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IncollaborationwithEYandMicrosoft
AIforImpact:
StrengtheningAIEcosystemsforSocialInnovation
INSIGHTREPORT
SEPTEMBER2024
Images:MedtronicLABS,WorldEconomicForum,GettyImages
Contents
Foreword3
Executivesummary4
Introduction6
1ThecaseforAIforimpact11
1.1Landscapeofprivate-sectorsupport12
1.2Mobilizingresourcesfortheecosystem14
2Thecrucialroleofintermediaries16
2.1Programmedesign16
2.2Networkandaccessfacilitation17
2.3Informationexchange17
2.4Provisionoftrainingandcapacitybuilding18
2.5Provisionofgrassrootsinsights18
2.6Engagementmechanismsfortheecosystem18
2.7Otherecosystemcollaborators20
3Challengesindeployment21
4Driversofsuccess23
5Keyecosystemrecommendations24
6Policyandregulatoryconsiderations26
Conclusion29
Contributors30
Endnotes32
Disclaimer
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EconomicForumbutwhoseresultsdo
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©2024WorldEconomicForum.Allrightsreserved.Nopartofthispublicationmaybereproducedortransmittedinanyformorbyanymeans,includingphotocopyingandrecording,orbyanyinformation
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AIforImpact:StrengtheningAIEcosystemsforSocialInnovation2
Foreword
GillianHinde
EYGlobalCorporate
ResponsibilityLeader,EYGS,UnitedKingdom
ClaudioSassaki
Entrepreneur-in-Residence,StanfordUniversity,USA
JustinSpelhaug
GlobalHead,TechforSocialImpact,Microsoft,USA
FrancoisBonnici
Director,SchwabFoundationforSocialEntrepreneurship;
HeadofFoundations,WorldEconomicForum
Artificialintelligence(AI)hasthepotentialto
revolutionizeourworld,addressingsomeofthemostpressingglobalchallengesandtransforminglivesinprofoundways.However,withthe
promiseofthetechnologycomesacuterisks.AIcanexacerbatesocialinequalitiesandnegativelyaffectourenvironmentifnotdevelopedand
deployedresponsibly.
Withthisinmind,andtoensurethatAIserves
humanity,particularlypeopleinunderrepresented
communitiesworldwide,Microsoft,theEY
organization,theSchwabFoundationandarich
communityofsocialinnovatorshavelaunchedtheAIforSocialInnovationinitiativetohighlighthowAIcandeliveronitsextraordinarypromise,addressitsinherentrisksandinformthetechnologyroadmaptomakeAIpurpose-builtforimpact.
Socialinnovatorsarealreadyattheforefront,
demonstratingenvironmentallyandsocially
responsibledeploymentofAI.Thesearethe
changemakerswhoprioritizepurposeoverprofit,whowakeupeverydaydeterminedtomakea
difference.Intheiruseofthistechnology,they
demonstratethatAIcanbeapowerfultool,
showinguswhatispossiblewhentechnologyis
guidedbyethicalprinciplesandamissiontoserve.
Ourfirstreport,
AIforImpact:TheRoleofArtificial
IntelligenceinSocialInnovation
,highlightedthe
effortsofmorethan300socialinnovatorsfromover50countriestoresponsiblydeploythetechnology.
WesawhowoneinfourinnovatorsuseAItoimprovehealthcare,addressingneedsinbothhigh-andlow-incomesettings.Forexample,Geekie,aneducationaltechnologycompanyinBrazil,pioneeredtheuse
ofAIandreal-timedataforpersonalizedlearning
atmassivescale–affectingmorethantenmillion
studentsfrom5,000schoolsacrossthecountry
whiletransformingtraditionalclassroommodelsintheprocess.Wealsosawhow,leveragingAI,theyhavemadesignificantcontributionstoeconomic
empowerment,environmentalconservationand
agriculture.Thisreportwasatestamenttothe
incrediblepotentialofAIwhenusedforsocialgood.
Buildingonthis,oursecondreport,
AIforImpact:
ThePRISMFrameworkforResponsibleAIinSocial
Innovation
,offeredaroadmapfordeployingAIethicallyandresponsibly.ThePRISMFrameworkencouragessocialinnovatorstokeeptheirimpactmissionatthe
forefrontoftheiractivitieswhileconsideringimportantfactorssuchasethics,organizationalreadiness,
technicalcapabilityandcosts.
