《商务英语函电》课件-Module 4 Order 订单

BusinessCorrespondences外贸英语函电Module4Order订单ContentPlacing&ConfirminganOrderDeclininganOrderOrder,AcceptancesandRejections订单、接受和回绝Part1Placing&ConfirminganOrder1.PlacinganorderDefinitionofanorder：

Anorderisarequestforthesupplyofaspecificquantityofgoods.Itmayresultfromthebuyers’acceptanceorconfirmationofafirmoffermadebythesellersOR

resultfrom

thesellers’acceptanceorconfirmationofacounter-offermadebythebuyers.Remark:Thebuyersplaceanorderaftertheystudiedthecatalogues,pricelist,samplesfromthesuppliers.

Ifallthetermsaresatisfiedwithbuyersandsellers,buyerswillplaceanorder.Usually,everyfirmhastheirownOrderSheet(OrderForm).Providedthefirmdoesn’tuseanorderform,aletterisneededfortheorder(OrderLetter).Youmustwriteyourorderclearandeasytounderstand.Anordershouldatleastcontainthefollowingpoints:descriptionofthegoods,suchasspecification,size,quantity,qualityandarticlenumber(ifany);Prices(unitpricesaswellastotalprices);termsofpayment;modeofpacking;timeoftransportation,portofdestinationandtimeofshipmentetc.Writingskillsofplacinganorderletter：1.Beginning:Indicatethatyouarepleasedtoplaceanorder.2.Thedetailsofyourorder:DescriptionQuantityPrice(unitprice,amount,total….)PackingDateandwayofshipmentPaymenttermsandotherterms3.Ending:Askfortheconfirmationofyourorderfromtheseller.Withthehopesoftheirattention.Specimenletter1----AnalysisBeginningofanorderletter:Furthertoyourrecentdiscussionsthroughfaxandemail,wewouldliketoconfirmdetailsoforderingtheabovementionedgoods:

基于我们最近传真和邮件的沟通，现确定订购以上提及的商品.ThedetailsoftheorderQuantityDescriptionUnitpriceAmountPacking:Eachpieceispackedinapolybagtheninacarton.Payment:Byirrevocabledocumentaryletterofcreditopenedwith

BankofChinaanddrawnatsight.付款方式：由中国银行开具的不可撤销、见票即付（即期）信用证。Delivery:Asweneedthegoodsurgently,pleasedeliverwithin40daysafterreceiptoftheorder.EndingofanorderletterWewouldlikeyoutosendusyouracknowledgementofthisorderatyourearliestconvenience.盼贵司尽早认收该订单，并回传给我方。Yourearlyattentiontothisorderwillbehighlyappreciated.如贵方能早日关注该订单，将不胜感激。Specimenletter2----AnalysisOrderofVales（OrderForm）Whoistheseller?Whoisthebuyer?Whatisthetermsofpayent?WhoissuetheL/C?WhoisthebeneficiaryoftheL/C?Whatisthetermsofshipment?Whatisthevalidityoftheorder?Whatisthetermsofprice?Whatisthedeliverytime?2.AcknowledgmentofOrderWhenthebuyerplacesanorder,theseller:

acknowledgestheorder(acceptstheorder)

rejectstheorder

offerssubstituteWhenthesellerreceivedanorderfromthebuyer,hemaywriteaconfirmationlettertoacknowledgeoftheorder,orsendasalesnotestoconfirmtheorder.Writingskillsofacknowledginganorder1)Expressyourthanksfortheorder.2)Stateyouracceptanceorrejectionfortheorder.3)Anassuranceofpromptandcarefulattention.Alwaysusingprintedroutineacknowledgements.Specimenletter3RichGardenShoeCo.,Ltd.120ZhongshanRoad,GuangzhouTelaxhankyouforyourorderNo.___2015102_____________.Weacceptyourorderfor______________

