国家开放大学《商务英语3》章节自测参考答案

66．Whenwillyoubein5years'time?（C）国家开放大学《商务英语3》章节自测参考答案Unit1ANewJob会话演练听对话，了解招聘过程中猎头公司的角色，选择正确的词或短语填入相应的位置。headhuntersorexecutivesearchfirmsspecializeinfindingtherightpersonfortherightjob.Whenacompanywishesto（D）anewpersonforanimportant（G）,itmayusetheservicesofsuchafirm.Theadvantagesforthe（C）arethatitdoesnothavetoorganizethecostlyandtime-consumingprocessofadvertising,selectingandinterviewingsuitable（E）.Insomecases,thesearchfirmmayalreadyhavealistofpeoplewiththeappropriate（B）forthejob.Ifthisisnotthecase,thenitmayactasaconsultant,advisingorevenorganizingtestsandsimulationstoevaluatecandidates'（F）inordertoselectthemost（A）personforthejob.边学边练回顾对话内容，了解工作面试中的常见问题，为题目匹配正确的选项。A．Iamgoodattimemanagement,butIcanbeimpatientforresults.B．Ialwaysgivesupporttomycolleaguesandbelieveweshouldworktowardsacommongoal.C．MyaimistohaveapositionintheManagementTeam.D．PeoplesayIamsociable,organizedanddecisive.E．Leadingtheuniversityfootballteamtothenationalchampionship.F．Becausetheworkenvironmenthereisbothchallengingandrewarding.1．Whydidyouchooseourcompany?（F）2．Whatareyourstrengths/weaknesses?（A）3．Howwouldyourfriendsdescribeyou?（D）4．Whatisyourgreatestachievement?（E）5．Howwelldoyouworkinateam?（B）Maggie:Right.WhenwillIleave?Maggie:Right.WhenwillIleave?会话演练你可以点击下方人物头像角色扮演进行对话练习，也可以点击对话中人物的名称详细听每句话录音。MikeandMaggieworkinthesamecompanyandMaggieisresponsibletoMike.Theyaretalkingaboutabusinesstrip.Mike:Maggie,Ican'tattendthemeetinginWashingtonnextweeksoI'veproposedyouasthemostablesubstitute.Maggie:ButI'veneverbeen(onabusinesstrip)before!Mike:It'seasyenough.Justmakesureyou(keeptrackof)allyourexpenses.Theaccountingdepartmentwillreimburseyouforallyourmealsandtravelexpenses.Maggie:Sothecompanywillpayforeverything?Mike:Yes,butwhenyousendinyourexpensereport,youalsohavetofileareportsummarizingyourtrip.It'snotjustabigvacation,youknow.Maggie:Thatsoundsgood.Butwhatdoyouwantmetodothere?Mike:I'vealready(pavedtheway).Youjusthavetogiveapresentationonwhatourproductsare.Iwilldothefollow-upandclosethesale.Maggie:Soundsnotthatdifficult.Er,canyoushowmetheschedule?Mike:Sure,atightschedule(asusual).Thereisextraworkbesidesthemeeting.Maggie:Likewhat?Mike:Youneedto(payavisit)toourimportantcustomersfromChamberlainAutomationSystemsCompanyinWashington.Maggie:Sorry,canyourepeatthenameofthecompany?Mike:Don'tworry.Iwillsendyouanemailwiththedetailedinformationaboutthecustomers.Maggie:Thankyou.WhatelseshouldIdo?Mike:MyfriendEdwardwillcontactyouandgiveyouacopyofproductsinvestigation.Anddon'tforgetto(bringitback).Mike:NextMonday.Goodluck.Maggie:Thankyou!边学边练学习如何谈论差旅事宜，选择正确的词或短语填入相应的位置。1．Thetaxidrivertookmeallthewaytotheairport.Ididn'tgivehima(tip).2．Igottothe(check-indesk)tenminutesbeforetake-off.Fortunatelytheplanewaslate.3．Ihadaveryheavysuitcaseandtwopieceso(fhandluggage).4．ThesuitcaseandoneoftheotherbagsweretooheavyandIhadtopayan(excessbaggage)charge.5．