2024地产项目景区中秋节游园会（月亮捕捉计划主题）活动策划方案

MOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光中秋节TIME:09.13-09.172024SITE:商业地产/文旅景区月亮捕捉计划MID-AUTUMNFESTIVALMOON2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL不同的经纬度，会看到月亮的不同表面。我们每个人都无法看到完整的月亮，但我们会因为彼此而更接近月亮。月亮捕捉计划MID-AUTUMNFESTIVALMOON2024MOON人间团圆月，月圆中秋时。中秋节的那一轮明月中总是藏着独属于中国人的浪漫。收集月光2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL中秋节的月亮，寄托了人们对亲人的思念和对团圆的向往。无论我们在哪里，只要抬头望月。总会有股暖流淌进我们的每一根神经。月亮，总是寄托着美好的期许。CAPTUREPROGRAMMOONLIGHT月亮！MID-AUTUMN捕捉计划2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL打包中秋的所有月光！2024MOONCAPTURE换个角度看漫天月光月亮捕捉计划MID-AUTUMNFESTIVALMOON总是低头赶路，也别忘了抬头看看漫天月光。××项目定制了一场关于月亮的捕捉计划，收集这个城市的月光，打造一个满满月光的潮酷中秋活动。月光游园会月下手工坊月圆音乐会2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVALMOONCAPTUREMOONCAPTUREMID-AUTUMNFESTIVAL活动目录月亮捕捉计划一.活动概述二.传播策略三.活动主体四.执行细则MOONCAPTURECAPTUREPROGRAMMOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光中秋节TIME:09.13-09.172024SITE:项目营销中心PART活动概述MID-AUTUMNFESTIVAL012024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL活动概述活动概述活动概述活动时间：2024[中秋营销节点]活动地点：地产营销中心/商业中心月亮捕捉计划MID-AUTUMNFESTIVALMOON以【月亮捕捉计划】为主题定制中秋活动，集合游园、手作、音乐会等活动内容，定制爆款中秋活动。邀请这座城市所有热爱生活的人一起来××项目赏月光。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL一、提升项目知名度结合中秋营销节点和热门话题定制活动，制造大量活动话题，提升项目热度，从而提升项目知名度。二、增强客群粘性融合年轻化客群偏爱的活动元素，用玩法多样的活动“拿捏”年轻人的喜好，增强目标客群粘性。三、促进销售转化借势活动热度，为项目聚集人气，从而进行销售转化。MOON活动目标2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL打包“新鲜”月光。设置月光街区、月光邮寄中心、古韵游戏等区域。打造更符合年轻化审美的游园场景。亮点01月光游园会MOONCAPTURE月亮捕捉计划MID-AUTUMNFESTIVALMOON2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MID-AUTUMNFESTIVALMOON伴着一轮明月，打包一个中秋。体验香囊、月光夜灯、茶果子、非遗竹编、月光手工皂等手作的乐趣。亮点02月下手工坊MOONCAPTURE2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL华灯初上，月圆之下，用古韵节目和新国潮节目相结合的演艺形式，在中秋之夜再现千年盛世舞乐景象。亮点03月圆音乐会MOONCAPTURE月亮捕捉计划MID-AUTUMNFESTIVALMOONCAPTUREPROGRAMMOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光中秋节TIME:09.13-09.172024SITE:项目营销中心PART传播策略MID-AUTUMNFESTIVAL022024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL预热海报发布月亮捕捉计划MIDAUTUMNFESTIVAL[宣传周期]活动前3-4周[推广平台]微博、小红书、朋友圈等平台[宣传内容]定制海报，融入中秋月亮元素和项目信息设计海报，发布于社交平台。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL溜个月亮出街移动溜月亮车出街，客户参与[溜月亮]互动，带活动话题发布照片/视频到个人社交平台，即可获得一份[打包月亮]小夜灯。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL[宣传周期]活动前1-2周[推广平台]小红书、抖音、B站等平台[推广内容]拍摄活动视频发布于社交平台，向客群种草活动，提升热度。活动预热视频月亮捕捉计划MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL活动预热话题定制#和月亮对话#等活动预热话题，在社交媒体引发客群互动传播，为活动实现预热引流。2024MOON2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL发布活动倒计时海报，客户转发带话题#月亮捕捉计划#的图文/视频内容到社交平台。即有机会获得中秋礼盒一份，通过活动话题传播预热活动。活动话题发酵月亮捕捉计划MIDAUTUMNFESTIVALCAPTUREPROGRAMMOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光中秋节TIME:09.13-09.172024SITE:项目营销中心PART活动主体MID-AUTUMNFESTIVAL032024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVALONE月光游园会MID-AUTUMNFESTIVAL月亮捕捉计划2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL客户入场签到，领取月光收集卡一张以及游园文创礼一份。