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NO.313
SEPTEMBER2024
ADBBRIEFS
KEYPOINTS
•Thoughconstrainedby
unequallandrights,limitedaccesstoandcontrol
overcredit,andprevailingsocialnormsandgenderstereotypes,withtherightsupport,womeninSamoacanbecomeagribusinessleaders,drivinginclusiveeconomicdevelopment.
•Thecoronavirusdisease
(COVID-19)pandemic
severelyimpactedSamoa’s
economy,employment,andlivelihoods.Womenwere
disproportionatelyaffected,reportingreducedworkhoursandlowerincome.
•TheSamoaAgribusinessSupportprojectprovidedfinancialandbusiness
developmentsupportto
26women-owned-and-
managedbusinessesfortheirequipmentprocurement
andmarketingactivities.
•Expandingtheoperationsofwomen-owned-and-ledagribusinessesrequires
tailoredsupport.Broadereffortsareneededto
addresswomen’sneedsinagribusiness;improvecompliancestandards;
andenhancesupportfor
women-ledmicro,small,andmedium-sizedenterprisesintheinformalsector.
ISBN978-92-9270-877-1(print)ISBN978-92-9270-878-8(PDF)
ISSN2071-7202(print)ISSN2218-2675(PDF)
PublicationStockNo.BRF240427
DOI:
/10.22617
/BRF240427
EmpoweringGrowth:
SupportingWomeninSamoatoLeadtheWayinAgribusiness
IngridFitzgerald
FormerSeniorGenderand
SocialDevelopmentOfficer
ClimateChangeandSustainable
DevelopmentDepartment(CCSD)AsianDevelopmentBank(ADB)
AletaMoriartyConsultant
CCSD,ADB
RachelMaryAnneA.BasasGenderOfficer
CCSD,ADB
MalikaShagazatova
SeniorSocialDevelopmentSpecialist(GenderandDevelopment)
CCSD,ADB
INTRODUCTION
Women’sleadershiphasbeenalong-standingtraditioninSamoa.Despitelowerlevelsofformalworkforceparticipation,higherunpaidcareworkload,andconcentration
invulnerableinformalemployment,womeninSamoahavebecomethetrailblazers
withintheirfamiliesandincommunitydevelopment.Theyplayaleadingroleinfamilybusinesses,publicandprivatesectororganizations,andcivilsociety.In2019,womenheld43%ofseniormanagementpositionsandcomprised23.7%ofdirectorsonthe
boardsofpublicbodies.In2021,womenheldone-thirdofdirectorpositions.1
Ofthemicrobusinessesthatconstitute74%offormallyregisteredmicro,small,
andmedium-sizedenterprises(MSMEs)inSamoa,35%areownedorledbywomen,and37%ofsmallandmedium-sizedenterprises(SMEs)areownedorledbywomen.2
ThisbriefunderscoresthepivotalrolethatwomeninSamoaplayinagribusiness,despiteoftenbeingoverlookedinformaleconomicstatistics.ThroughtheSamoaAgribusinessSupportProject,women-owned-and-ledagribusinesseswereableto
accessmuch-neededcreditandtechnicalassistance,helpingthemtoexpandoperations,improvemarketaccess,andwithstandeconomicshocks.Byfocusingonenhancing
Note:Inthispublication,“$”referstoUnitedStatesdollars.
1GovernmentofSamoa,MinistryforPublicEnterprises.2019.
CollaboratingwiththeSamoaInstitute
ofDirectorstoEncourageGreaterParticipationbyWomeninBoardDirectorships
;PacificPrivateSectorDevelopmentInitiative.2021.
LeadershipMatters–BenchmarkingWomeninLeadershipinthePacific
.
2SMEFinanceForum.
FormalMSMEFinanceGap
(accessed20March2024).
2
ADBBRIEFSNO.313
WomeninSamoatraditionallyheld
statuswithinthefamilyasfeagaiga
(covenants),aprestigiousstatusthat
remainsastheirculturalreferencepointiftheystayintheirownvillagesalltheirlives.Itisrecognizedandenduring.
