大学英语视听说教程课件 Unit 1 The Internet

Unit1Advertisements

Part1ConversationListeningConversation1WordTipscommercial/kə'mɜːʃəl/n.商业广告acommercialadvertisementhaveawinneronone’shands

稳操胜券tobesureofsuccess'

Part1ConversationListeningConversation1A.Watchthevideoclipandchoosethebestanswertoeachquestionyouhear.1.A)Anefficientadvertiser.B)Theresultsofadvertising.C)Kindsofadvertising.D)Interestingadvertisements.2.A)Television.B)Radio.C)Billboards.D)Newspapers.3.A)5seconds.B)15seconds.C)30seconds.D)oneminute.4.A)Manager-employee.B)Customer-secretary.C)Father-daughter.D)Brother-sister.

Part1ConversationListeningConversation1B.Watchthevideoclipagainandidentifythemainideaoftheconversationbyfillingintheblanks.Thecompanyistolaunchanationaladvertisingcampaignnextmonthtopromotesalesoftheir____________.AstaffmemberLauratellshersuperiorHenrythevariouskindsof________sheisgoingtouse,whichinclude________ontelevision,radio________________,and______________,which,accordingtoHenry,shouldbeplaced_______________________________tobigcities.Lauraalsomentionsthelengthsforaradiocommercialand_______________________.Sheintendstoshowthattheirsoftwarenotonlyisconvenientand_____________,butalso_____________________.Henryisthereforeconfidentthattheywillhavea________ontheirhands!softwaremediaspotscommercials

billboards

nearthemainentrancesaTVcommercial

efficient

willmeetdifferentneeds

winner

Part1ConversationListeningConversation1C.Pairwork:Listentotheconversationagain,repeatitsentencebysentence,andthenrole-playitinpairs.Afterthepractice,changeroles.

Part1ConversationListeningConversation1D.Inthefollowingboxofsubstitutionexpressions,tickthoseyouheardintheconversation.Memorizealltheexpressionsinthebox.Thenmakeanewconversationwithyourpartnerbyusinganyoftheexpressions.Youdon’thavetorepeatallthedetailsintheoriginalconversation.

Part1ConversationListeningConversation1

Howisouradvertisingcampaigngoing?What’sthestatusofouradvertisingcampaign?What’shappeningwithouradcampaign?

anationalcampaignwillstartanationwidemovementwillbelaunchedacountry-widecampaignkicksoff

Part1ConversationListeningConversation1

therewillbetelevisioncommercialstelevisionspotswillbebroadcastwe’llhavespotsontelevisionsendoutradiocommercialsbroadcastradiospotsdoradiocommercials

Part1ConversationListeningConversation1

outdooradswillbefeaturedonbillboardswe’llhavesomeoutdooradsusingbillboardsbillboardswillfeaturesomeoutdooradvertising

We’llshowhowconvenientandefficientoursoftwareis.We’lldemonstrateoursoftwareisveryconvenientandefficient.They’llshowtheconvenienceandefficiencyofoursoftware.

Part1ConversationListeningConversation1satisfyvariousneedsmeetdifferentneedsfulfillavarietyofrequirements

Seemsaperfectmethod.Soundslikeanidealapproach.Strikesoneastheoptimumtechnique.

Part1ConversationListeningConversation1

we’llhaveawinneronourhands.it’llbeasuresuccess/thing.we’llfindnothingsucceedslikesuccess.

Part1ConversationListeningConversation1E.Pairwork:Workwithyourpartnertodiscussthequestions.1.Whatisyourfavoritecommercialoradvertisement?Givereasonsforyourpreference.2.Iffamouspeoplesuchasfilmstarsandsportchampionsadvertiseadrugthatturnsouttobeharmfultohealth,doyouthinktheyshouldtakealegalresponsibility?Ifyes,towhatextent?

