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TRENDSPharmaceuticale-commerceinRussiaCHAPTER

01OverviewPharmae-commercemarketvalueworldwidein2022and2030(inbillionU.S.dollars)Globalpharmacye-commercemarketsize2022-2030765436.2121.210202220303Description:Pharmae-commerce,asegmentwithinonlineshoppingcomprisingmedicinesandotherpharmaceuticals,isexpectedtogrowalmostfivefoldbetween2022and2030.In2022,theglobale-pharmamarketwasestimatedat1.2billionU.S.dollars,anditcouldreach6.2billionbythestartofthenextdecade.ReadmoreNote(s):Worldwide;March2023Source(s):DataBridgeMarketResearchRevenueintheeHealthmarketfordifferentsegmentsRussiafrom2017to2027(inmillionU.S.dollars)RevenueintheeHealthmarketRussia2017-2027eHealthAppseHealthDevicesOnlinePharmacyOnlineDoctorConsultations1,8001,6001,4001,2001,0008006004002000201720182019202020212022202320242025202620274Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.ParticularlystrikingistheexceptionallystrongincreaseofthesegmentOnlinePharmacytowardstheendoftheobservationperiod.Thevalueamountingto82.5millionU.S.dollarsstandsoutsignificantlyfromtheaveragechanges,whichareestimatedat29.75millionU.S.dollars.ReadmoreNote(s):RussiaSource(s):MarketInsightsNumberofonlinepharmacyusersinRussiafrom2018to2028(inmillions)Numberofe-pharmacyusersinRussia2018-202870605066.5951.848.545.7545.1145.2842.8140.1340302010036.9933.732.53201820192020202120222023202420252026202720285Description:ThenumberofonlinepharmacyusersinRussiawasforecasttoincreaseby23.8millionusers(+55.59percent)between2024and2028.Theindicatorisestimatedtoreach66.59millionusersandthereforeanewpeakin2028.ꢀTheMarketInsightscoverabroadrangeofadditionalmarkets.ReadmoreNote(s):RussiaSource(s):MarketInsightsNumberofusersofbeauty,health,personal&householdcaree-commerceinRussiafrom2019to2027,bysegment(inmillions)Householdandpersonalcaree-commerceusersinRussia2019-2027,bysegmentBeauty,Health,Personal&HouseholdCareBeautyCareHealthCarePersonalCare45403530252015102019202020212022202320242025202620276Description:Thenumberofusersisforecasttoexperiencesignificantgrowthinallsegmentsin2027.Thisreflectstheoveralltrendthroughouttheentireforecastperiodfrom2019to2027.Itisestimatedthattheusernumberiscontinuouslyrisinginallsegments.Inthisregard,theBeauty,Health,Personal&HouseholdCaresegmentachievesthehighestvalueof40.77millionusersin2027.ReadmoreNote(s):Russia;2019to2027Source(s):DigitalMarketInsightsShareofe-commerceintotalpharmacysalesinRussiafrom2020to2023E-commerceshareinpharmacysalesinRussia2020-202314%12.7%11.6%12%10%8%8.6%6.6%6%4%2%0%20202021202220237Description:E-commerceoccupiednearly13percentofthetotalrevenueofRussianpharmaciesin2023.Theshareofonlinesalesintotalsalesincreasedbyapproximately9.48percentcomparedtopreviousyears,whenitwasbelowtwelvepercent.

ReadmoreNote(s):Russia;2020to2023Source(s):DSMGroupSalesrevenueofonlinepharmaciesinRussiafrom2020to2023(intrillionRussianrubles)OnlinepharmacymarketrevenueinRussia2020-20231210810.67.765.23.942.62020202021202220232024*8/statistics/1075060/e-pharmacy-market-volume-in-russiaTherevenueofonlinepharmaciesinRussiareached7.7trillionRussianrublesin2023.Thatmarkedanincreasebyapproximately48percentcomparedtothepreviousyear.Thenumberofe-pharmacyordersalsoincreased,reaching142millionin2022.ReadmoreNote(s):Russia;2020to2023;*Forecast.ꢀ

Thefiguresareprovidedforonlinepharmaciesthatmadeitinthetop1,000e-commerceinRussiabynumberoforders.Accordingtothesource,thesegment"includesonlinestoresspecializingprimarily[...]

