跨境电子商务双语教程 中文、英文试卷B及答案

《跨境电子商务双语教程》试卷B卷姓名:学号：班级:

题型名词解释选择题判断题案例分析计算题综合任务合计分值202020101515100得分名词解释（4X5=20）（1）ODM（2）亚马逊平台产品的“五点描述”（3）海外仓（4）1210（5）结汇单选题(1X20=20)（1）（）中国政府对跨境电子商务采取行动的主要目的是在正确的方向上_____，支持和引导电子跨境贸易的运作。A.消除障碍B.增加税收C.增加更多限制D.取消电子商务客户（2）（）阿里巴巴的主要业务及其关联公司的业务包括B2B平台，B2C平台和__________。A．物流技术B．财务C．娱乐D．全部相关业务（3）（）跨境电商企业应当向哪个部门申请报关登记证？A.工商局B.检验检疫部门C.海关部门D.商务部（4）（）以下哪个平台被称为“国际版淘宝”？A.虾皮平台B.速卖通平台C.亚马逊平台D.eBay平台（5）()速卖通产品标题的特征__________:A.字数128个字符以内B.字数200个字符以内C.必须有标点符号D.必须含动词（6）（）在eBay平台上刊登新产品时，如下选项不包括的是__________？A.产品细节B.销售细节C.运输细节D.物流细节（7）（）以下哪项关于短视频营销的陈述是不正确的？A.短视频营销是一种内容营销B.网红广告植入式营销是跨境电商企业进行短视频营销的主要方式C.短视频营销具有互动性的特点D.目前，短视频主要通过手机传播（8）（）在AliExpress平台中，以下哪种站内营销工具可以增加客单价？A.全店铺打折B.秒杀C.全店铺满减活动D.限时限量折扣（9）（）________是指承运人负责集装箱的安全运输和保管，并依据提单条款划分与货主之间的责任、义务和权利。A.托运申请

