电商英语课件第7单元

Unit7EstablishingBusinessRelationshipsUnit7EstablishingBusinessRelationshipsWarmupTextLearningExercisesWarm-up1.Howcananexporterseekapotentialcustomer?Warm-up2.Howtowritetothecompanywhenyouwishtocontactforthefirst?

TextLearningNewWords&Expressions

Pre-ReadingQuestionsTextStructure

TextUnderstandingTextLearningNewWords&ExpressionsNewWordsrecommendation

n.推荐，推荐信，介绍，劝告，建议；Hegaveherthejobonheruncle’srecommendation.

1经他叔父介绍，他让她担任了这个工作。2Willyouwritearecommendationforme?

你替我写封推荐信好吗？

NewWords

Iwantacatalogueofradios.

我要一份收音机的目录。Canyoucataloguethefurnitureyousellandsendmeacopyofit?

他你能不能把你卖的家具编个目录，寄给我一份？122.cataloguen.目录；总目

v.编制目录

NewWords:

Hisideasarerepresentativeofthoseofthewholeclass.

他的想法代表了全班学生的想法。Thecaseisrepresentative

oftheattitudesofthepolice.这个事例典型的反映了警方的态度。Sheistheclub’srepresentativeattheconvention.她是该俱乐部派来参加会议的代表。3.representative

n.代表，典型

adj.代表的，典型的，代表制的123NewWords:

Myinquiryabouthishealthwasneveranswered.我问及他的健康情况，但从得不到答案。They'vepromisedathoroughinquiryintotheplanecrash.

他们答应对这次飞机失事进行彻底的调查。4.inquiryn.询问，调查；询价12NewWordsIronexpandswhenitisheated.

铁加热即膨胀。Thissmallpocketdictionarywasexpandedintoalargevolume.该袖珍字典增编为较大的字典。5.expandv.扩大12NewWordsHehasgotthelatestquotationontheforeignexchange.

他已经得到了外汇交易市场的最新行情。6.quotationn.语录；引用；行情；报价Hegavemeaquotationforanewhousewhichwastoohigh.

他给我找到一所新房子，可开价太高了。

12NewWords7.promptly

adv.迅速地，准时地；立即12Weshallmakeofferspromptly.我方将立即报价Theperformancewillstartat7o’clockpromptly.表演将在7点钟准时开始。sampleNewWords8.sample

n.样品，样本vt.采样，取样12Theysampledthepopulationtofindoutthestateofpublicopinion

.他们对居民作抽样调查以了解公众的意见。Thefactorygivesfreesampleofnewsoap-flakestocustomers.那家工厂向顾客免费赠送新皂片样品。NewWords9.enclose

v.随附，封入1IencloseachequeforUSD5000.00withtheletter.我随信寄了一张五千美元支票。PhrasesandExpressions1.Lookforwardto盼望Ilookforwardtoseeyou.1我盼望见到你。Ilookforwardtoworkingwithyouagain.2我非常盼望再次与你一同工作。PhrasesandExpressions1我们写信的目的是希望和你建立业务关系。Wearewritingtoyouinthehopeofestablishingbusinessrelationswithyou.2.establishbusinessrelationship，建立业务关系2Doyouwanttoestablishbusinessrelationswithourcompany?你们想和我们公司建立业务联系吗？TextLearningPre-readingQuestionsPre-readingQuestionsWhydoforeigntradecompaniesneedalotofbusinessconnections?

Notransactionscanbeconducteduntilcontactshavebeenmadebetweentwoormorecompanies.Asthesayinggoes,“Nocustomer,nobusiness”.It’safamouslogion(meansfamousandpopular)words.Toestablishbusinessrelationswithprospectivedealersisoneofthevitalimportantmeasuresbothforanewlyestablishedfirmandanoldonethatwishestoenlargeitsbusinessscopeandturnover.Pre-readingQuestions2.Throughwhatchannelscanweobtainthenamesandaddressesofthefirmstodealwith?

Thefollowingchannelscanhelpyoutoobtainsuchinformation:CommunicationinwritingAttendanceattheexportcommoditiesfairsContactattheexhibitionsheldathomeorabroadMutualvisitsbytradedelegationsandgroupsAdsinnewspapersorperiodicalsandInternetRecommendationsbyothersPre-readingQuestions3.Howtomakeself-introduction?