游园集齐活动印章即可兑换中秋礼包一份。游园签到集章月亮捕捉计划MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL月光洒落街区从古至今，一轮明月承载着无数人的思情。中秋诗词+月光洒落。中秋节的仪式感不妨先从这条新派国风月光街区开启~2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL捕捉月亮主题区新鲜“现摘”的月亮，用发光的圆月主题场景点亮中秋的夜。在离月亮最近的地方捕捉月光，当月光洒落，享受中式浪漫！2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL望月赏灯猜谜猜灯谜是中秋节传统的民俗活动，定制赏灯猜谜互动区。在字间拾趣，望月赏灯猜谜，漫步在其中感受独属于传统节日的闲情雅致。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL月光邮寄中心“月是故乡明”邮寄今晚的月色给远方的家人和朋友。扫码参与活动，免费打印月光明信片，投入邮筒可完成邮寄。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL游园投壶打卡投壶之乐，古人的雅趣在此重现。拿起箭，对准壶口，一投一掷间，不仅是技巧的比拼，更是与历史的对话。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL游园蹴鞠打卡蹴鞠作为足球运动的前身，不仅仅是一项体育竞技，更是一种文化的传承。在这项古老的游戏中，感受跨越千年的乐趣。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL捶丸是唐代的一种拿球杆徒步打球的游戏，“捶”即为击打，“丸”即为小球。边走边用杖击球，打入对方球门即为获胜。游园锤丸打卡2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVALTWO月下手工坊MID-AUTUMNFESTIVAL月亮捕捉计划2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL汲取“新鲜”的月光，每日定制一款月下手作。用“指间技艺”打包月光，感受手作别具匠心的“慢时尚”。月下手工坊2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL月满玉桂香囊“桂花飘落，拾花酿秋”中秋限定版桂花香囊。玉兔刺绣+桂花干花，有颜又有料。不仅仅是一份装饰，也寓意着安康与吉祥。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL打包月亮小夜灯手绘一个月亮。轻轻一按开关，月球小夜灯在床边亮起，独占一整片月光，超有氛围感。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL茶果子，一般在饮茶时搭配食用，最早用于皇宫盛宴招待，搭配茶饮更是相得益彰。恰逢中秋之时，做一席茶果子，千年古韵，风雅由心。中秋茶果子月亮捕捉计划MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL非遗竹编灯笼古朴典雅、蕴藏着吉祥美好的非遗竹编在手艺人的坚持下传承至今。将团圆安康的祝福凝结于竹编，一切美好会如约而至。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL月光手工皂将“月光”研磨落水和皂液合一，凝聚一块月光，还原自然的草木原香。用水化开，开启沐浴月光之旅，将尘土洗涤而去。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVALTHREE月圆音乐会MID-AUTUMNFESTIVAL月亮捕捉计划2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL月圆音乐会用三天的月圆音乐会（9.15-9.17）点燃中秋之夜，传统国乐与流行音乐的跨越时间碰撞。体验穿越古今的视听盛宴。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL国风少年为盛典开场，探趣千年古韵。身着汉服的童声团齐声朗诵古诗词。用诗词和古人对话，还原千年的东方情怀。童声诗词开场月亮捕捉计划MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL嫦娥奔月舞蹈中秋限定版舞蹈，国风舞蹈演绎江山明月，翩翩起舞赋美雅韵东方！让中秋的千年传承在新时代“流动”起来~2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL国风音乐演绎，再现千年盛世舞乐景象。丝竹之声宛转悠扬，琴音瑟瑟，歌声袅袅，吟唱着时光的无尽诗意与浪漫。国风乐坊合奏月亮捕捉计划MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL诗词歌舞话中秋雅韵流殇，古人诗词与琴音碰撞，抚琴而歌。将古典诗词韵味之美发挥极致的盛宴。月亮捕捉计划MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL青花瓷演绎月亮捕捉计划MIDAUTUMNFESTIVAL《青花瓷》是国风YYDS。曲子以古筝为叙，用扇子舞在舞台上翩翩起舞赋美雅韵东方！将深厚的古文化以蕴意丰富的表演呈现出来。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉计划MIDAUTUMNFESTIVAL拜月祈福仪式拜月之礼从古代延续，逐渐演化为民间赏月、颂月活动，也成为了现代人对美好生活的祈愿仪式。CAPTUREPROGRAMMOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光中秋节TIME:09.13-09.172024SITE:项目营销中心PART执行细则MID-AUTUMNFESTIVAL042024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL1.指定人员负责项目的沟通工作统筹。2.根据工作内容细化分项工作组。3.安排定期会议以及临时情况特殊会议沟通活动进度，确保活动顺利进行。成立活动项目组月亮捕捉计划MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024M