B.交接签证

C.装船

D.海上运输（10）（）________是一种将零散的货物合并装入具有一定规格和强度的专为周转而使用的大型货箱进行集中装运的一种现代化运输方式。A.国际多式联合

B.集装箱运输

C.海洋运输

D.航空运输（11）（）下列不属于跨境电商物流运输类型的是________。A.私人飞机

B.海外仓

C.跨境专线物流

D.邮政运输（12）（）某消费者委托其从事代购的朋友从国外网站海淘了一个手提包，价值2000元，该物品是以商业快递的形式入境的，其适用的进口税收政策为。A．进口关税B．跨境电商综合税C．行邮税D．免税放行（13）（）以下哪个不属于跨境电商B2B出口的监管方式代码？A.1210B.0110C.9710D.9810（14）（）以下哪个不属于一达通的服务范围？A.代理报关B.金融服务C.物流服务D.开发客户（15）（）在______同意的情况下，出口卖家可以根据《货物贸易外汇管理指引实施细则》在境外银行开立用于存放出口收入的境外账户，将具有真实、合法交易背景的出口收入存放境外。A．企业法人代表B.跨境电商平台C.外汇管理部门D.企业财务负责人（16）（）对A类企业进口付汇单证简化，可凭进口报关单、合同或发票等任何一种能够证明交易真实性的单证在银行直接办理付汇，出口收汇无需联网核查；银行办理收付汇审核手续相应简化。A.AB.BC.CD.D（17）（）国家对个人结汇和境内个人购汇实行年度总额管理，年度总额分别为每人每年等值______。A．5万人民币B.20万人民币C.2万美元D.5万美元（18）（）售前咨询，都需要客服解答或有关“产品”或有关“”的问题A．服务B．技术C．参数D．价格（19）（）跨境电商平台不断对接各种支付渠道，其中最常见的有。A.VisaandMasterCardB.MercadoPagoC.BoletoD.WebMoney（20）（）Yandex.Money是较为流行的电子钱包。A.美国B.日本C.俄罗斯D.巴西3.判断题(2X10=20)（1）（）与速卖通相比，亚马逊入驻门槛较高。（2）（）GoogleTrends是一种内部数据分析工具。（3）（）PEST分析中的政治因素主要包括政治形势、突发政治事件、政治稳定、政府相关贸易政策以及相关法律法规。（4）（）最著名的社交网络平台是钉钉、YouTube和Instagram.。（5）（）搜索引擎营销的具体方法主要包括搜索引擎优化和付费推广。（6）（）出入境检验检疫并入海关后，进出口商品的检验都应该向海关申请办理，所以先报检后报关的模式已经不适用了。（7）（）海关机构的设置是和行政区划的设置一致的。（8）（）报关必须由进出口货物收发货人申请办理。（9）（）客户服务要采用多样化的回复方式。（10）（）买家随时都可以提起纠纷，也可以随时提交到平台裁决。4.案例分析（2+3+2+3=10）OROLAY这两天国内一款不知名的羽绒服火了在美国成了爆款纽约人手一件更没想到的是生产这件羽绒衣的厂家在浙江嘉兴。一件不到140美元的羽绒服，连富人区潮人乃至设计师都成了它的粉丝。预售就抢空甚至在美国被称作“亚马逊外套”。自2018年12月至今，一直保持着亚马逊全美服装类销售冠军的纪录！事实上，这款名为OROLAY的女装加厚羽绒服2015年就开始席卷美国亚马逊网站，销量以每年300%—400%速度增长。有买家在评价中写道：“终于买到了，之前我在一次散步中就看到20个女人穿着它。”还有买家说：“又暖和又时尚！我非常喜欢这件外套。”一位买家表示，她有次排队时见到一位女士穿了这件外套，“感觉它几乎无处不在。”另一位买家则表示，从自己开始穿这件衣服以来，至少有八个朋友买了它。NeimanMarcus的时尚总监AnaMariaPimentel说，她第一次看到这件衣服是在她妈妈的一个朋友身上，后来她也买了这件衣服，两周后她去了一个地方，而她是四个穿这件衣服的人中的一个。OROLAY的成功,一定程度上还归功于社交媒体效应。调查显示，年龄在18岁到34岁之间的女性，56%的人愿意购买一样东西，是因为朋友在社交媒体上发布了这款产品的信息，而在所有年龄组，这一比例为38%。OROLAY还拥有了自己的Instagram帐户，专门拍摄女性照片。除了便宜这款羽绒服吸引美国人的究竟是什么？2月24日，记者采访了OROLAY的品牌所有者——嘉兴市子驰贸易有限公司负责人邱佳伟。“在零下32℃的严寒天气，一件羽绒服搭配一件打底衫就够了！”6个超大口袋的设计也获得了不少好评：“既可以放手机，也可以放手套，“有买家评论说，还喜欢它柔软温暖的风帽，除非在大风天，不然它都不会被吹起来”。此外，这款羽绒服可谓时尚又实用，光滑的拉链与丝绸处理设计颇具立体感，特殊的侧拉链设计，让人活动时也很方便。邱佳伟说，OROLAY是公司2014年注册的女装品牌，服装的设计、制造均在嘉兴地区。这款看似不起眼的羽绒服，选用含有90%高级绒朵的优质白鸭绒，带有柔软人造羊皮衬里的帽兜，兼具蓬松感和保暖性。这样一款功能不输大牌，且更加时尚与实用的羽绒服，价格仅99.99-139.99美元。有买家也在评论时将这款羽绒服与设计师品牌进行了比较，要知道加拿大鹅和Moncler，这些品牌的售价通常在900美元以上。创业之初，邱佳伟是想做一个国内品牌，取名为欧绒莱，意思是款式偏欧美的羽绒服，后来做外贸就将它直接英译成OROLAY。2013年，这家位于嘉兴的跨境电商企业就开始涉足亚马逊业务，主营三块业务，羽绒服、家具和行李箱，其中羽绒服占到全年80%的业务量。一次在美国做市场调研时，邱佳伟和他的团队发现，北美很多羽绒服和外套定位为户外用品，强调面料的防水性、功能的多样性等，缺少时尚气息。所以，他们特意在注重品质和保暖的基础上，加入了时尚元素。邱佳伟的妻子曾是嘉兴一家奢侈品服装公司的设计师，从事前期辅料和服装面料开发。如今，她担起了OROLAY的主要设计工作。2016年开始，OROLAY成立设计中心，针对北美市场开发了很多款式。“我们几乎每个月都往美国跑，先做市场调研，然后设计样衣，根据样衣的预售情况安排生产。”邱佳伟说，目前公司的发展重心放在研发和设计上。下月初，他要再去纽约，尝试和当地的品牌、线下门店以及销售公司洽谈合作，建立线下销售渠道。亚马逊全品类（超过1.5亿款产品）的全美销售冠军，甚至有一段时间是服装、鞋子、首饰等综合类目第一，这曾是邱佳伟不敢想象的。“第一年，我们总共才卖出去400多件衣服，现在我们的羽绒服比网站上卖的袜子还要多”。这些年跨境电商很火，许多浙江制造产品卖到了亚马逊、eBay等海外平台。Oralay的成功，在邱佳伟看来得益于自主品牌意识。