全球厨房餐饮家具电子商务行业市场前景及投资研究报告-外文版培训课件2024.7

INDUSTRIES

&

MARKETSKitchen

&

Dining

Furniture

eCommerce:market

data

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Kitchen

&Dining

Furniture

marketispart

of

theFurniture

market.10sectors190+geographicalentities1,000+markets400+reportsGotoFurt

e

mark

etFind

out

more

on:FurnitureGoto

Furniture

market3Table

of

ContentsOverviewAppendixSummary6789Product

OverviewAuthor2425MarketDefinitionKeyTakeawaysMarketScopesMarket

NumbersRevenue111417202122AverageRevenue

per

UserUsersOnline&OfflineSplitMobile/DesktopSplitPenetration

rate4CHAPTER

1OverviewThe

Kitchen

&

Dining

Furniture

eCommerce

marketis

a

fast

growing

marketOverview:

SummarySummaryThegrowth

oftheKitchen&DiningFurniture

eCommerce

market

isdriven

byseveral

pivotal

factors.

Oneoftheprimary

drivers

isthe

increasing

consumerpreference

foronline

shoppingdueto

itsconvenience,

wide

selection,

andcompetitive

pricing.

WitheCommerce

platformsoffering

detailedproductdescriptions,

customer

reviews,

andeasy

return

policies,

consumers

aremoreconfident

purchasingfurnitureonline.

Additionally,theriseof

thedigital

economyandadvancements

ineCommerce

technology,

suchasaugmented

reality

(AR),enable

customers

to

visualize

how

furniturewill

fit

intheirkitchensanddiningareas

before

making

apurchase.

TheCOVID-19

pandemic

hasfurtheracceleratedthistrend,aslockdowns

and

social

distancing

measures

ledtoasurge

inonlineshoppingforhome

furnishings.thatcanserve

multiplepurposes

andmaximize

theirliving

areas.

Anothernotabletrend

isthefocuson

sustainabilityand

eco-friendly

materials.

Consumers

arebecoming

more

environmentally

conscious

and

prefer

furnituremade

fromsustainablesources

andproduced

with

minimal

environmental

impact.Additionally,thepersonalization

of

theshoppingexperience

throughAI-drivenrecommendations

basedon

individual

preferences

andpastpurchases

isbecoming

more

prevalent.

These

trends,coupled

with

theongoing

digitaltransformation

andinnovativemarketing

strategies,

are

propelling

theKitchen&DiningFurnitureeCommerce

market

forward.Key

trendswithintheKitchen&DiningFurnitureeCommerce

market

areshapingitsdevelopment

and

drivingfurthergrowth.

Onesignificanttrend

istheincreasing

demandfor

multifunctionaland

space-saving

furniture.

Withmorepeople

living

inurbanareas

with

limited

space,consumers

are

seeking

furniture6Sources:Market

Insights

2024Kitchen

&

Dining

Furniture

eCommerce

is

an

important

part

of

the

FurnituremarketOverview:

Market

DefinitionMarket

definitionTheKitchen&DiningFurniture

eCommerce

market

refers

to

theonlineretailingof

furniture

specifically

designed

foruseinthe

kitchen

and

diningareas.

Thisincludesawide

rangeof

productssuch

asdiningtables,chairs,barstools,

kitchenislands,cabinets,andstorage

furniture.

Themarket

focuses

on

the

onlinepurchaseanddelivery

of

these

furniture

items,

allowing

customers

toconveniently

browse

and

select

productsfrom

various

retailers

and

havethemdelivered

directly

to

theirhomes.Additionalinformation:Kitchen&DiningFurnitureeCommerce

comprises

revenues,

users,

averagerevenue

peruser,

and

penetration

rates.

Revenues

are

derived

from

annualfilings,nationalstatisticaloffices,

Google-

andAlibaba

trends,and

industryknowledge.

SalesChannelsshow

online

and

offline

revenue

shares,

aswell

as,desktop

andmobile

sales

distribution.Revenues

includeVAT.

Themarket

onlydisplaysB2C

revenues

and

users

fortheabove-mentioned

markets,

henceC2C,B2B,

andreCommerce

arenotincluded.Key

players

inthe

market

arecompanies,

suchasIKEA,

Ashley

FurnitureIndustries,andWayfair.7Sources:Market

Insights

2024Kitchen

&

Dining

Furniture

eCommerce

accounted

for20.67%

of

the

Furnituremarket

revenue

in

2024Overview:

Key

TakeawaysKeyTakeaways•Revenue

intheKitchen

&DiningFurnitureMarket

is

projected

toreach

US$58.57bn

in2024.•Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

9.17%,

resulting

inaprojected

market

volume

ofUS$90.81bn

by2029.•IntheKitchen&DiningFurnitureMarket,

thenumber

ofusers

isexpected

to

amount

to

1.0bn

users

by2029.•User

penetration

will

be10.8%

in2024

andisexpected

to

hit13.7%

by2029.•Theaverage

revenue

peruser

(ARPU)isexpected

toamounttoUS$86.51.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:•Kitchen&DiningFurniture,

enhancingonlinesales,

canbefoundonWayfair,providing

stylishandfunctionaldining

setups•Offlinerevenues,

suchassalesinphysical

furniturestores9Sources:Market

Insights

2024CHAPTER

2Market

NumbersKitchen

&

Dining

Furniture

eCommerce

revenues

are

estimated

to

increase

at

aCAGR(1)

of

8.3%

from

2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$90.8186.4680.64+8.3%(1)72.7365.0358.5757.6554.3054.4150.4040.16201937.54201834.872017202020212022202320242025202620272028202911