Ourcompanysaidbyhereissummarized,includecompanycharacter,businessrange,purposeandsomearerelativelypredominanttothecompany.Forexample,experienceenrich,thesupplyofmaterialchannelstabilizes,thebroadmarketing.Andhowtomakeselfintroductionandbusinessscope?Forexample:1.Wearealeadingcompanywithmanyyears’experienceinmachineryexportbusiness.2.Weenjoyagoodreputationinternationallyinthecircleoftextile.3.Wehaveourprincipleas“Clientsneedscomefirst”.TextLearningTextStructureTextStructurePartOne

Whydoforeigntradecompaniesneedalotofbusinessconnections?PartTwo

ChannelsforEstablishingBusinessRelationPartThree

ProceduresofEstablishingBusinessRelationTextLearningTextUnderstandingTextUnderstandingGiantPandasandTheirConservationPara.1

Para.2Para.3

Para.4

Para.5Para.6Para.7

Para.8

Para.9

Notransactionscanbeconducteduntilcontactshavebeenmadebetweentwoormorecompanies.Asthesayinggoes,“Nocustomer,nobusiness”.It’safamouslogion(meansfamousandpopular)words.Toestablishbusinessrelationswithprospectivedealersisoneofthevitalimportantmeasuresbothforanewlyestablishedfirmandanoldonethatwishestoenlargeitsbusinessscopeandturnover.

译文：如果没有两个或更多的公司发生联系，任何交易都是不可能进行的。就像人们说的：“没有客户，就没有生意。”这是一个著名的名言（指著名的和流行的）话。对于新成立的公司和老公司来说，当他们希望扩大其业务范围和营业额时，与潜在的客户建立业务关系是至关重要的措施之一。Paragraph1Thefollowingchannelscanhelpyoutoobtainsuchinformation:CommunicationinwritingAttendanceattheexportcommoditiesfairsContactattheexhibitionsheldathomeorabroadMutualvisitsbytradedelegationsandgroupsAdsinnewspapersorperiodicalsandInternetRecommendationsbyothersParagraph2SentenceStudy解析：译文：以下途径可以帮助您获得这样的信息：书面通讯;出席出口商品交易会;在国内外举办的展览会上接洽;通过贸易代表团互访;报纸或期刊上的广告以及英特网;其他人的推荐contactn.

联系，接触v.Haveyoubeenincontactwithyoursisterrecently?你最近和你妹妹有联系吗？Contactsb.

联系某人

Paragraph3Whenwritingalettertoestablishbusinessrelations,youshouldcoveringthefollowingpoints:Thesourceofinformation(oneofthewaysabove)Theintentionofwritingletter(toestablishbusinessrelations)Self-introduction(Generally,itincludestwoparts:theintroductionofthecompanyandtheintroductionofitsmainproducts.Undercertaincircumstances,catalogues,samples,andpricelistmayalsobeenclosed.)YourexpectationfromtheaddresseeSentenceStudy译文：建立业务关系的步骤当写一封信要求建立业务关系时，你应该包括以下几点：

信息来源（以上方法之一）

信的写作意图（建立业务关系）

自我介绍（一般来说，它包括两个部分：公司介绍和产品介绍，某些情况下会随附产品目录、样品和价目表。）

您的期望

Paragraph4Thatishowtogettheotherparty'sdata.Asthemerchant,hecanhavecomingtoknowthecustomerdatavariousapproach,suchasbeingsenttoworkabroadembassy,CommercialCounsellor’soffice,chamberofcommerce,businessaffairsoffice,bank,introductionofthirdcompanies.Orcansearchontheenterprisedirectory,variousbiographymatchmakeradvertisement,Internet.Orgettoknowonsometradefair,exhibition.Andwhenbeingmarketinvestigationslearn.Andhowtostatethesourceofinformation?Paragraph4

suchas例如例句：Booksofreference,suchasdictionariesandhandbook,areofgreathelptostudents.

诸如字典，手册之类的参考书对学生十分有帮助。派生：such……that例句:ItwassuchaboringspeechthatIfeelasleep.这个演讲枯燥无味，听得我都睡着了。Paragraph5

Generallyspeaking,theexportercontactinganimporteronself'sowninitiative,alwaystakesexpandingbusinessareaandthemarriagepartner,buildinglongrangebusinessrelation,broadeningproductsaleaspurpose.Andhowtointroducestateyourintention?Forexample:1.InordertoexpandourproductsintoSouthAmerica，wearewritingtoyoutocooperatepossibilities.2.Wearewritingtoyoutoestablishlong-termtraderelationswithyou.3.Wewishtoexpressourdesiretoenterintobusinessrelationshipwithyou.一般说来，出口商主动联系进口商，总是以扩大交易地区及对象、建立长期业务关系、拓宽产品销路为目的。例如：1.为了使我们的产品进入南美市场，我们写信想和贵公司合作。

2.我们给您写信希望与您建立长期贸易关系。

3.我们希望表达和您建立业务关系的愿望。译文：Paragraph6

Ourcompanysaidbyhereissummarized,includecompanycharacter,businessrange,purposeandsomearerelativelypredominanttothecompany.Forexample,experienceenrich,thesupplyofmaterialchannelstabilizes,thebroadmarketing.Andhowtomakeselfintroductionandbusinessscope?Forexample:1.Wearealeadingcompanywithmanyyears’experienceinmachineryexportbusiness.2.Weenjoyagoodreputationinternationallyinthecircleoftextile.3.Wehaveourprincipleas“Clientsneedscomefirst”.4.Acrediblesalesnetworkhasbeensetupandwehaveourregularclientsfromover100countriesandregionsworldwide.Paragraph7译文：我们这里所说的公司概述，包括对公司性质、业务范围、宗旨等基本情况的介绍以及对公司某些相对优势的介绍，例如，经验丰富，供货渠道稳定，有广泛的销售网等。例如：1.我们是一家具有多年进出口业务经验的龙头机械企业。

