大学生创业英语知到智慧树章节测试课后答案2024年秋广西师范大学

大学生创业英语知到智慧树章节测试课后答案2024年秋广西师范大学第一章单元测试

创新创业是世界大势所趋、国家发展动力之源，加强创新创业教育是高等教育的时代使命。（

）

A:错B:对

答案:对本课程能帮助同学们提升英语语言技能和了解创新创业。（

）

A:错B:对

答案:对This

course

has

15

chapters.

（

）

A:对B:错

答案:错One

of

the

course

objectives

is

o

help

foster

current

and

prospective

Chinese

business

owners

with

a

learning

experience

by

combining

elements

of

learning

English

vocabulary

with

usage

in

the

business

environment.

（

）

A:错B:对

答案:对Innovation

and

entrepreneurship

has

become

the

trend

of

our

world

and

it

is

the

momentum

of

our

national

development.

（

）

A:错B:对

答案:对What

is

the

name

of

this

online

course?

（

）

A:College

English

for

EntrepreneursB:Entrepreneurship

EnglishC:English

for

College

studentsD:College

Business

English

答案:College

English

for

EntrepreneursWhich

of

the

followings

does

not

belong

to

the

course

objectives?

（

）......

A:To

create

a

businessB:To

build

a

foundation

for

international

cooperation

by

expanding

students'

English

ability

directly

in

the

area

of

Business

EntrepreneurshipC:To

help

foster

current

and

prospective

Chinese

business

owners

with

a

learning

experience

by

combining

elements

of

learning

English

vocabulary

with

usage

in

the

business

environmentD:To

create

an

introduction

course

to

business

entrepreneurship

答案:To

create

a

businessWhich

of

the

followings

is

incorrect

(

)

?....

A:Learners

of

this

course

have

to

create

a

business.B:This

course

has

11

chapters.C:You

will

gain

information

on

running

a

business

by

learning

this

course.D:One

of

the

course

objectives

is

to

create

an

introduction

course

to

business

entrepreneurship.

答案:Learners

of

this

course

have

to

create

a

business.Who

are

our

target

students？（

）

A:Students

who

are

curious

about

business

creation

and

developmentB:Internationals

who

are

English

speakers

looking

for

an

introduction

to

business

entrepreneurship

C:Students

in

university

looking

for

an

elective

in

Business

EntrepreneurshipD:Current

business

owners

looking

for

more

information

on

running

a

business

答案:Students

who

are

curious

about

business

creation

and

development；Internationals

who

are

English

speakers

looking

for

an

introduction

to

business

entrepreneurship

；Students

in

university

looking

for

an

elective

in

Business

Entrepreneurship；Current

business

owners

looking

for

more

information

on

running

a

businessWhat

will

you

get

after

learning

this

online

course?

(

)

A:Simple

conversation

using

business

lingo

and

vernacularB:Basic

concepts

of

Business

EntrepreneurshipC:Increased

vocabulary

focused

on

Business/EntrepreneurshipD:Resources

for

creating

a

business

答案:Simple

conversation

using

business

lingo

and

vernacular；Basic

concepts

of

Business

Entrepreneurship；Increased

vocabulary

focused

on

Business/Entrepreneurship

第二章单元测试

“Mass

entrepreneurship

and

innovation”

has

been

an

effective

driver

for

both

economic

growth

and

the

consistent

transition

between

traditional

and

new

growth

engines.

（

）

A:对B:错

答案:对One

of

the

major

purposes

of

Entrepreneurship

education

is

to

encourage

both

college

students

and

graduates

to

broaden

their

mind

and

maximize

their

potential.

（

）

A:错B:对

答案:对It

is

commonly

believed

that

entrepreneurs

are

risk-takers.

（

）

A:对B:错

答案:对Entrepreneurial

thinking

is

one

of

the

most

relevant

skills

for

the

21st-century

workforce.

（

）

A:对B:错

答案:对Which

of

the

followings

are

incorrect?

