美国宠物行业市场前景及投资研究报告-外文版培训课件

INDUSTRIES

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MARKETSPetownershipintheU.S.CHAPTER

01OverviewAverageshareofpetownershipworldwideasof2023,bypettypePetownershipworldwidebypettypeasof2023Averageshareofpetownership0%10%20%30%40%50%60%59%70%DogsCatsFish53%9%3Description:Thisstatisticshowstheaverageshareofpetownershipworldwideasof2023,bypettype.Acrossallsurveyedcountries,dogsandcatsarethemostpopularpettypearoundtheworld.

ReadmoreNote(s):Worldwide;asof2023;15,000respondents;15yearsandolderSource(s):TGMResearchHouseholdpenetrationrateforpet-ownershipintheUnitedStatesfrom1988to2023*Pet-ownership:householdpenetrationrate1988-202375%70%65%70%68%68%67%66%65%62%62%60%55%50%56%1988200820112013201520172019202020234Description:SixtysixpercentofhouseholdsintheUnitedStatesownedoneormorepetsin2023.Householdpenetrationratesforpet-ownershiphaveincreasedby10percentsincethebeginningofthesurveyperiodin1988.

ReadmoreNote(s):UnitedStates;1988to2023Source(s):APPAShareofpetownershipintheUnitedStatesin2023,bygenerationGenerationalshareofpetownershipintheUnitedStates2023Builder2%GenZ16%BabyBoomer24%Millennial33%GenX25%5Description:Duringasurveyconductedin2023,itwasrevealedthatmillennialsrepresentedthebiggestshareofpetownersintheUnitedStates(33percent),followedinsecondplacebyGenerationX(25percent).BabyBoomer'scameinthird,representingsome24percentofpetowners.ReadmoreNote(s):UnitedStates;2023/24Source(s):APPAPetindustryexpenditureintheUnitedStatesfrom1994to2024(inbillionU.S.dollars)U.S.petindustryexpenditure1994-202416014012010080150.6136.8103.690.566.7558.0453.336048.3543.238.534.44020029.623176Description:PetindustryexpenditureintheUnitedStatesreachedover147billionU.S.dollarsin2023.Itshouldbenotedthatthesourceusedanewresearchmethodologyfrom2018,therefore,directcomparisonstopreviousyearsshouldbeavoided.Theincreaseinthehouseholdpenetrationrateforpet-ownershipintheU.S.couldpartlyexplaintheriseinpetindustryexpenditureovertheyears.In2023,some66percentofAmericanhouseholdsownedoneormorepets,incomparisontoa56[...]

ReadmoreNote(s):UnitedStates;1994to2024Source(s):APPAPetmarketsalesintheUnitedStatesfrom2018to2023,bycategory(inbillionU.S.dollars)U.S.petmarketsalesbycategory2018-2023SalesinbillionU.S.dollarsFood&treats40Vetcare&productsales60Otherservices80Supplies,liveanimals&OTCmedicine100

1200201401602023202220212020201920187Description:TotalpetmarketsaleshavesteadilyincreasedintheU.S.overpastyears.PetfoodandtreatswasthehighestsellingpetmarketproductcategoryintheUnitedStatesin2023.Approximately64.4billionU.S.dollarsofpetfoodandtreatsweresoldinthatyear.Thevetcareandproductssegmentbroughtinthesecondhighestrevenue,withsalesamountingtoaround38.3billionU.S.dollarsin2023.ReadmoreNote(s):UnitedStates;2018to2023Source(s):APPAMarketshareoftheleadingpetstorecompaniesintheUnitedStatesin2023,basedonrevenueLeadingpetstoresintheU.S.basedonmarketshare2023PetSmartInc.24.8%Other60.7%PETCOAnimalSuppliesInc.14.2%PetFoodExpress0.3%8Description:PetSmartInc.,theAmericanretailchain,accountedforalmostathirdofthepetstoremarket,basedonrevenuein2023.ThepetstoremarketishighlyconcentratedintheUnitedStates,withthetwoleadingplayers,PetSmartandPETCOAnimalSupplies,accountingforalmost40percentofthetotalmarketrevenuethatyear.ReadmoreNote(s):UnitedStates;March2023Source(s):IBISWorldConsumersviewingpetsaschildrenintheU.S.asofAugust2023,bygenerationsGenerationsviewingpetsaschildrenintheU.S.2023Shareofrespondents40%0%10%20%30%50%60%70%80%90%MillennialsGenX82%75%GenZ70%Babyboomers67%9Description:Millennialsdisplaythehighestpercentageforviewingtheirpetsaschildren.82percentofMillenialsintheU.S.sharetheviewofpetsaschildren.ReadmoreNote(s):NorthAmerica,UnitedStates;August2023;700respondents;12-69yearsSource(s):RetailInsightNetworkCHAPTER