IwantedawindowseatbutIcouldonlygetan(aisle)seat.6．TheweatherwasbadandIhadtowearmy(seatbelt)allthroughthetrip.7．ThefirstplanearrivedverylateandsoImissedmy(connection).Iwaitedthreehoursintheairportforanotherflight.8．AtlastIarrivedatmyhotel.Theycouldnotfindm(yreservation).短文听读根据句子匹配正确的单词。1．alistoftasksandthetimesatwhicheachoneshouldbedone.(schedule)2．makeyoufeelmoreenergeticoralert(stimulate)3．moveorprogressslowly(crawl)4．takeasmallmeal(snack)5．givenewstrengthandmakeonefeelfullofenthusiasm(refresh)用上面词语的正确形式填空。6．Praisealways(stimulates)himtomakegreatefforts.7．Shefelt(refreashed)afterhersleep.8．Insteadof(snacking)oncrispsandchocolate,nibbleonceleryorcarrot.9．I(crawled)outofbedatnine-thirtyinthemorning.10．Everythingisgoingwellaccordingtothe(schedule).边学边练再读一遍短文，根据内容判断正误，注意对话细节哦！I.Drinkingwatercanmakeyoufeeltired.(X)2.Inordertoforceyourselftomovearoundintheoffice,youshouldsendemailsasfewaspossible.(J)3.Snacksmaybehelpfulinkeepingyougoingbuttheycanbedangerousifyoutaketoomuchofthem.(J)4.Takingavacationisalwaysagoodwaytogetrelaxationandrefreshment.(J)5.Engaginginaquickconversationwithahigh-energycolleaguecanalwaysmakeyouexhausted.(X)短文听读阅读这篇短文，选择每段正确的主旨句。DealingwithPeopleinBusinessA．Therelationshipyouhavewithapersondeterminesthekindoflanguageyouuse.B．Therelationshipyouhavewithpeopleinyourdepartmentisimportant.C．Peopleusuallyformanimpressionofyoufromthewayyouspeakandbehave.D．Inbusiness,youhavetodealinpersonwithallkindsofpeople.(D)1．Whentalkingtopeoplewithinyourcompanywhodon'tspeakyourlanguage,youmayhavetouseEnglish;thesepeoplemaybecolleaguesorco-workers—whomayworkwithyouinyourowndepartment,inanotherpartofthebuildingorinanotherbranch.Andyoumayalsohavetodealwithpeoplefromoutsidetheorganization:clients,suppliers,visitorsandmembersofthepublic.Moreover,thesepeoplemaybefriendsorstrangers—peopleofyourownage,orpeoplewhoareyoungerorolderthanyou.(A)2．Forexample,it'snotappropriatetosay“Hi,howareyou!”whenmeetingtheManagingDirectorofalargecompanyortosay“Goodmorning,it'sagreatpleasuretomeetyou.”whenbeingintroducedtoapersonyou'llbeworkingcloselywithinthesameteam.（C）3．Peopleindifferentcountrieshavedifferentideasofwhatsoundsfriendly,politeorsincere—andofwhatsoundsrudeorunfriendly!Goodmannersinyourculturemaybeconsideredbadmannersinanother.Sometimesyourbodylanguage,gesturesandexpressionsmaytellpeoplemoreaboutyouthanthewordsyouuse.边学边练阅读下面的句子并选择正确的汉语翻译。Havingahealthysnackonhand,likeagranolabarorfruitcanhelpyourbloodsugarlevelsandmayprovideahealthyboostofenergy.（B）Insteadofsendinganemailtoyourco-worker,walktoherdeskorjusttakethestairstoday,eventhoughyou'retired.（D）Moreover,thesepeoplemaybefriendsorstrangers—peopleofyourownage,orpeoplewhoareyoungerorolderthanyou（.C）Peopleindifferentcountrieshavedifferentideasofwhatsoundsfriendly,politeorsincere—andofwhatsoundsrudeorunfriendly!（A）不同国家的人对于什么样的语言听起来友好、礼貌或者真诚，什么样的语言听起来粗鲁或者缺乏友善，有不同的看法。手头备点儿燕麦卷或水果类的健康零食可以维持血糖的平衡，也是一种补充能量的健康方法。