2025冬日寒假景区教育机构研学冬令营活动策划方案

研学冬令营2025冬日研学主题活动策划方案【寻年记】冬日喜乐会暖冬寻年

体验传统年俗文化寻年味STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP时间溜走，岁月如水，年味早已成为珍贵的回忆。每一次追寻，都是对过往的致敬，对未来的期盼。让我们一起回味那浓浓的年味，寻找岁月间最珍贵的瞬间。古村寻年—传统年俗文化WinterparentingStudies实景剧情—年兽大作战致敬旧时光—怀旧运动会春节联欢——烟花晚会寻年记·冬日喜乐会STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP寻年味新年的钟声即将敲响年味慢慢酝酿让我们跟随内心的引导找寻那份灿烂瞬间享受传统文化这个冬天让孩子寻找遗忘的年味！2025蛇年趣味冬令营暖冬寻年

体验传统文化和您准时见面

WinterparentingStudiesWinterparentingStudiesSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP【年味冬令营】即兴放肆【寻年记】体验中国传统年俗文化这个冬天即兴出逃古村寻年体验传统年俗文化致敬时光年兽大作战怀旧运动会春节联欢亲子游园烟花晚会STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP活动概述COTENTSPARTONE活动内容PARTTHREE注意事项PARTFOUR活动宣传PARTTWO目录STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP【寻年记】冬日喜乐会暖冬寻年

体验传统年俗文化寻年味01活动概况STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP活动概况“寻年记”冬日喜乐会活动时间：2025年01月活动地点：农场丨园区丨幼儿园活动形式：古村寻年—传统年俗文化实景剧情—年兽大作战致敬旧时光—怀旧运动会春节联欢——烟花晚会STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP活动概况HUODONGMUDI活动目的提高品牌、提高项目知名度通过冬令营活动聚集人气，吸引潜在客户关注，通过沉浸式布置和有趣的互动体验打响知名度。

提高目标客群好感度及认可度

通过线上宣传及线下互动体验，让目标客群了解项目通过口碑传播内容，以提高目标受众对项目的认可。

提高转化，促进销售达成

以高人气活动提品牌影响力，欢乐的活动，亲子间的互动体验可以促进情感交流，细节处的活动服务，提高好感度的同时进而转化促进销售的目的。STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP【寻年记】冬日喜乐会暖冬寻年

体验传统年俗文化寻年味02活动宣传STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP活动宣传[宣传形式]预热宣传海报[推广平台]微博、小红书、朋友圈[宣传周期]活动前3-4周[宣传内容]定制活动海报，以新年童趣色系为主色调突显年味冬令营的童真乐趣感融入活动元素设计海报。活动预热海报STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP定制预热话题#寻年味#拍照搜索有关传统新年的文化习俗场景，将图文/视频分享到社交平台并附有活动信息，即可参与活动抽奖。活动预热话题活动宣传STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP邀请抖音达人在活动现场拍摄预热短视频，通过短视频的场景呈现，更直观的向目标客群种草，提升活动热度。活动预热视频活动选窜STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP【寻年记】冬日喜乐会暖冬寻年

体验传统年俗文化寻年味03活动主体STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP签到领取盖章券,领取纪念周边,进行拍照打卡活动内容活动签到STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP古村寻年——传统年俗文化

WINTERCAMP在文化底蕴深厚的古村，写春联绘年画贴年红，醒狮，猜灯谜...小市集新春国潮小集市，非常适合全家一起游玩，走走逛逛，吃吃喝喝，新春会有写福字，舞狮体验，投壶，猜灯谜，做花灯等活动CAMPING活动内容STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP古村寻年——传统年俗文化

WINTERCAMP在文化底蕴深厚的古村，写春联绘年画贴年红，醒狮，猜灯谜...写春联每每回味儿时的年味时贴对联便是不可少的项目活动现场摆上简单桌子铺上几分钱一张的红纸，用碗倒上墨汁提笔落字写下关于新年的愿望CAMPING活动内容STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP古村寻年——传统年俗文化

WINTERCAMP在文化底蕴深厚的古村，写春联绘年画贴年红，醒狮，猜灯谜...绘年画传承我们的传统文化.新年仪式感，就从自己制作一幅年画开始吧!年画制作工具:提子趟/刷子/木雕版/红纸/墨水等小朋友很专心体验得不亦乐乎!CAMPING活动内容STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP古村寻年——传统年俗文化

WINTERCAMP在文化底蕴深厚的古村，写春联绘年画贴春联，醒狮，猜灯谜...贴春联红红火火贴春联，是属于中国人的仪式感！从小可以培养孩子们对传统节日文化的认同感“可可爱爱贴春联”CAMPING活动内容STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP古村寻年——传统年俗文化

WINTERCAMP在文化底蕴深厚的古村，写春联绘年画贴春联，醒狮，猜灯谜...醒狮锣鼓一响，舞师少年龙腾虎跃一闹腾，现场热血沸腾，烦恼全无。看舞狮表演就是热闹，舞狮已有1500多年的历史，每逢佳节或降重庆典，民间都以舞狮来助兴，祈求祥瑞。“狮”来运转，吉祥安康!CAMPING活动内容STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP古村寻年——传统年俗文化