ReadmoreSource(s):DataInsight(RU);Dostavista;IQVIA;Masterdelivery;SAP;TinkoffBankNumberofordersfromonlinepharmaciesinRussiafrom2018to2024(inmillions)OnlinepharmacyordercountinRussia2018-20249080708373.86051.651.550403028.624.917201002018201920202021202220232024*9Description:Russianconsumersmade51.5millionordersinonlinepharmaciesin2023.Thenumberofpharmaceuticalgoodspurchasesviatheinternethasincreasedsteadilyinthecountrysince2018.Thehighestnumberofordersweremadeonthee-commerceplatformApteka.ru,at46.7millionin2023.RussiawasthecountrywiththelargestshareofpeoplewhoorderedmedicationsonlineinEuropein2021,measuredat40percent.ItwasfollowedbyotherCentralandEasternEuropean[...]

ReadmoreNote(s):Russia;2018to2023;*Forecast.ꢀ

Thefiguresareprovidedforonlinepharmaciesthatmadeitinthetop1,000e-commercelistbynumberoforders.Accordingtothesource,thesegment"includesonlinestoresspecializingprimarilyinthe[...]

ReadmoreSource(s):DataInsight(RU);Dostavista;IQVIA;Masterdelivery;SAPAverageordervalueinonlinepharmaciesinRussiafrom2018to2023(inRussianrubles)OnlinepharmacyaverageordervalueinRussia2018-20235,0004,5004,0003,5003,0002,5002,0001,5001,0005004,3003,4203,1502,3001,85020221,52020230201820192020202110Description:TheaverageordervalueinRussiane-pharmacieswasmeasuredatover1.5thousandRussianrublesin2023.Theaveragespendingdecreasedcomparedtothepreviousyear.Amongleadingpharmaceuticale-commerceretailersacrossthecountry,ꢀStolichki.ruhadthehighestaveragebillatovertwothousandRussianrublesin2023.ReadmoreNote(s):Russia;2018to2023Source(s):DataInsight(RU);Dostavista;IQVIA;Masterdelivery;SAPShareofonlinepharmacysalesvalueinRussiafrom2022toFebruary2024OnlineshareofpharmacysalesinRussia2022-202416%14%13.4%12.7%11.6%12%10%8%6%4%2%0%20222023Jan-Feb202411Description:Inthefirsttwomonthsof2024,over13percentoftotalpharmacysalesinRussiawereconductedviatheinternet.Theshareofonlinesalesinthepharmacyrevenueincreasedcontinuouslyovertheobservedperiod.

ReadmoreNote(s):Russia;2022toFebruary2024Source(s):DSMGroupCHAPTER

02ProductsegmentsShareofe-commerceintotalpharmacysalesinRussiain2023,byproductcategoryE-commerceshareinpharmacysalesinRussia2023,byproductE-commerceshareinpharmacysales10%

15%0%5%20%25%30%BiologicallyactivesupplementsPremiumandluxurycosmeticsMedicaldevices24.3%22.9%19.3%MedicalequipmentandinstrumentsMedicalcosmetics16.3%15.9%MassmarketcosmeticsMedicines12.4%11.8%10.8%DiagnosticdevicesandproductsProductsforpatientcareProductsforcontraception9%7.6%13Description:OutoftotalpharmacysalesofbiologicallyactivesupplementsinRussia,nearlyafourthwasconductedviatheinternetin2023.Tocompare,thee-commerceshareinthemedicinesalesrevenuewasmeasuredat11percent.

ReadmoreNote(s):Russia;2023Source(s):DSMGroupShareofonlineover-the-counter(OTC)andprescriptionmedicationsalesvalueinRussiafrom2021to2023OnlinemedicationsalesdistributioninRussia2021-2023,bytypePrescriptionOTC100%90%80%70%60%50%40%30%20%10%0%36%37.5%38.4%64%62.5%202161.6%2023202214Description:In2023,around62percentofonlinemedicationsalesinRussiawerethoseofprescriptiondrugs,aslightlylowersharethaninthepreviousyear.Ontheotherhand,theshareofover-the-counter(OTC)medicationsalesovertheinternetinmonetarytermsincreasedfrom2022.ReadmoreNote(s):Russia;2021to2023Source(s):DSMGroupDistributionofOTCpharmaceuticalsalesinRussiafrom2021to2029,bychannelOTCpharmaceuticalsalesshareinRussia2021-2029,bychannelOfflineOnline100%9.9%90.1%202210.87%89.13%202312.32%13.85%14.93%15.84%16.25%16.43%17.75%90%80%70%60%50%40%30%20%10%0%87.68%86.15%85.07%84.16%83.75%83.57%82.25%202120242025202620272028202915Description:Overtheforecastperioduntil2029,theindicator'OnlineRevenueShare'isforecasttoexhibitfluctuationsamongthetwosegments.Comparingthetwodifferentsegmentsfortheyear2029,thesegment'Offline'leadstherankingwith83.57percent.Contrastingly,'Online'isrankedlast,with16.43percent.Theirdifference,comparedtoOffline,liesat67.14percentagepoints.ReadmoreNote(s):RussiaSource(s):ConsumerMarketInsightsCHAPTER