而且，这些人可能是朋友，也可能是陌生人，他们可能和你同龄，也可能比你年轻或年长。尽管你很累，但与其发电子邮件给同事，不如今天就走到她的办公桌前或者就走走楼梯吧。写作训练先阅读下面句子，然后将它们放在求职信合适的段落中。IamwritingwithregardtotheadvertisementinShanghaiDaily.Yourssincerely,C.Pleasedonothesitatetocontactmeifyouneedanyfurtherinformation.DearMr./Mrs./Ms./MissSmith,Ilookforwardtoreceivingyourreply.IrecentlycompletedacourseinMarketing.Ibelieveitwouldfitintoyourorganizationwellbecause...Youradvertisementaskedforknowledgeofmarketing.AsyouwillseefrommyCV...IamwritinginreplytoyouradvertisementinMonday'seditionoftheIndependent.Pleaseletmeknowifthereisanyfurtherinformationyourequire,suchasnamesofreferees,etc.AsyouwillseefrommyCV,muchofmyworkhasinvolvedhandlinglargebudgets.IamwritingtoapplyfortheFinanceManagerpostwhichyouadvertisedintheTimesonMonday.DearSirorMadam,Yoursfaithfully,AppropriatebeginningDearMr./Mrs./Ms./MissSmith,•(M.DearSirorMadam)Introductoryparagraph(M.DearSirorMadam)(A.IamwritingwithregardtotheadvertisementinShanghaiDaily)(I.IamwritinginreplytoyouradvertisementinMonday'seditionoftheIndependent)Middleparagraphs—extrainformation(F.IrecentlycompletedacourseinMarketing)(G.Ibelieveitwouldfitintoyourorganizationwellbecause...)(H.Youradvertisementaskedforknowledgeofmarketing.AsyouwillseefrommyCV...)(K.AsyouwillseefrommyCV,muchofmyworkhasinvolvedhandlinglargebudgets)Finalparagraph—conclusion(C.Pleasedonothesitatetocontactmeifyouneedanyfurtherinformation)(E.Ilookforwardtoreceivingyourreply.snack)(J.Pleaseletmeknowifthereisanyfurtherinformationyourequire,suchasnamesofreferees,etc)Appropriateending(B.Yourssincerely)(N.Yoursfaithfully)根据下面的情境，试着写一封求职信吧。YouareMaryLee,andyouwanttofindajobduringthesummervocation.Baseyourletteronthefollowingnotes:purposeofjobapplication:moneyandexperiences;havesomerelevantworkingexperiencesbeforecomingtoUSA;haveaworkingpermitfromtheimmigrationoffice;hopetoattendaninterview.参考答案：Dearsirandmadam，IamwritingtoapplyforthesecretarypostwhichyouhaveadvertisedintheTimesonMonday.PresentlyIamenrolledintheM.A.ProgramattheCityUniversityofNewYork.ThissemesterisgoingtoterminatearoundthemiddleofJune.ToobtainmorepracticalexperienceandearnpartofmyeducationexpensesIplantofindajobforthecomingsummerfromJunetoSeptember20.Ihavehadaworkingpermitfromtheimmigrationoffice.BeforeIcametoAmerica,IhadworkedasanexecutivesecretarywithatradingcompanyforoneyearandninemonthsandasaclerkinaShanghaiBranchoftheBankofChinafortwoyears.Icantype40wpm,takeshorthandanddoeditingandproofreading.Aboveall,Icanworkhardwithefficiencyandpatience.MayIcomeintoseeyouatyourconvenience?Faithfullyyours,MaryLeeUnit2WorkingTogether边学边练再回顾一遍对话内容，根据内容判断正误，注意对话细节哦！1.Onethousandpeopleareemployedintwodifferentplantsofthecompany.(X).Thecompany'sadministrativedepartmentsarelocatedinitsheadquarters.(J).TheHumanResourcesDirectorreportstotheTrainingManage(r.X).TheResearchandDevelopmentisn'taseparatedepartmen(t.X).TwolaboratoriesofResearchandDevelopmentarebothintheheadquarters.