全球在线旅游行业市场前景及投资研究报告-培训课件外文版2024.6携程去哪儿

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TRENDSOnlinetravelmarketworldwideCHAPTER

01IndustryoverviewMarketsizeofthetourismsectorworldwidefrom2011to2023,withaforecastfor2024(intrillionU.S.dollars)Marketsizeofthetourismsectorworldwide2011-20242.52.22.22.1222222.01.51.00.50.01.91.81.81.50.90.8201120122013201420152016201720182019202020212022202320244Description:Themarketsizeoftheglobaltourismsectorrosesignificantlyin2023comparedtothepreviousyear,totalingaround1.9trillionU.S.dollars.Despitethesharpannualincrease,globaltourismrevenueremainedbelowthefiguresreportedbeforetheonsetofthecoronavirus(COVID-19)pandemic.Asforecast,themarketsizeofthetourismsectorworldwidewasexpectedtoreachanestimatedtwotrillionU.S.dollarsin2024.

ReadmoreNote(s):Worldwide;2011to2023Source(s):IBISWorldRevenueoftheglobaltravelandtourismmarketfrom2019to2028,bysegment(inbillionU.S.dollars)Travelandtourismrevenueworldwide2019-2028,bysegmentHotelsPackageHolidaysVacationRentalsCampingCruises1,2001,000800600400200020192020202120222023202420252026202720285Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallfivedifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentHotels,whichhasthehighestvalueof508.94billionU.S.dollars.ReadmoreNote(s):Worldwide;2019to2028Source(s):MobilityMarketInsightsRevenueshareofsaleschannelsofthetravelandtourismmarketworldwidefrom2018to2028Distributionofsaleschannelsinthetravelandtourismmarketworldwide2018-2028OnlineOffline30.44%120%100%25.21%23.84%26.59%29.32%27.96%31.32%34.99%33.93%36.57%80%60%40%20%0%38.27%74.79%202776.16%202873.41%202669.56%202370.68%202472.04%202568.68%202265.01%202066.07%202163.43%201961.73%20186Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodfortheindicator'SalesChannels'.OnlyforthesegmentOnline,asignificantincreasecanbeobservedovertheforecastperiod.Here,theindicatorexhibitsadifferenceof14.43percentbetween2018and2028.ReadmoreNote(s):WorldwideSource(s):MobilityMarketInsightsOnlinetravelmarketsizeworldwidefrom2017to2023,withaforecastuntil2028(inbillionU.S.dollars)Onlinetravelmarketsizeworldwide2017-2028900800700807.88772.5727.52692.78658.38599.27600495.14489.135004003002001000466.18436.86326.11225.162020201720182019202120222023202420252026202720287Description:Themarketsizeoftheonlinetravelindustryworldwideincreasedsharplyin2023comparedtothepreviousyear.Afterfallingto225billionU.S.dollarswiththeonsetofthecoronavirus(COVID-19)pandemic,theonlinetravelmarket'sglobalrevenuebouncedbackin2022,thenrosefurtherin2023,reachinganestimated599billionU.S.dollars.Thisfigurewasexpectedtogrowsteadilyinthefollowingyears,exceeding800billionU.S.dollarsby2028.

ReadmoreNote(s):Worldwide;2017to2023Source(s):MobilityMarketInsightsRevenueofthetravelappsmarketworldwidefrom2017to2027(inbillionU.S.dollars)Revenueofthetravelappsindustryworldwide2017-20272.52.01.51.00.50.0201720182019202020212022202320242025202620278Description:Theglobalindicator'RevenueBySegment'inthe'Travel'segmentoftheappmarketwasforecasttocontinuouslyincreasebetween2023and2027byintotal0.8billionU.S.dollars(+64percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreachtwobillionU.S.dollarsandthereforeanewpeakin2027.Notably,theindicator'RevenueBySegment'ofthe'Travel'segmentoftheappmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Worldwide;2017to2027Source(s):DigitalMarketInsightsEstimatedenterprisevaluetorevenue(EV/Revenue)ratiointheonlinetravelmarketworldwideasofApril2024,bysegmentEstimatedEV/Revenueratiointheonlinetravelmarket2024,bysegmentEV/forecast

2024

revenueSaaS(hospitalitymarket)Lodging6.8x4.8x4.7x3.1x2.6x2.1x1.4x1xGlobalonlinetravelagenciesB2BtransactionalRideshareLeisureNicheonlinetravelagenciesMetasearchAirlines0.6x9Description:AccordingtoanApril2024study,SaaScompaniesoperatinginthehospitalityindustryreportedthehighestenterprisevaluetorevenue(EV/Revenue)ratiointheonlinetravelmarketworldwide.Asestimated,businessesinthatsegmentrecordedanEV/Revenuemultipleof6.8x.Thisfigurewasnearlyseventimeshigherthanthatofthemetasearchsegment.ReadmoreNote(s):Worldwide;asofApril12,2024;451companiesSource(s):AGCPartners;TraveltechessentialistEstimatedenterprisevaluetoEBITDA(EV/EBITDA)ratiointheonlinetravelmarketworldwideasofApril2024,bysegmentEstimatedEV/EBITDAratiointheonlinetravelmarket2024,bysegmentEV/forecast