Microsoft’sEntrepreneurshipforPositiveImpact
programmesupportstheseinnovatorsbyprovidingtechnologyaccess,mentoringandnetworksto
empowersocialentrepreneurs.
Similarly,theglobalEYRipplesprogrammesupportssocialentrepreneursandfor-impactorganizationsbyextendingEYteams’knowledgetoprovidenot-for-profitprofessionalservices,aswellasavarietyof
skillsdevelopmentandcoachingprogrammes.Theambitionistopositivelyimpactthelivesof1billion
peopleby2030,inpartbyfosteringsocialinnovationandleveragingAIforthegreatergood.
TogetherwiththeSchwabFoundation,wehave
createdastrongecosystemthatsupportstheAIforSocialInnovationinitiative.Webelieveinthepowerofcollectiveeffortstobolstersocialinnovatorsandscaletheirimpact.
Theinitiativecomesatapivotaltime;AIisrapidly
developing,andwemustensureitisused
responsiblyandethically.Ourvisionisclear:we
wantAItoserveunderrepresentedcommunitiesandunlockAI’sfullpotentialforsocietalgood,ensuringthatitsdevelopmentanddeploymentareguidedbyprinciplesofinclusivity,ethicsandsharedprosperity.
Thisreportoutlineshowtechnologyorganizations
andbusinessleaderscanalignwithsocialinnovatorstomaximizeAI’spotentialandhelpcreateajust,
prosperoussociety.Ithighlightsthecrucialroleof
intermediariesinbridgingthegapbetweentech
organizationsandsocialinnovators,andisacallto
actiontoallinthesocialentrepreneurshipecosystemtojoinusinthismission.Together,wecanharnessthepowerofAItomakealasting,positiveimpactglobally.
AIforImpact:StrengtheningAIEcosystemsforSocialInnovation3
Executivesummary
Withtherightsupportfromtheprivate
sector,governmentandintermediaries,
socialinnovatorscanscaletheirimpactful
:TI:usesofAIforthebenefitofsociety.
ThetransformativepotentialofartificialIntelligence(AI)iswidelylauded.Withstudiesrevealingthat
employeeswhodeploymachinelearningcanrealizeupto30%inefficiencygains1andfindingsthatthetechnologyhasthepotentialtoautomateupto
70%ofactivitiesthattakeupemployees’time,2itisnosurprisethatthistechnologyisbeingembracedbyindustry.
Some42%of8,000+companiessurveyedundertheIBMGlobalAIAdoptionIndexreportthatthey
havedeployedAItoimproveefficiencyincustomercare,informationtechnology(IT)andmarketing
salesfunctions.Furthermore,anadditional40%
reportthattheyhavebegunexploringtheuseofthetechnologywithintheirenterprises.3Similarly,66%ofsurveyrespondentsthinkthatAIwillsignificantlyaffecttheirlivesoverthenextthreetofiveyears.4
WhileAIholdsgreatpromiseforeconomic
growth,itiscrucialtorecognizethegrowing
fearssurroundingthetechnology’senvironmentalandsocietalimplications.Somestudiessuggest
thatmorethanathirdofallemployeesworry
aboutlosingtheirjobsduetoAI,withvariances
byoccupationandgeography.5,6Opencallsby
prominentindividualstoaddresstherisksofAIorhaltdevelopmentaltogetherfurtheraddtoboththeconcreteandabstractfearsaboutthetechnology–suchasthe2023letterby1,000businessleaders,includingSteveWozniakandElonMusk.7
Thesefearsgenerateurgencyforstrongpublic
governanceandpolicies.Buttheyalsocreate
theneedtoshowcasepositiveexamplesofhow
AIcanbenefitpeopleandsociety–especiallyfor
marginalizedgroupsatriskoflosingoutonthe
economicbenefitsofAI.Socialinnovatorsareattheforefrontofthis,providingtangibleexamplesofAI
beingappliedforpositiveimpact.
Theirproximitytothesocialandenvironmentalchallengesintheircommunitiesprovidesmultipleopportunitiesfromatechnologyperspective:
–ItallowsthemtodeployAIsolutions
tailoredtocommunityneeds,especiallyforunderrepresentedcommunities.