(X)再回顾一遍对话内容，为下列题目选择正确的选项。.HowdidMaggieJacobscometotheplant?A.Bytrain.B.Byair.C.Bytaxi..WhatdidRichardsaywhenhesawMaggieJacobsagain?A.It'sapleasuretomeetyou.B.I'mhappytomeetyou,too.C.It'sgreattoseeyouagain..Whatdidn'tRichardsaywhenheintroducedMaggieJacobstohisco-workers?A.Letmeintroduceournewpartnertoyou.B.Kathy,I'dlikeyoutomeetMaggieJacobs.C.Ben,letmeintroduceMaggieJacobs..WhatistherelationshipbetweenKathyChenandRichard?A.TheFinancialOfficerandthePlantHead.B.TheMarketingExecutiveandthePlantHead.C.ThenewRegionalManagerandthePlantHead..HowdidMaggieJacobsevaluateBenGuo'swork?A.You'retheoneresponsibleforthoseoutstandingsalesfiguresI'veseen.B.You'redoingagreatjob.Thedivision'sfinancesareingreatshape.C.You'redoinganexcellentjob.ImustsayIhaveagreatstaff.再读一遍短文，根据内容判断正误，注意对话细节哦！.ThispassageisaboutJuniorAchievement,aninternationalmovementtoeducateyoungpeopleaboutbusinessesandeconomics.(J).JuniorAchievementwasstartedbytwobusinessleadersinMassachusetts.(X).ClassesduringschoolhourshavebeenavailableinJuniorAchievementformorethan60years.(X).JuniorAchievementhasbeenworldwidesince1919.(X).VolunteersofJuniorAchievementteachabouttheAmericanandworldeconomiesandbusinessoperations.(J)再读一遍短文，为下列选出正确答案。1.Beinganeffectivemanagerliesinknowingtheright.A.skillsB.knowledgeC.managementstyle.WhichofthefollowingisNOTmentionedasafocusofdifferentmanagementstyles?A.ProjectB.PeopleC.Customers.Whichofthefollowingcan'tbeinferredfromthepassage?A.Themanagementstyleislikelytochangebecausethemanagerhasbeenreplaced.B.Themanagementstyleislikelytochangebecausethedesiredresultshavechanged.C.Themanagementstyleislikelytochangebecausetheavailableresourceshavechanged..Whenpeopleinyourteamknowwheretheyfitinthebigpicture,theyaremorelikelytobetocompletethetask.A.inspiredB.frustratedC.reluctant5.Ifyouwanttospeedupaprojectandchoosethebestprocessforcompletingthatproject,youcanresortto.A.teamworkB.top-downmanagementC.tightdeadline写作训练试着将这封推荐信的内容正确排序。段落1：Mr.Lialwayskeptmeinformedofthelatestinformationandhehadaneyefordetailedthings.Andmorethanoftenhehadsomeinnovativeideas,keptmyschedulemanageableandhandledthedailyworkorderly.段落2：IamverysorrytoseehimseekemploymentelsewherebutIwouldhighlyrecommendhimwithmyownjudgment.段落3：Yourssincerely,段落4：I'mhappytorecommendMr.Litoyourcorporation.段落5：Mr.Lihasbeenassistantmanagerinmycompanyforthreeyears.Heisawiseladwithgoodmemory.Heperformshisdutiesconscientiouslyandadequately.段落6：ToWhomItMayConcern,段落7：Inaword,histalentandenthusiasmisremarkable.这封信的正确内容排序应该为：（B）A.4567123.B.6451723.C.2413567.D.3214567.E.1235467.Unit3Banking会话演练再听一遍对话，学习在银行办理业务时的用语，将下面的问题与回答进行匹配。1．WhatcanIdoforyou,Madam?（C）2．Howlongdoesittake?（A）3．Howmuchdoesitcost?（E）4．DoyouhaveyourIDcardwithyou?（B）5．Anythingelse,Madam?E.Theservicechargeis5yuan.（D）边学边练听这段录音，在空白的地方填上正确的单词。