全球灯具照明电子商务行业市场前景及投资研究报告-外文版培训课件2024.7

INDUSTRIES

&

MARKETSLamps

&

Lighting

eCommerce:market

data

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

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sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

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e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

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and/or

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Usecases:

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management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Lamps&Lighting

marketispart

of

the

Furnituremarket.10sectors190+geographicalentities1,000+markets400+reportsGotoFurt

e

mark

etFind

out

more

on:FurnitureGoto

Furniture

market3Table

of

ContentsOverviewAppendixSummary6789Product

OverviewAuthor2425MarketDefinitionKeyTakeawaysMarketScopesMarket

NumbersRevenue111417202122AverageRevenue

per

UserUsersOnline&OfflineSplitMobile/DesktopSplitPenetration

rate4CHAPTER

1OverviewThe

Lamps

&

Lighting

market

is

a

fast

growing

marketOverview:

SummarySummaryThegrowth

oftheLamps&Lighting

eCommerce

market

is

driven

byseveral

keyfactors.

Oneprimary

driver

istheincreasing

consumer

shifttowards

onlineshoppingdueto

itsconvenience,

variety,

and

competitive

pricing.

eCommerceplatformsoffer

detailedproduct

descriptions,

customer

reviews,

andeasy

returnpolicies,

which

help

consumers

feel

more

confident

inmaking

onlinepurchases.Additionally,advancements

ineCommerce

technologies,

suchasaugmentedreality

(AR)and

virtual

reality

(VR),

enablecustomers

tovisualizehow

lampsandlightingfixtureswill

look

and

fitintheirspacesbefore

buying.TheCOVID-19pandemic

hasfurtheraccelerated

thisshift,aslockdowns

andsocial

distancingmeasures

havesignificantlyincreased

onlineshoppingforhome

improvementproducts,including

lightingsolutions.smartphones

or

voice-activated

assistants.

Thistrendis

drivingmanufacturers

toinnovateandoffer

smart

lighting

products

thatenhanceconvenience,

energyefficiency,

andhome

automation.

Anothernotabletrend

isthefocusonsustainabilityand

eco-friendly

lightingoptions.

Consumers

are

becoming

moreenvironmentally

conscious

and

areseeking

energy-efficient

LEDlights

andfixturesmadefrom

sustainablematerials.

Additionally,personalization

oftheshoppingexperience

through

AI-driven

recommendations

based

onconsumerpreferences

and

pastpurchasesisbecoming

more

prevalent.

These

trends,coupled

with

thecontinuousdigitaltransformation

andinnovativemarketingstrategies,

arepropelling

theLamps

&LightingeCommerce

market

forward.Key

trendswithintheLamps&Lighting

eCommerce

market

areshapingitsgrowth

and

evolution.

Onesignificanttrend

istherisingdemand

forsmartlightingsolutions.

Consumers

areincreasingly

interested

in

smart

hometechnologies,

including

lightingsystems

thatcanbecontrolled

remotely

via6Sources:Market

Insights

2024Lamps

&

Lighting

is

an

important

part

of

the

Furniture

eCommerce

marketOverview:

Market

DefinitionMarket

definitionTheLamps&LightingeCommerce

market

isasegment

of

onlineretailthatspecializes

inselling

various

typesof

lightingproductsforindoor

andoutdooruse,including

lamps,chandeliers,

pendant

lights,

sconces,

ceiling

fans,andotherlightingfixtures.Therelevance

of

the

Lamps&LightingeCommerce

market

liesinitsabilitytoofferconsumers

awide

variety

of

lighting

optionsfordifferent

spacesandpurposes.

Withthe

increasing

importance

of

interior

design,lightinghasbecome

acrucial

element

increating

thedesired

ambianceandmood

inaroomor

outdoorspace.AdditionalInformation:Lamps&Lightingcomprises

revenues,

users,

average

revenue

peruser,

andpenetration

rates.

Revenues

arederived

fromannualfilings,nationalstatisticaloffices,

Google-

and

Alibabatrends,and

industryknowledge.

