people D.experts4.Whichofthefollowingaboutthe"Sol-4"isTRUE?A.Itissixtoeightsquaremetersofmirrors.B.Itcanworkinanyweatherconditionnow.C.Itcanalsoheatthepanbylightingfirewood.D.Itismoreenvironment-friendlythanothercookers.5.Fromthepassage,wecaninferthat_____.A.the"Sol-4"willbedesignedinasmallersizeB.moreAfricanscanusethesolarcookersinthefutureC.the"Sol-4"isthefirstproductoftheSouthAfricancompanyD.theAfricangovernmentwillprovidepoorpeoplewithsolarcookers三AndrewHolleman,a12-year-oldboy,lovedplayingintheopenlandnearhishome.Thelandwaswetandforested,andmadeahomeforbirds,otheranimalsandmanydifferentplants.Itmadetheperfectplaceforhimtostudyandgettoknowthenature.Hehadseensomered-tailedhawks,redfoxes,woodturtlesandotheranimals.Healsofoundspecialnativeflowers.Suddenlyitwasannouncedthatthe"empty"landwouldbeimprovedbyalotofhousesonit.Theplantswouldberemoved,theanimalswouldrunawayandmostwouldprobablydie.Thenthewetsoil(土壤)wouldbecoveredwithextragrounds.Whenheheardaboutthenews,hewasnothappy.Hewasveryworriedthatthelandandwaterwouldbepolluted.Andrewwrotedownclearlyalltheresearchhehaddoneaboutthearea,andhowthehouseswouldaffect(影响)thelocalenvironment.Hesentletterstomembersoflocalgovernmentandtelevisionreporters.Healsocalledonhisneighborstoopposethebuildingofthehouses.Althoughhewasonly12yearsold,hehadthecourageandwisdomofapersonmucholder.Andrew'steachersdescribedhimasgentle,shyandactive.Hisclassmatesalsoadmiredhowmuchheknewaboutlocalanimalsandplants,andtheenvironment.Eachdayafterschool,Andrewwentdoor-to-door,toaskthepeopletosign(签名),whodidnotwantthehousestobebuilt.Inonlyonemonth,hegotthesignaturesof250people.Intheend,thelandremainedasafeplaceforbirds,animalsandplantsthatbelongedthere.Andrewwonmanyprizesforhisbraveandgreatworktostopthehousesbeingbuilt,andthushelpsavetheenvironment.1.Thepassageismainlyabout_____.A.250peoplewhosignedtohelpAndrewB.abraveboywhocaredfortheenvironmentC.theopenlandthatsuitedanimalsandplantsD.theresearchofimprovingtheenvironment2.Theunderlinedword"oppose"inthepassageprobablymeans_____.A.support B.dislikeC.disagree D.prefer3.Andrewwasveryworriedbecause_____.A.theanimalswouldbekilledB.newhouseswouldbebuiltontheopenlandC.notalltheneighborsweregoingtosignD.thelocalgovernmentmadearightdecision4.Accordingtothepassage,Andrew_____.A.wasgoodatgoingdoor-to-doorB.gotinnotouchwiththereportersC.usuallyactedlikeapersonmucholderD.waspraisedbyhisteachersandclassmates5.Wecaninfer(推测)that_____.A.thelandwouldremainasitusedtobeB.theopenlandwouldbebuiltintoaparkC.theneighborswouldhavetomoveawayD.Andrewwouldsoonworkforthegovernment四Whatdoyouseewhenyoulookatabstract(抽象)art?Doesitmakesensetoyou?Doesitlooklikeanything?Isitsupposedto?Abstractartbecamepopularintheearly20thcentury.Artistsdidnotwanttopaint,draw,orsculptthingsexactly(确切地)liketheylooked.Theydidn'twanttheirarttoberealistic.Theyweremoreinterestedinbasicshapesandcolours.Picassoisprobablythemostfamousoftheseartists.Hepaintedanddrewinmany,manystyles.Sometimesheusedalotofbluecolours(his"blueperiod").Later,heusedmoreredandpinkcolours(his"roseperiod").Manyofhisotherpaintingsarecalled"cubist(立体画派)"becausetheyaremadeofpaintedsquares.Afteralongtime,Picasso'spaintingsbecamemoreandmoreabstract.Hepaintedpeopleandthingsusingstrangeshapes.Hisworkwassooriginalthatmanyofhisfellowartistsdidn'tunderstandit.Kandinsky,anotherfamousartist,usedlines,shapes,andpatternstopainthissubjects.Hispaintingsalsousedstrongcolourstoexpressfeelings.Otherartists,likethesurrealists(超现实主义者),wereinterestedinthesubconscious(潜意识).PainterslikeBretonandMagritteusedmanysymbolsintheirwork.Themeaningorsubjectoftheirworkwasn'talwaysclear.Dali,anothersurrealistartist,paintedpicturesthatlookedlikedreams.Therearestillmanyabstractartistsaroundtheworld.It'softenhardtosayexactlywhattheirartisabout.That'sthewaymanyartistsprefer.Theywanteachpersontolookatartandfindtheirownmeaninginit.1.Whichofthesewouldbemostlikeabstractart?A.Apaintingofahouse.B.Asculptureofacar.C.Adrawingoftwopeopleinacoffeehouse.D.Aredandbluepainting,withnoclearsubject.2.WhathappenedtoPicasso'sworkafteralongtime?A.Itbecamemoreabstract.B.Itbecamelessoriginal.C.Hewentfromusingredcolourstousingbluecolours.D.Heonlypaintedwithcolouredsquares.3.HowdidKandinskyexpressfeelings?A.Byusingcoloursandshapes.B.Bypaintingrealisticpeople.C.Bypaintingwithalotofsymbols.D.Bypaintinginredandpinkcolours.4.Whoisprobablythemostfamousabstractartist?A.Breton. B.Dali.C.Picasso. D.Magritte.5.WhichofthefollowingisNOTtrue?A.Picassopaintedinmanydifferentstyles.B.Daliwasinterestedindreams.C.Abstractartistsfeeleachworkofartonlyhasonemeaning.D.Magritte'sartwasfullofsymbols.五Tous,itseemssonaturaltoputupanumbrellatokeepthewateroffwhenitrains.Butinfacttheumbrellawasnotinventedasprotectionagainsttherain.Itsfirstusewasasashade(遮蔽物)againstthesun.Nobodyknowswhofirstinventedit,buttheumbrellawasusedinveryancienttimes.ProbablythefirsttouseitweretheChinese,backinthe11thcenturyBC.WeknowthattheumbrellawasusedinancientEgyptandBabylonasasunshade.Andtherewasastrangethingconnectedwithitsuse:itbecameasymbolofhonorandpower(权力).IntheFarEastinancienttimes,theumbrellawasallowedtobeusedonlybythoseinhighofficeorbyroyalpeoplesuchasthekingsorqueens.InEurope,theGreekswerethefirsttousetheumbrellaasasunshade.TheumbrellawasincommonuseinancientGreece,butitisbelievedthatthefirstpersonsinEuropetousetheumbrellaasprotectionagainsttherainweretheancientRomans.DuringthemiddleagesinEurope,theuseoftheumbrellaalmostdisappeared.ThenitappearedagaininItalyinthelatesixteenthcentury.Andagainitbecameasymbolofpower.Umbrellashavenotchangedmuchinstyleduringallthetime,thoughtheyhavebecomemuchlighterinweight.Itwasn'tuntilthetwentiethcenturytheumbrellasforwomenbegantobemadeinallkindsofcolors.1.Ancientpeoplefirstusedumbrellaas_____.A.asymbolofhonorB.protectionagainstthesunC.asymbolofpowerD.protectionagainsttherain2.Accordingtothispassage,theumbrellawasprobablyfirstinventedinancient_____.A.Egypt B.BabylonC.Rome D.China3.Theunderlinedwordroyalmightmean_____inChinese.A.皇室的 B.富裕的C.中产的 D.