MBA研究生英语综合教程（第二版）课件：Corporate Culture

CorporateCulture

Lead-in

RelatedExpressionscorporateculture

precedentpersonality(character)corevaluescorporateethicsrulesofbehaviorcollectiveprogrammingassumptionvisionmissionstatementcommunicationsmannertraditionsbusinessprinciplesjargonlogos3Lead-inQuestions1.Isthereaconsensusofcorporateculture?Amongthevariousdefinitionsmentionedabove,whichonedoyoufindmostreasonable?2.Inthelastdefinitionmentionedabove(VMVs),whatdoeseachletterstandfor?3.IfyouwereaCEOofaninternationalcorporation,whichwaywouldyousuggesttobuildyourcorporateculture?4.Whatadvantagescanbegainedbybuildingacommonly-recognizedcorporatecultureinanorganization?45

Reading

StartingUpQuestionCorporateculturevariesindifferentorganizations.Beingamanager,whichdoyouthinkisthemostimportantelementforacompany:action,peopleorsystem?6UsefulExpressionscommitmentdelegatedownsidedriveforempowerexpertise

evaluationinfuseinitiativeliveuptorestonrideroughshodover7UsefulExpressionscommitment承诺Thecompany'scommitmenttoprovidingqualityatareasonablepricehasbeenvitaltoitssuccess.这家公司保证供货质优价廉的承诺对它的成功起了决定性的作用。thegovernment'scommitmenttopublicservices政府对公共服务事业作出的承诺8UsefulExpressionsdelegate委托；权力下放Somemanagersfinditdifficulttodelegate.有些经理认为难以做到知人善任。Thejobhadtobedelegated

toanassistant.这工作得交给助手负责。9UsefulExpressionsdownside缺点Thedownside

ofthisapproachisalackofclearleadership...这个办法的缺点是没有明确的领导。Thereisadownsidetoit:themoresheremembers,themorebittershefeelsaboutwhathashappened.这有个不利之处:她记起的越多，对发生的一切就会觉得越痛苦。10UsefulExpressionsdrivefor旨在，力求Theauministrationstagedavigorousdrivefor

thenewaidbill.政府为这项新的援外法案大力进行宣传。Hemislaidhisprinciplesinthedriveforsuccess.他为了成功而抛弃了原则。11UsefulExpressionsempower授予权力Thearmyisnowempoweredtooperateonashoot-to-killbasis...军队得到授权,在行动中可以开枪射杀。Hispositiondoesnotempowerhimtociteourviewswithoutconsultation.他的地位并没有给予他不经许可就引用我们观点的权力。12UsefulExpressionsexpertise专门技术，专门知识Expertiseinthisfieldisverythinlyspreadacrossthecountry.该领域的专门技术在该国没有怎么得到推广。

Ahighdegreeofexpertiseisrequiredforthisstageofthemanufacturingprocess.制造流程的这一阶段需要高水平的专业知识。13UsefulExpressionsevaluation评估，评价We'vestillgottocarryoutanevaluationoftheresults.我们仍需对结果作出估算。Thenewschemeisstillunderevaluation.

新方案还在评估阶段。14UsefulExpressionsinfuse灌输Manyofthegirlsseemedtobeinfusedwithexcitementonseeingthesnow...看到雪,许多女孩似乎一下子变得兴奋起来。Aunionwouldinfuseunnecessaryconflictintothecompany'semployeerelations.工会会把不必要的冲突带入公司员工关系当中。UsefulExpressionsinitiative首创精神Foreignbankersandeconomistscautiouslywelcomedtheminister'sinitiative.外国银行家和经济学家对部长的倡议反应谨慎。Theprojectwassetupontheinitiativeofalocallandowner.工程是由当地一名土地所有者发起的。UsefulExpressionsliveupto不辜负，达到Oneoughttoliveuptowhatheknowstoberight.自己认为是对的，就应该在生活中去实践。

Ajournalistshouldalwaysliveuptotheidealsoftruth,decency,andjustice.记者必须始终践行真实、正直、正义的理想。UsefulExpressionsreston依靠Hisargumentdoesnotrestonreasoningoronexperiment,butonauthority.他的论点不是依靠推理或者实验，而是靠权威。Ourpolicyshouldrestonthebasisofself-reliance.我们的方针要放在自力更生的基点上。UsefulExpressionsrideroughshodover欺凌Tomseemstorideroughshodoverthefriends.汤姆对待自己的朋友好像总是盛气凌人。Theywillcertainlynotallowtheaggressorstorideroughshodoverthemforlong.他们一定不会长期让侵略者骑在头上作威作福的。Answerthefollowingquestions

briefly.1.Therearethreekindsofcorporateculturementionedinthetext,whatarethey?Generally,thecultureofanyfirmcanbedescribedasprincipallyaction-orientated,peopleorientated,orsystem-orientated.202.Whatisthedisadvantageofaction-orientatedcorporateculture?Itcanbe“one-sided”,overlookingtheneedtohandleroutinematters,andtakingforgrantedthatpeoplearealldrivenbyasenseofchallengewhichcanresultinthestrongandquickridingroughshodoverthemoreconsideredandthoughtful.21Answerthefollowingquestions

briefly.3.Whatisthemainfeatureofpeople-orientatedculture?Ittrainspeopletobereadytotakeresponsibilityandtheninveststhemwithit.22Answerthefollowingquestions

briefly.4.Whydoestheauthorsaythatpeople-orientatedculturesarenotwarmandcuddly?Peopleareexpectedtoperform.Iftheyfailtoliveuptoexpectationsafterpropertraininginvestment,appropriatestepsaretaken.23Answerthefollowingquestions

briefly.5.