03OnlinepharmaciesGeographicaldistributionofonlinepharmaciesinRussiain2022ShareofonlinepharmaciesinRussia2022,bylocation45%39%40%35%30%25%20%15%10%5%34%18%9%0%MoscowandMoscowOblastUralandAsianpartofRussiaEuropeanpartofRussiaSaintPetersburgandLeningradOblast17Description:In2022,nearly40percentofe-pharmaciesinRussiawereregisteredinMoscowandtheMoscowOblast.Furthermore,approximatelyonethirdofonlineretailersinthatsectorwerelocatedintheUralsandtheAsianpartofRussia.

ReadmoreNote(s):Russia;2022Source(s):DataInsight(RU);ROWIFactoringPlusShareofonlinepharmaciesofferingselecteddeliverytypesinRussiain2022E-pharmacydeliverymethodsinRussia2022120%100%100%80%60%40%20%0%49%2%0%Selfpick-upfromnon-automatedaccesspoints,includingofflinepharmaciesCourierdeliveryRussianPostLocker18Description:Alloftheleadinge-pharmaciesinRussiaofferedtheirconsumerstopickupordersfromanon-automateddeliveryaccesspointin2022.Furthermore,aroundonehalfprovidedanoptiontogetmedicinesdeliveredwithacourierservice.

ReadmoreNote(s):Russia;2022Source(s):DataInsight(RU);ROWIFactoringPlusShareofonlinepharmacieswithasocialmediapageinRussiain2022,byplatformE-pharmacysocialmediapresenceinRussia2022,byplatform70%64%60%50%40%30%20%10%0%36%32%11%ZenVkontakte(VK)Odnoklassniki(Ok.ru)Telegram19Description:In2022,over60percentofleadinge-pharmaciesinRussiahadapublicsocialmediapageonVK,orVkontakte,whileoveronethirdmanagedanOdnoklassniki(Ok.ru)account.Furthermore,morethan30percentownedaTelegramchannel.

ReadmoreNote(s):Russia;2022Source(s):DataInsight(RU);ROWIFactoringPlusDistributionoftrafficofonlinepharmaciesinRussiain2022,bysourceOnlinepharmacytrafficshareinRussia2022,bysourceShareoftraffic0%10%20%30%40%50%60%58%70%OrganicsearchDirect32%Referrals8%Email1%1%SocialnetworksPaidsearch

0%Displayads

0%20Description:Thelargestshareoftrafficone-pharmacies'websitesinRussiacamefromorganicsearch,measuringat58percentin2022.Tocompare,referralsaccountedforeightpercentofthetotal.

ReadmoreNote(s):Russia;2022Source(s):DataInsight(RU);ROWIFactoringPlus;SimilarWebShareofonlinepharmacieswithmobileappsinRussiafrom2018to2022,bystoreE-pharmacypresenceinGooglePlayandAppStoreinRussia2018-2022GooglePlayAppleAppStore72%80%70%60%50%40%30%20%10%0%69%64%61%59%55%25%20%201820192021202221Description:TheshareofleadingRussianonlinepharmacieswithanappinGooglePlayStorereached64percentin2022,downeightpercentagepointsfromthepreviousyear.Ingeneral,e-pharmacypresenceinbothGooglePlayStoreandAppleAppStoresawadecreasecomparedto2021.ReadmoreNote(s):Russia;2018to2022Source(s):DataInsight(RU);Dostavista;IQVIA;Masterdelivery;ROWIFactoringPlus;TinkoffBankCHAPTER

04MarketleadersRankingofonlinepharmaciesinRussiain2023,bygrosssalesrevenue(inbillionRussianrubles)Leadingpharmae-commerceplatformsinRussia2023,byrevenueSalesinbillionRussianrubles01020304050607080Apteka.ruRigla73.132Eapteka28.9April23.1Neopharm*ZdravcityUteka19.316.314.113.5IrisFarmlendPharmacyChain36,69.2923Description:Thehighest-earningonlinepharmacyinRussiain2023wasApteka.ru,whosegrosssalesvolumeamountedto73.1billionRussianrubles.Riglarankedsecondwitharevenueof32billionRussianrublesfromsalesviaownonlinechannels.Thethird-highestgrossingcompanywasEapteka.ReadmoreNote(s):Russia;2023;*Expertestimate.