–Moreover,theyareinapositiontoinfluencethefuturedevelopmentofthetechnologytowardspositiveimpactthroughtheirexperienceand
insights.
Anearlierreportinthisserieshighlightedthediversewaysinwhich300socialinnovatorshavebegun
deployingAIcapabilitiessuchasmachinelearningandpredictiveanalyticsforimpactfulresults.Fromimprovinghealthcareaccessibilitytoenhancing
educationaloutcomesinunderservedcommunities,socialinnovatorshavestartedharnessingAIto
createpositiveimpact.
AIforImpact:StrengtheningAIEcosystemsforSocialInnovation4
vImagecredit:INCO
However,toscaletheadoptionofAIforimpact,
theseinnovatorsrelyoncollaborationwithandthesupportoftechcompanies,intermediaries,impactinvestorsandpublic-sectorstakeholders.Together,theyformtheecosystemunderpinningtheimpactfuladoptionofAIbysocialinnovators.Thisecosystemprovidestheresources,expertiseandinfrastructurenecessaryforsocialinnovatorstogrowtheirAI
solutionseffectively.
Yetthisreport’sanalysisshowsthatoutofalmost100AIinitiativesreviewedintheunderlyingsampleset,only31%focusonpositiveimpact.Ofthese
impact-focusedinitiatives,lessthanhalfprovide
directfinancialresources.Incomparison,from
ourdataset,directfinancialresourcesweremadeavailabletoalmost60%ofAIinitiativesnotfocusedonimpact.Furthermore,informationonfunding
amounts,typesofinitiativeandcollaborators
weremorepubliclyavailableforAIinitiativesnotexclusivelyfocusedonimpact.
Overall,globalfundingforimpact-focusedinitiativesamountsto$2.2billioninoperationalbudgetsandfundinginrecentyears.Whilethisisanencouragingnumberatfacevalue,inreality,lessthan1%ofallbudgetsallocatedtoAIimplementationareprimarilyfocusedonpositiveimpact.Inaddition,these
initiativestendtofocusonhigh-incomecountries,raisingquestionsaboutequitableaccessfor
communitiesandinnovatorsinlow-andmiddle-incomecountries.
Aswellasincreasingthesheerscaleofsupportforsocialinnovators,itiscrucialtodesignpurpose-
builtprogrammestailoredtotheneedsofthe
communitiesthatsocialinnovatorsultimatelyserve.Thesocialinnovatorsandintermediariessurveyedforthisreporthighlighttheneedforcollaboration
whendesigningprogrammestoensurethat
interventionstrulyaddresssocialissuesholistically.Thismightinclude,forexample,“wraparound”
supportforrecipientsofAItraining,suchas
childcareduringtraininghours,transporttothe
trainingvenueorbasicdigitalskillstrainingasa
prerequisite.Suchnuancedandcomprehensive
programmedesignispossibleonlywiththeinputofsocialinnovatorsandintermediaries.
Thisreportbuildsondatafromthepreviousreportsinthisseriestoexaminethecurrentlandscape
ofsupportforpositiveimpactapplicationsof
AI.Itofferspracticalinsightsandexamplesof
engagementmechanismssothatcompanies
andtechnologyorganizationscanpartnerwith
socialinnovatorstopromotetheethicaladoptionofAI.Italsoincludesmechanismsforproviding
support,insightsintotheroleofintermediariesandbestpracticesforpublic-sectoractorstofoster
ecosystemdevelopment.
AIforImpact:StrengtheningAIEcosystemsforSocialInnovation5
Introduction
Socialinnovatorsareattheforefrontofprovinghowartificialintelligencecanbeharnessedforpositivesocialand
environmentaloutcomes.