Recently,BOCwas（approved）bytheStateAdministrationofForeignExchangetoformally（launch）individualforeignexchangesettlementandsaleservicesviaitsmobilebankingandtelephonebankingchannels.Sofar,BOChas（obtained）thequalificationto（engage）inall-channelindividualforeignexchangesettlementandsalebusiness,whichcan（support）upto9typesofcommonforeigncurrencies,and（offer）aservicetimeofupto14hourseachday（8:00a.m.—10:00p.m.）.会话演练听对话，了解在银行办理业务的具体事项，记得完成对话演练。Mr.TanakaisinquiringaboutaremittancecheckattheCitiBank.Clerk：Goodmorning,（D）?Tanaka：Ihaveabillfromthepublisherfor$32.75.ThepublisherisinNewYorkandIneedachecktosendhim.（F）?Clerk：Yes,Mr.Tanaka.Oryoucantransferthemoneydirecttothepublisher'sbank,ifyouknowwhatbanktheydobusinesswith.Tanaka：Oh,（A）.TheonlythingIhaveisthisbillwiththepublisher'snameandaddressonit.Clerk：Noworries,aregularremittancecheckwillbefine.Well,let'sissueadollarremittancecheckthatyoucanmailtothem.Mr.Tanaka,pleasefillouttheremittancerequest（E）ofthepublisherhere,thenyournameandaddress,andtheamountandthereasonfortheremittancehere.Tanaka：OK,（C）?Clerk：Justsaymagazinesubscription.Thatwillbefine.Tanaka：Thankyou.（B）?Imean,doesittakelong?Clerk：No,justafewmoments.I'llfigureouttheexchangerateandservicechargeandthentypeupthecheckforyou.Tanaka：Great.Thankyouverymuch.边学边练听这段录音，在空白的地方填上正确的单词。'dliketoopenan（account）.Youcan（inform）yourembassyofyouraccountnumbersothatyourmoneycanbetransferreddirectly..I'dliketohavethemoney（paid）intoanaccount..Thenyou'dbetteropena（current）account..Thebankwillgiveyoua（check）bookandyoucantakemoneyoutwhenyouneedit..Thenpleasejustfillinthisformwithyournamean（d1）incapitalletters..Andcouldyougivemeyour（signature）here?.I'mafraidIdidn'tquite（catch）that.9.Please（sign）yournameintheblankspacebelow.10.We'll（contact）youassoonasitcomes.短文听读。阅读这篇短文，完成下面的题目，为单词选择正确释义。1．anactofbuyingandselling（profile）2．makingsomethingsafefromharmorattack（stimulate）3．ashortdescriptionofone'slife,work,character,etc.（secure）4．breakintothesystemtogetsecretinformation（snack）5．usingmachinestodotheworkinsteadofpeople（refresh）用上面词语的正确形式填空。6．Weneedtoknowmoreabouttheircompany's（schedule）inAsia.7．Herpromotionhasmadeherpositioninthecompanymore（secure）.8．Thedocumentcouldbedeliveredbythishighly（schedule）system.9．Weneedtomonitorthe（transaction）ofsmallerdeals.10．Theopponentcompanytriedto（schedule）hiscomputer.边学边练再回顾一遍短文内容，根据内容判断正误，注意对话细节哦！1.OnlinebankingreferstobankingsystemswhereyoucancarryyourbusinessovertheInternetonanywebsite.（X）2.Mostbankshaveasectioninwhichyousetupyourownbusiness.X）3.Onlinebankingisthequickestwaytocheckandseeifatransactionhasclearedyourhistory.（X）4.Onlinebankingismoreconvenientthanusingtheautomatedphoneservice.（J）5.Obviously,youneedtopayspecialattentiontoyoursafetyorprivacyusingonlinebanking.（J）短文听读阅读这篇短文，为每个段落选择正确的主旨句。RMBBusinessforPersonalAccountintheUnitedStates（B）Witheconomicdevelopment,Chinesebanksareextendingservicesinmoreandmorecountries.ThefollowingisabriefintroductiontoRMBbusinessforpersonalcustomersofferedbytheBankofChinaintheUnitedStates.