




版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
电商平台英语介绍范文第一篇电商平台英语介绍范文第一篇Anumberofemployeesclearlysufferfromalackofmotivationasaresultofdissatisfactioninoneormoreareasoftheirwork.Thekeyfindingsareoutlinedbelow:
Stafffeelundervaluedbythecompany,bothonafinancialandapersonallevel.Itisgenerallyfeltthatthecompanyˇscompetitorsofferhigherlevelsofremuneration.TheperceptionthatthemanagersareunappreciativeofstaffeffortsisparticularlynoticeableintheSalesDepartment.
Certainemployeesfeelunder-challenged.Thecompanyisclearlynotexploitingitshumanresources.
ThereappearstobeabreakdownofcommunicationintheProductionDepartment.Theconfusionandresultantill-feelingtowardsmanagershasthepotentialtodisrupttheproductioncycles.
Recommendations
Westronglyrecommendthefollowingmeasures:
Anevaluationofjobprofilesthroughoutthecompanytoassesswhetherskillscouldbeutilisedmoreefficiently
Areviewofthecurrentsalarystructureinvolvingthecomparisonwithsimilarorganisations
ItisalsoessentialtoinvestigateandtakeactionregardingthecommunicationintheProductionandSalesDepartment.
电商平台英语介绍范文第二篇英语邀请函范文:
DearMr.Harris,
Mr.MarkMorganandIareplanningasmalldinnerinhonorofJohnSmith,ExecutiveVice-presidentandChiefTechnologyOfficeroftheAmericanAutoCompany.ThedinnerwillbeheldattheHiltonHotel,Detroit,beginningat.onWednesday,January15,anddresswillbeinformalbusinesswear.
WehopethatyouwillbeabletojoinusinthisopportunitytomeettheseniorexecutiveoftheAmericanAutoCompany.
WelookforwardtoseeingyouonWednesday,January15.
Yourssincerely,
RobertMiles
ChiefExecutiveOfficer
接受宴会邀请:
DearMr.Miles,
IamverypleasedtoacceptyourkindinvitationtothedinnerpartyinhonorofJohnSmith,ExecutiveVice-presidentandChiefTechnologyOfficeroftheAmericanAutoCompany.Itwillbeagreathonortomeettheseniorexecutiveofoneofthelargestcompaniesinourcountry.
Thankyouverymuchfortheinvitation,andIamlookingforwardtoseeingyouinDetroitnextWednesday.
Yourssincerely,
RichardHarris
ManagingDirector
谢绝宴会邀请:
DearMr.Stevens,
Thankyouverymuchforyourkindinvitationtothepartycelebratingthe24thanniversaryofyourcompany.Pleaseacceptmyheartycongratulationsonthisremarkableoccasion.Weareverypleasedthatyouhaveachievedgreatsuccessinyoursalesduringthepastdecades.
Unfortunately,myscheduleinFebruarywillnotallowmetoattendthissignificantcelebration.UrgentmattersthatcannotberescheduledmakeitnecessaryformetobeinBerlinatthattime.Icertainlyhopeyouunderstandthereasonspreventingmyattendance.
Thankyoufortheinvitationagain.I’mlookingforwardtothelong-termsmoothandclosecooperationbetweenourtwocorporations.
Yourssincerely,
WilliamPeters
ManagingDirector
电商平台英语介绍范文第三篇Thankyouforyourletterof25thSeptember.
Asoneofthelargestdealersofgarments,weareinterestedinladies?dressesofalldescriptions.Wewouldbegratefulifyouwouldgiveusquotationsperdozenof.Vancouverforthoseitemsaslistedontheseparatesheet.Inthemeantime,wewouldlikeyoutosendussamplesofthevariousmaterialsofwhichthedressesaremade.
Wearegiventounderstandthatyouareastate-ownedenterpriseandwehaveconfidenceinthequalityofChineseproducts.Ifyourpricesaremoderate,webelievethereisapromisingmarketfortheabove-mentionedarticlesinourarea.
Welookforwardtohearingfromyousoon.
