全球游戏玩具电子商务行业市场前景及投资研究报告-外文版培训课件2024.7

INDUSTRIES

&

MARKETSToys

&

Games

eCommerce:market

data

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Toys

&

Gamesmarket

ispartofthe

Toys

&Hobbymarket.10sectors190+geographicalentities1,000+markets400+reportsGotoToy

s

Hobbymark

etGoto

Toys

&HobbyFind

out

more

on:Toys&

Hobbymarket3Table

of

ContentsOverviewAppendixSummary6789Product

OverviewAuthor2425MarketDefinitionKeyTakeawaysMarketScopesMarket

NumbersRevenue111417202122AverageRevenue

per

UserUsersOnline&OfflineSplitMobile/DesktopSplitPenetration

rate4CHAPTER

1OverviewThe

Toys&

Games

eCommerceis

rapidly

expanding

due

to

rising

incomes,technological

innovations,

and

the

accessibility

of

global

brands

onlineOverview:

SummarySummaryTheToys&Games

eCommerce

market

worldwide

isexperiencing

significantgrowth

and

development.

Withtheriseof

online

shoppingand

theincreasingpopularity

oftoysandgames,thismarket

hasbecome

alucrative

industryforretailers

andmanufacturersalike.more

viableoption.

Additionally,therising

middleclass

inthese

regions

hasincreased

disposableincome,

allowing

formore

spendingon

toysandgames.

Inmore

developed

countries,

theToys

&Games

eCommerce

market

isinfluencedbyfactorssuchas

theprevalence

of

digitaldevices

andthepopularity

ofonlinegaming.Theincreasing

useofsmartphones

and

tabletshasledtoashiftinhowchildren

playandinteract

withtoys.

Many

traditionaltoyshavebeen

adaptedtoincorporate

digitalfeatures,

appealingtotech-savvy

consumers.Oneofthekey

trendsinthismarket

isthe

growing

demand

foreducational

andSTEM(Science,

Technology,

Engineering,andMathematics)

toys.

Parentsandeducators

arerecognizing

the

importance

ofearly

childhood

development

andareseeking

toysthatpromote

learning

and

critical

thinkingskills.

Thistrendisparticularly

prominent

indeveloped

countries

where

there

is

astrong

emphasison

education.

Anothertrend

inthemarket

istheincreasing

popularity

oflicensedtoysand

games.

With

the

success

of

movies,

TVshows,

and

video

games,

there

isahighdemandfor

merchandise

featuring

popularcharacters

and

brands.Thistrend

isdriven

bybothchildren

who

want

to

playwith

toysbased

ontheirfavoritecharacters

andcollectors

who

seek

out

limitededition

or

rare

items.

Indifferentregions,

there

are

uniquefactorsthatcontribute

to

thedevelopment

of

theToys&Games

eCommerce

market.

Forexample,

indeveloping

countries,

thelackofaccess

tophysicalstores

andlimited

product

availabilitymakeonline

shoppingaThegrowth

oftheToys

&Games

eCommerce

market

isalsodriven

bymacroeconomic

factorssuchaspopulation

growth,

urbanization,anddisposableincome.

As

theglobal

populationcontinuestoincrease,

there

isalarger

customerbasefortoysandgames.

Urbanization

alsoplaysarole,

asmore

people

arelivingincitieswhere

access

to

physicalstores

may

belimited,

leadingtoagreaterreliance

ononline

shopping.Disposable

income

isakey

driver

of

theToys

&Games

eCommerce

market,

as

itdetermines

the

purchasingpower

ofconsumers.Aseconomies

grow

and

incomes

rise,

consumers

havemore

money

tospendonnon-essential

items

suchastoysandgames.

Thisisparticularly

trueinemergingmarkets

where

themiddleclass

isexpanding.6Sources:Market

Insights

2024Toys

&

Games

eCommerce

plays

a

pivotal

role

in

the

Toys

&

HobbymarketOverview:

Market

DefinitionMarket

definitionTheeCommerce

Toys&

Games

market

refers

to

theonlineplatformwherecustomers

canpurchaseawide

rangeof

toysandgamesforvarious

agegroups.Thismarket

includesthe

sale

oftoysandgamesthrough

onlinechannels,suchaswebsites

andmobile

applications,where

customers

canbrowse

andpurchaseproductsconveniently

from

theirown

homes.Additionalinformation:eCommerce

Toys

&Games

comprises

revenues,

users,

average

revenue

peruser,

and

penetration

rates.

Revenues

are

derived

fromannualfilings,nationalstatisticaloffices,

Google-

and

Alibaba-Trends,

and

industryknowledge.