SalesChannelsshow

onlineandofflinerevenue

shares,

aswell

as,desktop

andmobile

salesdistribution.Revenues

includeVAT.Themarket

onlydisplaysB2Crevenues

andusers

forthe

above-mentioned

markets,

hence

C2C,B2B,

and

reCommerce

arenotincluded.

Additionaldefinitionscanbefoundon

each

respective

market

page.Examples

ofsuccessful

Lamps&Lighting

eCommerce

businesses

includeLumens,

which

offers

awide

rangeoflightingoptions,includingmodern

andcontemporary

designs,and

LampsPlus,which

offers

avariety

oflightingproducts,includingtablelamps,floor

lamps,andchandeliers,

with

the

addedconvenience

offree

shipping

on

most

items.

Otherpopular

eCommerce

retailerssuchasAmazon

andWayfairalsooffer

avariety

of

lightingproductson

theirwebsites.Key

players

inthe

market

arecompanies

likeAmazon,JD,Homedepot,

IKEA,Wayfair,andLowes.7Sources:Market

Insights

2024Lamps

&

Lighting

accounted

for

8.21%

of

the

Furniture

eCommerce

marketrevenue

in

2024Overview:

Key

TakeawaysKeyTakeaways•Revenue

intheLamps&LightingMarket

isprojected

toreach

US$23.27bn

in2024.•Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

8.97%,

resulting

inaprojected

market

volume

ofUS$35.75bn

by2029.•IntheLamps&Lighting

Market,

thenumberof

users

isexpected

toamount

to

283.5m

users

by2029.•User

penetration

will

be3.1%

in2024

andisexpected

to

hit3.9%

by2029.•Theaverage

revenue

peruser

(ARPU)isexpected

toamounttoUS$120.40.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:•Lampssuchas

Philips

Hue•Industriallighting

equipment

suchas

Acuity

Brands•Lighting

fittings(e.g.,chandeliers)

suchasSwarovski9Sources:Market

Insights

2024CHAPTER

2Market

NumbersLamps

&

Lighting

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

8.5%

from2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$35.7534.176.3232.055.926.62+8.5%(1)29.035.3626.024.8123.274.3222.534.2621.234.0221.473.9720.503.7914.4913.8613.0115.712.9711.7914.272.7010.5713.432.529.459.118.598.728.356.345.775.4514.64202913.99202813.12202711.88202610.6420259.168.628.789.508.366.405.465.8020172018201920202021202220232024Ceiling

Lights&ChandeliersLightBulbs&FittingsTable&Floor

Lamps11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

12.6

billion,

the

Americas

is

the

biggest

market

amongselected

regions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+8.4%(1)18.81+10.4%(1)9.3312.56+8.4%(1)6.735.704.50+12.2%(1)+10.5%(1)0.5520290.2020240.330.3120242029202920242029202420292024EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

11.0

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+8.0%(1)16.1310.98+7.2%(1)+8.3%(1)+11.5%(1)3.84+11.1%(1)2.712.281.531.241.0520290.720.62202420292024202920242029202420292024ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Lamps

&

Lighting

average

revenue

per

users

are

estimated

to

decrease

from2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inUS$140124.84113.70112.76102.04113.24102.83120100806040200107.6197.81103.5293.7343.5988.5982.1081.9681.1580.2478.3778.5677.3279.9637.2973.9233.5573.7933.5373.0633.2052.9172.2732.8270.6432.2069.7031.8370.7932.1847.7046.9945.542017201820192020202120222023202420252026202720282029LightBulbs&FittingsCeiling

Lights&ChandeliersTable&Floor

Lamps14Sources:Market

Insights

2024Australia

&

Oceania

has

the

biggest

market

in

Lamps

&

Lighting

averagerevenue

per

user

in

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$445.7145040035030025020015010050395.15240.19397.65279.42382.77276.87326.25307.24362.99318.16305.37

307.68303.58293.45283.39331.90285.88294.17218.93286.27234.16258.07255.66220.07232.71221.98204.93281.86284.79274.79235.53260.57215.29209.35243.72235.7954.25228.69211.0937.2041.1731.1953.7041.4241.1430.9048.0640.8630.4449.9552.7946.5344.6538.6729.4939.4430.9537.9847.6147.9835.2643.8430.6129.48020172018201920202021Asia2022Europe2023202420252026202720282029AfricaAustralia&OceaniaAmericas15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$563.7,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$900800700832.43768.91757.43679.66742.97532.74698.46527.77672.72594.38544.08590.64534.19584.23588.41642.94570.67532.36563.72494.01558.69510.50600