（

）

A:“Devotion”

means

“entrepreneurs

want

to

be

in

charge

of

their

own

destiny

rather

than

dependent

on

an

employer”.

B:“Destiny”

means

“entrepreneurs

love

what

they

do”.C:“Decisiveness”

means

“entrepreneurs

make

decisions

swiftly”.D:“Determination”

means

“once

entrepreneurs

decide

on

a

course

of

action,

they

implement

it

as

quickly

as

possible”.

答案:“Devotion”

means

“entrepreneurs

want

to

be

in

charge

of

their

own

destiny

rather

than

dependent

on

an

employer”.

；“Destiny”

means

“entrepreneurs

love

what

they

do”.；“Determination”

means

“once

entrepreneurs

decide

on

a

course

of

action,

they

implement

it

as

quickly

as

possible”.What

are

major

tasks

of

the

State

Council

executive

meeting?（

）

A:Discuss

urgent

social

and

economic

issues.B:Deliberate

on

drafts

of

laws

and

administrative

regulations.C:Make

decisions

on

important

items

involved

in

the

State

Council’s

work.

D:Make

new

policies.

答案:Discuss

urgent

social

and

economic

issues.；Deliberate

on

drafts

of

laws

and

administrative

regulations.；Make

decisions

on

important

items

involved

in

the

State

Council’s

work.

What

does

“big

business”

mean

in

the

following

sentence:

“Medicine

is

big

business

in

many

countries

around

the

world”?

（

）

A:大企业B:大生意

答案:大生意Every

organization

has

to

be

operated

exclusively

for

profit.

（

）

A:对B:错

答案:错Jack

Ma

is

the

cofounder

of

Alibaba

Group.

（

）

A:对B:错

答案:对All

businessmen

are

entrepreneurs.

（

）

A:对B:错

答案:错

第三章单元测试

What

does

Design

Thinking

mean?

（

）

A:设计方法B:设计思维C:设计思路D:设计思考

答案:设计思维Design

thinking

is

a

series

of

effective

innovation

modes.

（

）

A:对B:错

答案:对Which

of

the

followings

is

incorrect?

（

）

A:The

define

mode

is

critical

to

the

design

process

because

it

explicitly

expresses

the

problem

you

are

striving

to

address

through

your

efforts.

B:A

good

point

of

view

should

provide

focus

and

frames

the

problem.C:Empathy

is

the

foundation

of

a

human-centered

design

process.

D:Test

is

the

mode

of

your

design

process

in

which

you

aim

to

generate

radical

design

alternatives.

答案:Test

is

the

mode

of

your

design

process

in

which

you

aim

to

generate

radical

design

alternatives.Prototyping

is

used

for

many

reasons,

including

empathy

gaining,

exploration,

testing

and

inspiration.

（

）

A:错B:对

答案:对What

are

the

modes

of

design

thinking？（

）

A:empathize

B:defineC:ideate

and

prototypeD:test

答案:empathize

；define；ideate

and

prototype；testGroup

travelling

and

adventure

represent

two

different

modes

of

thinking.

（

）

A:对B:错

答案:对Adventure

reflects

managerial

thinking

which

emphasizes

efficiency.

（

）

A:错B:对

答案:错Group

travelling

reflects

entrepreneurial

thinking.

（

）

A:对B:错

答案:错Which

of

the

followings

is

incorrect?

(

)

A:Lemonade

Principle

encourages

entrepreneurs

to

be

negative

when

encountering

difficulties.B:It

is

important

to

realize

that

contingencies

will

happen

in

the

process

of

creating

a

business.C:Bird-in-hand

Principle

means,

to

start

your

business,

the

resources

that

you

have

already

owned

are

better

than

unreachable

resources.D:Affordable

Loss

Principle

suggests

evaluating

your

affordable

loss

in

advance.