在嘉兴地区，集聚了不少羽绒服、箱包企业，但不少是为其他品牌做代工，而邱佳伟在创业之初，就注册了自主品牌，集设计、生产、销售于一体。去年下半年，寒潮席卷美国。”因为卖得太抢手，来不及备货，只能选择时间更短、成本更高的空运，但还是常常赶不上。“邱佳伟说，现在往往是刚入仓，还没上架，在预售阶段就已经卖完了。去年12月到现在，产品在网站上基本处于断断续续能买到的状态。面对这样的火爆，公司的生产企业也做足了准备。开年至今，已经订购了十几万件羽绒服的面料。资料来源：钱江晚报2019-02-25（1）OROLAY为什么在海外市场受消费者欢迎？（至少2点）（2）OROLAY是否在亚马逊开店，在亚马逊开店有哪些规则？（至少3点）（3）Instagram属于什么类型的平台？（4）OROLAY在商业方面可能面临什么问题？（至少3点）5.计算题（10+5=15）（1）由杭州发往XX一箱服装，毛重为28.4kg，体积尺寸为82cm×48cm×32cm，GCRN(GeneralCargoRateNormal，标准普通货物运价)=38.67人民币。试计算该票货物的航空运费。（2）请列出使用亚马逊FBA的优点。6.综合任务（5+5+5=15）在学习完本课程后，请针对以下三个任务写出您的调研或实践成果，每个部分120-180字。（1）针对您的目标客户如何使用在线社交媒体营销（需具体化）（2）您学习跨境电商物流或通关实务中遇到哪些困难，是如何解决的（至少三点）（3）您未来在跨境电商行业的就业意向和已具备的知识、技能和素质（至少五点）KnowledgeTestBof《BilingualCourseofCross-BorderE-Commerce》Name:IDNo.Group:ItemTermexplanationMultiplechoiceTrueorFalseCasestudyCalculationComprehensivetaskTotalMarks202020101515100ResultsTermexplanation（4X5=20）（1）ODM（2）“FiveBulletinPoints”ofProductsonAmazonPlatform（3）OverseasWarehouse（4）1210（5）SettlementofforeignexchangeMultiplechoice(1X20=20)（1）()ThemainpurposeoftheactionofChinesegovernmentforcross-borderE-commerceisto_____,supportandleadtheoperationofelectroniccross-bordercommerceintherightdirection.A.removeobstaclesB.addmoretaxesC.addmorerestrictionsD.removee-businesscustomers（2）()Alibaba’smajorbusinessesandthebusinessesofitsrelatedcompaniesincludeB2Bplatform,B2Cplatforms,and__________。A.logisticstechnologyB.financeC.amusementD.allrelatedindustry（3）（）Whichdepartmentshouldcross-borderE-commercecompaniesapplyforcustomsregistrationcertificate?A.IndustrialandCommercialBureauB.InspectionandquarantinedepartmentB.CustomsdepartmentD.MinistryofCommerce（4）（）Whichofthefollowingplatformsisknownas"theinternationalversionofTaobao"?A.ShopeeB.AliExpressPlatformC.AmazonPlatformD.eBayPlatform(5)()ThecharacteristicsofAliExpressproducttitle__________:A.Within128charactersB.within200charactersC.musthavepunctuationD.mustcontainverb(6)()WhichoffollowingisnotcorrectchoicewhencreatinganewlistingoneBay?A.ProductdetailsB.SellingdetailsC.ShippingdetailsD.Logisticdetails（7）()Astoshortvideomarketing,Whichoffollowingstatementarenotcorrect?A.ShortvideomarketingisakindofcontentmarketingB.Advertisingproductplacementmarketingofinfluenceristhemostlyusedwaytodotheshortvideomarketingforcross-borderE-commerceenterprisesC.ShortvideomarketinghasthecharacteristicsofinteractivityD.Atpresent,shortvideosaremainlyspreadonmobilephones（8）()IntheAliExpressplatform,whichoneoffollowingmarketingtoolcanincreasetheaveragetransactionvalue?A.FullstorediscountB.FalshsalesC.xxxoffonpurchaseoverxxxD.Limitedtimeandlimitedquantitydiscount（9）（）________meansthatthecarrierisresponsibleforthesafetransportationandcustodyofthecontainer,anddividestheresponsibilities,obligationsandrightswiththecargoowneraccordingtothebilloflading.A.consignmentapplication

