美国食品购买行为分析报告-培训课件外文版2024.6赵一鸣零食有鸣

INDUSTRIES

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MARKETSFoodshoppingbehaviorintheU.S.CHAPTER

01StoreselectionGroceryshoppingbystoretypeintheU.S.asofDecember2023GroceryshoppingbystoretypeintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%70%SupermarketBakeryordeli69%24%24%DelicounterinsupermarketsDiscountstore21%21%21%Farmer’smarketOnlinestore/onlineretailConveniencestore/kioskOrganicfoodstore20%15%14%DrugstoreSpecialiststore(e.g.,butchershop)Hypermarket11%8%8%MealkitprovidersIdonotbuyfoodorproductsforeverydayuseOther1%4%4Description:"Supermarket"and"Bakeryordeli"arethetoptwoanswersamongU.S.consumersinoursurveyonthesubjectof"Groceryshoppingbystoretype".ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;10046respondents;18-64yearsSource(s):ConsumerInsightsGroceryshoppingbystorebrandintheU.S.asofDecember2023GroceryshoppingbystorebrandintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%70%WalmartTarget67%28%AldiCostcoKroger26%25%24%Sam'sClubBJ'sFoodLionWholeFoodsMarketsAlbertsonsSafeway21%12%12%12%11%11%10%10%PublixTraderJoe's5Description:WeaskedU.S.consumersabout"Groceryshoppingbystorebrand"andfoundthat"Walmart"takesthetopspot,while"Lidl"isattheotherendoftheranking.ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;10046respondents;18-64yearsSource(s):ConsumerInsightsHowimportantarethefollowingaspectsinyourchoiceofgrocerystores?ImportanceoffactorswhenchoosingstoresforgroceryshoppingU.S.2023Shareofrespondentssaying"veryimportant"Notimportant(atall)10%RathernotimportantRatherimportant40%(Very)Important50%0%20%30%60%70%80%3%4%StoreenvironmentVarietyoftheproductrangeProximitytomyhome/workplaceOffers/discounts/promotionsOpeninghours19%74%3%5%22%23%24%23%25%70%5%6%5%66%8%63%13%11%53%12%SelectionofbrandedproductsExistingloyaltyprogrammesSelectionofregionalproductsSelectionoforganicproducts15%48%16%15%17%25%45%18%25%25%40%39%16%20%6Description:StoreenvironmentwastheleadingfactorwhenchoosingwhichstoretoshopatforgroceriesamonggroceryshoppersinU.S.householdsinJune2023.Otherleadingfactorsincludedthevarietyoftheproductrange,proximitytohomeandworkplace,andtheoffers,discounts,andpromotionsofferedbythegrocerystore.ReadmoreNote(s):UnitedStates;June20to29,2023;1,000respondents;18-65yearsSource(s):AppinioWhereconsumersusuallypurchasegroceriesintheUnitedStatesinJune2023LocationsconsumerspurchasegroceriesU.S.202350%44%45%40%35%30%25%20%15%10%5%38%15%3%0%Locallyatthebricks-and-mortarstoresonlyMainlyin-store,partlyonlineMainlyonline,partlyin-storeExclusivelyonline7Description:AccordingtoasurveycarriedoutintheUnitedStatesinJune2023,some44percentofrespondentsstatedthattheyusuallypurchasegrocerieslocallyatthebrick-and-mortarstores,makingitthemostpopularshoppingchoice.Some15percentofrespondentssaidthattheyusuallyshopforgroceriesmainlyonline,whilethreepercentsaidtheypurchasethemexclusivelyonline.ReadmoreNote(s):UnitedStates;June20to29,2023;1,000respondentsSource(s):AppinioWhereconsumersusuallypurchasegroceriesintheUnitedStatesinJune2023,byagegroupLocationsconsumerspurchasegroceriesbyageU.S.2023Locallyatthebricks-and-mortarstoresonly70%Mainlyin-store,partlyonlineMainlyonline,partlyin-storeExclusivelyonline61%60%51%48%50%40%30%20%10%0%46%41%39%36%34%31%23%18%17%15%13%12%4%4%3%3%2%18-2425-3435-4445-5455-658Description:AccordingtoasurveycarriedoutintheUnitedStatesinJune2023,overallthemajorityofeachagegroupusuallypurchasegrocerieslocallyatthebrick-and-mortarstores.Oldershoppersseemedtoshopin-storemorethantheiryoungercounterparts.Some61percentofthoseaged55-65usuallydidtheirgroceryshoppingoffline,whilefourpercentofthoseaged18-24and45-54shoppedexclusivelyonline.ReadmoreNote(s):UnitedStates;June20to29,2023;1,000respondentsSource(s):AppinioShareofGenZandmillennialconsumersthatwouldprefertoshopmostlyonline/in-storeforgroceriesintheUnitedStatesin2023ShoppingchannelpreferenceamongU.S.millennials&GenZforgroceries2023OnlineIn-store70%60%50%40%30%20%10%0%61%43%42%22%GenZMillennials9Description:In2023,roughlythesamepercentageofGenZconsumersintheUnitedStates(over40percent)saidtheywouldprefertodomostoftheirgroceryshoppingonlineaswellasoffline.Millennials,however,weremorekeenonshoppingmostlyonlineforgroceries,giventhechoice.ReadmoreNote(s):UnitedStates;JanuarytoMarch,2023;minimum1,000*Source(s):Klarna;NepaCHAPTER