Whatisthecorevalueofasuccessfulsystem-orientatedculture?Theessenceofasuccessfulsystem-orientatedcultureisitsabilityandwillingnesstoconstantlyquestionitssystems.24Answerthefollowingquestions

briefly.Completethefollowingsentencesbychoosingwordsandexpressionsfromthetext.

25Successfulpeople-orientatedcultures1.

fromleadershipthattrainspeopletobe

readytotakeresponsibilityandtheninveststhemwithit.Suchfirms2.responsibility

downasfaraspossible.Theyarenotthe“doit,checkit,recheckit,double-checkitandthen

checkitagaintobesure”typesofcultures.They3.

trainedpeopleandtrustthemtobuild

qualityin.Theyaskpeopletomakedecisionsandexpectthemtodoso.Ifthedecisionsprovewrong,theexperienceisusedasthebasisforlearningratherthanfor4.

or5.

.Theyemphasize6.

andmutualsupport,7.

throughtrainingthatfocusesonhow

andwhentodelegateresponsibility,onunderstandingandrecognizingthatpeoplearenotallthe

same,learninghowtogetthebestoutofeveryone.derive

delegate

empowercriticism

commitmentpunishmentreinforced

TranslatethefollowingsentencesintoEnglish

1.为避免误会、冲突和偏见，商务人士必须意识到不同文化的存在并了解它们，主动适应商务环境，从而在商务往来中获取最大的效益。Toavoidmisunderstanding,clashesandbias,businessmanshouldrealizeandunderstandthedifferentcultures,adaptthemselvestofitintothebusinessenvironmentinordertogetthebestachievementinbusiness.262.企业文化是以企业管理学说和企业精神为核心，激发企业员工归属感、积极性和创造性的“人本”管理系统。Corporatecultureisa“human-oriented”managementsystemwithcorporatemanagement

philosophyandcorporatespiritasitscoretoinspirethestaff’ssenseofbelonging,initiative

andcreativity.27TranslatethefollowingsentencesintoEnglish

3.国际间的贸易往来为来自不同文化和背景的人们创造联系的纽带,这种机会既可能富有成效又可能形成障碍。Internationalcommercehascreatedalinkbetweenpeoplefromverydifferentculturesandbackgrounds,whichcanbebothveryproductiveandanimpediment.28TranslatethefollowingsentencesintoEnglish

4.企业文化的改变可能需要减少员工流失、影响员工的行为、对公司作出改善、专注于公司的目标和（或）调整组织、提供更好的客户服务，或实现特定的公司目标和结果。Corporateculturechangemaybenecessarytoreduceemployeeturnover,influenceemployeebehavior,makeimprovementstothecompany,focusonthecompany’sobjectivesand/orrescaletheorganization,providebettercustomerserviceorachievespecificcompanygoalsandresults.29TranslatethefollowingsentencesintoEnglish

5.硬汉气概型文化（tough-guymachoculture）将权力集中在关键人物身上，但同时也会将许多责任下放到个人身上，此类公司所强调的是影响当下的决策，而不是影响未来的决策。Tough-guymachocultureconcentratespoweraroundkeypersonnel,butitwillalsodevolvealotofresponsibilitytotheindividualandemphasizedecisionsthataffectthepresentratherthanthefuture.30TranslatethefollowingsentencesintoEnglish

31listening

A.

Matchthefollowingwordswiththeirmeanings.

1.d2.a3.f4.i5.b6.c7.j8.e9.g10.k11.h32B.completethefollowingsentence1.56billion2.1503.2833C.fillintheblanks1.Abetterlife2.majority3.simplicity4.cost-consciousness5.humbleness34D.fillintheblanks1.seminars2.Videos3.brochures4.recruit5.conflicting6.promotion7.nationality3536SpeakingGivingandAskingforAdviceStudentAisaconsultantoncorporateculture.StudentBisanexecutiveofacompanywhoisgoingtoestablishacorporateculturewithinhiscompany.StudentAshouldpreparesomeadvicetogiveyourclient(studentB)aboutbusinessractices.Usethefollowingstructurestohelpyouanswerthequestionsthatyourclientmayask.37