GlobalinterestandinvestmentinAI,especially
generativeAI,hasexplodedrecently,andventure-capital(VC)investmentsaloneinAItotalledmorethan$290billionin2019–2024.8Thepublicsectorhasnotbeenleftbehind,withamarkedincreaseinpoliciesonthetechnologyandlegislative
mentionsofAIdoublingfrom2022to2023.9
Organizationsandindustriesseekingtostreamlinetheirproductivityhavealsobegunintegrating
thetechnologyintotheirprocess.Inthefinancialsectoralone,91%offinancialservicesfirms
haveeitherconsideredorarealreadyusingAI,orreportthattheyareusingitintheirorganizationstodriveinnovation,improveoperationalefficiencyandenhancecustomerexperiences–with97%ofcompaniesplanningtoinvestmoreinAI
technologiesinthenearfuture.10
ThediscoursesurroundingAIfocuseson
itspotentialtoboostproductivityacross
industries,overshadowingthepotentialnegative
consequencesofthetechnology.ThedevelopmentanddeploymentofAIcanperpetuatesocial
inequitiesifnotcarefullymanaged,particularly
whenitcomestoissuessuchasdataprivacy
andthedisplacementofjobs,withsomestudies
suggestingjoblossesofupto50%,spurringfearsandconcernsaboutthepotentialsocialdisruptionresultingfromthistechnology.Furthermore,the
datasetsforalgorithmsarelargelysourcedfrom
high-incomecountriesandregions,withtheUnitedStates,China,theEuropeanUnionandtheUnitedKingdomemergingastheleadingsourcesofAI
vImagecredit:MovingWorlds
models.11Thesedatasetscanperpetuatebiases,leadingtoharmfulsocialoutcomeswhenappliedin
dissimilarcontexts.Inaddition,gendergapspersist,
bothupstream,withwomencomprising30%oftheAIeducationandtalentpool,andinAIusage,withonly25%ofwomen-ledsocialenterprisesadoptingtheuseofAI.
OfequalconcernistheenergyandnaturalresourceconsumptionofAImodels,especiallylarge-
scalemachinelearningsystems,whichcanbe
substantial.Thesesystemscontributetocarbon
emissionsandexacerbateclimatechange.Reportshavefoundthatlargertrainingmodelscanemitupto350tonnesofCO2peryearandrequireupto
34%morewaterwhendeployingAImodelsthanwhennot.12
GiventhesocialandenvironmentalrisksassociatedwithAI,itisnecessarytobringforwardusecasesthatprovideabetterunderstandingofhowAIcanbeharnessedresponsiblyandethically,ensuring
thatitsbenefitsarewidelysharedacrosssociety.Socialinnovatorsareuniquelypositionedtouse
AI’sethicalapplicationsinawaythatextendsfar
beyondcommercialpursuitsandhavebegunto
demonstratepurpose-driven,ethicaldeploymentofthetechnology.
Thefirstreportinthisseriesshowcasedhowsocialenterprises’mission-drivenapproach,combined
withAI’scapabilities,cananddoesaddresssocietalchallengesinnovativelyandsustainably.Drawing
fromadatasetofmorethan300socialinnovatorsfromover50countriesandsixregionsacrossthe
globe,thereportmappedouthowsocialinnovatorshavedeployedthetechnologyforimpactfulresultsinsectorssuchashealthcare,education,agricultureandtheenvironment.
AIforImpact:StrengtheningAIEcosystemsforSocialInnovation6
FIGURE
1
AIdeploymentbysocialinnovatorsbygeography
UnitedStatesIndia
UnitedKingdomKenyaNigeriaBrazil
Numberofsocialinnovators
10
77
10
8
1
Latin
NorthAmerica,29%Asia,20%Africa,18%Europe,16%
Source:WorldEconomicForum.AIforImpact:TheRoleofArtificialIntelligenceinSocialInnovation
Canada Australia Singapore MexicoNewZealand
Oceania,6%
America,11%
12
12
31
20
10
18
77
8
FIGURE
2
AIdeploymentbysocialimpactdomains
Socialimpactdomain
Healthcare
28%
Environment
21%
Economic
empowerment
16%
Technology
8%
Securityand
justice
5%
Publicandsocialsector
5%
Equalityand
inclusion
2%
Education
8%
Information
verification
andvalidation
2%
Infrastructure
5%
Crisisresponse
1%
Source:WorldEconomicForum.AIforImpact:
TheRoleofArtificialIntelligenceinSocialInnovation
AIforImpact:StrengtheningAIEcosystemsforSocialInnovation7
ThecriticalroleoftheecosysteminacceleratingAIforimpact
Contributionsbyprivate-sectororganizationsarecentraltoenablingsocialenterprisestoemploy
AImosteffectively.Throughmutualvalue-added
partnershipsandcollaborationwithintermediaries,technologyenterprisescanprovidefinancialand
non-financialresourcestoaidsocialinnovators’
adoptionofAIand,intheprocess,buildmoreAI
usecases.Ontheotherhand,socialinnovators
canpositivelyinfluencethedevelopmentofthe
technology,ensuringthatitisequitable,freeofbiasandfitforpurpose.Thisalignswiththefindingsof
theSchwabFoundation’sreporttitled
TheCorporate
SocialInnovationCompass:AcceleratingImpact
throughSocialEnterprisePartnerships
,which
foundthatascorporatesincreasinglyrecognize
theneedtoconsidertheenvironmentalandsocialimpactoftheiractivities,socialenterprises–throughcollaborationandbyprovidingusecases–can
provideawayforthemtoengagewiththeseissuesmoremeaningfullyandsustainably.