However,thisstatuschangeswhen
womenmarryandchoosetolivewith
theirhusbands’families—thesewomenareknownasnofotanewhooften
experienceunequalstatusandrightsintheiradoptedcommunities.*Thisisimportantwhenapplyingagenderlenstotheexperienceofwomenclients
supportedbytheSamoaAgribusinessSupportproject,especiallyregardinglandownership.
*UNWomen.2018.
Weareequal,weareimportant,saynofotanewomenofSamoa
.
women’sparticipationintheagriculturesector,theprojectnot
onlyboostedeconomicresiliencebutalsochallengedtraditionalgendernorms,empoweringwomentotakeonleadershiprolesinanindustrycrucialtoSamoa’sfuture.
Womenplayvariousrolesinagriculture,includingunpaidlabor,
managementandsupporttofamily-ownedbusinesses,subsistence
farmingandmarketing,andqualitycontrolandcomplianceinexportbusinesses.Yetwomenarelesslikelyviewedasfarmersinofficial
statisticsandreportingandaremorelikelyidentifiedas“unemployed,”althoughtheyareundertakingunpaidagriculturework.Womenalso
arenotwell-representednoraretheirrolesandcontributionsfairly
acknowledgedinmakingdecisionsinagriculturework.Unequalrightstoland(especiallywhenagribusinessesarerunontheirhusband’s
traditionalland),lowerlevelsofaccesstoandcontrolovercredit,andprevailingsocialnormsandgenderstereotypesthatassumemenarefarmersandwomenaretheirhelpers,continuetoconstrainwomen’sparticipationandleadershipinagriculture.3
Thecoronavirusdisease(COVID-19)pandemicseverelyimpactedSamoa’seconomy,employment,andlivelihoods,withsignificant
effectsonwomen’seconomicparticipationandleadershipinthe
agriculturesector.Whilebothmenandwomenhadlosttheirjobsandincome,womenweremuchmorelikelytoreportworkingfewerhours,andreceivinglessincomefromemployment,farmingand
fishing,andotherfamilybusinesses.4AccordingtoareportfromtheInternationalLabourOrganization,about56%ofSamoan
businesseswereseverelyimpactedbythepandemic.5
AUNsocioeconomicimpactassessmentofthepandemicin
Samoareportedthat9%ofemployeesintheagriculturesector
losttheirlivelihoodsbecauseoftheeconomicslowdown;and
38%ofpeopleworkingintheagricultureandlivestocksectorsaidtheyhadfearoflosingtheirincome.6Ruralhouseholdsalsoreliedsignificantlyondomesticfarmingtoreduceexpenditure.
ADB’sSamoaAgribusinessSupport(SABS)projectprovided
supporttoagribusinessestoenablethemtoaccesscreditand
helpthemgrowandscaleup(Box1).Forsomebusinesses,
accesstofinancealsohelpedthemtoweathertheimpactofthepandemicandeconomicdownturn.
Box1:Women-Owned-and-LedBusinesses
AccordingtotheInternationalFinanceCorporation,women-owned-and-ledbusinessesincludethosethatare
•atleast51%ownedbyawomanorwomen;or
•atleast20%ownedbyawomanorwomen,and
(i)atleastledbyonewomanasCEO,COO,president,orvicepresident;and
(ii)atleastcomprising30%womenintheirboardofdirectors,whereaboardexists.a
AgribusinessessupportedbytheSamoaAgribusinessSupport
(SABS)projectincludebusinessesthataresolelyownedormanagedbywomen,includingbusinessesledbyamotheranddaughtersor
sisters,aswellasbusinessesthatarejointlyownedandmanagedbyahusband-and-wifepartnership.Somelargerbusinesseshavewomeninseniorleadershippositions.Womenareprimarilyresponsiblefor
administrativeandfinancialmanagementanddecision-makinginjointlyownedbusinesses,whilemenareresponsibleforphysicaloperationandmaintenance.Itisnotalwayspossibletoascertainbusinessownershipintheabsenceofdocumentedshareholdingcompositioninajointlyownedbusiness.Forthepurposesoftheproject,bothwomen-ownedandjointlyownedbusinesseswherewomenplayakeyroleinleadingandmanagingthebusinessarethereforeconsidered“women-owned”or“women-led.”