（C）ToopenaRMBaccountwiththeBankofChinaintheUnitedStates,youmustfirstopenaUSDaccount.Ofcourse,aminimumdepositrequirementisneededforboththeUSDandtheRMBaccounts.ThenyoumustcompletetheBank'sAccountApplicationFormandanInternalRevenueService（IRS）Formonyourstatus.Inaddition,youarerequiredtoprovidetheBankwithyourSocialSecurityNumberandtwovalididentificationdocuments.OneisyourPassportorDriver'sLicense,theotherisyourmajorcreditcard,employeeidentificationcardorhealthinsurancecard.（D）WiththeRMBaccountyoucanwithdrawanddepositRMBcashdirectly.Thedailylimitis20,000yuanoneachtransaction.Usuallyaservicefeeischargedforwithdrawalsabove3,000yuan.YoucanalsoexchangeUSDforRMBorexchangeRMBforUSD.ThedailylimitisUSD$4,000worthofRMB.Becarefulabouttheexchangerates.TheymightnotbethesameastheexchangeratesofferedinChina.（A）Forfurtherinformation,youcancallatthebank'scustomerservicehotlineat123456789totheextension9578,orpayavisitto边学边练将下列句子译成汉语。Ofcourse,aminimumdepositrequirementisneededforboththeUSDandtheRMBaccounts.当然，美元账户和人民币账户都有最低起存款要求。Inaddition,youarerequiredtoprovidetheBankwithyourSocialSecurityNumberandtwovalididentificationdocuments.此外，你需要向银行提供你的社会安全号码和两个有效身份文件。Usuallyaservicefeeischargedforwithdrawalsabove3,000yuan.通常情况下，提款超过3,000元要收取服务费。ThedailylimitisUSD$4,000worthofRMB.每日限额是等价于4,000美元的人民币。写作训练根据下面的情境，试着写一封邀请信吧。YouareSusan.Yourcompanywillholdanopeningceremonyforanewfactory.YouareaskedtowriteaninvitationlettertoDavid,animportantclientofyourcompany.Thefollowinginformationshouldbeincluded:thereasonstoinvitehim;thetimefortheevent;theplacefortheevent;earlyreplyexpected.参考答案：Dec.21,2015DearDavid,Iamwritingtoyoutoinviteyoutoattendourpartyat6:00p.m.thisWednesday,onDec.30.Asitisveryexcitingforourcompanytosetupsuchagoodfactory,wewouldlikeholdagrandceremonyforit.Duringtheparty,we’llprovideopportunityforyoutomeetmorepeople,andyouwillknowmoreaboutournewproducts.Pleaseconfirmthatyouwillbeabletoattend,andwecanarrangeforyoutobemet.Allarrangementsforyourstayovernightwill,ofcourse,beatourexpenses.Cordially,SusanUnit4Marketing会话演练听对话，学习广告语翻译，记得完成对话演练。TheSalesCampaignLesterandMaggiearetalkingabouttheirpromotionplansforthenewtypeoftreadmill.Lester：Asyouknow,ournewtypeoftreadmillisdueforreleasenextmonth.It'ssuitableforfamilies.Soournextstepisto(publicize)it.Maggie：Yes.Agoodadvertisingcampaignwillincreaseoursales.Qualityisthefocusoftheadcampaign.Lester：Let'sgooverourpromotionplansagain,shallwe?Maggie：OK.Wehave8major(retailers)runningdemonstrationsatmostbranches.Andourexhibitionteamisalreadyontheroadsettingupforcomputershows.Lester：Good.Howistheprintgoing?Maggie：We'vetakenoutfulladsintwolargetrademagazinesandthreemajornewspapers.Lester：Whataboutour(website)promotion?Maggie：Thenewly-designedadwillhavebroughtaboutahigherclickthroughratebytheendofnextmonth,Isuppose.Lester：Sounds(perfect).Maggie：Butnothingeverworksoutasyouwantit.SoIhaveanumberofothertricksupmysleeve,aswell.Lester：Whatarethey?CanIhaveanideaaboutthem?Maggie：It'sasecret.ButI'llgiveyousomehints,anyway.DoyoustillrememberthegiftswegotfromABCCompany'spromotion?Lester：Yes.Soyoumeanwecanalso(distribute)giftswhendeliveringbrochuressoastoattractcustomers'interest?Maggie：You'vegotit.Itwillgiveusmoreopportunitiestoreachmorepeople.