DevelopingandsupportingAIcapabilitiescentredonimpactisnotjustbeneficialbutalsoabusinessimperativeforinnovation-drivenorganizations.
Giventhenascencyofthetechnologyanditsrapidpaceofdevelopment,thereisastrongcasefor
buildingecosystemsaroundthetechnology’ssocialimpactthatnotonlyapplytothecurrentstatebut
canserveasablueprintforfuturetechnologies.
ThisissupportedbytheassertionsoffuturistAmyWebb,wholabelsthisgenerationas“GenT”,a
transitiongenerationinwhicheveryonehasaroleinshapingwhatthefuturewilllooklike.13
Inadditiontotheprivatesector,social
entrepreneursneedavibrantecosystemthat
includesintermediariesandsupportivegovernmentpoliciestomakethemostofAI’simpactpotential.Intermediariesplayacrucialroleinproviding
resources,mentorship,trainingandaccessto
funding,whichcanenablesocialentrepreneurstonavigatethecomplexlandscapeofAItechnology.Often,withawideglobalreach,theseactorscan
facilitateconnectionsbetweensocialinnovatorsandexpertswithintechnologyorganizationsthatcan
helpthemscaleinnovativesolutions.
Atthesametime,governmentsupportisessentialincreatinganenablingenvironmentthroughpoliciesthatencourageresponsibleAIdevelopment,offer
incentivesforsocialinnovationandensurethat
ethicalstandardsareupheld.Strongcollaboration
amongtheseecosystemparticipantshelps
socialinnovatorsmaximizetheirimpactanddrivetransformativechangewithAI-drivensolutions.
CurrentstateofAIforimpactinitiatives
AIforimpactinitiativesencompassthedeliberate
developmentanddeploymentofAIcapabilities
thataddresssocietalchallenges,improvepublic
welfareandpromotesustainabledevelopmentbytechnologyorganizationsinconcertwithimpact
enterprises.Theseinitiativesplaceattheircentre
thesocialandenvironmentalimpactapplications
ofthetechnologyandfocusondeployingAIto
tackleissuesrelatingto,forexample,healthcare,
education,environmentalsustainabilityanddigitalequity,aimingforpositivesocialoutcomesrather
thansolelyfor-profitgains.Suchinitiativesare
largelydrivenbyprivate-sectororganizations,whichcanplayapivotalroleindeployingtheseefforts
throughplanning,collaborationandinvestmentandareenabledbyarichcollaborationecosystemforsuccessfuldeployment.
CompaniesareincreasinglyrecognizingAI’s
potentialforsocialimpactandaredeploying
resourcestosupportthoseusingthetechnology.Throughdirectandindirectmeans,theyinvest
inpartnershipswithsocialentrepreneursandintermediariesbyprovidingfinancialsupport,technicalexpertiseandaccesstoAIplatforms.
ProgrammestoencouragetheadoptionofAI
forimpactrangefromopen-sourceplatformsto
trainingsandgrantsandawards.Theunderlying
datasetofglobalimpact-focusedAIinitiatives
presentedinthefirstreportrevealedthatmorethanhalfofinitiativesfocusedonopenplatform,researchanddataaswellasconferences,whichmaynotbedirectlyrelevanttosocialinnovators’needs.
Incontrast,socialinnovatorshavefrequentlycitedlackofaccesstoAIskillsandtoolsandhighcostsofentryasthebiggestbarrierstotheiradoptionandscalingofthetechnology.However,theresourcesdeployedtohelpsocialinnovatorsovercomethis
barrieraregenerallylow,withgrantsandrewardsandAIeducationconstitutingonly6%and7%oftotalinitiativesrespectively.