WINTERCAMP在文化底蕴深厚的古村，写春联绘年画贴春联，醒狮，猜灯谜...猜灯谜满满氛围感的装饰猜灯谜灯笼，与春节十分应景，既好玩又有格调。CAMPING活动内容STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP实景剧情——年兽大作战WINTERCAMP“年兽出没”完成挑战，驱年兽过大年。年兽大作战赶年兽过大年年兽来袭!赶年兽--舞龙抖空竹赶年兽大作战，小小勇士们集结啦!了热闹，欢快，中国红制造赶年兽的关键元素!CAMPING活动内容STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP致敬旧时光——怀旧运动会WINTERCAMP在滚铁轮、跳房子......纯真质朴的怀旧运动，让孩子穿越到父辈的童年滚铁轮小时候都想快点长大必长大后又开始怀念童年让我们今天乘坐时光列车，和小朋友们一起，在草地上尽情撒欢CAMPING活动内容STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP致敬旧时光——怀旧运动会WINTERCAMP在滚铁轮、跳房子......纯真质朴的怀旧运动，让孩子穿越到父辈的童年跳房子小时候都想快点长大必长大后又开始怀念童年让我们今天乘坐时光列车，和小朋友们一起，在草地上尽情撒欢CAMPING活动内容STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP食材交换探索食材奥妙，了解春节传统习俗，与村民交换新春食材，准备烹饪年夜饭。CAMPING小农夫忙过年——做年夜饭WINTERCAMP走街坊、拜大年，烹饪年夜饭与古村村民交换食材、山楂DIY、印制桃粿、抓鸡做叫花鸡活动内容STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP山楂红了红彤彤的果实挂满了枝头，孩子们根本抵抗不住诱惑呀现场孩子们，听故事、讲科普、做手工、现场自己动手做一串糖葫芦！CAMPING小农夫忙过年——做年夜饭WINTERCAMP走街坊、拜大年，烹饪年夜饭与古村村民交换食材、山楂DIY、印制桃粿、抓鸡做叫花鸡活动内容STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP印制桃粿红桃裸制作红桃粳印是潮汕各种糕印中的“老大”糅印呈桃形，里面主要雕刻上圆形图案，有“福”“寿”等字，还有“挑花”“石稻”等植物图案。此料主，要在过年、端午、中秋、冬至和一些祈福场所使用。CAMPING小农夫忙过年——做年夜饭WINTERCAMP走街坊、拜大年，烹饪年夜饭与古村村民交换食材、山楂DIY、印制桃粿、抓鸡做叫花鸡活动内容STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP制作叫花鸡野外搭建土窑，专业自然导师手把手教学让孩子学会在野外围炉建灶，生火烹饪丰富孩子的课外知识，提高动手能力增强孩子们探索大自然的信心烹饪天然美食孩子们一起学习野外生火技巧，用自然给予的“上等食材”在野火的作用下出炉一份份美味佳肴！CAMPING小农夫忙过年——做年夜饭WINTERCAMP走街坊、拜大年，烹饪年夜饭与古村村民交换食材、山楂DIY、印制桃粿、抓鸡做叫花鸡活动内容STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP学舞龙舞狮——传承非遗技艺WINTERCAMP跟随“狮艺”传承人学习非遗技艺舞龙舞狮手作醒狮纪念，然后来一场擂打鼓·舞龙狮大巡游。醒狮手作DIY狮子头，雄狮少年，传承醒狮文化，非物质文化遗产以“醒”为神，以“狮”为形蕴含大吉大利的期盼福CAMPING活动内容STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP学舞龙舞狮——传承非遗技艺WINTERCAMP跟随“狮艺”传承人学习非遗技艺舞龙舞狮手作醒狮纪念，然后来一场擂打鼓·舞龙狮大巡游。舞龙狮巡游舞龙和舞狮，古时是在一年中的大型节日里面节目之一。舞龙时，龙跟着绣球做各种动作，穿插，不断地展示扭、挥、仰、跪、跳、摇等多种姿势。所以以舞龙的方式来祈求平安和丰收就成为全国各地汉族的-种民俗文化。CAMPING活动内容STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP春节联欢——烟花晚会WINTERCAMP放烟花迎新年才艺绽放的舞台烟花秀在美丽的烟花下定格美好的瞬间，祈福、许愿新年的美好。CAMPING活动内容STUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP活动内容春节联欢——烟花晚会WINTERCAMP放烟花迎新年才艺绽放的舞台才艺秀沉浸式户外亲子剧戏,给孩子提供一场沉浸式戏剧，《打包星光送给你》讲述的是和水相关的趣事故事里涉及科普，音乐，日常生活以及想象等不同片段。

CAMPINGSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMPSTUDYTHEWINTERCAMP【寻年记】冬日喜