542.94500545.68527.52491.12273.49252.59

255.644003002001000257.75287.30240.66209.01237.54235.32221.00210.27209.86198.52190.72220.24212.61256.07203.66173.09166.18203.58193.44187.10173.21177.03193.7445.61202138.60201943.24202039.48202234.3037.14202537.10202636.67202734.33202832.09201832.0332.45202919.51201720232024ChinaUnited

KingdomJapanGermanyUnitedStates16Sources:Market

Insights

2024Lamps

&

Lighting

users

are

estimated

to

increase

from2017

to

2029Market

Size:

GlobalUsersforecast

inmillion220200200.42199.29189.56188.51177.49176.5218016014012010080164.34163.45150.35149.54178.52136.38135.65169.06158.49124.29123.29146.92107.81107.90134.5693.6393.51122.1781.3580.59111.3248.0347.5568.3268.1096.9856.8156.5584.636073.7261.244051.2043.672002017201820192020202120222023202420252026202720282029Ceiling

Lights&ChandeliersTable&Floor

LampsLightBulbs&Fittings17Sources:Market

Insights

2024Asia

has

the

biggest

number

of

Lamps

&

Lighting

users

in

2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inmillion177.25180160167.0658.16155.6154.85143.0414012010080129.6147.66116.4943.86104.4040.7290.1236.4263.8229.5876.4532.8161.2352.9325.3951.3342.7322.1213.5234.4519.3931.4232.7626.7229.9628.408.441.496024.9423.6421.2617.8519.433.9610.6415.3310.011.624012.277.521.419.271.565.761.266.621.324.901.133.131.001.760.762.420.861.290.691.67201.050201720182019202020212022202320242025Americas2026Asia202720282029Australia&OceaniaAfricaEurope18Sources:Market

Insights

2024With

79.0

million

users

million,

China

is

the

biggest

market

among

selectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inmillion118.44120100806040200111.66104.1596.0187.4078.9971.0862.0627.314.3031.0625.4153.0725.834.2324.2910.702.3144.7713.7622.7118.1519.474.1437.6716.053.3421.104.049.552.1914.753.183.663.743.924.044.273.053.583.813.4911.862.002.882.933.333.092.891.611.632.712.162.00

2.201.842.573.904.113.273.703.061.662.312.532017201820192020Japan2021Germany20222023UnitedKingdom202420252026China202720282029UnitedStates19Sources:Market

Insights

2024Inthe

Lamps

&

Lighting

market,

online

revenueshare

reached

28.0%

in

2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%65.00%64.00%64.00%68.00%70.00%71.00%70.00%72.00%73.00%72.00%77.00%79.00%79.00%35.00%202736.00%202836.00%202932.00%202630.00%202029.00%202130.00%202528.00%202227.00%202328.00%202423.00%201921.00%201721.00%2018OfflineRevenue

ShareOnlineRevenue

Share20Sources:Market

Insights

2024Inthe

Lamps

&

Lighting

market,

mobile

revenue

share

reached

63.0%

in

2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%34.00%34.00%37.00%36.00%35.00%38.00%41.00%40.00%43.00%48.00%53.00%64.00%202565.00%202666.00%202766.00%202862.00%202363.00%202459.00%202160.00%202257.00%202052.00%201947.00%2018Desktop

Revenue

ShareMobile

Revenue

Share21Sources:Market

Insights

2024Penetration

rate

for

Lamps

&

Lighting

is

especial

high

in

China

but

also

in

theUnited

KingdomPenetration

Rate:

Worldwide

ComparisonLamps&Lighting

penetration

rate

percountry

in2024

in%1.2.3.4.5.China6.586.056.025.975.92UnitedKingdomUnitedStatesMexicoNetherlandslowhigh

nodata22Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/24AuthorsSebastian

Lindla