SalesChannelsshow

online

and

offlinerevenue

shares,

aswell

asdesktop

andmobilesales

distribution.Revenues

are

includingVAT.

Themarket

only

displaysB2Crevenues

andusers

forthe

above-mentioned

markets,

hence

C2C,B2B,

andreCommerce

arenot

included.Themarket

consistsoutof

several

parts,namely:

ActionFigures,

Board

Games,CardGames,

Construction

Sets&

Models,

Dolls

&

Stuffed

Toys,

Plastic&

OtherToys,Puzzles,

Toys

forToddlers

&

Kids.Formore

informationon

the

definitions,please

visittherespective

market

page.7Sources:Market

Insights

2024Toys

&

Games

accounted

for

47.58%

of

the

Toys&

Hobby

eCommerce

marketrevenue

in

2024Overview:

Key

TakeawaysKeyTakeaways•Revenue

intheToys

&Games

Market

isprojected

toreach

US$55.09bn

in2024.•Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

9.21%,

resulting

inaprojected

market

volume

ofUS$85.57bn

by2029.•IntheToys&Games

Market,

thenumberof

users

isexpected

to

amount

to

650.5m

usersby2029.•User

penetration

will

be7.3%

in2024

andisexpected

to

hit8.9%

by2029.•Theaverage

revenue

peruser

(ARPU)isexpected

toamounttoUS$120.70.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:•Construction

&building

toys,suchas

building

blocks,LEGOsets,andconstruction

kits•Offlinerevenues,

suchassalesinphysical

toystores•Infant&toddler

toys,suchascradletoys,rattles,

mobiles,

andlearning

toys•Educational&science

toys,suchaschemistry

sets,

flashcards,andscienceexperiment

kits•Dolls&actionfigures

suchasfashiondolls,collectible

dollsandsuperherofigures•Games

&puzzles,

suchasboard

games,

playing

cards,jigsaw

puzzles,andbrain-teasers9Sources:Market

Insights

2024CHAPTER

2Market

NumbersToys

&

Games

eCommerce

revenues

are

estimated

to

increase

at

a

CAGR(1)

of10.7%

from2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$85.575.819.0281.055.548.5175.5569.185.20+10.7%(1)62.354.80

7.9012.6114.2918.134.36

7.2111.5613.5355.106.4748.783.9145.8646.023.49

5.713.334.603.344.6310.4317.1739.405.089.1916.0116.352.604.0814.6714.9531.518.111.632.665.015.325.291.802.985.616.006.011.973.256.117.589.687.649.7213.2213.4828.6211.6425.397.198.1018.6110.2617.5811.9110.5311.3120239.8810.7920219.9410.7520226.63

8.676.8519.7120296.2217.48202718.7220285.4815.99202614.39202512.7420246.70

8.762017201820192020Plastic&OtherToysConstruction

Sets&ModelsToysforToddlers

&KidsDolls

&StuffedToysBoard

GamesOther11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

24.5

billion,

the

Americas

is

the

biggest

market

amongselected

regions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+8.9%(1)37.58+9.4%(1)27.33+9.4%(1)18.0524.5017.47202411.51+9.4%(1)+10.9%(1)1.351.2620290.860.7520242029202420292024

2029Americas20292024EuropeAfricaAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

20.2

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+8.5%(1)30.3820.24+9.4%(1)13.63+10.0%(1)4.87+7.2%(1)8.69+8.7%(1)4.423.123.032.541.672024202920242029202420292024202920242029ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Toys

&

Games

eCommerce

average

revenue

per

users

are

estimated

todecrease

from

2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inUS$1,138.951,200

1,124.201,080.811,065.951,006.70455.901,000800464.79477.29498.71384.51532.75501.28390.91405.02343.35566.17374.72531.25352.24428.41439.35496.83515.56489.44400.40360.53474.34402.45404.776004002000431.73377.56403.08395.98343.02313.95333.92326.06339.84301.33172.8195.8060.93208.7987.9256.74301.5184.31320.1188.9152.6298.4070.52144.21101.0762.7972.8761.7299.16101.2056.0576.33

105.7398.0490.3749.3875.5374.2872.7691.5460.7568.3050.922024103.5454.6676.6857.18202956.8452.90201720182019Board

Games20202021202220232025202620272028ActionFiguresToysforToddlers

&KidsCardGamesPlastic&OtherToysOther14Sources:Market

Insights

2024the

Americas

has

the

biggest

marketin

Toys

&

Games

eCommerce

averagerevenue

per

userin

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$300273.60246.77272.86224.87267.91228.07261.34230.73261.62227.46258.31254.71230.28253.77244.17215.66233.72209.1225020015010050230.45206.65198.97219.92222.79218.76202.44202.71208.9396.04204.88100.65194.60191.36101.45189.6872.14189.3595.3882.57187.38188.2172.34184.6572.20176.8171.70174.3867.22168.2271.14161.4068.3795.6979.6068.41201860.42201961.85202060.78202148.26202241.86202340.94202441.41202541.56202641.55202741.21202840.67202902017AfricaAsiaEuropeAustralia&OceaniaAmericas15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$449.5,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$579.05579.38600556.87537.72394.75532.68506.43364.19501.93419.16491.95360.33485.89380.04477.75500