B.handoverconfirmation

C.shipment

D.seatransportation（10）（）________isamoderntransportationmethodthatcombinesscatteredgoodsintolargecontainerswithcertainspecificationsandintensitythatareusedformulti-modaltransport.A.internationalmultimodalunion

B.containertransportationC.oceantransportation

D.airtransportation（11）（）Whichisnotbelongtocross-borderE-commercelogisticstransportation.A.privatejet

B.overseaswarehouse

C.cross-borderdedicatedlogistics

D.postaltransportation(12)()Aconsumerentrustedhisfriendwhoisengagedinpurchasingfromaforeignwebsitetobuyahandbagfromaforeignwebsite,worth2,000ChineseYuan.Theitemisimportedintheformofcommercialexpressdelivery.Theapplicableimporttaxpolicyisasfollows.A.ImporttariffsB.Comprehensivecross-borderE-commercetaxC.PostaltaxD.Duty-freerelease(13)()Whichofthefollowingdoesnotbelongtothesupervisionmethodcodeforcross-borderE-commerceB2Bexports?A.1210B.0110C.9710D.9810(14)()WhichofthefollowingdoesnotbelongtotheservicescopeofOneTouch?A.CustomsdeclarationagentB.FinancialserviceC.LogisticsserviceD.Clientdevelopment(15)()Withtheconsentof______,thesellermayopenanoverseasaccountfordepositingexportincomeinanoverseasbankinaccordancewiththedetailedrulesfortheimplementationoftheguidelinesonforeignexchangeadministrationoftradeingoods,anddeposittheexportincomewithrealandlegaltransactionbackgroundabroadA.EnterpriselegalrepresentativeB.crossborderE-commerceplatformC.foreignexchangemanagementdepartmentD.enterprisefinancialdirector(16)()Type________companymaysimplifytheimportpaymentdocuments.Thecompanycandirectlyhandlethepaymentofforeignexchangeinthebankwithanykindofdocumentsthatcanprovetheauthenticityofthetransaction,suchasimportdeclarationform,contractorinvoice.Companyofthistype’sexportcollectiondoesnotneedtobecheckedonline.Bank'sverificationproceduresforthecompany’scollectionandpaymentofforeignexchangearesimplifiedaccordinglyA.AB.BC.CD.D(17)()theStateadministerstheannualtotalamountofindividualforeignexchangesettlementanddomesticindividualforeignexchangepurchase,whichistheannualequivalentofeachperson.A.CNY50000B.CNY200000C.USD2000D.USD50000(18)()Pre-salesconsultation,allneedcustomerserviceanswersorquestionsabout"products"or"__________".A.ServiceB.TechnologyC.ParametersD.price(19)()Cross-borderE-commerceplatformscontinuetoconnectvariouspaymentchannels,themostcommonofwhichare__________.A.VisaandMasterCardB.MercadoPagoC.BoletoD.WebMoney(20)()Yandex.Moneyisamorepopularelectronicwalletin__________.A.UnitedStatesB.JapanC.RussiaD.Brazil3.TrueorFalse(2X10=20)（1）（）ComparedwithAliExpress,Amazonhasahigherentrythreshold.（2）（）GoogleTrendsisaninternaldataanalysistool.（3）()ThepoliticalfactorsinPESTanalysismainlyincludepoliticalsituation,unexpectedpoliticalevents,politicalstability,relevantgovernmenttradepolicies,relevantlawsandregulations.（4）()ThemostfamoussocialnetworkplatformsareDingtalk,YouTubeandInstagram..（5）()Thespecificmethodsofsearchenginemarketingmainlyincludesearchengineoptimizationandpaidpromotion.（6）()Aftertheentry-exitinspectionandquarantineareincorporatedintothecustoms,theinspectionofimportandexportcommoditiesshouldbeappliedtothecustoms,sothemodeloffirstdeclarationandthendeclarationisnolongerapplicable.