边学边练.Thenewproductisplannedtoreleasenextyear.(X).Qualityisconsideredasthefocusoftheadvertisingcampaignforthenewtypeoftreadmill.(J).Theydon'thaveanypromotionalplansyet.(X).Thereisonlyonepromotionalactivityintheadvertisingcampaign(.X).Theideaofgift-givingshouldbeconsideredintheirplans.(J)阅读理解下面的品牌和标语，将对应句子翻译出来。.InTaiwan,thetranslationofthePepsislogan❶“ComealivewiththePepsigeneration”cameoutas❷“Pepsiwillbringyourancestorsbackfromthedead”.答案：❶同百事可乐新一代一起激情飞扬吧！❷百事可乐能使你的祖先起死回生！.WhenParkermarketedapeninMexico,itsadsweresupposedtosay❸“Itwon'tleakinyourpocketandembarrassyou”.However,thecompanytranslated“embarrass”as“embarazar”,whichmeans“tobecomepregnant”.Sotheadssaid❹“Itwon'tleakinyourpocketormakeyoupregnant”.答案：❸不渗漏，没尴尬。❹不渗漏，不受孕。.WhenBraniffAirlinestranslatedasloganforitscomfortableseats❺“flyinleather”,itcameoutinSpanisha❻“flynaked”.答案：❺尊享皮质座椅的飞行。❻一丝不挂(赤身裸体)地飞行。会话演练你可以点击下方人物头像角色扮演进行对话练习，也可以点击对话中人物的名称详细听每句话录音。HansismakingaSWOTanalysisforthecompanytoMaggie.Hans：Forthenextsalesseason,IthinkweshouldmakeaSWOTanalysisforourcompany.Maggie：ButwhatdoyoumeanbySWOT?Hans：Itstandsforstrengths,weaknesses,opportunitiesandthreats.Maggie：Oh,whataboutour(strengths)?Hans：Ithinkourmarketingteamisqualifiedandtheafter-salesserviceisfastandeffective.Maggie：Youareright.Howdoyouanalyzeour(weaknesses)?Hans：I'mafraidweputlessemphasisontheoveralldesign.Maggie：Thatistrue.Thenwhatdoyouthinkofthe（opportunities）?Hans：Inmyopinion,ifwecomeupwithsomenewproductsforyoungpeople,we'llhaveabiggermarketshare.Maggie：Soundsreasonable.Sohowaboutthe（threats）?Arethereanystrongcompetitorsoutthere?Hans：ItseemsABCCompanyisour（biggest）competitor.Maggie：Ourcompetitorsneversleep.Soweshouldmakeamorestrategicmarketingplanassoonaspossible.Hans：That'sright.Let'sdoourbesttosatisfyourcustomers.边学边练选词填空，学习与市场影响相关的知识与词汇。.Whatisthemarketingmix?Themarketingmixconsistsof“thefourPs”:providingthecustomerwiththeright（product）attheright（price）,presentedinthemostattractive（promotion）andavailableintheeasiest（place）..Whatisaproduct?Theproductisnotjustanassemblesetofcomponent:itissomethingcustomersbuyto（satisfy）aneedtheyfeeltheyhave.The（Image）andthe（design）oftheproductareasimportantasitsspecification...Whatisprice?Theproductmustbepricedsothatit（competes）effectivelywith（rival）productsinthesamemarket..Whatispromotion?Theproductispresentedtocustomersthroughadvertising（e.g.TV（commercials）,radiospots,newspaperadvertisements,（posters）,packing（e.g.design,（labels）,（materials））,publicity,publicrelations（P.R.）andpersonalselling..Whatisaplace?Theproductmustbeavailabletocustomersthroughthemostcosteffectivechannelsof（distribution）.Aconsumerproductmustbeofferedto（end-users）insuitableretailer（outlets）,oravailableonhirepurchaseorbymailorder..WhatismeantbySWOT?Afirmmustbeawareofits（strengths）,（weaknesses）,theopportunitiesand（threats）itfacesinthemarketplace.