CEO=chiefexecutiveofficer,COO=chiefoperatingofficer.
aInternationalFinanceCorporation(IFC).
IFC’sDefinitionsofTargeted
Sectors
(accessed30November2023).
Sources:IFC(2023);andauthors.
3FoodandAgricultureOrganizationoftheUnitedNationsandthePacificCommunity.2019.
CountryGenderAssessmentofAgricultureandtheRuralSectorinSamoa
.
4UNWomen.2020.
SurveysshowthatCOVID-19hasgenderedeffectsinAsiaandthePacific.
29April.
5InternationalLabourOrganization.2020.
ImpactofCOVID-19onEmploymentandBusinessinthePacific:FindingsoftheRapidAssessment(RA)inFijiandSamoa.
6UnitedNations,Samoa.2021.SamoaCovid-19Socio-EconomicImpactAssessment:KeyFindings.August.
3
EmpoweringGrowth:SupportingWomeninSamoatoLeadtheWayinAgribusiness
ABOUTTHEPROJECT
TheSABSprojectwasfundedbytheAsianDevelopment
Bank(ADB)andtheGovernmentofAustralia.Theproject
supportedthecommercialproductionandexportofagricultureandvalue-addedagricultureproducts.Theprojecthad
threemainobjectives:(i)improvedaccesstofinancefor
registered,commercial,andsemicommercialagribusinesses;
(ii)businesssupporttoagribusinessestobuildtheircapacity;and(iii)effectiveprojectmanagement.Thetotalvalueoftheprojectwas$5.75million—$5millionwascontributedbyADBand$0.75millionbytheAustralianDepartmentofForeign
AffairsandTrade.TheMinistryofFinancewastheexecuting
agency.Theprojectcommencedin2014,initiallyforseven
Box2:GenderActionPlan
Theproject’s
genderactionplan
aimedtoensurewomen-owned-and-ledagribusinessesweresupportedthroughaccesstocreditandbusinesssupportservices.Outreachtowomen-owned-and-led
agribusinesses—togetherwithcapacitybuildingforcommercialbankstogivedueconsiderationtofinancingproposalsfromthesebusinesses—aimedtoincreasetheiraccesstofinance.Business
supportservicesandcapacitydevelopmentwereprovidedtowomen-owned-and-ledbusinessestohelpthempreparefor
accessingfinance.Genderawarenesstrainingconductedin2021and2023forprojectstakeholdersandclientsalsosupported
women-owned-and-ledbusinesses.
Theprojectprovidedfinancialandbusinessdevelopment
supportto26women-owned-and-ledbusinesses.Thisincluded11women-ownedbusinessesand15jointlyownedbusinesses,
exceedingthetargetssetintheinitialgenderactionplan.The
projectalsoconductedoutreachandcapacity-buildinginitiativestobuildthefinancialmanagementskillsofwomen-owned-and-ledbusinesses.Thesupportprovidedbytheprojectenabled
women-owned-and-ledbusinessestogrow,becomeviable,andsurvivethepandemicandeconomicdownturn.
Sources:ADB.2014.SamoaAgriBusinessSupportProject:GenderActionPlan;andSABSprojectreports.
years,andclosedinJanuary2024.TheprojectwascategorizedeffectivegendermainstreaminginADB’sgendercategorizationsystem(Box2).
SUPPORTTOWOMEN-OWNED-AND-LEDBUSINESSES
TheSABSprojectpartneredwithfourcommercialbanksin
Samoatoprovideloansto34businessessinceitsinceptionin
2014.Theprojectprovided50%partialcashcollateralforthefirstloan,whichhadincreasedto80%afterthereviewmission.Italsoprovidedsupplementaryseedcapitalatzerointerestrate,limitedto25%oftotalsubprojectcostsor$0.1millionperagribusiness.
InApril2023,asurveywasconductedamongbusinessesreceivingsupportfromSABS.Thesampleincluded(i)30of34businessesthathadreceivedloans(excludingfourbusinesses—twohad
closedandtwowerenew)and(ii)21of26businessesthathadreceivedbusinesssupport(excludingfivebusinesses—onehadclosed,threewerenotabletocompletetheapplication,andonedeclinedtobeinterviewed).
