2017快消品发展趋势

Source:Source:GlobalConsumerConfidenceConsumerConfidence

ChinaComponentsOfCCI111111

107106107106107107106107106107105106

全球平均 中国Global

ExpectationonEmployment个人经济情况PersonalFinanceWillingnesstospendSource:Source:ChinaConsumerConfidenceChinaConsumerConfidenceIndexBy

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3西部南部北部Source:Source:ChinaConsumerConfidenceWhydoyouthinkitisthetimetobuywhatyouneed?

GoodGoodincome&LowerStableandreasonableGoodfinancialLowerSufficientGoodincome&Convenientto

%ofWestConsumerspricewillbestableinnext12 2015Q4 Source:Source:ChinaConsumerConfidenceSurvey,NielsenRetailIndex(incl.34categoriesonline+offlineHouseholdSpendingChangeComparedtoLast增加Increase不变Not数据来源：中国消费者信心调查,尼尔森零售核数（包含34个品类线上线下销售Source:Source:ChinaConsumerConfidence什么样的产品符合消费者需求？|WhatKindofProduct/ServiceDoYouWant?|Safe有益健康Healthy方便Convenient

Tetra实用实用符合我的生活态度ReflectMyLifeEnvironmental-BetterNovel&High-Hair

2016vs.InWhichAreaDidYouIncreaseYourSpending?+/-(2016vs.Apparel&护肤化妆/美容SkinCare/MakeOutofHome体育健身BodyHousingAdvanced车辆使用及保养Automobile保健产品及服务HealthPersonalDigitalSource:ChinaConsumerConfidence

改善个 改善生Online&OfflineFMCGSalesOnline+ 2016Feb Source:NielsenRetailIndex&NielsenE-commerce &渠道份额&|2016线上增幅线下线上

线下增幅 ONLINEOFFLINE

Familymonthly

Bachelorand

年龄18-3018-30YearsFillUrgentForspecialLeisureLeisure&Carnival

RegularandUrgent

PurposeofPurposeofparticipatinginDoubleTypical平时想买的商品CannotafforddesiredproductsinnonBaby/health随便看看Safaripromotiontoseeifthereisanythingto酒/包装食品/饮料/美妆Liquorpackagedfoodbeverage尝试TrynewBeverage/ForLiquor/packagefood/PRICENEWPRODUCTGIFTING9090Mother&Mother&PackagedPersonal 酒SkinCare& Household计划不如变化快快消品呈现出明显的购买中影

购买BEFORE

Display

Brand

全店通总体Key类城 A类城 DAD 率

大卖 沃尔 家乐福华润万家大润 永其他 前5零售商 杨 王俊 鹿 吴亦 陈学李易 王 张艺 易烊千 吴世Source:ChinaSource:ChinaConsumerConfidencevs买更好消费者比例分年龄段|2016BuyMorevs.BetterConsumerProportionbyAgeGroup9080706050买更 买更好 试新品

POST90SAREMOREUSEDTOONLINE网购行为分年龄段|2016二季度ShoppingBehaviorb