Part1ConversationListeningConversation2WordTipsleaflet/'liːflɪt/n.传单

aprintedsheetofpaperfordistributioncatalogue/'kætəlɒɡ/n.商品目录

listneonsign霓虹灯

neonlightmedium(pl.media)/'miːdjəm/n.媒体；媒介HelpWanted招聘广告

anadvertisementtorecruitemployeesprestigious/pres'tiːdʒəs/adj.声望很高的

respectedbyreasonofhighstatusorreputation'

Part1ConversationListeningConversation2WatchthevideoclipandmarkthestatementsyouhearT(true)orF(false).1.2.3.4.TFTF

Part1ConversationListeningConversation2'AdvertisingmediaExamplesMoredetailsDirect-mailadvertisingleafletsThecompanycanexpect___________________,whichisgoodfortheir__________.____________Outdooradvertisingbillboards,___________and___________Mostofthemare___________.Othermedia____________________There’sclassifiedadvertisingsuchas“_____________”and“_____________”.Newspaperadvertisementsinclude__________________________________________._________________________________magazinescanhelptheadvertisedproducts_____________________.cataloguesahighresponserateproductspostersneonsignsreallygoodnewspapersHelpWantedHousesforSaleprintedinserts,displayadvertistingandpublicnoticesmagazinesPrestigiouswinagoodreputationB.Watchthevideoclipagainandcompletethetablewiththeinformationyouhear.

Part1ConversationListeningConversation2C.Pairwork:Listentotheconversationagain,repeatitsentencebysentence,andthenrole-playitinpairs.Afterthepractice,changeroles.

Part1ConversationListeningConversation2D.Inthefollowingboxofsubstitutionexpressions,tickthoseyouheardintheconversation.Memorizealltheexpressionsinthebox.Thenmakeanewconversationwithyourpartnerbyusinganyoftheexpressions.Youdon’thavetorepeatallthedetailsintheoriginalconversation.

Part1ConversationListeningConversation2youfindallkindsofleafletsinyourmailboxtherearevarioussortsofleafletsinyourmailboxthere’savarietyofflyersinyourpostbox

Idon’tknowifitisexpensivetoproducethem.Ialwayswonderifitcostsalottomakethem.I’dliketoknowthecostofturningthemout.

Part1ConversationListeningConversation2thereisusuallyahighrateofresponsethecompanycanexpectahighresponserateahighresponseratecanbeexpected

twoofthemediamodestwostylesofmediatwowaysofadvertisingintermsofmedium

Part1ConversationListeningConversation2arethereotherformsofmedia?whataretheothertypesofmedia?whatotherkindsofmediaarethere?theyarecloselyrelatedtopeople’slivestheyhaveacloseconnectiontoourdailylivestheytouchonourday-to-dayexistence

Part1ConversationListeningConversation2Productscanenhancetheirprestigewithadvertisingintop-rankedmagazines.Thereisprestigetobegainedbyadvertisinginhigh-qualitymagazines.Advertisementsinprestigiousmagazinescanhelptheadvertisedproductswinagoodreputation.

Part1ConversationListeningConversation2E.Debate'Topic:

Areyoufororagainstadvertisements?Procedure:1.Studentsaredividedintogroupsoffour.2.Withineachgroupthestudentsaredividedintoanaffirmativeandanegativeteam.3.Membersofeachteambrainstormtoformulatetheirpointsofview.4.Thetwoteamshaveadebatewithonespeakerfromeachteam.5.Onegroupisinvitedtodebateinfrontoftheclass.

Part1ConversationListeningConversation3:AdditionalListeningandSpeakingWordTipssharp-looking/ʃɑːp-lʊkɪŋ/adj.时髦的(ofclothesortheirwearer)smartandstylishcatchy/'kætʃɪ/adj.易记的pleasingandeasilyrememberedimage/'ɪmɪdʒ/n.形象；图像float/fləʊt/v.漂浮，浮动tomoveslowlyonwaterjazzfestival爵士音乐会royalty/'rɔɪəltɪ/n.版税；使用费asumofmoneypaidtosb.whohaswrittenabook,apieceofmusic,etc.endorse/ɪn'dɔːs/v.支持；宣传tosupportorrecommend(aproduct)inanadvertisementmerit/'merɪt/n.价值thequalityofbeinggoodorworthybrand/brænd/n.品牌anamegiventoaproductbrandname名牌awidelyknownname

Part1ConversationListeningConversation3Listentotheconversationandchoosethebestanswertoeachquestionyouhear.A)Fashionable.

B)Notfashionable.C)Toolargeforhim.