Ofthetotalbusinessesreceivingfinancialsupport,5(17%)were
solelywomen-ownedbusinesses,and13(43%)werejointly
owned.Women-owned-and-ledbusinessesthuscomprised
60%ofbusinessesthathadaccessedfinancethroughtheproject(Figure1).Ofthetotalloanvalueprovidedtothese30businesses,jointlyownedbusinessesaccountedfor52%,male-owned
businesses35%,andfemale-ownedbusinesses13%.Women-owned-and-ledbusinessesreceived65%oftheloanvaluetothese30businesses(Figure2).
Women-owned-and-ledagribusinessessupportedbythe
projectincludedbusinessesengagedinprimaryproductionandinsecondaryvalue-addedmanufacturing.Primaryproductionincludedcommercialplantersoftaroandvegetables,herbs
andflowersforlocalandexportsale,andpoultryandlivestock.Secondaryvalue-addedmanufacturingincludedcocoa,soap,
skincareproducts,biscuits,snackfoodsandjam,processing
ofturmerichealthdrinks,andmanagementofavegancafe.
Theagribusinessessupportedbytheprojectalsoprovided
employmentopportunitiesforwomen,supportedlocalmarketsandproducers,andgeneratedincomeforsuppliers.Thesurveyconductedin2023foundthattheprojecthashelpedincreaseemployment,especiallyforwomen.Acrossthebusinesses
supportedbytheproject,thenumberofemployeesincreasedfrom403priortoreceivingsupportfromSABSto503in2023.7Whiletheproportionofwomenemployedremainedsteadyat30%,thenumberofwomenemployedrosefrom117to168,anincreaseof44%.Whileallbusinessessawanincreaseinfemaleworkers,jointlyownedbusinessessawthegreatestincreaseinbothmaleandfemaleworkers.
7Agribusinessesreceivedsupportatdifferentstagesduringthelifeoftheproject,from2015to2023.
4
ADBBRIEFSNO.313
Figure1:BusinessesAccessingFinancebyOwnership
5(17%)
13(43%)
12(40%)
Female-ownedbusinesses
Male-ownedbusinesses
Jointlyownedbusinesses
Sources:SABSclientsurvey,April2023;SABSQuarterlyReport,June2023.
Figure2:ValueofLoansbyOwnership
$645,000(13%)
$1,695,750
(35%)
$2,489,000
(52%)
JointlyownedMaleownedFemaleowned
Sources:SABSclientsurvey,April2023;SABSQuarterlyReport,June2023.
Theprojectalsoprovidedbusinessdevelopmentandexpansionsupporttoagribusinessesonacost-sharingbasis:SABSprojectreimbursed80%ofthecostofbusinesssupportexpenses.The
businesssupportservicesprovidedwereindependentadvice
andsupportforbusinessplanning,financialmanagement,accesstomarkets,foodhygieneandsafety,accesstotechnology,and
overseasmarketingandengagement.Ofthe13agribusinessesthatreceivedbusinesssupportservices,6werewomen-ownedand2werejointlyowned,atotalof61%.Fourteenbusinessesthatreceivedbusinesssupportalsoqualifiedforloans:ofthesebusinesses,onewaswoman-owned,andeightwerejointly
owned,atotalof64%.TheApril2023surveyfoundthatsomewomen-owned-and-ledbusinessesthatreceivedbusiness
supportdidnotpursueapplyingforfinancebecauseofthe
uncertaintyregardingwhethertheycouldgeneratesufficientincometorepaytheirloans.
Asmallinnovationschemeprovidedsupportforsmallshort-termexpensesrelatedtotheoperationandexpansionofagribusinesses.Theinnovationfundsupportedresearchanddevelopment,designandpackagingofproducts,andattendanceatinternationaltradefairsandevents.
5
EmpoweringGrowth:SupportingWomeninSamoatoLeadtheWayinAgribusiness
Box3:Savai’iKoko
HusbandandwifeSaleimoa(Sale)andRosieVaairunSavai’iKoko,
whichprocessescocoabeansforexport,includingtoNewZealandforthechocolatierWhittaker’s.TheSamoaAgribusinessSupport(SABS)projectsupportedtheirbusinesstoincreaseproductionofdried
cocoabeansandcocoabutter,sourcingfromanexpandednetwork
oflocalsuppliersandintensifyingmanagementandharvesting.Savai’iKokobuyscocoafromsmallerfarmerswhocannotprocessthebeansthemselves.Theyinturnsellseedlingstothesamefarmerstohelp
enhancethequalityoftheircocoaplants.