平民的4.Accordingtothepassage,whichofthefollowingisNOTtrue?A.TheancientGreeksusedtheumbrellaintheirdailylife.B.EuropeanshardlyusedtheumbrelladuringthemiddleagesC.Theumbrellasforwomenweremadecolorfulinancienttimes.D.Thestyleoftheumbrellahasn'tchangedalotsinceitwasinvented.5.Thispassageismainlyabout_____.A.thesalesoftheumbrellaB.thedifferencesamongumbrellasC.theinventionoftheumbrellaD.Thehistoryanduseoftheumbrella六JohnandJackmetattheoldbencheveryafternoon.Thentheyplayedfootball.Buttheydidn'thaveenoughmoneytobuyarealfootball.SoJackmadeaballoutofoldsockscoveredwithapieceofplastic.Everytime,thetwofriendsdidn'tstopkickingandrunninguntilverylate.OnMondayafternoon,JohnandJackmetagainattheoldbench.Soonthehome-madeballwasrunningacrossthegrass.Theboyslaughedandshoutedhappily.Theballwasstoppedbyaboywearinganicepairofsportsshoes.JohnwasupsetwhenhesawitwasSteven.Thenextmorning,John'smothergavehimabill."Yourunclesentyouabirthdaypresent,"shesmiled.John'seyesgrewbigwhenhesawthe$100bill.Laterthatday,hismotherboughtapairofnewsportsshoesandarealfootball.ThatafternoonSteveninvitedJohntoplayfootball.StevendidnotwantJacktojointhemonlybecauseJack'ssportsshoesweredirty.Whenthegamewasover,JohnandStevenwalkedpasttheoldbenchwhereJackwassitting.Stevenpickedupastoneandthrewitathim.John,holdinghisnewfootballinhishands,walkedonanddidnotlookback.Severaldayslater,asJohnwalkedpasttheoldbench,hesawsomethinglyingunderit.Helookedcloserandsawitwasthehome-madeball.Johnwasfullofsadnesswhenhesawtheball.Ashissadnessturnedtoanger,hepickeduphisnewfootballandkickeditintotheair.Thenhewalkedtothebench,satdownandwaited.1.WhenJohnandJackwereplayingwiththeirhome-madeball,theyfelt_____.A.sad B.gladC.unfair D.angry2.WhatpresentdidJohngetfromhisuncle?A.Abill.B.Afootball.C.Ahome-madefootball.D.Apairofnewshoes.3.Whydidn'tJackplayfootballwithJohnandSteven?A.Becausehewasill.B.BecausehehatedSteven.C.Becausehedidn'twearsportsshoes.D.Becausehewasn'tinvitedbySteven.4.Johnsatonthebenchandprobablywaitedfor_____.A.hismother B.JackC.Steven D.hisuncle5.Whatisthebesttitleforthepassage?A.AbirthdaypresentB.AfootballmatchC.Ahome-madefootballD.Anewfootball七Ifyoulovereadingbooks,youmustknowaboutthebookTheLittlePrince.It'safamousnovelwrittenbyaFrenchwriter.Asoneofthebestsellingbooksinhistory,ithasbeensoldasmanyas200millioncopiesin253languagesanddialects(方言).Now,aroundseventyyearsafterthebirthofthebook,anAmericandirectorhasfoundawaytomakeitintoa3Danimatedfilm.Thebooktellsthestoryofapilot,calledTheAviator,whocrashes(撞击)intothedesertandmeetsayoungprincethere.However,inthefilm,thestorystartsyearsafterthecrashwhenTheAviatorismucholder.HehasgotanewneighborcalledTheLittleGirl,whosemotherwantshertogetreadytoenterthegrown-upworld.Slowly,TheAviatorshareshisstorywithTheLittleGirlbywritingitdownandsendingherapageatatime.Thepagesarecompletewiththepicturesinthebook,speakingabouthistimeinthedesertandtakingTheLittleGirltoanamazingworldwhereanythingispossible.Chinaisthefirstcountryintheworldtoseethefilmintwoversions-inChineseandEnglish.ThefilmshowsTheLittleGirl'slifeandtellsTheLittlePrince'sstoryatthesametimeinabeautifulway.HuangLei,whodabs(配音)thefilmtogetherwithhis9-year-olddaughter,saysthefilmislikeachildhooddreamwhichislostbymostadultsinthisstressed-outsociety."Themosttouchingpartisthateveryoneofuswasagood-naturedkidlikeTheLittlePrince,andit'sapitythatthisgoodcharacteristic(品质)goesawayastimeflies,"hesays.1.ThenovelTheLittlePrincewaswritteninthe_____.A.1900s