__andwillarrangeshipmentaccordingly.Ourletterofacceptancewillreachyouinafewdays.感谢贵司2015102号订单。我们接受你方2万双靴子订单并将立即安排生产出货。我方确认订单将很快回传给贵司。3.AcceptanceofOrderWhenthebuyerplacesanorder,theseller:

acknowledgestheorder(acceptstheorder)

rejectstheorder

offerssubstituteWritingskillsofacceptinganorderletterExpressappreciationfortheorderreceived.Assurethebuyersthatthegoodstheyhaveorderedwillbedeliveredincompliancewiththeirrequest.Itisalsoadvisableforthesellerstotaketheopportunitytoreselltheirproductsortointroducetheirotherproductstothebuyers.Closetheletterbyexpressingwillingnesstocooperateorsuggestingfuturebusinessdealings.Specimenletter4----AnalysisDearSirs,WewereverypleasedtoreceiveyourOrderNo.678forportableTVSets.Weaccordinglyaccepttheorderandshallarrangedeliveryassoonaspossible.Wehaveconfidencethatyouwillbecompletelysatisfiedwithourgoodswhenyoureceivedthem.Asyoumaynotbeawareofthewiderangeofgoodswedealinweareenclosingacopyofourcatalogueandhopethatourhandlingofyourfirstorderwithuswillleadtofurtherbusinessbetweenusandmarkthebeginningofahappyworkingrelationships.Yoursfaithfully,Part2DecliningWHY?thegoodsrequiredarenotavailable;pricesandspecificationshavebeenchanged;thebuyersandthesellerscannotagreeonsometermsofthebusiness;thebuyer’screditisnotingoodstanding;themanufacturersimplydoesnotproducethegoodsordered,etc..WritingskillsofdeclininganorderletterAPositiveOpening—Itissensibletoopentheletterinapositivewayinordertoplacethemessageinitscorrectcommunicationcontext.Forexample,appreciationorpleasureinreceivingtheordercanbestatedatthebeginningoftheletter.Detailedexplanations—Whendeclininganorder,detailedandsensiblereasonsshouldbeprovidedinordertoretainthereader’sinterestinthewriter’sproductsorservices.Inaddition,inordertoconcludeadeal,thewriterusuallymakescounter-offersORofferssuitablesubstitutessoastopersuadesthebuyerstoacceptablethem.Specimenletter5DearSirs,WehavereceivedyourorderNo.1160for100setsofcolorTVandthankyouverymuch.Toourregret,thesizeofyourorderisfarbelowourrequiredminimumof200sets.Asyoualreadymentionedinyourlastletter,ourproductsareofsuperiorquality.Wehaveconfidencethatyouwillfindareadymarketforthem.Therefore,ifyouwillincreaseyourorderto200sets,wecanensureanearlyshipment.Wewishtoreceiveyourfavorablereply.

Yoursfaithfully,对最低起订量的还盘Specimenletter6DearSirs,WeareappreciativeofyourorderforModelXPwashingmachinesreceivedonAugust6.

Unfortunately,owingtoshortageofskilledlabor,ouroutputcapacitywasreducedby30%.WearenotinapositiontopromiseshipmentearlierthanNovember.Butyoucanpostponethedeliveryuntilalatertime,wecanconsideracceptingyourorder.

Wearelookingforwardtohearingfromyousoon.

Yoursfaithfully,对交货时间的还盘Specimenletter7(P.103)----AnalysisOfferingRayoninplaceofWateredSilkExercise:Translatethefollowing

1)Furthertoourrecentdiscussionsthroughfaxande-mail,weshouldliketoconfirmdetailsoforderingtheabovementionedgoods:继我们最近通过传真和电邮的磋商，我方确认订购以上商品。详细条件如下:2)WewereverypleasedtoreceiveyourOrderNo.123forRomanPillowSets.Weaccordinglyaccepttheorderandshallarrangedeliveryassoonaspossible.非常高兴地收到贵方第123号罗马枕头系列订单。我方接受该单并将尽早安排装运。3)WeareverypleasedtoreceiveyourorderNo.RG0812forChristmasstocks.Weaccepttheorderandareencl