TheSABSprojecthelpedthebusinesstoscaleupmorerapidly.
InnovationfundssupportedSaleandRosietolearnhowtomake
chocolate,enablingthemtoaccessnewmarketsinAustraliaand
Japan.Thesupportofferedbytheprojectgavethebusinessgreater
buyingpowerandthisenabledthemtobuymorecocoafromsmall
farmsuppliers.Thepriceofcocoabeansquadrupledfrom5to20tala,increasingtheincomeofthesesmallholderfarmers.
Thebusinessisapartnership.Rosieundertakesstrategicplanningandmarketing,andmanagesadministrationandexports,whileSaledoesthephysicallabor,workingalongsidethefarmers.Decisionsaremadejointly,andtogethertheymanageafamilyhotel,farm,andrestaurant,inadditiontothecocoaprocessingbusiness.Rosiesharedaboutthegenderstereotypesandmisconceptionsthatshehasexperienced
asajointbusinessowner:“Genderbiasisobviouswhenweattend
meetings…orjointlyfrontupinnegotiations.Alltheinformation
regardingthefinances,humanresources,publicrelationsandpublicityforexample,havebeenmyresponsibilities[and]specifictasks.Iknowitwellandcanarticulatethebusinesssituationwithappropriate
responses.Yetyouareneverlookedatnoraskedtocontribute,asifyouareonlytheretomake[up]thenumber[s].”
Thecoronavirusdiseasepandemicimpactedtheirworkforce,as
10stafflefttoworkinregionalseasonalemploymentschemes.
Morewomenwereemployedasaresult.Pre-pandemic,thebusinessemployed12menand6women,thoughnotallwereemployed
full-time.In2022,employeescomprised10womenand5men.Rosietrialedashiftingenderedrolesattheplantationtoensurethatfemaleworkersremainedemployedduringthepandemicperiod.Itturned
outtobeoneofthebestdecisionsshehasevermadeasthewomenoutperformedthemalefarmhandsbothoncompletionoftasks
andtimeliness.
Accessingcommercialfundingischallenging,underscoringthe
importanceoftheSABSproject.Forcommercialbanksthatsee
agricultureashigh-risk,theprojectprovidedabridgetoinvest
andhelpeddriveinterestratesdown.TheguaranteeprovidedbytheprojectallowedSavai’iKokotoscaleupmorequickly,andtosupportothersmall-scalefarmersuppliers.
Sources:One-on-oneinterviewswithP.T.ToelupeandRosieVaai,conductedfortheGAPStrategyandtheGenderAwarenessTraining2023;andinterviewwithstakeholdersconductedinAugust2022.
Theprojectalsoworkedwithlocalwomen’sbusiness
networks—WomeninBusinessDevelopmentIncorporated(WIBDI)andSamoaWomen’sAssociationofGrowers
(SWAG)—toraiseawarenessofandpromotewomen’saccesstofinance.Trainingonsupplychainlinkagesandfoodsafetystandardswasprovided.
Women-owned-and-ledbusinessesreportedthattheprojectcontributedtotheirbusiness,allowingthemtoprocure
equipment,undertakemarketingandpromotionalactivities,
andexpandtheiroperations(Box3).TheSABSprojectalso
providedtheopportunitytomeetandnetworkwithotherwomeninagribusiness.Abusinessownersaid,“[SABSenabledmeto
meet]otheramazingwomenentrepreneursintheagriculture
space,whichbroughtmemoreideas,encouragement,advice,and‘pressure’tokeepaimingtogrowandstayresilientinanindustrythatischallenging.”