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

35.1

billion,

the

Americas

is

the

biggest

market

amongselected

regions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+7.9%(1)51.22+11.0%(1)35.1027.66+11.0%(1)9.2516.44+12.4%(1)+9.0%(1)5.482.0820291.160.390.60202420292024202920242029202420292024EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

32.2

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+7.5%(1)46.2332.15+9.7%(1)+11.9%(1)+11.1%(1)+11.6%(1)8.264.865.192.773.1120291.841.3020290.7520242029202420292024202420292024ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Kitchen

&

Dining

Furniture

eCommerceaverage

revenue

per

users

areestimated

to

decrease

from2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inUS$148.4015010050131.98126.84123.12118.09100.6791.2691.5290.7888.2788.9986.5187.040201720182019202020212022202320242025202620272028202914Sources:Market

Insights

2024Australia

&

Oceania

has

the

biggest

market

in

Kitchen

&

Dining

FurnitureeCommerceaverage

revenue

per

user

in

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$343.85350300250323.26313.38229.81302.53302.49234.00299.06227.61291.54239.09276.88276.50220.67253.59206.02251.85229.60217.03228.58205.24225.46208.33157.62217.69215.11172.51209.42167.83215.66175.02200

177.27150202.90197.87197.53205.19187.13163.48165.0124.6024.8618.0710050026.2018.6926.8819.6923.0218.5715.4015.0913.3715.0115.2215.7415.0814.6614.2816.1615.6215.8914.4819.6817.6614.8614.1520172018201920202021Africa2022Europe2023Americas202420252026202720282029AsiaAustralia&Oceania15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$471.6,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$800700.237006005004003002001000645.93641.03626.49589.48472.41569.08565.52619.21496.32487.96495.93490.33489.50487.56484.65483.46474.97473.35

474.92471.64466.16463.50152.22481.96119.54448.38138.35443.08123.88162.99150.47138.69184.52195.30150.3352.7112.14137.3558.65168.59204.4161.4852.8411.9450.2561.2452.0313.2350.7258.0847.639.9454.3212.8848.6911.2761.1613.5214.0611.7112.1811.5713.5413.762017201820192020China2021Japan20222023202420252026202720282029UnitedKingdomGermanyUnitedStates16Sources:Market

Insights

2024Kitchen

&

Dining

Furniture

eCommerce

users

are

estimated

to

increase

from2017

to

2029Market

Size:

GlobalUsersforecast

inbillion1.001.00.90.80.70.60.50.40.30.20.10.00.940.880.820.750.680.620.540.470.400.340.280.23201720182019202020212022202320242025202620272028202917Sources:Market

Insights

2024Asia

has

the

biggest

number

of

Kitchen

&

Dining

Furniture

eCommerce

users

in2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inbillion0.590.60.50.40.30.20.10.00.560.520.200.470.190.430.180.380.160.350.210.290.140.140.110.210.170.250.120.110.150.090.120.220.130.080.050.130.090.110.110.070.050.100.070.010.080.080.020.000.040.010.060.010.040.010.030.010.030.010.030.010.010.000.020.000.020.000.010.000.040.000.010.002017201820192020202120222023Africa

Europe20242025Americas2026Asia202720282029Australia&Oceania18Sources:Market

Insights

2024With

0.2

billion

users

billion,

China

is

the

biggest

market

amongselectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inbillion0.400.360.340.350.300.250.200.150.100.050.000.320.290.080.260.070.240.070.220.060.190.060.140.100.090.020.010.050.160.050.090.110.010.020.080.030.010.010.020.020.090.020.010.040.010.040.010.010.010.010.010.010.020.010.010.010.010.010.010.010.010.010.010.010.02

0.0220290.010.010.010.010.010.010.010.01201720182019202020212022202320242025202620272028GermanyJapanUnitedKingdomUnitedStatesChina19Sources:Market

Insights

2024Inthe

Kitchen

&

Dining

Furniture

eCommerce

market,

online

revenue

sharereached

68.0%

in

2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%13.00%12.00%16.00%22.00%28.00%27.00%30.00%30.00%32.00%35.00%43.00%46.00%45.00%87.00%88.00%84.00%202778.00%202672.00%202173.00%202570.00%202070.00%202268.00%202465.00%202357.00%201954.00%201755.00%201820282029OfflineRevenue

ShareOnlineRevenue

Share20Sources:Market

Insights

2024Inthe

Kitchen

&

Dining

Furniture

eCommerce

market,

mobile

revenue

sharereached

61.0%

in

2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%35.00%37.00%36.00%36.00%39.00%41.00%40.00%43.00%45.00%49.00%53.00%59.00%63.00%202564.00%202664.00%202765.00%202859.00%202260.00%202361.00%202457.00%202155.00%202051.00%201947.00%201841.00%2017Desktop

Revenue

ShareMobile

Revenue

Share21Sources:Market

Insights

2024Penetration

rate

forKitchen

&

Dining

Furniture

eCommerce

is

especial

high

inNorway

but

also

in

DenmarkPenetration

Rate:

Worldwide

ComparisonKitchen&DiningFurniture

eCommerce

penetration

rate

percountryin2024

in%1.2.3.4.5.Norway25.5622.6422.5621.6321.52DenmarkBrazilNetherlandsUnitedKingdomlowhigh

nodata22Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/24AuthorsSebastian

LindlahrSofia

ZavialovaMatt

MillerColm

DugganTeam

Lead

Market

InsightsSeniorAnalystAnalystAnalystsebastian.lindla