462.30400

367.25300449.49324.57356.13362.23357.56408.65311.04289.94401.76395.76253.24359.05382.97251.11343.15235.80334.79262.51251.01337.33198.41244.32251.00230.24172.31240.9289.23330.26322.98231.74299.2189.842001000196.23190.81221.6658.98175.76183.0966.8398.98201891.0083.59202172.1466.9467.1767.47202962.9566.85201720192020202220232024Japan2025202620272028ChinaUnited

KingdomGermanyUnitedStates16Sources:Market

Insights

2024Toys

&

Games

eCommerce

users

are

estimated

to

increase

from

2017

to

2029Market

Size:

GlobalUsersforecast

inmillion574.546005004003002001000545.19511.85333.95359.54394.90263.64474.86316.85204.22434.92371.90348.04242.17353.96331.43273.37187.08231.55144.21312.05195.73130.18288.54271.99312.90133.59

161.06292.68229.02250.20110.47174.85214.6694.8874.96151.07344.6941.50329.26292.61311.8498.61271.10117.99152.79248.6237.0726.67136.50222.2834.0524.8092.8314.89107.08198.8447.1036.5884.2013.8350.0720.419.2230.3722.6840.5643.9233.6452.8018.778.8116.737.5730.3539.207.767.40201720182019202020212022202320242025Puzzles202620272028Other2029Construction

Sets&ModelsDolls

&StuffedToysPlastic&OtherToysToysforToddlers

&Kids17Sources:Market

Insights

2024Asia

has

the

biggest

number

of

Toys&

Games

eCommerce

users

in

2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inmillion378.86400358.66336.0135030025020015010050310.97119.73283.27112.61255.49104.84229.3397.60200.6088.70170.1378.75137.7295.16132.3983.6843.6134.98126.3998.4149.10138.5169.7976.4991.1431.20117.6957.2181.5186.1828.9771.3221.013.5755.2760.0643.3937.0747.2326.464.4223.753.9939.7810.292.0815.863.0718.363.2133.115.6212.954.711.316.301.468.091.804.845.242.31020172018201920202021Australia&Oceania20222023Europe20242025Americas2026Asia202720282029Africa18Sources:Market

Insights

2024With

138.1

million

users

million,

China

is

the

biggest

market

among

selectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inmillion220201.99191.3120018016014012010080179.3850.34166.32152.37138.0945.03126.2943.29111.6740.5745.2096.73202147.3219.10

48.9619.9881.8631.4551.48202852.4422.2955.6721.0118.134.784.393.3568.2935.9018.099.337.2420.8111.0921.588.508.2110.19606.426.714.626.525.296.055.439.925.67

24.5810.528.4911.639.648.816.944012.1310.135.083.537.87207.259.096.694.310201720182019202020222023UnitedKingdom202420252026China20272029GermanyJapanUnitedStates19Sources:Market

Insights

2024Inthe

Toys

&

Games

eCommerce

market,

online

revenue

share

reached

43.0%in

2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%41.00%43.00%46.00%49.00%53.00%57.00%61.00%62.00%61.00%65.00%70.00%73.00%76.00%59.00%202957.00%202854.00%202751.00%202647.00%202543.00%202439.00%202138.00%202239.00%202335.00%202030.00%201927.00%201824.00%2017OfflineRevenue

ShareOnlineRevenue

Share20Sources:Market

Insights

2024Inthe

Toys

&

Games

eCommerce

market,

mobile

revenue

share

reached

66.0%in

2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%32.00%32.00%31.00%34.00%66.00%33.00%35.00%38.00%37.00%39.00%43.00%47.00%68.00%202668.00%202769.00%202867.00%202565.00%202362.00%202163.00%202261.00%202057.00%201953.00%20182024Desktop

Revenue

ShareMobile

Revenue

Share21Sources:Market

Insights

2024Penetration

rate

for

Toys&

Games

is

especial

high

in

the

United

Kingdom

butalso

in

NorwayPenetration

Rate:

Worldwide

ComparisonToys&Games

penetration

rate

percountryin2024

in%1.2.3.4.5.UnitedKingdomNorway29.3019.7216.2015.6815.67DenmarkNetherlandsSwedenlowhigh

nodata22Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicale