2024十月月度营销（奇十妙想生活节主题）活动策划方案

OCTOBER奇十妙想生活节OCTOBERLIFE

FESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES十月月度营销活动特别企划国庆季重阳节寒露霜降奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024OCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024秋风渐凉我们迎来了金秋十月10月是活动的黄金季节，无论是国庆节的爱国热情，到节气的养生关怀，再到重阳节的温情陪伴，都是品牌宣传的绝佳时机。这个10月，让我们一起用创意和热情点燃灵感的火花与大家共同创造难忘的金秋时刻！MARKETINGCALENDAR奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024五月营销节点·营销日历·营销关键词设媒互动话题｜国庆节｜重阳节｜｜寒

露｜霜降｜祖国诞辰、长假、黄金周出行、旅游、聚会、敬老#国庆嗨玩攻略#秋日出游计划#踏秋VLOG#重阳登高健身节#秋日养生局#霜降就这么妆OCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIESMARKETINGCALENDAROCTOBER目录奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER202402宣传策略Publicitystrategy01活动概况Activityaddendum03活动排期Activityscheduling04活动内容ActivitycontentOCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIESOCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES十月月度营销活动特别企划奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024国庆季重阳节寒露霜降活动概述ActivityaddendumOCTOBER奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024活动内容：金九银十，本月通过国庆节、重阳节、霜降、寒露养生四大主题，呼应节点，高品质暖场引流。活动概述Activityaddendum活动主题：奇十妙想生活节

十月月度营销活动特别企划活动时间：2024年10月活动地点：XXXX广场活动调性：亲子、轻松、愉快、秋日邀请嘉宾：意向客户、潜在客户、媒体OCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES需要修改文字看这里！先去第一页把主题改成需要的文字>选中主题字复制>到本页鼠标右键粘贴为图片>调整为合适大小OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024结合10月营销节点特点和热门话题定制爆款活动，通过活动话题持续发酵，提升项目知名度。融合年轻化客群偏爱的活动元素，用形式丰富玩法多样的活动形式“拿捏”年轻人的喜好，增强目标客群粘性。借势活动热度，为品牌聚集人气，进行销售转化·提升项目知名度··增强客群粘性··促进销售转化·OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES十月月度营销活动特别企划奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024国庆季重阳节寒露霜降宣传策略PublicitystrategyOCTOBER奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024预热主题海报[宣传周期]活动前1-2周[推广平台]微博、小红书、朋友圈等平台[宣传内容]定制活动海报以枫叶黄色为主色调并融入[国庆节、重阳节、秋日、养生]等元素设计海报，发布于社交平台。OCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIESOCTOBER奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024在小红书、短视频等平台发布：“#国庆嗨玩攻略”、“秋日出游计划”、“秋日养生局”、“霜降就这么妆”等话题讨论。客户可通过发布图片/视频的形式参与话题，优选个平台点赞量前五名，送出限定小礼物一份。预热话题发布OCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIESOCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES十月月度营销活动特别企划奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024国庆季重阳节寒露霜降活动排期ActivityschedulingOCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024国之昌盛家之盛柿情暖金秋

爱在重阳古法传承中式养生一起来搞个毛线（10.01-10.07）（10.12）（10.19-10.20）（10.26-10.27）活动排期ActivityschedulingOCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES十月月度营销活动特别企划奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024国庆季重阳节寒露霜降活动内容ActivitycontentOCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES十月月度营销活动特别企划奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024国之昌盛

家之盛柿OCTOBERLIFEFESTIVALACTIVITIES国庆季重阳节寒露霜降（10.01-10.07）OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024建议以柿红色系为主，突出国庆、柿子等主要元素，通过实景与手绘的融合，打造活动主视觉

主视觉建议OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024柿子签到背板，来宾签到可在柿子中写下自己的心愿以及姓名，寓意心想柿成

活动签到OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024巨型柿子凳子围成方阵，供来宾休息打卡，活动结束前凭朋友圈打卡拍照点赞数进行比拼，前三名可获得同款柿柿如意椅子一个

氛围包装OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024柿不可挡互动美陈，来宾每人5个圈，规定时间内套中即可带走软萌的仿真柿子玩偶

柿不可挡OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024投中有好柿：投沙包互动，投中指定篮筐即可获得“柿柿好礼”相柿一笑：大型AI主题拍照机器，来宾拍摄后可扫码获取照片

氛围互动OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024这个十一小长假一定要好柿多多，整体市集包装以柿黄色为主色调，柿子为主题营造整体市集氛围

好柿市集OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024好柿多多，柿子美式、柿子文创、柿子服饰等各类好柿周边，在这里应有尽有。

好柿市集OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024设置精美主题西点、茶饮、新鲜果切，供到场来宾休息品鉴

精美冷餐OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024柿子+花生=好事发生，在老师指导下，亲自钩织出的钥匙扣，随身佩戴定然也是能心想柿成

好柿发生OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024杯子、棉线、精油……亲手进行制作象征着好运的柿子香薰，随着香薰的点燃，感受芳香的魅力与美好。

柿柿如意香薰OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024把喜柿、好柿一直背身上是种什么体验？定制柿子主题礼包，这个国庆大概率就是好柿来袭

伴手礼建议OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES十月月度营销活动特别企划奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024情暖金秋

爱在重阳OCTOBERLIFEFESTIVALACTIVITIES国庆季重阳节寒露霜降（10.12）OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024建议以黄色系为主，以菊花，登高，老人为主要元素，体现这个传统节日，感受中国传统文化的魅力

主视觉建议OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024通过灯笼，国风装饰以及花艺等打造中式签到氛围，来宾到场后在定制卷轴上进行签到

活动签到OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024秋色围炉煮茶氛围小景营造，设置着中式服装茶艺老师在此处，为来宾泡茶，也可供来宾打卡拍照

围炉煮茶OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024为各位长辈们提供拍照留念，现场设置多款服装配饰，专业摄影师及妆造老师为来宾提供专业的摄影体验

写真拍摄OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024邀请当地知名中医，与活动现场为来宾提供免费义诊，为来宾号脉同时提出一定的养生建议

中医义诊OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024设置精美主题西点、茶饮、新鲜果切，供到场来宾休息品鉴

精美冷餐OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024重阳节·佩茱萸，古代还风行九九插茱萸的习俗，所以又叫做茱萸节。茱萸入药，可制酒养身祛病。

茱萸香囊OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024重阳节登高吃糕的寓意——步步高升、祛病健身，古代人崇拜山神，认为山神能够让人们免除灾害。

重阳糕DiyOCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024九九重阳节💛专属老年人的节日，定制礼盒，内搭也很实用：同仁堂花茶、保温杯、香囊挂件、老姜保暖贴等……

伴手礼建议OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES十月月度营销活动特别企划奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024古法传承

中式养生OCTOBERLIFEFESTIVALACTIVITIES国庆季重阳节寒露霜降（10.19-10.20）OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024建议以古风色系为主，以中药、中医、古风人物为主要元素，释放活动信息体现活动氛围

主视觉建议OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024中式名帖签到，定制名帖打卡册，来宾到场后签名后可领取主题定制名册以及养生茶一杯

活动签到OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024设置古风药摊打造沉浸式古风中医养生美陈，来宾到场后可以在此处打卡拍照

氛围包装OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024传承古人智慧，练就平和身心，在一招一式中锻炼身体，在一呼一吸中滋养心灵，与身体对话，与健康同行。

芳香疗愈八段锦OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024通过对穴位的温热刺激，促进血液循环，增强身体的新陈代谢，增强身体的抵抗力，对于体质虚弱、容易疲劳的人群尤为适用。

艾灸养生局OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024邀请多名资深中医专家为来宾开展体制辨识，望闻闻切，提供个性化的养生建议。

中医望闻问切局OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024针对季节性身体专项问题，开展调理知识传递。

秋冬养生课堂OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024安排专业按摩技师，对长期伏案与工位上的成员进行肩颈舒缓。

舒缓放松局OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024设置精美主题茶点、茶饮、新鲜果切，供到场来宾休息品鉴

精美冷餐OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024开启健康之旅，专业的养生导师将为来宾了解到心肺经的气血通畅，通过养生锤的制作，对点位进行拍打。

养生锤DIyOCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024开启健康之旅，专业的养生导师将为来宾了解到心肺经的气血通畅，通过养生锤的制作，对点位进行拍打。

养生香囊DIyOCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024养生是一项持久的习惯，定制专属养生礼包，艾草锤，小海豚养生梳，气囊经络刷，艾草足贴，国风艾草香包，加热艾灸眼罩等

伴手礼建议OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES十月月度营销活动特别企划奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024一起来～搞个毛线OCTOBERLIFEFESTIVALACTIVITIES国庆季重阳节寒露霜降（10.26-10.27）OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024建议以暖色系为主，以毛线、毛绒、针织物为主要元素，体现秋冬毛绒，温暖的感觉；

主视觉建议OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024定制大型毛球画，来宾到场后可挑选喜欢的毛球颜色，将其粘贴到画作上，互动体验感拉满，形式新颖易出片

毛球签到OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024活动主视觉背板配合大型毛球堆头，秋冬色系为现场增添暖意的同时更释放活动信息

氛围包装OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024现场设置小型毛线展，毛线文创工艺品，让来宾感受针织的艺术美学以及毛线带来暖意，营造超出片小景

展个毛线OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024设置精美主题西点、茶饮、新鲜果切，供到场来宾休息品鉴

精美冷餐OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024tufting可以翻译成“簇绒”，是一种制作地毯的手工活动，需要一块布、一块板、几坨毛线&一把簇绒枪，经过一通“突突突突”，就可以得到一个专属于自己的地毯啦

Tufting初体验OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024传统纯手工钩织技术，无论你是手残党还是技术大佬，在这里都有专业针织老师陪同指导，助你体验自己专属的钩织

钩织沙龙OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024多种颜色的毛线+多款小配饰的组合会是什么样的呢，一个更适合小朋友手作，发挥想象制作独一无二的小怪物

毛球公仔挂件OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES十月月度营销活动特别企划奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024国庆季重阳节寒露霜降执行保障EnforcementprotectionOCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QISHIMIAOXIANGOCTOBERLIFEFESTIVALACTIVITIESGOTOOCTOBER2024活动管理|eventmanagement安排摄影摄像人员进行拍摄剪辑，用以宣传素材。总结报告：活动结束后15个工作日内输出含照片或视频的复盘总结报告。OCTOBEROCTOBERLIFEFESTIVALACTIVITIESOCTOBERLIFEFESTIVALACTIVITIES奇十妙想QIS