2.我们在国际纺织品范围内享有良好的声誉。

3.我们始终把“客户的需要放在第一位”。

4.我们有来自100多个国家和地区的长期客户并已经建立了一个可靠的销售网络。Paragraph8

Inthispart,twokindsofdifferentproductsappearonpossibility:Whenmakingtheotherparty'sneedclearcomparatively,weareabletochoosesomespeciallyappointedkindproducts,theconcreterecommendationbeinginprogressintroducesthat;Otherwise,wemovetowardsacompanygenerallyonlymanagetheproductoverallcondition,suchasqualitylevel,pricelevel,saleetc.,docomparativelygeneralintroduction.Certainly,encloseherewithcatalogue,quotationofpricesorpostasampleseparatelybeingfortheotherparty'sreference'sbeingalsothemethodofworkthatthecompanyoftenadopts.SentenceStudy解析：译文：在这部分，可能出现两种不同的产品介绍：在较明确对方需求时，我们会选取某类特定产品，进行具体的推荐介绍；否则，我们通常只就公司经营产品的整体情况，如质量标准、价格水平,销路等，作较为笼统的介绍。当然，附上目录、报价单或另寄样品供对方参考也是公司经常采取的做法。otherwise否则，其他方面。

Doitnow,otherwiseitwillbetoolate.Daddystillhasabitofhiscold,butotherwiseallarewelI.Paragraph9Assameasotherpromotingletters,inendingpart,weusuallywritingsomesentenceshopingthattheotherpartygivestoaresponseorprevailingontheotherpartytotakeactionimmediately译文：与其他商业促销信函一样，在结尾部分，我们通常都会写上一两句希望对方给与回应或劝服对方立即采取行动的语句。Exercises

Fillintheblanks

ChoosethecorrectwordsTranslation

II.Directions:

Fillintheblanksaccordingtothetext.DearSirs,Thisisto(1)introduceourselvesasoneoftheleadingexportersfromtheUnitedkingdomofawiderangofchemicals.Wehaveenjoyedan(2)excellentreputationthroughfiftyyears'businessexperience.Wearesurethatyouwillbequite(3)satisfiedwithourservicesandtheexcellentqualityofourgoods.We(4)attachalistofproductsweareregularlyexportingandtrustsomeoftheseitemswillbeofinteresttoyou.Wewouldbe(5)interestedinreceivingyour(6)inquiriesforallkindsofchemicals,againstwhichwewillsendyouour(7)quotationsinsterling,FOBU.K.ports,packingincluded.Termsofpaymentaretobearranged.

Ifyouarenotinterestedin(8)dealingwiththeimportofourchemicals,pleasebegood(9)enoughtoforwardthislettertotheimportcorporationwhomaybeinterestedintheseitems.

Welook(10)forwardtoyourearlyreply.

Yoursfaithfully,ExercisesIII.

Directions:

Choosethebestanswer.Exercises1Iselectyouandyourcompany'sinformation_________theinternetthatyouareengagedintheXXimportation,andIamwritingtoofferourproductsandservices.A.fromB.byC.inC.on2Weare_________inthemining,manufacturingandexportingofthehighqualitystoneproductsfromChinatoallovertheworld.yourorderofApril10,weareworkingonit.A.specializedBspecializingC.bespecializedD.beingspecializedAB3Avoid_________afollow-uplettertoosoon,eveniftheintroductoryletterswassendbyfax.A.sendingB.tosendC.sendD.writing4Theestablishmentofbusinessrelationsis_________theimportantundertakingsinthefieldofforeigntrade.A.aB.akindofC.oneofD.one5We_________herewithapamphletintroducingourbusinessstandingandoutline,thecompletecatalogueofourgoods,andsomesamples.A.sendB.giveC.willsendD.enclose6Iwillalwaysdomybestto_________theexcellentserviceandbestpricethatwillbecompetitiveinyourmarket.A.provideB.offerC.giveD.doExercisesADCBExercises7Welookforwardtohearing_________youandassureyouofourclosecooperationatalltimes.A.aboutB.toC.fromD.in8Ifyouarenotinterestedindealingwiththeimportofourchemicals,please_________goodenoughtoforwardthislettertotheimportcorporationwhomaybeinterestedintheseitems.A.beB.onC.不填D.to9Weunderstandthatyouare_________experiencedintheexportofengineeringequipmentwithservice.