B.1940sC.1990s D.2010s2.ThebookTheLittlePrinceisoneofthebest-sellingbooksinhistorybecause_____.A.youmustknowaboutitifyoulovereadingbooksB.itshowsTheLittlePrince'sstoryinabeautifulwayC.ithasbeensoldasmanyas200millioncopiesin253languagesanddialectsD.thedirectorhasmadeitintoa3Danimatedfilm3.HowdoesTheLittleGirlgettoknowthestoryofTheLittlePrince?A.ShereadsthepagesthatTheAviatorwritesandsendstoher.B.Hermotherwantshertogetreadytoenterthegrown-upworld.C.TheAviatortakeshertoanamazingworld.D.ShemoveshomenexttoTheAviator.4.Whatdoestheunderlinedword"good-natured"mean?A.Kind. B.Friendly.C.Helpful. D.Allabove.5.Accordingtothepassage,whichisHuangLei'sopinion?A.Hedoesn'tbelievethegoodcharacteristicislostaswegrowolderinthisstressed-outsociety.B.Hethinksallofusshouldkeepourbetternatureandneverletitdisappear.C.Hefeelsexcitedbecausehecanseethefilmintwoversionsfirst.D.Heandhisdaughterdubthefilmtogether.八ManychildrenusetheInternettogetusefulknowledgeandinformation,andtorelaxintheirfreetime.Butsomeofthemarenotusinginagoodway.HerearesomerulestomakesureyouaresafeandhavefunontheInternet.●MakerulesforInternetusewithyourparents.Forexample,whenyoucangoonline,forhowlongandwhatactivitiesyoucangoonline.●Don’tgiveyourpassword(密码)toanyoneelse,andneverleakoutthefollowinginformationyourrealname,homeaddress,age,school,phonenumberorotherpersonalinformation.●Checkwithyourparentsbeforegivingoutacredit(信用)cardnumber.●Neversendaphotoofyourselftosomeoneunlessyourparentssayit’sOK.●Checkwithyourparentsbeforegoingintoachatroom.Differentchatroomshavedifferentrulesandattractdifferentkindsofpeople.Youandyourparentsmustmakesureit’sarightplaceforyou.●NeveragreetomeetsomeoneyoumetontheInternetwithoutyourparent’spermission(允许).Nevermeetanyoneyoumetonlinealone.●Alwaysrememberthatpeopleonlinemaynotbewhotheysaytheyare.Treateveryoneonlineasstrangers.●Ifsomethingyouseeorreadonlinemakesyouuncomfortable,leavethesite.Tellaparentorteacherrightaway.●Remember—noteverythingyoureadontheInternetistrue.[来源:学§科§网]1.It’sgoodforchildrento________ontheInternet.A.givepasswordtoothers B.getusefulknowledgeandinformationC.giveoutacreditcardnumber D.gointoachatroomasthey’dliketo2.Theunderlinedphrase“leakout”inthethirdparagraphmaymean“________”.A.giveup B.lookoutC.giveoutD.putaway3.IfyouwantatruefriendontheInternet,youmust________.A.tellthepeoplewhatyournameis B.meetthepeopleonlinealoneC.writeane-mailaboutyourself D.getyourparent’spermission4.Ifyourparentsdon’tagree,never________.A.readanythingontheInternetB.relaxinyourfreetimeC.haveaface-tofacemeetingwithanyoneyoumetonlineD.treatotherpeopleasyou’dliketobetreated5.Thispassageismainlyabout“________”.A.HowtouseComputers