（7）()Theestablishmentofcustomsagenciesisconsistentwiththeestablishmentofadministrativedivisions.（8）()Customsdeclarationmustbehandledbytheconsignororconsignorofimportandexportgoods.（9）()Customerserviceshouldadoptdiversifiedresponsemethods.（10）()Buyerscanfiledisputesatanytime,orsubmitthemtotheplatformforjudgmentatanytime.4.Casestudy（2+3+2+3=10）OROLAYInthepasttwodays,anunknowndownjacketinChinahasbecomeahotitemintheUnitedStates.What'smoreunexpectedisthatthemanufacturerofthisdownjacketisinJiaxing,Zhejiang.Adownjacketwithlessthan140dollarshasbecomeafanofeventrendsettersanddesignersinrichareas.Pre-saleisevencalled"Amazoncoat"intheUnitedStates.SinceDecember2018,ithasmaintainedtherecordofAmazon'ssaleschampionintheUSclothingcategory!Infact,thiswomen'sthickeneddownjacketnamedOROLAYhasbeensweepingAmazonintheUnitedStatessince2015,anditssaleshaveincreasedby300-400%annually.Onebuyerwroteintheevaluation:"Ifinallyboughtit.Isaw20womenwearingitinawalkbefore."Anotherbuyersaid:"It'swarmandfashionable!Ilikethiscoatverymuch."Onebuyersaidthatshesawawomanwearingthiscoatwhenshewasinline."Itfeelsalmosteverywhere."Anotherbuyersaidthatsinceshestartedwearingthiscoat,Atleasteightfriendsboughtit.AnaMariaPimentel,fashiondirectorofNeimanMarcus,saidthatshefirstsawthisdressonafriendofhermother's,andthensheboughtit.Twoweekslater,shewenttoaplace,andshewasoneofthefourpeoplewearingthisdress.OROLAY'ssuccessisalsoduetothesocialmediaeffecttoacertainextent.Accordingtothesurvey,56%ofwomenbetweentheagesof18and34arewillingtobuyonethingbecausetheirfriendspublishinformationaboutthisproductonsocialmedia,comparedwith38%ofallagegroups.OROLAYalsohasitsownInstagramaccount,whichspecializesintakingphotosofwomen.Besidesthecheapdownjacket,whatattractsAmericans?OnFebruary24,thereporterinterviewedQiuJiawei,theheadofJiaxingZichiTradeCo.,Ltd.,thebrandownerofOROLAY."Inthecoldweatherofminus32℃,adownjacketwithabottomcoatisenough!"Thedesignofthesixoversizedpocketshasalsowonalotofpraise:"Youcanputmobilephonesandgloves."Somebuyerscommentedthattheyalsolikeitssoftandwarmhood.Itwillnotbeblownupunlessitiswindy.".Inaddition,thisdownjacketisfashionableandpractical.Thesmoothzipperandsilktreatmentdesignarethree-dimensional.Thespecialsidezipperdesignmakesitconvenientforpeopletomove.QiuJiaweisaidthatOROLAYisawomen'sclothingbrandregisteredbythecompanyin2014,andthedesignandmanufactureofclothingareinJiaxing.Thisseeminglyinconspicuousdownjacketismadeofhigh-qualitywhiteduckdownwith90%ofhigh-gradeplush,andahoodwithasoftartificialsheepskinlining,whichisbothfluffyandwarm.Thiskindofdownjacketismorefashionableandpractical,anditsfunctionisnotinferiortothatofbigbrands.Thepriceisonly99.99-139.99dollars.Somebuyersalsocomparedthisdownjacketwithdesignerbrandsintheircomments.YoushouldknowthatCanadianGooseandMonclerusuallysellformorethan$900.Atthebeginningofhisbusiness,QiuJiaweiwantedtobecomeadomesticbrand,namedOuronglai,whichmeansdownjacketwithEuropeanandAmericanstyle.Later,hetranslateditdirectlyintoOROLAYwhendoingforeigntrade.In2013,thiscross-bordere-commerceenterprisebasedinJiaxingbegantosetfootinAmazonbusiness,mainlyengagedinthreebusinesses,downjacket,furnitureandluggage,ofwhichdownjacketaccountedfor80%ofthebusinessvolumeofthewholeyear.