爷爷不泡茶（首义店）万圣节主题包装思路方案

——万圣节主题包装思路推荐方案——HALLOWEEN爷爷不泡茶·首义店HALLOWEEN.万圣节--以年轻群体狂欢的节日，实现与年轻人的有效对话近年来，万圣节在国内兴起，有趣好玩的节日习俗吸引了不少年轻人节日聚人流哪里要过“节”，哪里就有品牌借势此次万圣节「以年轻群体狂欢的节日出发」找准品牌和“鬼”之间的关联度建立联系，把握节日的氛围特点，与消费者产生情感共鸣「爷爷不泡茶x万圣节」

深谙年轻圈层文化，打造消费新场景-对此，本次美陈包装-挖掘爷爷不泡茶品牌自身特色与万圣节融合的地方，根据品牌方的特点量身打造万圣节美陈布置通过充满可爱能量和社交传播属性的主题场景打造，让消费者乐意了解品牌并主动传播赋予产品新的意义，激发消费者的购买欲望，增强品牌个性化和记忆点，也提升消费者对品牌的好感度ONE思路推荐一IdeaRecommendationoneBycreatingthemedscenesfullofcuteenergyandsocialcommunicationattributesconsumersarewillingtounderstandthebrandandactivelyspreadit思路规划我们深挖品牌内在与万圣节的关联点，将品牌与节日传统元素进行融合将创意赋予「南瓜」--作为本次包装视觉符号以年轻群体的视觉喜好与生活方式出发将品牌橙与南瓜橙进行颜色融合作为主色调，极致运用借用超级视觉符号--强化品牌记忆点WedelvedeeperintotheconnectionbetweenthebrandandHalloween,integratingthebrandwithtraditionalholidayelementsGivecreativityto'pumpkin'-asavisualsymbolforthispackagingStartingfromthevisualpreferencesandlifestyleofyoungpeopleColorfusionofbrandorangeandpumpkinorangeasthemaincolortone,withultimateapplication思路案例思路案例思路案例TWO思路推荐二IdeaRecommendationtwoBycreatingthemedscenesfullofcuteenergyandsocialcommunicationattributesconsumersarewillingtounderstandthebrandandactivelyspreadit思路规划「巫师帽」--作为万圣节必不可少的传统元素，本身具有传播打卡点打造武汉万圣节巨型巫师帽，突出品牌的玩乐基因为线下门店带来更多流量，也为品牌培养更多年轻消费者打造地域巨型巫师帽--建立社交传播属性The"WizardHat"-asanessentialtraditionalelementofHalloween,ithasitsowndisseminationandcheck-inpointsCreateaWuhanHalloweengiantwizardhat,highlightingthebrand'splayfulgenesBringingmoretraffictoofflinestoresandcultivatingmoreyoungconsumersforthebrand思路案例思路案例THREE思路推荐三IdeaRecommendationthreeBycreatingthemedscenesfullofcuteenergyandsocialcommunicationattributesconsumersarewillingtounderstandthebrandandactivelyspreadit思路规划将万圣节的南瓜元素与热气球进行跨界联合打造以源源不断的灵感为品牌注入源源不断的新鲜活力为所有消费者打造别样的万圣节场景美陈跨界联合，打造别样万圣氛围CrossbordercollaborationbetweenHalloweenpumpkinelementsandhotairballoonsInjectingacontinuousstreamoffreshvitalityintothebrandwithcontinuousinspirationCreateauniqueHalloweensceneforallconsumers思路案例思路案例FOUR思路推荐四IdeaRecommendationfourBycreatingthemedscenesfullofcuteenergyandsocialcommunicationattributesconsumersarewillingtounderstandthebrandandactivelyspreadit思路规划利用万圣节节日各道具，如南瓜、蜘蛛网、鬼树、鬼灯等搭建美陈场景整体设计融入年轻潮流元素，将万圣节的仪式感拉到至高点沉浸式氛围拉满万圣节仪式感UsingvariousHalloweenpropssuchaspumpkins,spiderwebs,ghosttrees,andghostlanternstocreatebeautifuldisplayscenesTheoveralldesignincorpor