北师大版高中英语选择性必修第二册UNIT6 Section Ⅱ Period2课件

Period2

UNIT6

THEMEDIA主题语境人与社会——科技发展与信息技术创新

SectionⅡ

LESSON2&LESSON3What'sthemainideaofthetext?A．Theadvantagesanddisadvantagesofadvertisements．B．Thedevelopmentofadvertising．C．People'sattitudetowardsadvertisements．D．Theeffectofadvertisementsonourlives．课时练案课文整体阅读√Readthetextcarefullyandthenchoosethebestanswer．1．Accordingtothewriter，advertisementslike“ShanghaiSewingMachines”or“TsingTaoBeerCorporation”are__________．A．attractive

B．suitableC．competitive D．classic√2．Nowadays，advertisementswith__________aremoreattractivetopeople．A．highstandardsofdesignB．ideaslinkedtotheproductsC．thehigheststandardsofdesignandcreativeideaslinkedtotheproductsD．conceptsoffreedom，happiness，wealthandsuccess√3．Thetopadvertisersusehumouraswellasnewandunusualideas__________．A．tocreatesomethingnewB．topersuadepeopletobuytheirproductsC．tomakepeoplenoticetheirproductsD．alloftheabove√1．What'sthefundamentalpurposeoftheadvertisingindustry?Howmanytypesofadsarementionedinthetext？(批判性思维)_________________________________________________________________________________________________________________________________________________________________________________Theyaimtopromoteandsellgoodstopeoplewhomightneedthem．Andaccordingtothetext,twotypesofadsarementioned,thecommercialadvertisementandthepublicadvertisement．2．Whatdoyouthinkoftheadvertisementsinyourlife？(创造性思维)_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Inmyopinion,everythinghastwosides，andadvertisingisnoexception．Theexistenceofadvertisementsplaysaguidingroleinpeople'slives,whichhasbothadvantagesanddisadvantages．Asthereceiversofadvertisements,weshouldhavetheabilitytodistinguishrightfromwrong．sponsorvt．赞助，资助；为……担保；举办；促成

n．赞助商；资助者1．Theraceorganisersaretryingtoattractsponsors．

_________

2．Shefoundacompanytosponsorherthroughcollege．

________

3．TheUSissponsoringnegotiationsbetweenthetwosides．

_______

n．赞助商vt．资助vt．促成1．(学会断句)Forthisreason,it'snownormaltoseeadvertisements/thatconsistofpicturesorwordsfromexperts/toshowpeople/howgoodtheproductis．[分析]

本句为主从复合句。本句主干为it'snownormaltosee...，其中it为________，动词不定式作__________；that引导____从句；how引导____从句。[翻译]_______________________________________________________________________________________________________________形式主语真正的主语定语宾语

因此，现在的广告常常引用专家的图片或文字，向人们展示产品有多棒。2．(学会断句)Theyrealise/thatitdoesnotmatter/howattractivetheidealinkedwiththeproductis—mostpeopleknowandanticipate/thatthemainpurposeoftheadvertisementistomakecustomersbuytheproduct．[分析]

本句为主从复合句。thatitdoesnotmatterhow...为____从句；how引导____从句；thatthemainpurposeoftheadvertisementistomakecustomersbuytheproduct为____从句。[翻译]_______________________________________________________________________________________________________________

宾语主语宾语

他们意识到与产品关联的理念有多么吸引人并不重要——大多数人都明白，广告的主要目的就是让顾客购买产品。1．(应用文佳句)Particularlynow，inmoderntimes,advertisementsneedtoattractandholdtheattentionofthepublic．

特别是在当代社会，广告需要吸引、保持公众的注意力。2．(应用文佳句)Theseadvertisementshavehelpedtoincreasepublicknowledgeabouttopicsthatusedtobeignoredbymostpeople,andthishasmadeoursocietyabetterplaceforeveryone．这些广告帮助公众增强了对以往被忽视的话题的公共认知，也让我们的社会更加美好。However,notalladvertisingisaboutsellingproductsandservicesforaprofit．Someadvertisementsnowadaysaimtomakeacontributiontosocietyandwelfare．Forexample，therearepublicadvertisements