DuringamarketresearchintheUnitedStates,QiuJiaweiandhisteamfoundthatmanydownjacketsandjacketsinNorthAmericaarepositionedasoutdoorproducts,emphasizingthewaterproofandfunctionaldiversityoffabrics,andlackoffashion.Therefore,theyaddedfashionelementsonthebasisofqualityandwarmthpreservation.QiuJiawei'swifewasadesignerofaluxuryclothingcompanyinJiaxing,engagedinthedevelopmentofearlyaccessoriesandclothingfabrics.Now,shehastakenupthemaindesignworkofOROLAY.Since2016,OROLAYhasestablishedadesigncenteranddevelopedmanystylesfortheNorthAmericanmarket."WegototheUnitedStatesalmosteverymonth,domarketresearchfirst,thendesignsampleclothes,andarrangeproductionaccordingtothepre-salesituationofsampleclothes."QiuJiaweisaidthatatpresent,thecompany'sdevelopmentfocusisonR&Danddesign.Atthebeginningofnextmonth,hewillgotoNewYorkagainandtrytonegotiatecooperationwithlocalbrands,offlinestoresandsalescompaniestoestablishofflinesaleschannels.Amazon'ssalesofallcategories(morethan150millionproducts)intheUnitedStateseventoppedthelistofcomprehensivecategoriessuchasclothing,shoesandjewelryforsometime,whichQiuJiaweicouldnotimagine."Inthefirstyear,weonlysoldmorethan400clothesintotal,andnowwehavemoredownjacketsthansockssoldonthewebsite".Inrecentyears,cross-bordere-commercehasbecomeverypopular.ManyproductsmadeinZhejianghavebeensoldtooverseasplatformssuchasAmazonandeBay.InQiuJiawei'sview,Oralay'ssuccessisduetoitsownbrandawareness.InJiaxing,therearemanydownjacketandluggageenterprises,butmanyofthemareOEMforotherbrands.QiuJiaweiregisteredhisownbrandatthebeginningofhisbusiness,integratingdesign,productionandsales.Inthesecondhalfoflastyear,thecoldwavesweptacrosstheUnitedStates."Becausethesalesaretoohot,thereisnotimetopreparethegoods,sowecanonlychoosetheairtransportationwithshortertimeandhighercost,butitstilloftencan'tcatchup."QiuJiaweisaidthattheproductsareusuallysoldoutatthepre-salestagebeforetheyareputontheshelf.FromDecemberlastyeartonow,theproductsarebasicallyavailableonthewebsiteonandoff.Inthefaceofsuchaboom,thecompany'sproductionenterpriseshavealsomadeadequatepreparations.Sincethebeginningoftheyear,morethan100000piecesofdownjacketfabricshavebeenordered.Source:QianjiangEveningNews2019-02-25(1)WhyisOROLAYpopularwithconsumersinoverseasmarkets?(atleast2points)(2)DoesOROLAYopenstoresinAmazon?WhataretherulesforopeningstoresinAmazon?(Atleast3points)(3)WhattypeofplatformdoesInstagrambelongto?(4)WhatproblemsmayOROLAYfaceinbusiness?(Atleast3points)5.Calculation（10+5=15）（1）AboxofclothessentfromHangzhoutoXX.Thegrossweightis28.4kgandthevolumesizeis82cm×48cm×32cm.GCRN(GeneralCargoRateNormal)=38.67ChineseYuan.Trytocalculatetheairfreightforthecargo.（2）ListthebenefitsofusingFBAAmazon.6.Comprehensivetask（5+5+5=15）Afterlearningthiscourse,pleasewriteyourresearchorpracticeresultsforthefollowingthreetasks,with120-180wordsforeachpart.(1)Expectedapplicationscenariosofnewtechnologiesincross-bordere-commerceinthefuture(tobespecific)(2)Youlearnwhatdifficultiesyouencounterinacross-bordere-commerceplatformorsocialmediaandhowtosolvethem(atleastthreepoints)(3)Precautionsincustomerserviceforyourtargetmarket(atleastfivepoints)《跨境电子商务双语教程》试卷B答案AnswertoKnowledgeTestBof《BilingualCourseofCross-BorderE-Commerce》