02ShoppingtripsYear-over-yeargrowthinweeklyvisitstogrocerystoresintheUnitedStatesbetweenJanuaryandMarch2023GrowthingrocerystoresweeklyvisitsU.S.20230%0.0%-2.0%-4.0%-6.0%-8.0%-10.0%-2.7%-3.2%-3.2%-3.7%-3.7%-3.8%-3.9%-4.2%-5.1%-5.2%-5.2%-9.2%Jan9Jan2Jan16Jan23Jan30Feb6Feb13Feb20Feb27Mar6Mar13Mar20Mar2711Description:BetweenJanuary2andMarch27,2023U.S.grocerystoresrecordedthehighestdeclineinweeklyvisitsintheweekofJanuary9,withadropof9.2percentcomparedto2022.Ontheotherhand,theweekofFebruary13,wastheonlynottorecordadecline,remainingunchangedcomparedtoayearearlier.ReadmoreNote(s):UnitedStates;January2toMarch27,2023Source(s):Placer.aiYear-over-yeargrowthingrocerysectormonthlyvisitsintheUnitedStatesbetweenJanuary2022andApril2023GrowthingrocerysectormonthlyvisitsU.S.202310%8%9.2%6%3.6%4%2.8%2%0.7%0.4%0%-2%-4%-6%-8%-1.4%-1.9%-2.3%-2.8%-3.1%-3.3%-3.4%-3.9%-4.3%-5.2%-6.4%Jan2022

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Apr202312Description:BetweenJanuary2022andApril2023,theU.S.grocerysectorrecordedthehighestyear-on-yeargrowthinJanuary2022,withanincreaseof9.2percent.Ontheotherhand,themonthofJanuary2023sawthelargestdecrease,withadropof6.4percentinmonthlyvisits.ReadmoreNote(s):UnitedStates;January2022toApril2023Source(s):Placer.aiHowoftendoyoushopforgroceries?FrequencyofgroceryshoppingintheUnitedStatesin202345%40%35%30%25%20%40.8%29.3%14.9%15%8.8%10%5%6.2%Daily0%4-5timesaweek2-3timesaweekOnceaweekLessfrequentlythanonceaweek13/statistics/1456478/grocery-shopping-frequency-usAccordingtoasurveycarriedoutinJuly2023intheUnitedStates,some41percentofrespondentswereshoppingforgroceriesonceaweek.Another29percentweredoingsotwotothreetimesaweek,whileonly6.2percentshoppedforgroceriesdaily.ReadmoreNote(s):UnitedStates;July19,2023;1,994respondents;18yearsandolderSource(s):AttestWhichstatementbestdescribeshowmanysupermarketsyoushopat?NumberofsupermarketsconsumersshoppedatintheUnitedStates202380%67.4%70%60%50%40%30%20%10%0%27.1%5.5%Ishopat2to3differentsupermarketsI'mmostlyloyaltoonesupermarketIshopat4ormoredifferentsupermarkets14Description:AccordingtoasurveycarriedoutinJuly2023intheUnitedStates,some67percentofrespondentsshoppedattwotothreedifferentsupermarkets.Another27percentwereloyaltojustonesupermarket,whileonly5.5percentshoppedatfourormoredifferentsupermarkets.ReadmoreNote(s):UnitedStates;July19,2023;2,000respondents;18yearsandolderSource(s):AttestCHAPTER

