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QualityfocusrulesSinglesDayshoppinggala◆contents:1.新闻阅读:双十一购物大狂欢2.阅读理解:单项选择3.单词、短语、语法汇整4.应用文练习:关于网上购物倡议Chineseconsumershaveexhibitedrobustpurchasingpowerforhigh-qualityandintelligentproductscontaininginnovativetechnologiesduringtheSinglesDayshoppingextravaganza.Expertssaidthishasplayedavitalroleinpromotingtherecoveryofconsumptionandshoringupeconomicgrowthinthecountry.MajorChinesee-commerceplatformshaveextendedthepromotionalperiod,andadoptedasimpleandmorepragmaticapproachbycancelingpresalecampaignsthisyear.Instead,directpricecutshavebecomethepreferredstrategytoattractprice-consciouscustomersandbolstersalesduringChina'sbiggestonlineshoppingevent.Expertsalsosaidthatunlikeinthepast,whenrecord-smashinggrossmerchandisevolume,orGMV,throughdiscount-ledsaleshadcometocharacterizethe11-11orDoubleElevenpromotionalcampaign,chasinghighGMVisnolongerthefocusnow.Chineseshoppersarebecomingmorerationalandcarefullyreviewingtheirneeds,withanemphasisonthequalityandvalueofcommodities,theyadded.DatafromTmall,ChinesetechheavyweightAlibabaGroup'sbusiness-to-customerplatform,showedthatinthefirstfourhoursaftertheshoppingcarnivalofficiallykickedoffat8pmonOct21,174brandssawtheirsalessurpass100millionyuan($14million).JD,anothermajorChinesee-commerceplayer,haslaunchedasubsidycampaignworth10billionyuan,andgivendiscountsforcommoditiesincludedintheconsumergoodstrade-inprogram,suchashomeappliancesandcomputers.Ithasalsosteppedupeffortstoupgradesupplychainsandlogisticsservices.一、阅读选择1.Whatcanweinferfromthefirsttwopassages?A.ChineseconsumersshowstrongpurchasingabilityduringthissinglesdayshoppinggalaB.Chinesee-commerceplatformshavethenormalpromotionalperiodC.Thisyear,therearemorepromotionalstrategiesforonlinepurchaseD.ChinesedoubleelevenshoppinggalaistheChina'sbiggestonlineshoppingevent2.Whatistheshoppingcharacterlikeinthepast?A.ChineseshoppersweremorerationalandcarefullyreviewingtheirneedsB.ChineseconsumersplacedanemphasisonthequalityandvalueofcommoditiesC.ItadoptedasimpleandmorepragmaticapproachD.ItemphasizedmainlyonhighGMV二、单词、短语、语法1.单词robustadj.强健的promotev.推销;促销promotionaladj.促销的extendv.延长adoptv.采取pragmaticadj.实用的;实际的campaignn.战役;活动bolsterv.激励chasev.追求rationaladj.理智的surpassv.超过launchv.启动logisticsn.物流2.短语playavitalroleinshoreupwithanemphasisonkickoffstepup3.语法…intelligentproductscontaininginnovativetechnologiesduringtheSinglesDay—非谓Expertsalsosaid(thatunlikeinthepast,)(whenrecord-smashinggrossmerchandisevolume,orGMV,)throughdiscount-ledsaleshadcometocharacterizethe11-11…--宾语从句、定语从句…needs,withanemphasisonthequalityandvalueofcommodities,…--介词短语DatafromTmall,(ChinesetechheavyweightAlibabaGroup'sbusiness-to-customerplatform,)showed(thatinthefirstfourhoursaftertheshopping…)–同位语;宾语从句词汇运用练习1.Itwillbemuchbetterifyoucan______________(延长)theexhibition.2.Retailersaremakingeffortto______________(促销)theirnewproducts.3.Trumphaswoninthelatestpresidentelection______________(活动).4.Wearesupposedtobemore______________(理智的)inchoosingmajors.5.Thegovernmenthas______________(采取)variousstrategiesinordertoboosteconomy.6.Heissuchagreatpersonthat______________(追求)hisdreamallhislife.7.Ourschool______________(启动)ascienceprojectlastweek.8.Thankstoteachers’andparents’encouragement,hisperformance______________(超过)ourexpectation.句子翻译1.在快速发展的信息时代,我们更应该保持理智。(rational)_____________________________________________________________________________2.自从我们采取了新的措施,我们大大提升了工作效率。(adopt)_____________________________________________________________________________3.为了能更好适应新环境,你能给我一些实用的建议吗?(pragmatic)_____________________________________________________________________________4.我报名参加了下周学校举行的运动会。(launch)_____________________________________________________________________________5.Jane一直信念,去大城市追求自己的梦想。(同位语从句;chase)_____________________________________________________________________________三、应用文假如你是李华,近期班会课进行了关于线上购物的讨论。请你据此写一篇倡议书。内容包括:1.购物现状;2.购物建议。注意:1.80词左右;2.可增加细节以使行文通畅。__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
参考答案:一、阅读理解:A/D二、词汇运用extend;promote;campaign;rational;adopted;haschased;launched;surpassed句子翻译1.Weshouldremainmorerationalatthefast-developinginformationera.2.Wehaveenhancedourworkingefficiencygreatlysinceweadoptedthenewmeasure.3.CouldyougivemesomepragmaticsuggestionssothatIcanadjusttothenewenvironment?4.Isigneduptothesportsmeetingwhichwillbelaunchednextweek.5.Janehasabeliefthatsheoughttochaseherdreaminbigcities.三、应用文分析:P1:简述学校活动+当下购物现状(同位语从句),动词短语:tendtoP2:线上购物缺点,为建议、倡议做铺垫P3:倡议参考范文BeRationalaboutOnlineShopping Recently,wehaveaheateddiscussionaboutonlineshopping.Thereexistsacommonphenomenonthatmoreandmorecitizenstendtopurchasecommoditiesonline,rangingfromdailystufftohouseholddevices.
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