谢谢你们九月二十五日的来信。
我们是服装大贸易商,我们想购买各种规格的连衣裙。若能按附页所示品种报每打.温哥华价,我们当不胜感激。同时请将各种连衣裙的布样寄给我们。
我们得知你们是一家国营企业,我们对中国产品的质量很有信心。如你方价格适中,我们相信上述商品在我们地区会有很好的市场。
盼早复。
电商平台英语介绍范文第四篇Manyyearsago,whentheonlinebusinessfirstbecamepopularamongthepublic.Themanufacturerstriedtomakesomesloganssoastocatchmorecustomers.ThenthedayofNovember11thwasnamedthesingleday,andtheygavegreatdiscount.Today,ithasbecomeashoppingday.
Thereisnodoubtthate-commerceisthefuture.WithmoreyoungpeoplerelyontheInternet,theygetusedtopurchaseonline.Lookedatthepastfiveyears,November11thgalahasbeenfamousaroundtheworldforthegreatprofitgainedonthatday.Accordingtothereport,thetotalincomeofe-commerceonthisgalasurpassestherestdaysoftheyear!Whatasurprisedata.
Thebusinessmensensethegreatmarketpotentialandtheyadvocatepeopletomakepurchaseonthatsingleday,becausethereisgreatdiscount.Iftheymissit,theywillberegretful.Withthesuccessfulmarketingstrategy,allthepeoplearesocrazyaboutthisgala.Noonecanresistthetemptation,becausethereisalwayssomethingtheywant.
商人嗅到了巨大的市场潜力,他们提倡人们在这一天进行购物,因为有很大的折扣,如果错过了,一定会后悔的。随着市场营销策略的成功,所有人都喜欢这个盛典。没有人能抵挡诱惑,因为永远都有他们想要的东西。
电商平台英语介绍范文第五篇Nowadays,withtherapiddevelopmentofinformationtechnology,internetandelectroniccommercehavebeenverypopularinourdailylives.Forexample,itisfashionableforyoungsterstopurchasedailyessentials,suchasbooks,clothes,electricalequipment,onsomefamouswebsite,like
Taobao,EBayandAlibaba,throughmanycouriercompanies.Asweallknown,onlineshoppinghasmanyadvantages.Firstly,onlineshoppingismoreconvenientthantraditionalmeans.Wecanfindashopwithsomanygoodsthatwemayfavor,whileallthesejustneedclickingourmouseandtyping-inthekeywordofwhatwewanttofind.Anditalsosavesouragreatsomeoftime.Secondly,morechoicesthanrealstoreareanotherattractiontocustomers.Onlineshoppingcanprovidemass
informationaboutproductswhichcanbesuitforcustomersneeds,tastes,andpreferences.Thirdly,aswithouttraditionalwarehousesandretailshops,onlineshoppinghascanmakeusgainlowercostsandprices.However,inspiteofitsadvantages,wecantturnablindeyetoitsdisadvantages.Obviously,qualityproblemisitsfirstdisadvantage.Customersalwaysbuyfakecommoditieswhicharenotdescribedasonlineshops.Inaddition,itstroublesomeandannoyingforustomakeachangewhentheyarenotsatisfiedwithwhatweboughtonline.Theseconddisadvantageissecurityissues.Whenweshoponline,weneedpayforthecommoditiesbyelectronicpayments,buthackerscaninvadeourcomputersandstealourinformation,thisisnotsafeforonlineshopping.
电商平台英语介绍范文第六篇Inthe1960safamilyvacationintheUnitedStatesusuallymeantloadingthekidsintothestationwagonanddrivingoffdownthehighwaytowardatouristdestination.Andwhenwearyvacationersneededtorestforthenight,theyoftenlookedforthefamiliargreensignswith“HolidayInn”writteninscriptandacolorfulstarforemphasis.AllacrosstheUnitedStates,thissignwelcomedtravelerstoHollidayInnhotelswithpromisesofquality,comfort,andvalue.
By1968HolidayInnwassowellknownintheUnitedStatesthatitbeganopeningfranchisesinEurope.In1973thecompanyopeneditsfirstAsianhotelinJapan,andin1984itbecamethefirsthoteltoopenforbusinessinChina.For25yearsHolidayInnenjoyedgreatsuccessintheEuropeanandAsianmarkets,opening600hotelsandearningareputationasupscale,professional,andwellrun.