03FoodexpenditureAverageannualhouseholdfoodexpenditureintheUnitedStatesfrom2000to2022(inU.S.dollars)U.S.householdfoodexpenditureonaverage2000-202210,0009,0008,0007,0006,0005,0004,0003,0002,0001,00002000

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202216/statistics/237211/average-food-expenditures-of-united-states-householdsFrom2020to2022,theaverageannualhouseholdfoodexpenditureintheUnitedStatesincreasedbyalmost28percent.Theaveragehouseholdexpenditurein2020wasabout7.3thousandU.S.dollarsandhassincegrowntoover9.3thousand.

ReadmoreNote(s):UnitedStates;2000to2022Source(s):BureauofLaborStatisticsAverageannualfoodat-homeexpenditureofUnitedStateshouseholdsfrom2000to2022(inU.S.dollars)*Averageannualfoodat-homeexpenditureofU.S.households2000-20226,0005,0004,0003,0002,0001,00002000

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202217Description:Thistimelinedepictstheaverageannualfoodat-homeexpenditureofhouseholdsintheUnitedStatesfrom2000to2022.In2022,theaveragefoodat-homeexpenditureofU.S.householdsamountedto5,703U.S.dollars.

ReadmoreNote(s):UnitedStates;2000to2022;*Consumerunitsincludefamilies,singlepersonslivingaloneorsharingahouseholdwithothersbutwhoarefinanciallyindependent,ortwoormorepersonslivingtogetherwhoshareexpenses.Datapriorto[...]

ReadmoreSource(s):BureauofLaborStatisticsAverageannualfoodat-homeexpenditureofhouseholdsintheUnitedStatesfrom2002to2022,bycategory(inU.S.dollars)Averageannualfoodat-homeexpenditureintheU.S.bycategory2002-2022Meats,poultry,fish,andeggsFruitsandvegetablesCerealsandbakeryproductsDairyproductsOtherfoodat-home*6,0005,0004,0003,0002,0001,00002,1441,9471,7761,7491,6271,5681,419

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202218Description:Thistimelineshowstheaverageannualfoodat-homeexpenditureofUnitedStateshouseholdsfrom2002to2022,bycategory.In2022,U.S.householdsspentonaverage1,099U.S.dollarsonfruitsandvegetables.Consumersspentmorethanthatonmeats,poultry,fish,andeggs.ReadmoreNote(s):UnitedStates;2002to2022;*Miscellaneousfoods,nonalcoholicbeverages,sugarandothersweets,fatsandoils,aswellasfoodforout-of-towntrips.Datapriorto2013havebeentakenfrompreviouseditionsofthesamepublication.

ReadmoreSource(s):BureauofLaborStatisticsAveragehouseholdfoodexpenditureintheUnitedStatesin2022,byincome*(inU.S.dollars)AveragehouseholdfoodexpenditureintheU.S.byincome202220,00018,00016,00014,00012,00010,00017,67814,02111,7329,3368,1708,0007,1546,0385,3376,0004,0002,00005,040Lessthan15,000

15,000to29,999

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70,000to99,000100,000to149,999150,000to199,000200,000andmore19Description:ThisstatisticshowstheaveragehouseholdfoodexpenditurebyincomeintheUnitedStatesin2022.Inthatyear,householdswithanincomerangeof30,000to39,999U.S.dollarsspent6,038U.S.dollarsonfoodonaverage.

ReadmoreNote(s):UnitedStates;2022;*Pre-taxincome.ReadmoreSource(s):BureauofLaborStatisticsAverageannualhouseholdexpenditureonfoodathomeintheUnitedStatesin2022,bysizeofconsumerunit(inU.S.dollars)AveragefoodathomeexpenditureintheU.S.2022,byhouseholdsize10,0009,0669,0008,0128,0007,0006,0005,0004,0003,0002,0001,00006,8625,6353,224OnepersonTwopeopleThreepeopleFourpeopleFiveormorepeople20Description:In2022,afourpersonhouseholdspentanaverageof8,012U.S.dollarsongroceries.Averageannualspendinginfoodathomeacrossallconsumerunitsamountedto5,703U.S.dollars.

