全球家居装饰行业市场前景及投资研究报告-培训课件外文版2024.5慕思

INDUSTRIES

&

MARKETSHome

Décor:

market

data&

analysisMarket

InsightsreportOctober2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor1718MarketDefinitionKeyTakeawaysMarket

NumbersRevenue

by

Market91215AverageRevenue

per

CapitaCompanyrevenues2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

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10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

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management10sectors190+geographicalentities1,000+markets400+reportsFind

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on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewPreference

for

larger

items

like

couches

and

beds

affected

Home

Decorsegment's

revenue

differently

during

the

pandemicOverview:

SummarySummaryOverall,

the

COVID-19

pandemichadagenerally

positive

impacton

the

globalFurnituremarket,

andthe

Home

Decor

segment

was

noexception.

COVID-19lockdown

restrictions

required

manypeople

to

stayhome,

givingthemampletimetorethink

the

aesthetics

surrounding

theirlivingspaces.

Oneofthemajordrivers

behindthisgrowth

was

the

shiftindiscretionary

spending

asmanypeoplechose

tofocusmore

of

theirincome

on

household

spendingvs.

out-of-homespending.Inits2021

annual

report,

Wayfair,oneof

the

top

retailers

inonlinefurnitureand

home

decor,

statedthattheshiftinconsumer

spendingwas

oneofthe

main

reasons

foritslower

sales

inthesecond

half

of

2021.

Thus,

itispossibletoconcludethatconsumer

spending

isamajor

driver

infurnitureand

homedecor

sales.While

there

was

asignificantincrease

inhome-decor-relatedpurchases,

the

segment

experienced

thesmallest

revenue

percent

changewhencompared

to

other

segments

within

the

Furniture

market.

Oneof

the

reasonsbehindthisisthatpeople

placed

ahigherpriorityon

biggerticket

items

whichimproved

overall

comfortability,

e.g.,couches

and

beds.

Itisalsolikely

to

bewhyLivingRoom

andBedroom

Furnituresegments

saw

ahigherrevenue

percentchangecompared

tothissegment

duringthe

beginningof

the

COVID-19pandemic.Looking

ahead,steady

revenue

growth

canbeexpected

intheHomeDecor

segment;

however,

thereare

stillchallenges

thatcould

put

downwardpressure

on

itsrevenue

growth.

One

ofthose

challenges

isthecurrent

cost-of-livingcrisis

thathasslowed

down

thegrowth

formost

of

the

Furnituremarket

in2022.

Thishasthe

potentialtopersist

well

into

2023.

However,

lowering

inflationfiguresdueto

increasing

interest

ratesandthe

easing

of

COVID-19

lockdownrestrictions

inChina

givesushopethatpeople

will

bebetterfinanciallypositionedtoimprove

theaesthetics

withintheir

homes

in2023.5Sources:Market

Insights

2023Home

Decor

segment

includes

items

like

decorations,

carpets,

candles,

andwindow

coverings

for

aesthetic

enhancementOverview:

Market

DefinitionMarket

definitionTheHome

Decor

segment

includesavariety

of

accessories

andfurnishingsusedtomakeaspacemore

aesthetically

appealing.

Items

inthissegment

canbefoundinvirtuallyevery

room

withinthehome

andaretypicallyused

toshowcase

one’sunique

styleandcreativity.TheCurtains

&Blindssubsegment

includesproducts

designed

to

cover

windowsandregulatetheamountof

lightthatenters

aroom.

Thissegment

encompassesawide

rangeof

stylesandmaterials,

from

traditionaldrapesandblinds

tomodern

shadesandscreens.TheHome

Decor

segment

isdividedintofoursubsegments:TheHome

Decor

segment

consists

ofrevenue

and

average

revenue

percapitadata.Per

capitafiguresconsider

thewhole

population.

Thissegment

includesonly

businessto

consumer

(B2C)

sales.

Business

to

business

(B2B)

sales(e.

g.,furnitureforcoffee

shops,offices,

etc.)

are

excluded

inthefiguresshown.