Accordingtothesource,whencompilingtheranking,datafromozon.ruwerenottakenintoaccountbecausetheinformationwasnotprovided.Reservationofmedicinalandnon-medicinalproducts[...]

ReadmoreSource(s):RNCPharmaRankingofpharmaceuticale-commerceretailersinRussiain2023,bycommercialpharmacymarketshareLeadingpharmae-commerceretailersinRussia2023,bymarketshare4.5%4.1%4.0%3.5%3.0%2.5%2.0%1.5%1.6%0.9%1.0%0.5%0.0%0.8%0.2%0.07%Apteka.ruEaptekaZdravcityUtekaAsna.ru009.RF24Description:Apteka.ruwasthelargeste-pharmacyinRussiain2023,occupyingoverfourpercentofthetotalpharmacymarket.ThesecondleadingretailerwasEapteka,withashareof1.6percent.Thesetwopharmae-commerceplatformsalsohadthehighestnumberofinternetordersin2023.ReadmoreNote(s):Russia;2023Source(s):DSMGroupYear-over-yearrevenuegrowthofselectedonlinepharmaciesinRussiafrom2022to2023Pharmae-commercerevenuegrowthinRussia2022-2023,byplatform20222023180%164%160%140%120%100%80%60%40%20%0%79.9%55%49%31%21%YutekaEaptekaZdravcity25Description:Amongthelistedpharmaceuticale-commerceplatformsinRussia,Yutekademonstratedthefastestgrowth,havingincreaseditsrevenuebyapproximately80percentbetween2022and2023.Thee-pharmacyZdravcityrecordedarevenuegrowthof21percentoverthesameperiod.ReadmoreNote(s):Russia;2022to2023Source(s):DSMGroupRankingofpharmaceuticale-commercestoresinRussiain2023,bynumberoforders(inmillions)LeadingonlinepharmaciesinRussia2023,bynumberofordersNumberofordersinmillions20

250510153035404550Apteka.ruEapteka.ru46.717.7Uteka.ru13.8Zdravcity.ruGApteka-april.ruPlanetazdorovo.ruVitaexpress.ruZhivika.ru9.97.657.57.276.125.85.75.09Stolichki.ruMinicen.ruAptekiplus.ruZdorov.ru4.894.67Rigla.ruMonastyrev.rf3.2626Description:TheRussianonlinepharmacyApteka.rureceivedover46millioninternetordersin2023,whichwassignificantlyhigherthantheordercountofitscompetitors.Eapteka.ru,whichbelongedtotheecosystemofSber,recordedmorethan17millionorders.Apteka.ruwasthe14thhighest-earninge-commercestoreinRussiain2023.ReadmoreNote(s):Russia;2023Source(s):DataInsight(RU)Rankingofpharmaceuticale-commercestoresinRussiain2023,byaverageordervalue(inRussianrubles)Averageordervalueine-pharmaciesinRussia2023,byplatformAverageordervalueinRussianrubles1,00005001,5002,0002,500Stolichki.ruAptekiplus.ruPlanetazdorovo.ruMonastyrev.rfApteka-april.ruZdravcity.ruMinicen.ru2,1001,7601,7401,7301,6801,6501,6501,6301,5701,5401,540Eapteka.ruApteka.ruZdorov.ruVitaexpress.ruRigla.ru1,2001,1501,1001,030GZhivika.ruUteka.ru27Description:Russianconsumersspent2,100RussianrublesonanaveragepurchasefromtheonlinepharmacyStolichki.ruin2023.Thesecond-highestaveragebillinthesegmentwasrecordedonAptekiplus.ru,whilethelowestoneamongthewebsitespresentedwasonUteka.ru.Thehighest-earningonlinepharmacy,Apteka.ru,hadarevenueofnearly73.1billionRussianrubles.ReadmoreNote(s):Russia;2023Source(s):DataInsight(RU)Leadingpharmaceuticale-commerceretailersinRussiain2023,bypointsofsale(in1,000s)E-pharmacypointsofsaleinRussia2023,byplatform605040302010047.7633.723230.2315.0511UtekaApteka.ru009.RFZdravcityEaptekaAsna.ru28Description:TheRussianonlinepharmacyUtekahadalmost48thousandpointsofsale(POS)acrossthecountryin2023,whichwasthehighestnumbercomparedtoothermajorretailersinthesegment.RankingsecondwasApteka.ruwhichhadover33thousandPOSoverthesameperiod.ReadmoreNote(s):Russia;2023Source(s):DSMGroupLeadingpharmacywebsitesinRussiainAugust2023,bymonthlyvisits(inmillions)MostvisitedpharmacywebsitesinRussia2023Monthlyvisitsinmillions802461012141618Eapteka.ruApteka.ru15.310.11Planetazdorovo.ruAsna.ru4.53.66GStolichki.ru366.ru2.822.752.75Apteka-april.ruMegapteka.ruUteka.ru2.242.111.86Zdorov.ruVitaexpress.ruRigla.ru1.381.381.2829Description:EaptekahadthehighestmonthlytrafficamongpharmaciesinRussia,measuredatover15millionvisitsinAugust2023.Anotheronlinepharmacy,Apteka.ru,wasthesecondmostvisitedwebsiteinthesegment.Furthermore,approximatelyfivemillionusersvisitedthewebsiteofthepharmacychainPlanetaZdorovo.ThemostpopularpharmacyappsbydownloadsinRussiain2022wereApteka.ruandEapteka.