However,inthe1980sHolidayInn’sfortuneswerebeginningtofadeintheUnitedStates.Manyofthefranchiseswereoutdatedandsubstandard.Familyvacationerswerebeingreplacedbybusinesstravelersasthehotelindustry’sbreadandbutter,andaggressivecompetitorswithsuperiormarketingstrategiesweretargetingthisgrowingsegment.Inaddition,overbuildinghadsetoffawaveofpricediscounting.Asaresult,bothHolidayInn’sshareofthelodgingmarketanditsimagetookanosedive.
Butinthe1990sthisiconofthe.highwaywasbroughtbacktolifeafterbeingpurchasedbyBassPLC,aBritishconglomerate.BassmovedquicklytomakeHolidayInnWorldwidetheleadinghotelchain,notjustintheUnitedStatesbutaroundtheglobe.IntheUnitedStates,HolidayInnpursuedastrategythatsegmentedthemarketintodifferenttypesoftravelersandcreatedauniquetypeoflodgingforeachgroup.UndernameslikeHolidayInnExpress,HolidayInnSelect,SunspreeResorts,andCrownePlaza,thecompanyoffereddifferentaccommodationsandamenitiesatdifferentpricestosuitthediverseneedsofbusinessandleisuretravelers.Combinedwithacampaigntobringallofthefranchisesbackuptoahighstandardofquality,thestrategyquicklybegantopayoff.
Evenso,thetopbrassatHolidayInnWorldwideknowsthatthegreatestgrowthpotentialisnotinthesaturated.marketbutintheevolvingmarketsofEurope,Asia,andLatinAmerica.Withincreasingtourismandbusinessdevelopmentintheseregions,thedemandforcomfortable,consistent,andaffordableaccommodationsisbooming.HolidayInnneedsastrategyfortappingthisvastpotential.WouldthestrategiesthatfueledHolidayInn’sturnaroundintheUnitedStatesbringsimilarresultsinternationally?Large-scaleconstructionofnewhotelswillplayamajorrole,sowhatkindsofhotelsshouldtheybe?Howcanthecompanybestmeettheneedsofawidevarietyofinternationaltravelers?ShouldHolidayInnexpandthroughfranchisesorbyopeningcompany-ownedhotels?Shouldthesametypeofpromotionbeusedfortheentireglobalmarketorshoulditbelocalizedtoeachgeographicarea?ThesearequestionsthatRaymondLewisfacesdailyasvicepresidentofmarketing.IfyouwereLewis,howwouldyouanswerthem?
MeetingBusinessChallengesatHolidayInnWorldwide
PartofRaymondLewis’sjobistomonitorandpredictchangesintheever-evolvingglobalmarket.Amongthetrendshehasobservedistheincreasingsimilaritybetweentheneedsanddesiresexpressedbyconsumersandbusinessesaroundtheworldincertainproductcategoriessuchaslodging.Ontheotherhand,Lewisknowsthatvariouscountriesandculturesapproachpurchasesdifferently,andthatpeopleofvariousculturesresponddifferentlytoproductpromotion.Hischallenge,then,istofigureouthowtosatisfyboththesimilarandthediverseneedsofeachnewmarket.
Lewisalsoknowsthatalltravelers,regardlessofwheretheyarefromorwheretheyaregoing,sharemanyofthesamedesires,fears,andexpectationswhentheyaretraveling.Theymaynotspeakthesamelanguageorlivethesameliveswhileathome,butwhenthey’reontheroad,alltravelersare(1)awayfromhomeandoutoftheirpersonalcomfortzones,(2)indifferentandoftenunfamiliarsurroundings,and(3)subjecttothesamehasslesandhardships.Therefore,HolidayInnfocusesondeliveringaconsistentproductaroundtheworld.Thisway,whetherthehotelisinSouthKorea,India,BuenosAires,orIsrael,travelersknowthattheywillalwaysreceiveacomfortableroomatafairprice.
Inaddition,thestrategyofsegmentingthemarketbytypesoftravelersthatprovedsosuccessfulintheUnitedStatesalsoworksabroad,butinadifferentway.SegmentationinthehotelindustryisarelativelynewconceptinEurope,andinAsiaitisvirtuallynonexistent.ThisislargelybecauseinmanyofthedevelopingnationsofAsia,travelhasonlyrecentlybecomeanoptionforthemajorityofpeople.Asaresult,noteverytypeofHolidayInnhotelwillbesuccessfulineverycountry.Thecompanymustknoweachmarketverywellbeforeitdecideswhichtypeofhoteltoopen.Doestheareadrawmainlytouristsorbusinesstravelers?Howlongdovisitorsusuallystay?Dopeoplefromsurroundingareastraveloften?Whattypesofaccommodationsdocompetitorsofferinthearea?Byknowingtheanswerstoquestionslikethese,HolidayInnisabletodecidewhichtypeofhotelwillbestservetheneedsoftravelerstothearea.Forexample,thecompanyopenedaSunSpreeResortinArequipa,Peru,closetoMachuPichu,apopularinternationaltouristdestination.HolidayInn’smanagementteamfeelsthatSunspreehasagreatchanceforsuccessinthislocationbecausethehotelcaterstotourists.