答案:Lemonade

Principle

encourages

entrepreneurs

to

be

negative

when

encountering

difficulties.Which

of

the

followings

is

incorrect?

(

)

A:In

the

eyes

of

expert

entrepreneurs,

negative

contingencies

are

not

the

cost,

but

new

resource.B:Lemonade

Principle

tells

us

to

embrace

uncertainty

or

contingency

during

the

process

of

creating

a

business.C:Pilot-in-the-plane

Principle

means

entrepreneurs

should

learn

to

control

the

moving

directions.D:Entrepreneurs

can

create

the

predictable

future.

答案:Entrepreneurs

can

create

the

predictable

future.

第四章单元测试

In

the

“STRETCH”

framework,

"S"

refers

to

Social

Needs.

（

）

A:对B:错

答案:对In

the

“STRETCH”

framework,

the

first

"T"

refers

to

Team-building.

（

）

A:对B:错

答案:错In

the

“STRETCH”

framework,

"R"

refers

to

Resources.

（

）

A:对B:错

答案:对In

the

“STRETCH”

framework,

"E"

refers

to

Evaluation.

（

）

A:错B:对

答案:对In

the

“STRETCH”

framework,

the

second

“T”

refers

to

Targets.

（

）

A:错B:对

答案:错In

the

“STRETCH”

framework,

"C"

refers

to

Contingency.

（

）

A:对B:错

答案:对In

the

“STRETCH”

framework,

"H"

refers

to

How

to

run

your

business?

（

）

A:对B:错

答案:对The

word

STRETCH

cannot

have

a

positive

meaning:

to

make

business

or

entrepreneurship

project

bigger

and

farther.

（

）

A:错B:对

答案:错The

word

“stretch”

literally

means

to

cause

something

to

reach,

often

as

far

as

possible,

in

a

particular

direction.

（

）

A:对B:错

答案:对This

course

uses

“STRETCH”,

as

a

framework,

to

correspond

with

the

main

steps

of

creating

a

business.

（

）

A:对B:错

答案:对

第五章单元测试

“Those

products

or

services

that

fill

the

needs

or

wants

of

a

large

part

of

society”

is

the

definition

of

what

vocabulary

term?

（

）

A:Social

NeedsB:Social

RelationsC:Customers’

NeedsD:Market

答案:Social

NeedsBrainstorming

means

“an

activity

during

which

the

sole

purpose

is

to

develop

ideas”.

（

）

A:对B:错

答案:对Competitor

means

“a

person

or

business

who

sells

a

similar

product

or

service

as

you”.

（

）

A:错B:对

答案:对NGO

stands

for

Governmental

Organization.

（

）

A:错B:对

答案:错Western

culture

is

more

________________

than

Chinese

culture.

（

）

A:dignity

orientedB:individualisticC:hierarchicalD:indirect

答案:individualisticLinell

Davis

suggested

that

a

better

translation

for

面子

was

what?

（

）

A:FaceB:DignityC:IntegrityD:Honor

答案:DignityUsing

hints

and

subtle

speech

while

speaking,

is

an

example

of

what?

（

）

A:Disrespectful

CommunicationB:Indirect

CommunicationC:Miscommunication

D:Direct

Communication

答案:Indirect

CommunicationUsing

the

word

profit,

which

sentences

are

correct?

（

）

A:We

spent

less

money

this

year

and

our

profits

increased.B:We

can

profit

from

this

situation.C:It

mostly

profit

that

the

business

makes.D:Profits

is

inescapable

with

a

great

business

plan.

答案:We

spent

less

money

this

year

and

our

profits

increased.；We

can

profit

from

this

situation.Which

sentence

is

correct?