FINANCINGFORWOMEN-OWNED-AND-MANAGEDBUSINESSESINSAMOA
WomenareamongthemainbeneficiariesofmicrofinancinginitiativesinSamoa.8InadditiontotheSABSproject,several
schemesandproductsspecificallytargetwomen-led-and-managedbusinesses.TheSouthPacificBusinessDevelopmentnetwork
ofmicrofinanceorganizationsprovidesmicrocredittoMSMEs
togetherwithfinancialliteracytrainingandsupporttopreventhighloandefaultrates.TheSouthPacificBusinessDevelopmentservesmorethan19,000clients,90%ofthemarewomen-owned-and-ledMSMEs,andabout3%arewomen-owned-and-ledSMEs.
TheDevelopmentBankofSamoa,incollaborationwiththeMinistryofWomen,CommunityandSocialDevelopment,hasprovided
microfinancetosupportwomen’seconomicempowermentsince2006.Arevisedschemewaspilotedin2017targetingwomenandyoungpeople,includingthreeprogressivetiersoffinancing,
8UNESCAPandUNCDF.2020.
Micro,SmallandMedium-SizedEnterprises’AccesstoFinanceinSamoa.
6
ADBBRIEFSNO.313
Box4:SamoaCommercialBank—KnowingYourCustomers
About75%ofSamoaCommercialBank(SCB)staffarewomen.
Accordingtotheprojectclientsurvey,in2023,SCBprovidedfinancingfor16businesses,10ofwhichwerewomen-ledor-managed.SCB
takesahands-onapproach,visitingclientsbiannuallyorquarterly.
Thisenablesthemtoknowtheirclientsandidentifyproblemsearlyon.
Thedevelopmentloanschemeforlow-incomeloansisavailableto
familieswithlowincome,orwhohavelandbutneedcapital.About
90%oflow-incomeloanstargetwomen.TheSamoaVictimSupport
GroupreferswomenvictimsandsurvivorsofviolencetoworkwithSCBfortheirfinancingneeds.Asdepositsandfixeddepositscanbeused
ascollateral,landtitle(whichwomenarelesslikelytohavethanmen)
isnotrequiredtosecurealoan.Theschemehadexpandedfrom17clientsin2020to180clientsbyJuly2022,and130clientshadrepaidtheirloans.
TheimpactoftheCOVID-19pandemicwassignificant.According
toRuthPenaia,“Womenlosttheirjobs.Whentheylookedatother
options,theysawthatSCBwasprovidingaccesstofinance.Thebank
allowsrepeatloans,and40%ofclientsdorepeat.[The]SouthPacificBusinessDevelopmentofSamoahasshownthatwomenarebetteratmanagingandrepayingloans.”
Duringthepandemic,thebankappliedreliefmeasuresallowinggraceperiodsandinterest-onlyrepayments.Investmentinagriculturewasimportantduringthepandemicgiventheuncertaintyinthefood
supplychain.Amidtherelianceonshipments,whichweredelayedduringthepandemic,agribusinesseswereabletohelpsustainfoodsupplythroughlocalproduction,underscoringtheimportanceoffarminginSamoa.
“Samoanwomenarestrong.Womenplayanimportantroleinsociety.Womenhavethesupportoftheirfamilies.Womenhavetheautonomytoownandrunabusiness.It’sthewomenthatgetthingsdone.”
—TauiliiliRuthThomsenPenaia,seniormanager(Commercial),SamoaCommercialBank.
Source:Interviewwithstakeholders,August2022.
andone-on-onefollowupandsupport.ByJanuary2020,the
defaultratewaslessthan1%.TheSamoaBusinessHubprovides
microloanstoMSMEs.TheWomeninBusinessDevelopment
Incorporatedassistswomenandtheirfamiliesinparticipatingin
agriculturesupplychainsbutemphasizessavingsratherthancreditprovision(footnote8).
Whilewomenaremorereliableclientswithlowerdefault
ratesthanmen,theyaremorecautiousaboutaccessingcreditandgoingintodebt.Womenalsofacechallengesinsecuringacceptablecollateralforcommercialloans(footnote8).
Women-owned-and-ledSMEsrepresentabout50%ofsmaller
commercialcustomersofthe4commercialbanks,butlessthan20%oflargerborrowers.AshighlightedbytheMinistryofWomen,
CommunityandSocialDevelopment,thereisstillagapinthe
supportprovidedtowomen-owned-and-managedbusinesses
thatwouldenablethemtoscaleupfrommicroloanstoaccessingcommercialfinancing.9Despitethesechallenges,theSABSprojectwasabletosupportwomen-owned-and-ledagribusinessclients
toscaleuptosemicommercialandcommercialoperations.