ReadmoreNote(s):Russia;August2023Source(s):SemrushLeadingpharmacyappsinRussiain2023,bydownloads(in1,000s)MostdownloadedpharmacyappsinRussia2023Downloadsinthousands05001,0001,5002,0002,5003,0003,5004,0004,008.624,500Apteka.ruAptekaAprelAptekaVitaEapteka2,895.842,572.872,168.3Uteka1,597.9Zdravcity825.48Bud'ZdorovGorzdrav667.2519.21519.15411.24Farmlend.ruMegapteka30Description:Witharoundfourmilliondownloads,Apteka.ruwasthemostpopularpharmacyappinRussiain2023.Thesecond-mostdownloadedappwasEapteka,withapproximately2.9milliondownloadsinAppleAppStoreandGooglePlayStore.

ReadmoreNote(s):Russia;2023Source(s):AppMagicRevenueofApteka.ruinRussiafrom2020to2023(inbillionRussianrubles)Apteka.rurevenueinRussia2020-2023807073.172.159.36050.0750403020100202020212022202331Description:TherevenueoftheonlinepharmacyApteka.ruinRussiaexceeded73billionRussianrublesin2023,upfrom72.1billionRussianrublesayearprior.Apteka.ruwasthehighest-earningpharmae-commerceplatforminthecountry.

ReadmoreNote(s):Russia;2020to2023Source(s):DataInsight(RU)SalesvalueofEaptekainRussiafrom2019to2023(inbillionRussianrubles)EaptekasalesvalueinRussia2019-202335302520151032.226.717.9115.1502019202020212022202332Description:ThesalesvalueoftheonlinepharmacyEaptekainRussiareachedover32billionRussianrublesin2023.Tocompare,thefigurestoodatover26billionRussianrublesinthepreviousyear.Eaptekahadtheeighth-highestaverageordervalueamongpharmae-commerceretailersinthecountry.ReadmoreNote(s):Russia;2019to2023Source(s):DSMGroupCHAPTER

05ConsumerbehaviorWhichproductshaveyoupurchasedoverthepastmonth?MostpopularproductspurchasedonlineinRussia2023Shareofrespondents0%10%20%30%40%50%60%70%Apparel,footwear,andaccessoriesCosmeticsandperfumery63%45%FoodanddrinksMedicinesandhealthgoodsHouseholdandgardengoodsSmallhouseholdappliances41%39%38%31%Petgoods28%Children'sgoodsGiftsandsouvenirsHomeimprovement,instruments,andconstructionmaterialsHobbyandcrafts26%26%24%22%PortableelectronicsandcomputerelectronicsSporting,tourism,hunting,andfishinggoods18%17%34Description:Whenaskedabouthowtheypaidfortheirlatestonlineorder,nearlyhalfofe-commerceusersinRussiareportedusingabankcardwhileorderingonthewebsite,accordingtoasurveyfrom