Interms

of

key

players

inthefurnituremarket,

IKEA

istheleadingfurniturecompany;

however,

withtherise

ofeCommerce,

playerssuchasWayfairaregainingground.TheDecorations

subsegment

refers

toavarietyof

decorative

items

thatareusedtoenhancethe

aesthetics

of

indoor

spaces,suchaswall

art,decorative

objects,vases,

and

sculpturesTheCarpets

&Rugssubsegment

refers

to

products

designed

to

cover

andenhancetheflooring

ofindoor

spaces.

These

products

rangefrom

large

arearugstosmall

accentrugs,andareavailableinavariety

ofmaterials,

colors,

patterns,andtextures,

providingbothfunctionalandaesthetic

valueto

thespace.TheCandlessubsegment

covers

decorative

andaromatic

wax-based

productsthatare

commonly

usedtoprovide

mood

lighting

andfragrance

to

indoor

spaces.6Sources:Market

Insights

2023Home

Décor

accounted

for17.63%

of

the

Furniture

market

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheHome

Décor

market

amountsto

US$125.50bn

in2023.

Themarketisexpected

to

grow

annuallyby

4.77%

(CAGR2023-2028).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

intheUnited

States(US$32,320.00m

in2023).•Candles•Flameless

&Floating

Candles•Shower

Curtains•SmartBlinds•Clocks•CurtainsInrelation

to

totalpopulation

figures,per

person

revenues

of

US$16.34

aregenerated

in2023.•Carpets

&Rugs•Decorative

Accessories•Plants•Mirrors7Sources:Market

Insights

2023CHAPTER

2Market

NumbersHome

Décor

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

4.6%

from

2018to

2028Market

Size:

GlobalRevenue

inbillionUS$158.5150.311.7+4.6%(1)12.0142.611.3135.411.0128.710.6125.510.4122.410.236.3116.710.434.4108.78.932.5105.69.0101.28.730.729.128.327.626.324.823.751.122.648.045.142.540.138.937.835.332.231.830.559.056.253.651.246.847.848.942.944.839.441.120182019202020212022202320242025202620272028Carpets

&RugsCurtains&DrapesDecorationsCandles9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

43.9

billion,

Americas

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

inbillionUS$+4.8%(1)+5.7%(1)58.2+2.5%(1)50.643.941.936.136.3+4.4%(1)+2.9%(1)5.54.22.02.42022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

31.3

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

inbillionUS$+5.6%(1)43.3+7.6%(1)31.328.818.5+1.8%(1)+1.3%(1)+1.3%(1)7.87.04.44.73.43.62022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Home

Décor

average

revenue

per

capita

is

estimated

to

increase

at

a

CAGR(1)

of3.6%

from2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

inUS$19.81.5+3.6%(1)18.91.518.11.417.31.416.61.416.31.416.11.315.51.44.514.61.214.31.24.313.81.24.13.93.83.73.63.53.33.23.16.46.05.75.45.05.15.24.74.34.34.27.46.66.87.16.16.26.35.75.95.45.620182019202020212022202320242025202620272028Carpets

&RugsCurtains&DrapesDecorationsCandles12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

48.0,

Australia

&

Oceania

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$+4.1%(1)+1.7%(1)+2.5%(1)55.653.349.448.143.742.5+5.0%(1)+2.1%(1)10.88.13.43.92022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

96.7,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$+4.4%(1)125.1+20.2%(1)99.496.7+14.5%(1)70.4+18.5%(1)58.4+7.5%(1)33.031.221.119.612.72022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Revenues

of

the

top

companies

in

the

Home

Décor

market

(worldwide

&consolidated)FurtherMarket

AnalysisCompany

revenues

inbillionUS$Company20182019202020212022Ashley

FurnitureIndustriesInterIkea

HoldingNitori

HoldingsOppeinHome

GroupRH4.730.155.511.722.512.35.728.25.892.132.652.56.425.86.712.962.852.56.628.377.3910.330.553.762.73.593.8Rooms

ToGoWayfair6.785.679.135.914.146.7813.718.2512.228.67Williams-Sonoma15Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,