AIforImpact:StrengtheningAIEcosystemsforSocialInnovation8
FIGURE3AIInitiativesbytype
43%
19%18%
7%6%6%
2%
Openplatform,ConferencePartners,networksAIeducationToolkitGrant/rewardPolicyandpolicy
30%
40%
50%
20%
10%
0%
CASESTUDY1
Microsoft’sEntrepreneurshipforPositiveImpact(EfPI)Program
Geographicimpact
Global
Sectorfocus
Sector-agnostic
Numberofenterprisesreached1,000+
TheEntrepreneurshipforPositiveImpact(EfPI)
ProgramwaslaunchedbyMicrosofttosupportfor-
profitimpactenterprisesthataddresstheworld’smost
pressingchallenges.Theprogrammeincludesa12-monthacceleratorcourse,duringwhichselectmembersofthe
acceleratorcohortareofferedsupportsuchasexecutivecoaching,invitationstoattendrelevantecosystemeventsandaccesstoworkshops.
Aspartoftheprogramme,Microsoftgivessocial
innovatorsprobonoaccesstoacomprehensivesuiteofitstechnologies.Uponbeingselectedfortheprogramme,socialinnovatorsandpositive-impactenterprisesreceiveMicrosoftAzurecloudcreditswithwhichtheycanbuildtheirproducts.Astheseenterprisesgrow,theybecomeeligibleforupto
$150,000inAzurecreditsoverfouryears.TheyalsoreceiveaccesstosoftwaresuchasGitHubEnterprise,Microsoft
Office365andMicrosoftPowerPlatformandreceivecreditsforOpenAIinadditiontofreeaccesstotheplatform.
researchanddataandacceleratorsprogrammerecommendations
Source:WorldEconomicForum.AIforImpact:
TheRoleofArtificialIntelligenceinSocialInnovation
AIforImpact:StrengtheningAIEcosystemsforSocialInnovation9
vImagecredit:TechnoServe
G,thephilanthropicarmofGoogle,
launcheda$10.7millionfundtohelpEurope-
basedsocialentrepreneursfromunderserved
backgrounds.Thefundwillprovidegrantsofupto$240,000tosocialentrepreneurscurrentlyusingAIaswellastrainingtosocialentrepreneurswhohavenotyetbeguntodeploythetechnologybutwho
seektodoso.
Beyondmobilizingresources,itisalsocriticalto
considertheethicaluseofAIascompaniesand
ecosystemorganizationspartnertoaccelerate
technologyadoption.Itremainstobeseenwhetherthesepartnershipsaresetupequitablytoallow
foropenandtransparentconversationsabouttheboundariesfortechnologyadoption.Thisreporthighlightshowthefundingrelationshipbetween
Methodology
Thisreportdrawsonapreviouslyfeaturedglobal
datasetof300socialinnovatorsdeployingAI
worldwide.Itiscomplementedbyasurveysentouttomorethan40leadingtechnologyorganizations
andexpertinterviewsconductedwithintermediariesinthesocialinnovationecosystemtogenerate
insightsonthestateofAIforimpactandsocial
goodinitiatives.Thedatasetof100impact-focused
ecosystemactorsandtechcompaniescontributestobiasinthefeedbackloopsfromfrontiersocial
innovatorstotechnologyleaders.
ThereportbuildsonthefirsttworeportsintheAI
forImpactseries.14,15Itshowcasesexamplesof
howsuccessfulcollaborationwithinandbeyondthesocialsectorcancontributetosocialinnovators’
adoptionandethicaldeploymentofAI.Itintegratestheinsightsandperspectivesofsocialinnovators
andtechleaderstoofferrecommendationsfor
technologyorganizations,governmentsandthe
privatesectortocometogethertoensurethatAI
isaccessibleatscaletosocialinnovations.Italso
suggestsavenuesforimprovedcollaborationacrossthesocialsectortoachieveimpact.
AIinitiativeswasgeneratedthroughdeskresearchonpubliclyavailabledata,includingsourcingfromcorporatewebsites,annualimpactreports,annualESGreportsandpressreleasestogatherqualitativedataonthetotalresourcesdeployedonAIfor
impactandproffertherecommendationsdetailedinthisreport.
AIforImpact:StrengtheningAIEcos
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