B.SurfingontheInternetC.InformationontheInternet D.InternetSafetyRules九Michelle,afamouslady,hasfoundthatmorethan25%studentsaretoofatinhercountry.Itisaveryseriousproblem.Soshestartsahealthprogramtodealwithit.Thehealthprogramistoreducetheamountoffatstudentstodayandinthefuture.Theprogramwillgetfamilies,schools,newspapers,magazinesandTVstojointogetheranddealwiththestudents’obesitysothatstudentswillbeatahealthierweight.Theprogramincludes:Foodstoresshouldsellhealthierfoods.Schoolsshouldservehealthiermealswithlessfatandshouldalsooffergymclasses.Theladyistryingtofightthestudents’obesityalloverthecountrybecauseitcancauseillnessesandhigherhealthcost.Shewantsthestudentstoeatright,exercisemoreandcontroltheirweight.Shealsowantsthestudentstounderstanditisimportanttohavelesssweetfood,anddrinkwater,milkandfreshjuices,butnottochoosecokes.Atthesametimeshehasalsosetagoodexamplebyplantingavegetablegarden.Shehopesthatthegardenwillencouragemorepeopletoplantonetoo.Thehealthprogramisreallyhelpfultothestudentstodayandinthefuture.Asshesays,wecannotalwaysbuildthefutureforyouth,butwecanbuildouryouthforthefuture.1.InMichelle’scountryover_____ofthestudentsaretoofat.A.aquarter B.ahalf C.75% D.15%2.Theunderlinedword“obesity”inthesecondparagraphmeans_____inChinese.A.厌食症 B.肥胖症 C.抑郁症 D.强迫症3.Whatdoestheladywanttheshopstodo?A.Tooffergymclasses. B.Toplantavegetablegarden.C.Toservemealswithlessfat. D.Tosellhealthierfoods.4.It’sagoodwayforfatstudentstohave_____everyday.A.morevegetables B.sweetfoods C.manycokes D.muchfat5.What’sthemainideaofthepassage?A.Theladyintroduceshealthydrinks. B.Theladycaresaboutfoodcost.C.Theladyfightsobesityinstudents. D.Theladyfeelsworriedabouttheheight.十InsomeAmericancountrieslikeCanadaandAmerica,peopleusuallytip(给小费)insomeplaces.Theytipinrestaurants,airports,hotels,andhairsalons(美发厅)becausemanypeoplewhoworkintheseplacesgetsmallmoney.Atipshowsthatapersonispleasedwiththeirwork.Theusualtipforotherkindsofservice,forexample,fortaxidriver,hairdressers(理发师)andwaiters,Isbetween10%and20%ofthebill.ThesizeofthetipisdecidedbyhowpleasedyouarefortheirworkPeopledonottipincafeterias(小餐馆)orfastfoodrestaurants.Atairports,workerswhocarrythebagsforyouusuallygetadollartipforeachbag.Hotelworkersusuallygetadollarforcarryingoneortwosuitcases(手提箱).Ahoteldoorattendant(服务生)orparkingvalet(停车场)alsogetsaboutadollarforgettingataxiorforparkingacar.Manypeoplealsotiphotelroomattendantswhentheystayinahotelforseveraldays.Theyusuallyleaveadollarforeachday.1.Ifyoutipinarestaurant,itshows.A.youwanttomakethemhappy B.yourmoneyisimportanttothemC.youthinktheirworkisgood D.youthinktheirworkbbad2.Yourbillis﹩200,thenthetipwillbe.A.﹩200 B.﹩20 C.﹩100 D.﹩1203.Wheredon'tyoutip?A.Incafeterias. B.Inrestaurants. C.Inairports. D.Inhairsalons.4.Thebetterawaiter'sserviceis,theatipis.A.Less B.more C.Roost D.least5.Peopleusuallytipin.A.China. B.Japan C.India. D.America十一Youneedsomebreadandmilk.Buthalfanhourlater,youleavethesupermarketwithatrolley(手推车)fulloffood.Whatgamesdosupermarketsplaytomakeusspendsomuchmoney?