D)Rathersmallforhim.2.A)Maxlikesit,butRicharddislikesit.B)Richardlikesit,butMaxdislikesit.C)Theybothlikeit.D)Theybothdislikeit.

Part1ConversationListeningConversation33.A)Itlooksneat.B)Itishidden.C)It’sapocketinsideapocket.D)Alloftheabove.4.A)MaxisforadsandRichardisagainstads.B)MaxisagainstadsandRichardisforads.C)BothMaxandRichardareagainstads.D)BothMaxandRichardareforads.5.A)Richardneedsanewwallet.B)Richardshouldcontinuetousetheoldwallet.C)Richardwon’thaveenoughmoneyleft.D)Richardwillbeloadedwithmoney.

Part1ConversationListeningConversation3B.Listentotheconversationagainandanswerthequestionsbyfillingintheblanks.1.Advertisersjustkeepshowingus________ofthingswedon’t________anddon’twantuntilwesee________.2.Forthemostpart,adsarea________evil.Advertising________manyoftheserviceswegetfor________,likesomemagazinesandculturaleventssuchasthejazzfestival.Advertisershelptokeep________ofthingsdown.3.Hesays,“bythetimeyou’redonepaying________forbrandnames,youwon’tneeda________.”imagesneedthemnecessarypaysforfreethecostshighpriseswallet

Part1ConversationListeningConversation3C.PairWork:Workwithyoupartnertodiscusstheprosandconsofadvertising.Youmayusetheexpressionsfromtheconversationthoughyouarenotlimitedtothem.

Part1ConversationListeningConversation3StudentAinfavorofadsStudentBagainstads-AssoonasIsawtheadinapopularmagazine,IknewIhadtohaveone.-Theadsareofteninteresting—catchy.-Theyletmeknowaboutnewproducts.-Forthemostpart,adsareanecessary

evil.-Advertisingpaysformanyoftheserviceswegetforfree,like…-Advertisershelptokeepthecostsofthingsdown.-Withouttheads,wewouldn’tknowwhichproductstobuy.-Theadsshowusthemeritsofthe

product.-Don’tencourageadvertisers.

Theyalreadyoccupytoomuchspaceintheworld.Infact,they’reeverywhere.-That’snothowIseeit.-Advertisersshowusimagesofthingswedon’tneedanddon’twantuntilweseethem.-Advertisersdrivethecostsup.-Advertiserspaytensofmillionsof

dollarsinroyaltiesforstarstoendorsetheirproductsandthatmoneyhastobeincludedinthecostoftheproduct.-Withoutads,productswouldcostmuchless.

Part2PassageListeningPassage1WordTipshousehold/'haʊshəʊld/adj.家庭的；家用的domestic;offamilysway/sweɪ/vt.使动摇；影响toinfluencehouseholder/'haʊshəʊldə(r)/n.户主apersonwhoownsahouse

Part2PassageListeningPassage1A.Listentotheinterviewandchoosethebestanswertoeachquestionyouhear.1.A)Themanisareporterandthewomanisasecretary.B)Themanisareporterandthewomanisahousewife.C)Themanisanadvertiserandthewomanisahousewife.D)Themanisacustomerandthewomanisamanager.2.A)Allaregoodexceptafew.B)Allarebadexceptafew.C)Everybodyisinfluencedbythemexcepther.D)Everybodyisinfluencedbythem,includingher.

Part2PassageListeningPassage13.A)Thequalityoftheadvertisedproduct.B)Thepriceoftheadvertisedproduct.C)Themakeroftheadvertisedproduct.D)Theprice/performanceratiooftheadvertisedproduct.4.A)Shelooksforonlywhathasbeenadvertised.B)Shelooksforwhatisofthebestquality.C)Shebuysthecheapestproducts.D)Shebuyswhatherfriendsrecommend.

Part2PassageListeningPassage1B.Listentotheinterviewagainandanswerthequestionsorally.1.Whatistheman?2.Whatisthewoman’sresponseaftershewatchesaTVcommercial?3.Whathasthewomandonesinceshebecameahouseholder?

Part2PassageListeningPassage1C.CommunicationTask:Workwithyourpartner(s)todiscussthequestions.Doyouusuallytrustwhatadssay?Whyorwhynot?