Inthesameway,HolidayInnmanagementexpectsamixofbusinessandleisuretravelerstovisitSeoul,SouthKorea.Therefore,thenewHolidayInnSeoulappealstoabroadrangeoftravelersbyofferingabusinesscenter,banquetfacilities,fourrestaurants,afitnesscenter,andagiftshop.
JustasinitsearlydaysofexpansionintheUnitedStates,HolidayInnisaccomplishingitsinternationalexpansionthroughamixofwhollyownedfacilitiesandfranchises,dependingontheavailabilityofresourcesandpotentialforprofitineachlocalmarket.AlthoughfranchisingagreementsplacelessriskonHolidayInnWorldwide,theyalsorequirethecompanytogiveupmorecontrolthanitwouldbyopeningwhollyownedfacilities.However,franchisesmustadheretostrictqualitystandardsiftheyintendtooperateunderHolidayInn’sfamousname.
Lewisandhisteamalsorecognizethateventhoughtravelershavesimilarexpectationsforthequalityandvaluetheygetinahotel,sometimestheyliketostayinplacesthatdon’tfeellikehotelchains.Therefore,thecompanyhasopenedhotelsinEurope,Australia,andSouthAfricathathaveastyleandcharacteruniquetotheirlocations.Inthisway,HolidayInnisabletotailoritsglobalproducttolocalmarkets.
Nonetheless,HolidayInn’spromotionstrategyisdecidedlyglobal,regardlessofwhichmarketsitenters.Lewisbasesthestrategyontwothemes:“Welcome”and“Staywithsomebodyyouknow.”Althoughtheadcopyistranslatedwhennecessary,eventhevisualformatisthesamefromcountrytocountry.Ofcourse,culturaldifferencesmustbeaccommodatedfromtimetotime.Forexample,travelersinBritainpreferredanadthatfocusedonafriendlydoorman,whereas.andGermantravelerspreferredamoresentimentaladshowingabusinesswomanreceivingafaxofadrawingfromherchild.
TheinspirationforthisglobalstrategycametoLewis,notsurprisingly,whilehewastraveling.WhenboardingaplaneatDullesAirportoutsideofWashington,.,hepassedagroupofRussianteenagersgatheredaroundaguitarplayersinging“PufftheMagicDragon,”afolksongthatwaspopularintheUnitedStatesafewdecadesago.ThisconnectionbetweencultureshelpedconvinceLewisthattheworld’speoplewerealikeinmanyways,particularlyinthefieldofpleasureandbusinesstravel.
Itremainstob
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 公司春节职工活动方案
- 公司电影活动方案
- 公司每年活动方案
- 公司生态酒会活动方案
- 公司活动视频策划方案
- 公司爱心捐助活动方案
- 公司新闻策划方案
- 公司播音室活动方案
- 公司新入职活动策划方案
- 公司旅游节目策划方案
- 《进一步规范管理燃煤自备电厂工作方案》发改体改〔2021〕1624号
- LS-DYNA:LS-DYNA材料模型详解.Tex.header
- 大学生体质健康标准与锻炼方法(吉林联盟)智慧树知到期末考试答案章节答案2024年东北师范大学
- 新疆警察学院面试问题及答案
- 小学三到六年级全册单词默写(素材)-2023-2024学年译林版(三起)小学英语
- 水利安全生产风险防控“六项机制”右江模式经验分享
- 幼儿科学探究能力培养策略研究
- 尺桡骨骨折临床路径表单
- 手术室标本丢失的应急预案
- SYT 6587-2021 电子式井斜仪校准方法-PDF解密
- 2024年浙江绍兴市高速公路运营管理有限公司招聘笔试参考题库含答案解析
评论
0/150
提交评论