Thetricks(计谋)usuallystartbeforeyouwalkin.Outsidethesupermarketentrance,anybodywhowalkspastcansmellwarm,freshbread.Thatmakesushungryandreadytobuylotsoffood,notjustbread.
Nowyou'reinsideand,ofcourse,asmallbasketwouldbefine,butalltheyhavearetrolleys.Andofcoursetheproblemwithatrolleyisthatitlookssadandlonelywithjustoneortwoproductinside.Sowemayfillitwithsomething.Infact,supermarkettrolleysareactuallygettingbiggersothatwebuymore.
Ofcourse,manypeopleshopinsupermarketbecausetheythinkeverythingischeaperthaninothershops.Sosupermarketsofferverycheappricesonsomethingsbutthenhavehigherpricesforotherproducts.Onenewtrickistoputredtickersonproducts.Customersusuallyconnectredstickerswithlowerpricessotheredstickeriseasytobenoticed,evenwhenthereisnoreduction!Interestingly,thistrickappearstoworkmorewithmenthanwithwomen.
Thereisastorybehindthepositionofeverythinginthesupermarket.Forexample,customersoftengoonlytobuymilk.Sotheyputitrightattheback,forcingyoutogopasthundredsofshelvesfullofotherproducts.Thepositionofproductsoneachshelfisalsoimportant.Themostexpensiveproductsareusuallyateye-levelsoyouseetheseimmediately.Theexception(例外)isanythingthatchildrenmightlike.Theseproductsareonlowershelvessothatkidsseethem.
Apartfromwhatyouseeandsmellinsupermarket,whataboutwhatyoulistento?Inmostsupermarketstheyhavesoft,slowmusic.It'ssorelaxingthatyouslowdownandspendmoretime(andmoney!)inthestore.Youalsomovemoreslowlywhenthesupermarketisbusy.Expertssuggestit'sbettertoshopwhenit'squieter,onaMondayoraTuesdayforexample.Andbecarefulwithqueues(队伍)atthecheckouts(付款台).Thesearesometimesdeliberate(故意),tomakeyoubuysomethingfromthecheckoutshelveswhileyouwait.
So,nexttimeyougointoyourlocalsupermarket,remembertheseticksandseeifyoucancomewithjustthethingsyouwentfor.Smellsfrombreadinthesupermarket______.A.makeyoufeelhungryandbuymorefood
B.drawyourattentiontobreadonly
C.makeyoubuylessbreadthanyouneed
D.forceyoutoleavethesupermarketAccordingtothepassage,supermarketsputredstickersonproductsto______.A.makethemlookmorebeautiful
B.makethemdifferentfromcheaperones
C.makepeoplethinkthestickersareformen
D.makepeoplethinktheycouldsavemoneyAccordingtothepassage,toysforchildrenareusuallyplaced______.A.onhighershelves B.oneachshelf
C.onlowershelves D.onthebackshelvesItcanbelearnedfromParagraph6thatsupermarketsusually______.A.stoppeopleliningupatthecheckouts
B.closeonMondaymorning
C.playloudandnoisymusicinside
D.makecustomersfeelrelaxedThepassageismainlyabout______.A.severalwayssupermarketsusetosellmoreproducts
B.someadvicewhenpeoplegoshoppi
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