02Species&statebreakdownNumberofpetowninghouseholdsintheUnitedStatesin2023,byspecies(inmillions)NumberofU.S.petowninghouseholdsbyspecies2023DogCatFreshwaterfishSmallanimalBirdReptileHorseSaltwaterfish1801601401201008060402002011/122013/142015/162017/182019/202021/222023/2411Description:Anestimated65.1millionhouseholdsintheUnitedStatesownedatleastonedogaccordingtoa2023/24petownerssurvey,makingthemthemostwidelyownedtypeofpetacrosstheU.S.atthistime.Catsandfreshwaterfishrankedinsecondandthirdplaces,witharound46.5millionand11.1millionhouseholdsowningsuchpets,respectively.ReadmoreNote(s):UnitedStates;2023/24Source(s):APPA;EnginePetownershipratesintheUnitedStatesin2024,byleadingstateStateswiththehighestpetownershipratesintheU.S.202480%72%71%70%70%70%69%69%70%60%50%40%30%20%10%0%66%65%65%WyomingWestVirginiaNebraskaVermontIdahoIndianaArkansasMississippiOklahomaColorado12Description:WyominghadthehighestpetownershiprateintheUnitedStates,with72percentofhouseholdsowningapetin2024.WestVirginiacameinsecondplacewitha71percentpetownershiprate.Incomparison,Colorado'spetownershipratethatyearwas65percent.ReadmoreNote(s):UnitedStates;2024Source(s):AVMA;WorldPopulationReviewDogownershipratesintheUnitedStatesin2024,byleadingstateStateswiththehighestdogownershipratesintheU.S.202470%58.3%60%50%40%30%20%10%0%51.9%51.6%51%49.6%49.4%47.7%47.2%47.1%47%IdahoMontanaArkansasMississippiWestVirginiaIndianaOklahomaColoradoNebraskaTennessee13Description:IdahohadthehighestdogownershiprateintheUnitedStates(U.S.),with58percentofhouseholdsowningadogin2024.InTennessee,around47percentofhouseholdsweredogownersinthatyear.

ReadmoreNote(s):UnitedStates;2024Source(s):AVMA;WorldPopulationReviewCatownershipratesintheUnitedStatesin2024,byleadingstateStateswiththehighestcatownershipratesintheU.S.202450%44.6%43.6%45%40%35%30%25%20%15%10%5%37.7%37.5%36.4%35.6%34.8%33.3%32.4%32.4%0%VermontMaineWestVirginiaIndianaNewHampshireIowaArkansasIdahoKansasWisconsin14Description:Vermontwastheleadingstateintermsofcatownership,withsome45percentofhouseholdsowningapetcatin2024.Incomparison,around32percentofhouseholdsinWisconsinwerecatownersthatyear.