题型名词解释选择题判断题案例分析计算题综合任务ItemTermexplanationMultiplechoiceTrueorFalseCasestudyCalculationComprehensivetask分值202020101515Marks202020101515Termexplanation名词解释（4X5=20）（1）ODMODMmeansthecompanydesignsandproducesproductsaccordingtotherequirementsofanothercompany.Itproducesgoodsaccordingtothedelegatingcontract.（2）“FiveBulletinPoints”ofProductsonAmazonPlatformThefive-pointdescriptionofAmazonlistingislocateddirectlybelowthetitle,anditsimportanceissecondonlytotheproducttitle.Itsroleistodeepenthecustomer’simpressionoftheproduct.Thefive-pointdescriptioncanbetheproductspecifications,packaging,functions,features,uses,advantages,materials,appearance,designstructure,additionalfunctions,howtouse,after-salesguarantee,etc.（3）OverseasWarehouseIncross-borderE-commerce,overseaswarehousereferstodomesticcompaniestransportingcargoestotargetmarketcountriesintheformofbulktransportation,establishingwarehousesandstoringcargoeslocally,andthendirectlyconductingsorting,packaginganddistributionfromlocalwarehousestomeettheneedsoflocalsalesorders.（4）1210Thecustomssupervisionmethodcodeis“1210”,thefullnameis“bondedcross-bordertradeE-commerce”,and“bondedE-commerce”forshort.ItisapplicabletodomesticindividualsorE-commerceenterprisesthatimplementcross-bordertransactionsonE-commerceplatformsapprovedbythecustomsandenterandexitE-commerceretailinboundandoutboundgoodsthroughspecialcustomssupervisionareasorbondedsupervisionplaces.（5）SettlementofforeignexchangeTheactofanenterprisesellingforeignexchangetofinancialinstitutionsinaccordancewithstateregulationsiscalledsettlementofforeignexchange.（1）ODMODM（OriginalDesignManufacture，原始设计制造商），ODM指企业根据另一厂商的规格与要求设计和生产产品，企业基于授权合同生产产品。（2）亚马逊平台产品的“五点描述”亚马逊产品目录的五个要点描述位于标题正下方，其重要性仅次于商品标题。其作用是加深顾客对产品的印象。五个要点描述可以是产品的规格、包装、功能、特点、用途、优势、材质、外观、设计结构、附加功能、如何使用、售后保障等。（3）海外仓在跨境电商中，海外仓是指国内企业将商品以大宗运输的形式运往目标市场国家，在当地建立仓库、储存商品，然后根据当地的销售订单，及时从当地仓库直接进行分拣、包装与配送。海外仓的数据化物流体系带动跨境电商产业链的升级。（4）1210海关监管方式代码为“1210”，全称为“保税跨境贸易电子商务”，简称“保税电子商务”。它适用于境内个人或电商企业在经海关认可的电商平台上实现跨境交易，并通过海关特殊监管区域或保税监管场所进出的电商零售进出境商品。（5）结汇企业将外汇按国家规定卖给金融机构的行为，称为结汇。Multiplechoice单选题(1X20=20)（1）(A)ThemainpurposeoftheactionofChinesegovernmentforcross-borderE-commerceisto_____,supportandleadtheoperationofelectroniccross-bordercommerceintherightdirection.A.removeobstaclesB.addmoretaxesC.addmorerestrictionsD.removee-businesscustomers（2）(D)Alibaba’smajorbusinessesandthebusinessesofitsrelatedcompaniesincludeB2Bplatform,B2Cplatforms,and__________。A.logisticstechnologyB.financeC.amusementD.allrelatedindustry（3）（C）Whichdepartmentshouldcross-borderE-commercecompaniesapplyforcustomsregistrationcertificate?A.IndustrialandCommercialBureauB.InspectionandquarantinedepartmentB.CustomsdepartmentD.MinistryofCommerce（4）（B）Whichofthefollowingplatformsisknownas"theinternationalversionofTaobao"?A.ShopeeB.AliExpressPlatformC.AmazonPlatformD.eBayPlatform(5)(A)ThecharacteristicsofAliExpressproducttitle__________:A.Within128charactersB.within200charactersC.musthavepunctuationD.mustcontainverb(6)(D)WhichoffollowingisnotcorrectchoicewhencreatinganewlistingoneBay?A.ProductdetailsB.SellingdetailsC.ShippingdetailsD.Logisticdetails（7）(C)Astoshortvideomarketing,Whichoffollowingstatementarenotcorrect?A.ShortvideomarketingisakindofcontentmarketingB.Advertisingproductplacementmarketingofinfluenceristhemostlyusedwaytodotheshortvideomarketingforcross-borderE-commerceenterprisesC.ShortvideomarketinghasthecharacteristicsofinteractivityD.Atpresent,shortvideosaremainlyspreadonmobilephones（8）(C)IntheAliExpressplatform,whichoneoffollowingmarketingtoolcanincreasetheaveragetransactionvalue?A.FullstorediscountB.FalshsalesC.xxxoffonpurchaseoverxxxD.Limitedtimeandlimitedquantitydiscount（9）（D）________meansthatthecarrierisresponsibleforthesafetransportationandcustodyofthecontainer,anddividestheresponsibilities,obligationsandrightswiththecargoowneraccordingtothebilloflading.A.consignmentapplication