Ofthefourpartnercommercialbanks(ANZBank,theNationalBankofSamoa,BankSouthPacific,andSamoaCommercial
Bank[SCB]),three(ANZ,BankSouthPacific,andSCB)werepredominantlylendingtowomen-ownedandjointlyownedbusinessesundertheproject.Notallbankstrackandreport
sex-disaggregateddata,althoughthisisapriorityundertheCentralBankofSamoa’sGenderEquality,Social,andDisabilityInclusion
policyadoptedinearly2022.
Womencompriseathirdtothree-fourthsofthecommercial
banks’staffandarewell-representedinleadershipandsenior
management.However,todate,onlySCBhasdevelopedspecific
productsforwomen-led-and-managedbusinesses.SCB’sSmall
DevelopmentLoanSchemeforLow-IncomeEarnersprovides
unsecuredloansatlowinterestratestolow-incomeandvulnerablehouseholds,includingvictimsandsurvivorsofviolencereferred
bytheSamoanVictimSupportGroup(Box4).TheseloansaresecuredbySCBshareholders(footnote8).
IMPACTOFTHECOVID-19PANDEMIC
TheCOVID-19pandemicsignificantlyimpactedagribusinesses
supportedbytheproject,particularlythosethatdependedon
overseasexportsandlocaltourismforthesaleoftheirproducts.
ByDecember2021,morethantwo-thirdsofSABSprojectclientsreporteddownsizingtoadjusttoreducedaccesstomarkets,whichalsoledtoareductioninemployment.Severalbusinessesceasedproductionaltogether.IntheApril2023survey,mostbusinesses
reportedthattheyhadexperiencedthepandemic’snegative
impacts,suchasborderclosures,disruptionsinshippingandsupplychains,andreduceddemandfromcustomers.Somereported
positiveimpactsofthepandemic,suchasincreaseddemandforlocallyproducedfooditemsforhospitals,restaurants,andhotels(localholidaymakers).Women-led-and-managedagribusinessesweremorelikelytoreportnegativeimpactsthanmale-owned
businesses,andsomestruggledtomaintaintheirbusinesswhilesupportinglong-termemployeesandsuppliers.SABSproject
9StakeholderConsultation:ProjectReviewMission.August2022.
7
EmpoweringGrowth:SupportingWomeninSamoatoLeadtheWayinAgribusiness
Box5:T.H.Plantation
SistersMaryandJenniferHowman,andtheirmotherTeuilaHowman,ownT.H.Plantation,asmallfamilybusinessthatproducestaro,
banana,andbreadfruitchipsforsnacks.T.H.Plantationhasbeen
aSABSprojectclientsince2015.Atthattime,fatherandhusband
TonyHowmansoughtSABSprojectassistancetohelpmechanize
andautomateproduction.Hisvisionforthebusinesswastoautomateandhisgoalwastoexport.Whenhepassedaway,thesistersand
theirmothercontinuedtomanagethebusiness.TheSABSprojectprovidedbusinesssupportandequipmentandhelpedthemsecurefinancingfromoneofthepartnerbanks.
Theirparentshadadifferentapproachtorunningthebusiness.
Whiletheirfatherwasfocusedonsettingagoalandmeetingitwithinatimeframe,theirmothergavegreaterprioritytoalsohavingasocialimpact,suchashelpingpeopleandthoseinneed.Thisincluded
buyingfromsmallfarmers,evenifthequalitywasnotasgood,
becausetheyneededthemoneyfortheirchildren.Accordingto
MaryandJenniferHowman,“Ourmotherandfatherwereverypoor.Whenyou’rethatpoor,youdon’tforgethowharditwas.”
TheCOVID-19pandemichitthebusinesshard.Salesdecreased
becauseoflockdownsandlossofoverseasorders.Theyhadtoreducestaffhourstopart-time,transitioningstafffromproductiontofarming.Thesisterssaid,“Ifwesink,ourfamiliessinkaswell.Ifwecanplant,
wecanfarmourown
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