ReadmoreNote(s):UnitedStates;2022Source(s):BureauofLaborStatisticsThinkingaboutyouraverageshoppingcart,howmuchdoyouspendwhenyougogroceryshopping?ConsumeraverageexpenditureongroceriesintheU.S.2023Shareofrespondents15%0%5%10%20%25%30%35%Upto2020-503%15%51-10031%101-20033%Morethan200Idon-tknow17%2%21Description:AccordingtoasurveycarriedoutinJune2023intheUnitedStates,some33percentofrespondentsstatedthattheyspendonaveragebetween101and200U.S.dollarswhengoinggroceryshopping.Onlythreepercentspendlessthan20dollars,while17percentstatespendingmorethan200.ReadmoreNote(s):UnitedStates;June20to29,2023;1,000respondents;18-65yearsSource(s):AppinioCHAPTER

04FoodinflationInthelastmonth,haveyoustoppedyourselffrompurchasingsomethingatthegrocerystorebecauseofitspricebeinghigherthanusual?FrequencyconsumerscutbackongroceryshoppingbecauseofhigherpricesU.S.2023Yes,manytimesYes,afewtimesNo,notatall120%100%80%60%40%20%0%1%2%23%

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3%0%31%0%23Description:AccordingtoasurveyconductedmonthlybetweenApril,2022andMarch2023,duetorisingprices,someU.S.consumershavedecidedtoreducetheirgroceryspending.OnOctober23,41percentofrespondentssaidtheyhadrepeatedlyheldbackfrombuyingsomethingatthegrocerystore,while21percentsaidtheyhadnot.OnApril3,andMay1,of2022,30percentstatedreducingtheirgroceryspendingmanytimes.ReadmoreNote(s):UnitedStates;April5,2022toMarch19,2023;70,841respondents;18yearsandolder;WeekbyweekvaluesSource(s):CivicScienceAveragepriceofbasicfoodbasketintheUnitedStatesfrom2019to2024(inU.S.dollars)AveragevalueofshoppingbasketintheU.S.2019-2024250200210.15193.2168.29165.75158.22156.515010050020192020202120222023202424/statistics/1193276/us-average-price-shopping-basketTheaveragepriceofabasicfoodbasketintheunitedStatesamountedtojustover210U.S.dollarsasofJanuary2023,increasingbynearly9percentfromthepreviousyear.Backin2019,theaveragevalueofafoodbasketwasaround156.5U.S.dollars.ReadmoreNote(s):UnitedStates;2019to2024;JanuaryofeachyearSource(s):PicodiShareofshoppersstrugglingtoaffordfoodintheUnitedStatesin2023FoodaffordabilityintheU.S.in202345%40.5%40%34%35%30%25%20%15%10%5%16.4%9.1%0%IhavenodifficultyaffordingfoodIhavesomedifficultyaffordingfoodItdiffersfromweektoweekIhavealotofdifficultyaffordingfood25Description:AccordingtoasurveycarriedoutinJuly2023intheUnitedStates,some41percentofrespondentsstatedhavingnodifficultyaffordingfood.However,34percentsaidtheyhadsomedifficulty,whileanotherninepercentstatedhavingalotofdifficultyinaffordingit.ReadmoreNote(s):UnitedStates;July19,2023;1,978respondents;18yearsandolderSource(s):AttestShareofconsumersexpectingtospendmoreongroceriesintheUnitedStatesin2024,byagegroupChangeingroceryspendingamongconsumersintheUnitedStatesbyage202470%60%63%61%56%54%50%40%30%20%10%0%18-24yearsold24-34yearsold35-54yearsold55+yearsold26Description:AccordingtoasurveyconductedbetweenFebruaryandMarch2024,whenindividualswereaskedabouttheirexpectationsregardingfuturespendingincreaseongroceries,63percentofrespondentsaged55orolderexpressedagreement.Additionally,54percentofrespondentsaged18to24sharedthesamesentiment.ReadmoreNote(s):UnitedStates;February5toMarch6,2024;3,732respondents;18yearsandolderSource(s):CivicScienceHaveyounoticedpackaginggettingsmaller(withoutdecreasedpricing)onitemsyouusuallybuyatthegrocerystoreasofrecently?ShopperswhonoticedsmallerpackagingwhenbuyingatthegrocerystoreU.S.202470%61%60%50%40%30%25%20%10%0%14%Yes,I'venoticedthisonseveralitemsYes,I'venoticedthisonceortwiceNo,Ihaven'tnoticethis27Description:AccordingtoasurveyconductedinMarch2024,61percentofU.S.shoppersobservedmultipleitemstheytypicallypurchasedatgrocerystoresbecomingsmallerwithoutacorrespondingdecreaseinpricing.Thisphenomenoniscommonlyreferredtoasshrinkflation,whichinvolvesacombinationofinflationandareductionintheweightorsizeofproducts.ReadmoreNote(s):UnitedStates;March8to12,2024;1,964respondents;18yearsandolder;amongshoppersSource(s):CivicScienceWhichofthefollowinggroceryitemsareyoupurchasinglessoftenduetorisingpricesand/orsupplyshortages?GroceryitemsGenZarepurchasinglessoftenduetorisingpricesU.S.202450%45%40%35%30%25%45%44%41%20%15%10%5%39%38%31%0%Meat/poultry/fishSnacks/dessertsSpecialty/preparedfoodsBeveragesFreshproduceEggs/dairy28Description:AccordingtoasurveyconductedinMarch2024,45percentofU.S.GenerationZconsumerswerepurchasingmeat/poultry/fishlessoftenduetorisingpricesand/orsupplyshortages.Another44percentwerepurchasingsnacks/dessertslessoftenforthesamereason.ReadmoreNote(s):UnitedStates;March12to13,2024;4,248respondents;18-24yearsSource(s):CivicScienceCHAPTER