B.handoverconfirmation

C.shipment

D.seatransportation（10）（B）________isamoderntransportationmethodthatcombinesscatteredgoodsintolargecontainerswithcertainspecificationsandintensitythatareusedformulti-modaltransport.A.internationalmultimodalunion

B.containertransportationC.oceantransportation

D.airtransportation（11）（A）Whichisnotbelongtocross-borderE-commercelogisticstransportation.A.privatejet

B.overseaswarehouse

C.cross-borderdedicatedlogistics

D.postaltransportation(12)(B)Aconsumerentrustedhisfriendwhoisengagedinpurchasingfromaforeignwebsitetobuyahandbagfromaforeignwebsite,worth2,000ChineseYuan.Theitemisimportedintheformofcommercialexpressdelivery.Theapplicableimporttaxpolicyisasfollows.A.ImporttariffsB.Comprehensivecross-borderE-commercetaxC.PostaltaxD.Duty-freerelease(13)(A)Whichofthefollowingdoesnotbelongtothesupervisionmethodcodeforcross-borderE-commerceB2Bexports?A.1210B.0110C.9710D.9810(14)(D)WhichofthefollowingdoesnotbelongtotheservicescopeofOneTouch?A.CustomsdeclarationagentB.FinancialserviceC.LogisticsserviceD.Clientdevelopment(15)(C)Withtheconsentof______,thesellermayopenanoverseasaccountfordepositingexportincomeinanoverseasbankinaccordancewiththedetailedrulesfortheimplementationoftheguidelinesonforeignexchangeadministrationoftradeingoods,anddeposittheexportincomewithrealandlegaltransactionbackgroundabroadA.EnterpriselegalrepresentativeB.crossborderE-commerceplatformC.foreignexchangemanagementdepartmentD.enterprisefinancialdirector(16)(A)Type________companymaysimplifytheimportpaymentdocuments.Thecompanycandirectlyhandlethepaymentofforeignexchangeinthebankwithanykindofdocumentsthatcanprovetheauthenticityofthetransaction,suchasimportdeclarationform,contractorinvoice.Companyofthistype’sexportcollectiondoesnotneedtobecheckedonline.Bank'sverificationproceduresforthecompany’scollectionandpaymentofforeignexchangearesimplifiedaccordinglyA.AB.BC.CD.D(17)(D)theStateadministerstheannualtotalamountofindividualforeignexchangesettlementanddomesticindividualforeignexchangepurchase,whichistheannualequivalentofeachperson.A.CNY50000B.CNY200000C.USD2000D.USD50000(18)(A)Pre-salesconsultation,allneedcustomerserviceanswersorquestionsabout"products"or"__________".A.ServiceB.TechnologyC.ParametersD.price(19)(A)Cross-borderE-commerceplatformscontinuetoconnectvariouspaymentchannels,themostcommonofwhichare__________.A.VisaandMasterCardB.MercadoPagoC.BoletoD.WebMoney(20)(C)Yandex.Moneyisamorepopularelectronicwalletin__________.A.UnitedStatesB.JapanC.RussiaD.Brazil（1）（A）中国政府对跨境电子商务采取行动的主要目的是在正确的方向上_____，支持和引导电子跨境贸易的运作。A.消除障碍B.增加税收C.增加更多限制D.取消电子商务客户（2）（D）阿里巴巴的主要业务及其关联公司的业务包括B2B平台，B2C平台和__________。A．物流技术B．财务C．娱乐D．全部相关业务（3）（C）跨境电商企业应当向哪个部门