（

）

A:Group

brainstorming

are

one

way

of

coming

up

with

ideas

because

more

heads

can

have

come

up

with

more

ideas

than

just

one

head

thinking.B:Group

brainstorming

isn’t

one

way

of

coming

up

with

ideas

because

more

heads

can

come

up

with

more

ideas

than

just

one

head

thinking.C:Group

brainstorming

is

one

way

of

coming

up

with

ideas

because

more

heads

can

come

up

with

more

ideas

than

just

one

head

thinking.D:Group

brainstorming

isn’t

one

way

of

coming

up

with

ideas

because

more

heads

can’t

come

up

with

more

ideas

than

just

one

head

thinking.

答案:Group

brainstorming

is

one

way

of

coming

up

with

ideas

because

more

heads

can

come

up

with

more

ideas

than

just

one

head

thinking.Group

Brainstormingis

when

several

people

gather

to

come

up

with

ideas.

A:对B:错

答案:对

第六章单元测试

Which

of

the

followings

is

incorrect

about

“mission

statement”

?（

）

A:A

mission

statement

reflects

a

company’s

business

goals

and

philosophies.B:A

mission

statement

represents

an

organization's

core

purpose

and

focus

C:A

mission

statement

is

a

brief

written

statementD:A

mission

statement

describes

what

an

organization

would

like

to

achieve

or

accomplish

in

the

long-term

future.

答案:A

mission

statement

describes

what

an

organization

would

like

to

achieve

or

accomplish

in

the

long-term

future.How

many

interpretations

of

SMART

goals

was/were

introduced

in

this

chapter?（

）

A:2B:1C:3D:4

答案:2Which

of

the

followings

is

incorrect

in

the

SMART

system?

（

）

A:M

stands

for

manageable.B:A

stands

for

action-oriented.

C:S

stands

for

special.D:R

stands

for

reachable.

答案:A

stands

for

action-oriented.

A

company’s

values

should

align

to

its

mission.

（

）

A:对B:错

答案:对A

goal

is

“an

observable

and

measurable

end

result

having

one

or

more

objectives

to

be

achieved

within

a

more

or

less

fixed

timeframe.

（

）

A:错B:对

答案:对Usually

the

higher-level

goals

only

can

be

reached

as

the

lower-level

goals

have

been

attained.

（

）

A:错B:对

答案:对A

SMART

goal

is

a

short

acronym

for

a

particular

standard

and

criterion

in

goal

setting

process.（

）

A:错B:对

答案:对Which

of

the

followings

are

business

goals?

（

）

A:Reduce

ongoing

business

expenses.B:Hire

your

first

employee.C:Create

a

new

product.D:Increase

traffic

on

your

business

website

or

blog/WeChat

.

答案:Reduce

ongoing

business

expenses.；Hire

your

first

employee.；Create

a

new

product.；Increase

traffic

on

your

business

website

or

blog/WeChat

.Which

of

the

followings

belongs

to

the

process

of

creating

a

mission

statement?

（

）

A:Communicate

it

to

everyone

in

your

company,

when

you

have

finalized

your

mission

statement.B:Try

to

write

a

sentence

to

describe

the

purpose

of

your

business.

C:Discuss

the

statements

and

come

up

with

one

sentence

everyone

agrees

with.

D:Ask

your

business

partners

or

core

team

members

to

do

the

same

thing

答案:Communicate

it

to

everyone

in

your

company,

when

you

have

finalized

your

mission

statement.；Try

to

write

a

sentence

to

describe

the

purpose

of

your

business.

；Discuss

the

statements

and

come

up

with

one

sentence

everyone

agrees

with.

；Ask

your

business

partners

or

core

team

members

to

do

the

same

thingA

mission

statement

is

a

summary

which

defines.（

）

A:what

you

doB:do

it

for

whomC:how

to

do

itD:who

you

are

答案:what

you

do；do

it

for

whom；how

to

do

it；who

you

are

第七章单元测试

In

the

21st

century,

people

with

abundant

and

excellent

resources

are

easy

to

be

successful.

（

）

A:错B:对

答案:对Resource

means

money

and

possessions,

especially

a

large

amount

of

money

used

for

producing

more

wealth

or

for

starting

a

new

business.