ReadmoreNote(s):UnitedStates;2024Source(s):AVMA;WorldPopulationReviewCHAPTER

03InflationimpactIncreaseinpriceperunitofcatanddogfoodintheUnitedStatesin2023,bycategoryU.S.priceincreaseperunitofcatanddogfood2023,bycategoryPriceperunitincrease30%0%10%20%40%50%60%70%65.9%Semi/MoistCatFoodWetDogFood31.1%WetCatFood24.2%DryDogFood19.5%19.5%16.9%DryCatFoodCatTreatsRefrigerated/FrozenDogFoodDogTreats16.1%16%16Description:Inthe52weeksendingonJune18,2023,thepetfoodproductwiththemostsignificantpriceperunitincreasewassemi/moistcatfood,withabout66percent.Thetwoproductswiththelowestcostperunitincreaseweredogandcattreats.

ReadmoreNote(s):UnitedStates;52weeksendedinJune18,2023;ChangeiscomparedtosameperiodoneyearagoSource(s):IRI;PetFoodProcessingAveragepriceofspecializedpetfoodintheUnitedStatesin2023,byproducttype(inU.S.dollarsperpound)AveragepriceofspecializedpetfoodintheU.S.2023,bytypeAveragepriceinU.S.dollarsperlb02468101214161820Freeze-driedpetfoodFrozenpetfood18.767.63Dehydratedpetfood3.917/statistics/1319370/specialized-pet-food-average-price-usFreeze-driedpetfoodwasthemostexpensivetypeofspecializedpetfoodintheUnitedStates.Onepoundoffreeze-driedpetfoodwouldsetconsumersbackover18.7U.S.dollarsin2023.Frozenpetfoodrankedasthesecondmostexpensivecategory.ReadmoreNote(s):UnitedStates;2023Source(s):Nielsen;PetfoodIndustryShareofconsumerswhohavereducedtheirpurchasequantitiesduetopriceincreaseintheUnitedStatesin2023,bycategoriesConsumerswhopurchasedlessproductsduetopriceincreasebycategoryU.S.2023Shareofrespondents0%10%20%30%40%50%60%70%80%78%90%GroceryPersonalcareHouseholdPet70%67%33%Baby25%18Description:AsurveyconductedintheUnitedStatesinDecember2023revealedthatthreeoutoffourconsumersbylessgroceriesduetopriceincreases.

ReadmoreNote(s):UnitedStates;December2023;1,010respondentsSource(s):McKinsey&CompanyConsumersmaindriversofpetfoodpurchasedecisionsinNorthAmericaasof2023MaindriversofpetfoodpurchasedecisionsinNorthAmericaasof2023Shareofrespondents20%

30%0%10%40%50%60%70%80%81%90%QualityPrice74%Compositionofingredients52%Addressesspecificneeds/healthconcernsofmypetCommitmenttosustainabilityCountryofproduction51%14%13%19Description:In2023,81percentofNorthAmericanrespondantschosequalityastheprimefactorwhenpurchasingpetfood.Priceandcompositionofingredientswerethesubsequentimportantfactors.

ReadmoreNote(s):NorthAmerica;asof2023;1,309respondents;18-64yearsold;3countriesstudiedSource(s):TGMResearchHowhasyourpetownershipbeenaffectedbythecurrenteconomy?ImpactofthecurrenteconomyonpetownershipintheU.S.in202212%11%10%8%6%4%2%0%6%4%2%GotanewpetDelayedgettingapetFosteredapetGaveupapet20Description:A2022surveyaskedU.S.consumersifthecurrentstateoftheeconomyaffectedtheirpetownership.Sixpercentofsurveyrespondentsrespondedthattheydelayedgettingapetduetotheeconomyandtwopercentofrespondentsgaveuppetstheyalreadyhadasaresult.ReadmoreNote(s):UnitedStates;June2022;2,020respondents;Bothpetownersandnon-petownersweresurveyedSource(s):APPAShareofpetownersconsideringswitchingbrandsduetopriceincreasesasof2024,byselectedcountryPetownersswitchingbrandsduetopriceincreases202470%58%60%50%40%30%20%10%0