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INDUSTRIES
&
MARKETSPaint,
Wallpaper
&
Supplies:market
data
&
analysisMarket
InsightsreportSeptember2023Table
of
ContentsOverviewAppendixSummary567Product
OverviewAuthor1718MarketDefinitionKeyTakeawaysMarket
NumbersRevenue91215AverageRevenue
per
CapitaCompanyrevenues2MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
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10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
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FinTech,Food,or
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on:https://www.Goto
Market
Insightscom/outlook/3CHAPTER
1OverviewGrowing
demand
in
China
is
a
major
driver
behind
the
positive
growth
outlookof
the
Paint,
Wallpaper
&
Supplies
marketOverview:
SummarySummaryBetween
2020-2021,
growth
inthePaint,
Wallpaper
and
Suppliessegment
waspowered
bystrong
consumer
spendingaspeople
spentmore
timeathome
duetoCovid-19
lockdown
measures.
Oncethesemeasures
were
lifted,abacklog
ofdemand
fueled
thissegment’s
revenue
growth
into
2022.
Most
of
thedemandwas
concentrated
inNorth
America
and
Europe
asstrict
lockdown
measures
inAsiadampened
demand.In2022,
thePaint,Wallpaper&Suppliessegment
sawasteep
decline
insales
duetostrong
inflationary
pressure
because
oftheRussia-Ukraine
warandsupplychaininefficiencies.
Higherprices
forfood
andgasmeantthatless
disposableincome
could
beallocated
towards
do-it-yourself
(DIY)
relatedpurchases.
Tighteningmonetary
policy
broughtwith
ithighermortgage
rateswhich
inturnslowed
existing
real
estate
salesleading
to
less
demand
forpaint,wallpaper,
andsupplies.
Furthermore,
demand
inoneof
thesegments
biggestmarkets,
China
tumbled
dueto
China’sno-Covid
policy
contributingtheoveralldecline
inthissegment’s
growth.With
the
liftingofCovid-19
restrictions
inChina,we
believe
thatpinnedupdemand
inthis
region
will
accelerate
growth
thePaint,Wallpaper
&Suppliessegment.
While
thehousingmarket
may
havecooled
inNorth
America
andEurope,we
areoptimistic
thatthedownward
trajectory
ofinflationfigureswill
takelesspressure
offpeoples’
wallets
allowing
themtocontinuethose
home
improvement
projects
requiring
paint,wallpaper,
andothersupplies.
Thepinned-updemand
inChina
will
level
outtowards
theendof
theyear
and
predict
stablegrowth
intheglobal
paint,
wallpaper,
and
suppliessegment
from
there
onout.5Sources:Market
Insights
2023Paint,
Wallpaper
&
Supplies
market
coversvarious
products
used
in
decoratingand
protecting
interior
andexterior
surfacesOverview:
Market
DefinitionMarket
definitionDefinition:Paints,Wallpaper&
Suppliescovers
awide-ranged
segment
oftheDIY&
Hardware
market.
Underpaint,
thisincludes
alltypesof
paint
forinteriorandexterior
usage.
Wallpaper
refers
only
to
wallpaper
anddoes
notincludewalltilesor
wall
panels.
Suppliesincludevariousproducts
which
are
related
to
thepaint
andwallpaper
market,
focused
mainly
on
cleaning
and
repairing
walls.
Thesegment
does
notincludepainting
tools,
which
areincluded
inthe
Tools
&Machines
segment
instead.AdditionalInformation:Themarket
consistsof
revenue
and
average
revenue
percapitadata.Percapitafigurestakeinto
account
the
whole
population.
Thismarket
includesonlyB2C(businesstoconsumer)
sales.
B2B
(businesstobusiness)
sales(e.
g.,
hardware
forcoffee
shops,offices,
etc.)
are
excluded.6Sources:Market
Insights
2023Paint,
Wallpaper
&
Supplies
accounted
for
6.57%
of
the
DIY
&
Hardware
Storemarket
revenue
in
2022Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeRevenue
inthePaint,
Wallpaper
&Suppliesmarket
amountstoUS$186.90bn
in2023.
Themarket
is
expected
togrow
annuallyby
2.35%
(CAGR2023-2028).Thismarket
includes:Thismarket
excludes:Inglobalcomparison,
most
revenue
isgenerated
intheUnited
States(US$50,160.00m
in2023).•Paint•Walltiles•Wallpapers•Paint
supplies•Wallpapersupplies•Wallpanels•Painting
toolsInrelation
to
totalpopulation
figures,per
person
revenues
of
US$24.33
aregenerated
in2023.7Sources:Market
Insights
2023CHAPTER
2Market
NumbersPaint,
Wallpaper
&
Supplies
revenues
are
estimated
to
increase
at
a
CAGR(1)
of2.4%from2018
to
2028Market
Size:
GlobalRevenue
inbillionUS$+2.4%(1)186.9210.0205.3200.8196.3191.6183.6172.1172.9164.9166.1201820192020202120222023202420252026202720289Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:With
revenue
of
US$
83.4
billion,
Asia
is
the
biggest
market
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)Revenue
inbillionUS$+3.0%(1)99.4+3.2%(1)83.471.559.2+4.4%(1)+4.5%(1)21.8+2.4%(1)16.915.211.71.82.12022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
revenue
of
US$
47.0
billion,
the
United
States
is
the
biggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Revenue
inbillionUS$+3.3%(1)+2.5%(1)57.152.447.045.1+4.4%(1)+2.8%(1)+2.1%(1)2.61.31.51.92.42.22022202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Paint,
Wallpaper
&
Supplies
average
revenue
per
capita
is
estimated
to
increaseat
a
CAGR(1)
of
1.5%
from2018
to
2028Market
Size:
GlobalAveragerevenue
percapita
inUS$+1.5%(1)26.225.825.525.124.724.324.323.122.722.522.52018201920202021202220232024202520262027202812
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
capita
of
US$
58.9,
Americas
is
the
biggest
marketamong
selected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)Averagerevenue
percapita
inUS$+2.5%(1)68.358.9+1.2%(1)46.943.6+4.4%(1)+2.3%(1)25.7+2.2%(1)21.319.918.610.89.52022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
capita
of
US$
140.5,
the
United
States
is
the
biggestmarket
among
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Averagerevenue
percapita
inUS$+2.7%(1)165.1140.5+2.6%(1)+2.4%(1)+4.5%(1)+1.8%(1)38.635.633.030.929.322.520.918.82022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Revenues
of
the
top
companies
in
the
Paint,
Wallpaper
&
Supplies
market(worldwide
&
consolidated)FurtherMarket
AnalysisCompany
revenues
inbillionCompany2018
2019
2020
2021
20229.85
10.43
11.11
11.71BunningsWarehouse
9.62Hornbach
HoldingKingfisher5.155.296.236.9518.14
17.49Lowe’s
Cos72.151089.6
96.25
68.62
68.6210
10.7
11.8
13Menard,
IncTheHome
Depot108.2
110.22
132.11
151.16
157.415Sources:Market
Insights
2023CHAPTER
3AppendixMARKET
INSIGHTSMarket
Insights
–
market
data,forecasts,
and
qualitative
insightsGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.•
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