（

）

A:对B:错

答案:错KAR

model

is

based

on

the

means

of

Effectuation

proposed

by

Professor

Saras

Sarasvathy.

（

）

A:错B:对

答案:对In

KAR

model,

“K”

refers

to

Knowledge,

“A”

refers

to

Abilities

and

“R”

refers

to

Resources.

（

）

A:对B:错

答案:错Business

letters

are

used

for

longer

or

more

official

messages.

（

）

A:对B:错

答案:对An

e-mail

is

a

message

that

is

sent

and

received

electronically

over

a

computer

network.

（

）

A:错B:对

答案:对Tangible

resources

include

（

）.

A:physical

resourcesB:technological

resourcesC:human

resourcesD:capital

resources

答案:physical

resources；technological

resources；human

resources；capital

resourcesIntangible

resources

include

（

）.

A:information

resourcesB:policy

resourcesC:physical

resourcesD:Social

resources

答案:information

resources；policy

resources；Social

resourcesIn

this

chapter,

resources

that

college

student

entrepreneurs

use

are

（

）.

A:resources

in

colleges

and

universitiesB:government

resourcesC:enterprise

resourcesD:social

resources

and

alumni

resources

答案:resources

in

colleges

and

universities；government

resources；enterprise

resources；social

resources

and

alumni

resourcesWhat

are

the

qualities

of

effective

business

communication?

（

）

A:briefness

and

organizationB:clarity

and

relevanceC:punctuation

and

formD:courtesy

and

suitability

答案:briefness

and

organization；clarity

and

relevance；courtesy

and

suitability

第八章单元测试

SWOT

Analysis:

what

does

the

“O”

stand

for?

（

）

A:OpportunitiesB:OccasionsC:OutstandingD:Original

答案:OpportunitiesSometimes

an

investor

will

end

their

position

in

your

company,

what

is

their

plan

called?

（

）

A:Exit

ClauseB:Termination

PlanC:Exit

StrategyD:Termination

Contract

答案:Exit

StrategySWOT

Analysis:

what

does

the

“T”

stand

for?

（

）

A:TransitionsB:TacticsC:ThreatsD:Troubles

答案:ThreatsUSP

stands

for?

（

）

A:Under

Sales

PenaltyB:Uniform

Stock

ProfitC:Under

Sold

PartsD:Unique

Selling

Proposition

答案:Unique

Selling

PropositionJim

has

a

pool

construction

business

and

Bob

has

a

pool

cleaning

business.

Bob

gets

the

most

repeat

business.

（

）

A:错B:对

答案:对“What

areas

are

you

lacking

in

that

need

improvement?”

is

a

question

from

our

SWOT

framework.

Which

category

does

it

belong

to?

（

）

A:StrengthsB:OpportunitiesC:ThreatsD:Weaknesses

答案:WeaknessesRevenue

–

Expenses

=

Profit

（

）

A:错B:对

答案:对Which

section

does

this

question

belong

to:

Why

do

you

want

to

do

this,

really?

（

）

A:Team

Skills

and

DesireB:Technical

FeasibilityC:Financial

FeasibilityD:Market

Feasibility

答案:Team

Skills

and

DesireWhat

is

a

business’

customer

base?

（

）

A:The

first

customers

that

form

the

base

of

the

businessB:The

customers

we

spend

time

and

money

to

gain

to

purchase

one

timeC:The

group

of

customers

that

give

repeat

business

and

stay

over

long

periodD:The

first

100

customers

of

a

business

necessary

to

create

a

profit

答案:The

group

of

customers

that

give

repeat

business

and

stay

over

long

periodWhich

statement

best

describes

Value

Proposition?

（

）

A:Why

should

a

person

do

business

with

you

and

not

with

another

similar

product/service?B:A

market

point

where

supply

and

demand

are

in

equilibrium.C:An

arbitrary

analysis

of

a

business’

worth

due

to

sale

volume

and

intellectual

property

licenses.D:This

is

a

specific

point

at

which

the

sale

volume

is

maximized

because

the

customer

believes

the

price

paid

is

lower

that

it

should

be

for

what

they

received.