短文听读听录音并阅读这篇短文，给每一段落正确的排序，了解销售谈判的相关环节及用语。PreparationsforNegotiation3）A.Thenbothsidesshouldputforwardtheirproposalsbeforeyougetdowntotrading.4）B.Ideallyanegotiationshouldbeawin-winsituationsobothyouandyourcustomerwillprobablyhavetogiveinonsomepoints,andyoushouldbepreparedincaseyourcustomerturnsdownyourproposalsbyhavingasecondplantofallbackon.1）C.Beforeyougotovisitanewcustomertonegotiateasale,youshouldfindoutasmuchasyoucanaboutthem.）D.Asthesalesperson,youshouldwriteuptheagreementassoonaspossibleafterthenegotiationandsendacopytoyourcustomer.）E.Beforeclosingthesaleit’sagoodideatorunthroughthemainpointsyouhaveagreedonagain.）F.Atthebeginningofthenegotiationyoushoulddrawupanagendatogetherwithyourcustomer.边学边练再读一遍文章，回答下面的问题。.Whatisthepassageabout?Whatisthepassageabout?参考答案：Thepassageexplainstwousefulsellingstrategies—hardsellandsoftsell..Howdoyoudefinesoftsell?参考答案：Soft-sellingtriestobuildtrustwithconsumers—insteadofgivingpressurestopeople,softsellapproachjustrecommendsaproductandletstheconsumersmaketheirowndecisions..Whatarethecommonwaystodohardsell?参考答案：Demonstrateaproduct'sfeatures.Explainwhypeopleshouldbuyit.Temptpeopletobuybyprice-increasepolicy.4.Whatarethesoft-sellingexamplesmentionedinthetext?参考答案：Distributefreesamples.Recommendproductsbetweenfriends.Humorisusedtoattractpeople'sattentionandgettheminterestedintheproductsorservices.边学边练再读一遍回函，给下面的问题选择正确的答案。题目：1．Therecipientoftheletter:（G）2．Thewritingpurposeoftheletter:（D）3．Thevalidperiodofthequotation:（A）4．Thepromotionplansmentioned:（B）5．Thestoragetermsmentioned:（C）6．Thecontactinformationpresented:（E）7．Theinformationinthepostscript:（F）选项：Only2months.25%offthefirst2months'storage;afurther5%or8%offifadvancepaymentisdonefor12or16weeks.Ifroomsizeisguaranteed,reservationsshouldbemadebycreditcard4weeksinadvance;besides,asecuritydepositandminimumof4weeks'rentisalsorequired.AreplylettertoanswerMr.Shepherd'sinquiries.Freecallat0800-123-7265;websiteOfferinga$15-offvoucherforallpackingmaterials.Mr.Shepherd写作训练阅读下面的询盘信，并且回答相关问题。DearSirs,WethankyouforyourletterofOctober10andshallbegladtoenterbusinessrelationwithyou.Wehaveseenyourbrochureandareinterestedinthebamboobaskets.Weshallbepleasedifyouwillkindlysendussamplesandallthenecessaryinformationregardingtheproductsmentioned.Meanwhile,pleasequoteusthelowestprice,CIFLondon,statingtheearliestdateofshipmentandtheminimumquantity.Shouldyourpricebecompetitiveanddateofshipmentacceptable,weintendtoplacealargeorderwithyou.Yourearlyreplywillbehighlyappreciated.Trulyyours，KarenWhiteQuestion：.WheredoesKarenWhitelearnaboutthebambooproducts?答案：FromtheletterofOctober10byaprofessionalbambooproductsmanufacturer