05FactorsinfluencingthepurchasedecisionPurchasecriteriaforfoodintheU.S.asofDecember2023PurchasecriteriaforfoodintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%Goodtaste/flavor61%Fresh56%Lowprice51%Highquality47%Easytoprepare40%Availableinthenormalsupermarket36%Naturalingredients31%Brand28%Longstoragetimeanddurability21%19%18%18%OrganicLowincaloriesSeasonalproductsEnvironmentallyfriendlypackaging(e.g.,recyclable,avoidplastic)14%30Description:"Goodtaste/flavor"and"Fresh"arethetoptwoanswersamongU.S.consumersinoursurveyonthesubjectof"Purchasecriteriaforfood".ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;10046respondents;18-64yearsSource(s):ConsumerInsightsWhenshoppingforfood,howoftendoyoucheckthepackfornutritionalvalues?HowoftenfoodshopperscheckthepackfornutritionalvaluesU.S.202330%28.3%25.7%25%20%15%10%5%21.4%18%6.5%0%AlwaysOftenSomewhatoftenNotveryoftenNever31/statistics/1456700/frequency-checking-pack-for-nutritional-values-when-food-shopping-usAccordingtoasurveycarriedoutinJuly2023intheUnitedStates,some21percentofrespondentsalwayscheckedthepackfornutritionalvalueswhenshoppingforfood.Another28percentdidsooften,whileonly6.5percentnevercheckedit.