Also

known

as

bang-for-buck.

答案:Why

should

a

person

do

business

with

you

and

not

with

another

similar

product/service?

第九章单元测试

Most

great

businesses

are

a

one-person

show.

(

)

A:对B:错

答案:错Business

partners,

like

parents

and

spouses,

are

rarely

perfect.

(

)

A:对B:错

答案:对Entrepreneurs

wear

many

hats.”

means

they

take

on

a

lot

of

roles

when

running

a

business.

(

)

A:错B:对

答案:对The

most

obvious

advantage

of

hiring

employees

is

that

you

will

have

a

lot

of

free

time

to

do

whatever

you

want.

(

)

A:对B:错

答案:错Personal

or

professional

conflicts

can

slow

down

the

workflow

and

sour

the

workplace

atmosphere.

(

)

A:对B:错

答案:对Entrepreneurial

team

refers

to

an

effective

working

group

formed

by

two

or

more

people

who

have

certain

interests

and

have

a

direct

impact

on

the

decisions

of

the

team

and

the

enterprise.

(

)

A:错B:对

答案:对Which

is

not

the

disadvantages

of

hiring

employees?

(

)

A:A

large

amount

of

paperworkB:The

added

expensesC:Establishing

more

detailed

work

place

rules

and

policiesD:Having

others

to

share

the

work

答案:Having

others

to

share

the

workIn

the

course

of

weighing

the

decision

to

hire

employees,

what

basic

questions

will

you

need

to

answer?

(

)

A:Do

you

have

the

people

skills

required

to

manage

employees?B:Can

you

afford

employees?C:Can

you

share

control?D:Are

you

ready

to

be

a

boss?

答案:Do

you

have

the

people

skills

required

to

manage

employees?；Can

you

afford

employees?；Can

you

share

control?；Are

you

ready

to

be

a

boss?The

entrepreneurial

team

is

composed

of

five

elements.

What

are

they?

(

)

A:Place;

PowerB:PlanC:PerformanceD:Purpose;

People

答案:Place;

Power；Plan；Purpose;

PeopleWe

have

mentioned

some

useful

settings

of

training

and

development.

What

are

they?

(

)

A:Conferences

and

ExposB:SeminarsC:WorkshopsD:Classes.

答案:Conferences

and

Expos；Seminars；Workshops；Classes.

第十章单元测试

Business

ownership

is

without

any

risks

or

contingencies.

(

)

A:错B:对

答案:错Being

fully

responsible

means

the

success

or

failure

of

your

business

rests

on

you.

（

）

A:错B:对

答案:对Facing

these

challenges

can

get

scary

and

lonely,

especially

if

you

don't

have

the

emotional

support

of

family

and

friends.

(

)

A:对B:错

答案:对A

startup

can

go

under

for

only

one

reason.

(

)

A:错B:对

答案:错The

factors

that

lead

to

catastrophe

are

often

refused

to

be

acknowledged

until

the

ship

is

already

sinking.

(

)

A:对B:错

答案:对Desai

recommends

seeking

out

failurein

order

to

learn.

(

)

A:错B:对

答案:错How

long

after

the

initial

pivot,

Fab

decided

to

pivot

again?

(

)

A:One

year

laterB:We

did

not

mention

it.C:Two

months

laterD:Two

years

later

答案:Two

years

laterWhich

is

not

the

excuse

keeping

you

from

taking

the

“next

step”?

(

)

A:This

idea

isn’t

big

enough

or

good

enough

to

be

a

full-fledge

business.B:I

don’t

know

which

avenue

to

pursue.C:Failure

is

a

far

better

teacher.D:I

don’t

have

enough

resources/knowledge/connections.

答案:Failure

is

a

fa