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5AChapter5AdvertisementsDoyourememberwhereMattwentforhisstudytour?EnglandCanyounamesomeotherdestinationswecangoonstudytours?USAAustraliaNewZealandDoyourememberwhatadvertisementstrytodo?Theygetpeopletobuythings.Inanadvertisementforstudytours,there’snothingtobuy.Wedon’tbuystudytours.Whatdowedowithstudytours?Wejointhem.1 HeadingWhatdoestheheadingtellyou?Nameofthecompany1 HeadingSuperStudyToursisacompanyorganisingstudytours.Nameofthecompany1 HeadingWhatkindofstudytoursdoesitorganise?StudytoursitoffersTakeaquicklook.Whatgetsyourattention?2

Gettingreaders’attentionTakeaquicklook.Whatgetsyourattention?2

Gettingreaders’attentionTakeaquicklook.Whatgetsyourattention?2

Gettingreaders’attentionWhatdothephotosshow?Photosofdifferentdestinations2

Gettingreaders’attentionWhyaretherephotos?Tomakeitlookinterestingandattractpeople2

Gettingreaders’attentionTherearealsoalotofcolourswhichcanalsoattractpeople.2

Gettingreaders’attentionWhatdothecolourfulwordssay?2

Gettingreaders’attentionWhatdothecolourfulwordssay?2

Gettingreaders’attentionWhatdothecolourfulwordssay?2

Gettingreaders’attentionHowdoesitattractpeople?Catchyphrase2

Gettingreaders’attentionHowdoesitattractpeople?CatchyphraseCatchyphraseshortandeasytorememberuseofalliteration(fun,fluency)2

Gettingreaders’attentionFluency=abletospeaksmoothlyandconfidentlyCatchyphraseCatchyphraseshortandeasytorememberuseofalliteration(fun,fluency)2

Gettingreaders’attention3

HighlightsHighlightsofthetourinpointform3

HighlightsWordsinbold–importantsellingpoints

Qualified=havingpassedexamsorcoursesSomewordstellpeopletodosomethingquickly.4

Gettingpeopletobook4

GettingpeopletobookWhichwordsarethey?Whatare‘earlybirds’?4

GettingpeopletobookEarlybirds

=peoplewhobookearly4

GettingpeopletobookTheofferalsotriestogetpeopletojointhetoursquickly.4

GettingpeopletobookEarlybirdspecials=specialdiscountswegetifwebuytheticketsorjointheeventsearlyWhatotherinformationcanyousee?5

OtherinformationWhatdothenumberstellyou?Prices5

OtherinformationWhatdothewordsintheorangeboxtellyou?5

OtherinformationHowtobookandgetmoreinformationWhatdoyourememberaboutadvertisements?1 Someadvertisements trytogetustojointours.2 ToattractpeoplePhotosWhatdoyourememberaboutadvertisements?1 Someadvertisements trytogetustojointours.2 ToattractpeoplePhotoscatchyphrasesand

wordsWhatdoyourememberaboutadvertisements?1 Someadvertisements trytogetustojointours.2 ToattractpeoplePhotoscatchyphrasesand

wordscolourfuldesign3 Wordsandphrasesto trytogetustobookthe toursquickly3 Wordsandphrasesto trytogetustobookthe toursquickly4

OtherinformationPrices3 Wordsandphrasesto trytogetustobookthe toursquickly4

OtherinformationPricesContactinformationReadtheadvertisement.Choosethecorrectanswers.

Thesetoursareorganisedby

.A. ApexTravelC. RelaxingBangkokB. AmazingToursD. KyotoBeauty

Lindawantstorideanelephant.Whichtourissuitable forher?A. KyototourB. Bangkoktour

Whichtourismoreexpensive?A. KyototourB. Bangkoktour

WhichofthefollowingCAN’TyoudoontheKyototour?A. enjoythelocalcuisineB. learntheteaceremonyD. visittheimperialpalaceC. shopatthefloatingmarket Samwantstoenjoythediscount.Whenshouldhemakea booking?A. after15thJuneB. after10JulyD. bef

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