Youshouldalways/never…

Iwouldadviseyouto…

Don’tforget…

Never…

Do…

Always…

Itisimportant…

Itwouldbeagoodideato…

38ExtendedtaskHealthyvs.ToxicCorporateCulturesWorkinpairs.StudentAreadsthefirstfourdescriptionsofcorporateculturestostudentB.StudentBdecideswhichpatternitis.Thenchangetheroles.StudentBreadstheotherfourdescriptionsandstudentAdecides.Afterthat,bothstudentsworkcollaborativelytodecidewhichcorporateculturesarehealthyandwhicharetoxictoacompany.3940

PatternsofCorporateCultures

Progressive-adaptiveculturePurpose-drivenculturec.Community-orientedcultured.People-centredculturee.Authoritarian-hierarchicalculturef.Competing-conflictivecultureg.Dishonest-corruptcultureh.Rigid-traditionalcultureDescriptionsofCorporateCultures

1.Thebigbossalonemakesallthemajordecisionsbehindcloseddoors.Evenwhenthedecisionsareharmfultothecompany,noonedarestochallengetheboss.Thestandardmodeofoperationiscommandandcontrol,withnoregardtothewell-beingofemployeesorthefutureofthecompany.2.Thereisagenuinecaringforeachworkerintheorganization.Everyoneisvaluedandvalidated,regardlessoftheirpositionsinthecompany.Theorganizationcaresforthewholeperson—body,soulandmindintermsofrecognizingworkers’basicneedsforlearningandgrowth,forbelongingandbeingconnected,aswellastheneedformeaningandspirituality.Eachworkerisencouragedtodevelophisorherfullpotentials,personallyandprofessionally.Suchaculturewillcreateaclimateofmutualrespectandgenuinecivility.3.Thereisastrongresistancetoanykindofchange.Theleadershipclingstoout-datedmethodsandtraditions,unwillingtoadapttothechangesinthemarketplace.Theyliveinpastgloryandanychangeposesathreattotheirdeeplyentrenchedvaluesandtheirsenseofsecurity.Workersarediscouragedorevenreprimandedforsuggestinginnovativeideas.Theiraccounting,marketinganddeliverysystemsarenolongercompetitivewiththefast-pacedtechnology-drivenmarketplace.Theirproductsandserviceshavenotrespondedtochangingmarketdemands.Theirmantrais“Wehavealwaysdonethingsthisway”.Asaresult,theworldpassesthembyandeventuallytheyareleftwithanemptyshelloftheformerself.4.Thereisopennesstonewideasandawillingnesstotakeriskandadoptinnovations.Itisaculturethatadjustsquicklytoshiftingmarketconditions.Itdoesnotvaluethecertaintyofremainingthesame;theonlycertaintyitvaluesisthatthecompany5.Thereisalwayssomesortofpowerstrugglegoingon.Leadersareplottingagainsteachotherandstabbingeachotherontheback.Differentunitsandevendifferentindividualswithinaunitareundercutting,backstabbingeachothertogainsomecompetitiveadvantage.Thereisalackoftrustandcooperation.Peopleoftenhideimportantinformationfromeachotherandevensabotageeachother’seffortstoensurethatonlytheywillcomeupontop.6.Thereisastrongemphasisoncollectivityandcooperation.Theleadershipattemptstobuildacommunity,inwhichpeoplerespect,supporteachother,andenjoyworkingtogether.7.Inthisculture,greedisgoodandmoneyisGod.Thereislittleregardforethicsorthelaw.Suchattitudespermeatethewholecompanyfromthetopdowntoindividualworkers.Bribery,cheating,andfraudulentpracticesarewidespread.Creativeaccountingandmisleadingprofitreportsareamatterofroutine.Denial,rationalizationandreputationmanagementenablethemtocarryontheirunethicalandoftenillegalactivitiesuntiltheyarecaughtred-handedorexposedbycorrectingforcesofthemarket.Whenmanagementareblindedbygreedandambition,theirjudgmentbecomesdistortedandtheirdecisionsbecomeseriouslyflawed;asaresult,theyoftencrossthelinewithoutbeingawareofit.8.Theleadershiparticulatesandcrystallizesthepurposeofthecompanyeffectively,sothatthereisacommonpurpose,asharedvisionforalltheworkers.Everyoneknowswhatthecorevaluesandprioritiesare,andeveryoneknowswherethecompanyisgoing.Workersarehighlymotivated,becausetheyarecommittedtothesamesetofcorevalues.Moreimportantly,theoverarchingpurposetendstogobeyondthebottomline.Allgreatcompaniesendurebecausetheyserveahigherpurpose49

CaseStudy

WePaintOurOwnWallsThereareanumberofreasonswhyitisfundamentaltobuildapositiveworkingenvironment.Apositiveworkingenvironmentbuildsemployeerelationsandmakespeoplefeelliketheyareavaluedwithintheworkplace.Itencouragespositiveemployeerelationsandensuresthatemployeesareworkingtotheirfullestpotential.Apositiveworkenvironmentwillalsoguaranteethatyouremployeesconsidertheiremploymentwithyoutobealong-termopportunity.50BackgroundinformationProvidesmeaningandpurposeApositiveworkplaceprovidesmeaningandpurposetoemployees.Inthisrespect,theyareworkinginanenvironmentthatgivesthemasens