ReadmoreNote(s):UnitedStates;July19,2023;2,000respondents;18yearsandolderSource(s):AttestInfluencesonpurchasedecisionsofHispanicAmericansandnon-HispanicAmericanswhenshoppingforgroceriesintheUnitedStatesin2023U.S.Hispanics:desiredfoodproducequalitieswhengroceryshoppingin2023HispanicAmericansNon-HispanicAmericans19%25%20%15%10%5%23%21%21%21%20%12%10%0%Non-GMOfoodSustainablyproducedfoodLocallygrownfoodOrganicfood32Description:In2023,abouttwooutof10HispanicAmericanssurveyedstatedthattheyalwayspurchasedfoodthatwas'non-GMO',everychancetheygotwhengroceryshopping.Asimilarnumberofrespondentsalsoprioritized'sustainablyproduced',and'locallygrown'produce.ReadmoreNote(s):UnitedStates;February1toMarch13,2023;18yearsandolder;U.S.Hispanicandnon-Hispanicshoppersthatanswered"everychance"or"asmuchaspossible"Source(s):CivicScienceShareofconsumerswhofoundgroceryshoppingpleasantintheUnitedStatesinJune2023AttitudesofconsumerstowardsgroceryshoppingintheU.S.202350%45%40%35%30%25%20%45%15%24%10%5%16%15%0%PleasantRatherpleasantRatherunpleasantUnpleasant/achoretobedone33Description:AccordingtoaJune2023surveyofU.S.shoppers,24percentofrespondentsseemedtofindgroceryshoppingpleasant.Another45percentfoundtheexperienceratherpleasant,whileonthenegativeside,31percentfounditratherunpleasantorasachorethatmustbedone.ReadmoreNote(s):UnitedStates;June20to29,2023;1,000respondents;18-65yearsSource(s):AppinioShareofconsumerswhofoundgroceryshoppingpleasantintheUnitedStatesinJune2023,byagegroupAttitudesofconsumerstowardsgroceryshoppingintheU.S.byage2023PleasantRatherpleasantRatherunpleasantUnpleasant120%100%80%60%40%20%0%14%12%13%13%16%13%18%19%18%16%42%45%39%46%17%52%32%32%29%14%18-2425-3435-4445-5455-6534Description:AccordingtoaJune2023surveyofU.S.shoppers,allagegroupshadamostlypositiveattitudetowardsgroceryshopping.Overall,youngershoppersseemtoenjoygroceryshoppingmorethantheiroldercounterparts.Amongthoseaged25to34and35to44,32percentfoundtheexperiencepleasant.Ontheotherhand,amongthoseaged45to54and55to65,18percentfounditunpleasant.ReadmoreNote(s):UnitedStates;June20to29,2023;1,000respondents;18-65yearsSource(s):AppinioWhatisthemainreasonyoushopatdifferentsupermarkets?ReasonsconsumersshopatdifferentsupermarketsintheUnitedStates202360%53.6%50%40%30%20%10%0%26.9%19.5%Togetbetterdeals,savemoneyorusecouponsTogetspecificproductsIcan'tgetelsewhereIjustgotowhicheversupermarketismostconvenientatthetime35Description:AccordingtoasurveycarriedoutinJuly2023intheUnitedStates,some54percentofrespondentsshoppedatdifferentsupermarketsinordertogetbetterdeals,savemoney,orusecoupons.Another27percentdidsotogetspecificproductstheycouldn'tfindelsewhere.ReadmoreNote(s):UnitedStates;July19,2023;2,000respondents;18yearsandolderSource(s):AttestIfbothaself-checkoutkioskandacashierareavailableatastore,whichonedoyouprefertocheckoutwith?Consumerpreferenceforgrocerystoreself-checkoutkioskorcashierintheU.S.202370%60%50%40%60%28%30%20%10%0%12%Sel-checkoutCashierNopreference36Description:AccordingtoasurveycarriedoutinMarch2023,60percentofconsumersintheUnitedStates,whenpresentedwiththeoptionbetweenaself-checkoutkioskandacashieratthegrocerystore,preferredacashier.

ReadmoreNote(s):UnitedStates;March2to6,2023;2,744respondents;18yearsandolderSource(s):CivicScienceCHAPTER

06GroceryshoppingonlineTotalonlinegroceryspendingintheUnitedStatesfrom4thquarter2018to4thquarter2022,bydevice(inbillionU.S.dollars)TotalonlinegrocerycommercespendingintheU.S.2018-2022DesktopMobile70605040302010018.739.729.834.222.332.819.731.417.730.912.330.815.427.712.724.513.113.619.113.118.910.211.77.35.76.95.39.54.11021.211.811.510.1Q4'18

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Q4'2238Description:Asofthefourthquarterof2022,themajorityofonlinegroceryspendingintheUnitedStateswasdoneondesktopdevices.Spendingfiguresreachedatotalof64billionU.S.dollars,with34.2billioncomingfromdesktops.Theremaining29.8billionwasfrommobiledevices.ReadmoreNote(s):UnitedStates;Q12018toQ42022;grocery/baby/petcategorySource(s):comScoreOnlinegrocery&beverageshoppingbystorebrandintheU.S.asofDecember2023Onlinegrocery&beverageshoppingbystorebrandintheU.S.2023Shareofrespondents20%0%10%30%40%50%Walmart53%Amazon/AmazonFresh/AmazonPantry42%CostcoAldi26%21%Instacart21%BlueApronBurpy15%11%11%11%11%DelivEveryPlateHelloFreshStop&ShopFarmsteadFetchRewards