Part2PassageListeningPassage2NewsReportWordTipsexpand/ɪk'spænd/v.扩大toenlargeinteractive/ɪntər'æktɪv/adj.相互作用的workingtogetherandhavinganinfluenceoneachotheraset-topbox机顶盒viewer/'vjuːə/n.观众apersonwatchingtelevisionoramoviestatement/'steɪtmənt/n.声明，说法sth.saidbysb.triple/'trɪpl/adj.三倍的

v.增至三倍increasingthreetimes;beingthreetimesaslargeaspredict/prɪ'dɪkt/v.预测toforecastaccountfor占……百分比makeupdemographic/demə'ɡræfɪk/adj.人口统计的；人口统计学的relatingtothepopulationand differentgroupswithinit

Part2PassageListeningPassage2NewsReportA.Listentothepassageandchoosethebestanswertoeachquestionyouhear.1.A)Itwillsucceedorfailin30seconds.B)Ithasinteractivetelevisionadvertising.C)Itcanaimatacertainaudience.D)Itallowsviewerstobuywhattheysee.2.A)ThepredictionabouttheriseofTViswrong.B)ThepredictionaboutthedeclineofTViswrong.C)ThestatementaboutthedeathofallcommercialsisnowonTV.D)Thestatementaboutthedeathoftheset-topboxhasbeenmade.

3.A)47%.B)50%.C)3%.D)14%.

Part2PassageListeningPassage2NewsReportB.Pairwork:Workwithyourpartnertodiscussthequestions.WhatkindofTVadvertisementsareyourparentsinterestedin?Howoftenaretheypersuadedintobuyingtheadvertisedproducts?Doyouthinkweshouldbuythingsaccordingtoads?

Part2PassageListeningPassage3WordTipsspecialized/'speʃəlaɪzd/adj.专业的；专门的competition/kɒmpə'tɪʃn/n.竞争；竞赛contestmanufacturer/mænjʊ'fæktʃərə/n.制造商abusinessengagedinmanufacturingsomeproductpersuade/pə'sweɪd/v.说服toconvinceremind/rɪ'maɪnd/v.提醒；使想起tohelpsb.remembersth.advertise/'ædvətaɪz/v.做广告distribute/dɪ'strɪbjuːt/v.分配；散布togivethingstoalargenumberofpeopleinsert/ɪn'sɜːt/v.插入toputsth.intosth.elsevary/'veərɪ/v.变化change

Part2PassageListeningPassage3WordTipstheSuperBowl超级碗（美国橄榄球超级杯大赛）commission/kə'mɪʃən/n.委员会acommitteewithaspecialtasktheFederalTradeCommission联邦贸易委员会PepsiCola百事可乐wholesome/'həʊlsəm/adj.健康的healthyrefreshments/rɪ'freʃmənts/n.点心；饮料drinksandsmallamountsoffood

Part2PassageListeningPassage3ListentothepassageandmarkthestatementsT(true)orF(false).1.2.3.4.5.TFTFF

Part2PassageListeningPassage3B.Listentothepassageagainandanswerthequestionsbyfillingintheblanks.1.Thereiscompetitionbetweenmanufacturersofthe________kindofproductto________customersto________theirbrands.2.Thecostofbroadcastinga30-secondTVcommercial________withthe________and________.3.Webuyaparticularproductbecausewethinkitis________.Wethinksobecausethe________________say________.samepersuadebuyvariestimeprogramthebestadvertisementsso

Part2PassageListeningPassage3C.CommunicationTask:Workwithyourpartnertodiscussthequestions.1.Doyouthinkasoccerstarshouldreceivemillionsofdollarsfromamanufacturerforwearinghisshoesinanad?2.Doyouthinkit’srighttohavewomenwithlittleoninTVcommercialssellingbeautyproducts?

Part3InterpretingA.ReadthefollowingChinesesentencesandtheirEnglishtranslationscontainingkeywordsinthisunit.1.许多电视观众都被这个商业广告吸引住了。(commercial)ManyTVviewersareattractedbythecommercial/advertisement.2.我们所有的产品都列在这个目录之中了。(catalogue)Al