2024

EBITDASaaS(hospitalitymarket)Metasearch33.2x23.8x23.4x15xRideshareGlobalonlinetravelagenciesLodging14.9x11.7x9.7xB2BtransactionalNicheonlinetravelagenciesLeisure9.5xAirlines5x10Description:AccordingtoanApril2024study,SaaScompaniesoperatinginthehospitalityindustryreportedthehighestenterprisevaluetoEBITDA(EV/EBITDA)ratiointheonlinetravelmarketworldwide.Asestimated,businessesinthatsegmentrecordedanEV/EBITDAmultipleof33.2x.Thisfigurewasroughlydoublethatoftheglobalonlinetravelagenciessegment,whichhadanEV/EBITDAmultipleof15xasofApril2024.ReadmoreNote(s):Worldwide;asofApril12,2024;451companiesSource(s):AGCPartners;TraveltechessentialistCHAPTER

02OnlinebookingsTravelproductonlinebookingsintheU.S.asofDecember2023TravelproductonlinebookingsintheU.S.2023Shareofrespondents0%5%10%15%20%25%24%30%35%HotelsFlighttickets36%Carrentals16%VacationapartmentorhouseCampingsite13%8%8%Ridesharing/carpooling(longdistancetravel)Bustickets(longdistance)Cruises7%7%Packageholidays6%6%Traintickets(longdistance)Campervan/motorhomerentalsNoneoftheabove3%35%12Description:"Hotels"and"Flighttickets"arethetoptwoanswersamongU.S.consumersinoursurveyonthesubjectof"Travelproductonlinebookings".ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;10038respondents;18-64yearsSource(s):ConsumerInsightsTravelproductonlinebookingsinCanadaasofDecember2023TravelproductonlinebookingsinCanada2023Shareofrespondents0%5%10%15%20%25%30%35%40%38%HotelsFlighttickets32%Carrentals14%VacationapartmentorhouseCampingsite12%9%Packageholidays8%8%Traintickets(longdistance)Bustickets(longdistance)Ridesharing/carpooling(longdistancetravel)Cruises6%5%4%Campervan/motorhomerentalsNoneoftheabove2%34%13Description:"Hotels"and"Flighttickets"arethetoptwoanswersamongCanadianconsumersinoursurveyonthesubjectof"Travelproductonlinebookings".ReadmoreNote(s):Canada;JanuarytoDecember2023;2015respondents;18-64yearsSource(s):ConsumerInsightsTravelproductonlinebookingsintheUKasofDecember2023TravelproductonlinebookingsintheUK2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%44%HotelsFlighttickets37%Traintickets(longdistance)Packageholidays28%19%19%VacationapartmentorhouseBustickets(longdistance)Carrentals12%10%9%CampingsiteCruises6%Campervan/motorhomerentalsRidesharing/carpooling(longdistancetravel)Noneoftheabove4%4%19%14Description:"Hotels"and"Flighttickets"arethetoptwoanswersamongUKconsumersinoursurveyonthesubjectof"Travelproductonlinebookings".ReadmoreNote(s):UnitedKingdom;JanuarytoDecember2023;4028respondents;18-64yearsSource(s):ConsumerInsightsTravelproductonlinebookingsinChinaasofDecember2023TravelproductonlinebookingsinChina2023Shareofrespondents0%10%20%30%40%50%HotelsFlighttickets55%41%Traintickets(longdistance)Packageholidays37%20%20%VacationapartmentorhouseCarrentals15%Ridesharing/carpooling(longdistancetravel)Bustickets(longdistance)Campingsite11%9%9%Campervan/motorhomerentalsCruises6%6%Noneoftheabove13%15Description:"Hotels"and"Flighttickets"arethetoptwoanswersamongChineseconsumersinoursurveyonthesubjectof"Travelproductonlinebookings".ReadmoreNote(s):China;JanuarytoDecember2023;4098respondents;18-64yearsSource(s):ConsumerInsightsTravelproductonlinebookingsinIndiaasofDecember2023TravelproductonlinebookingsinIndia2023Shareofrespondents0%10%20%30%40%50%47%Traintickets(longdistance)Hotels44%Flighttickets37%Bustickets(longdistance)Carrentals33%23%Packageholidays18%Ridesharing/carpooling(longdistancetravel)VacationapartmentorhouseCruises13%13%6%5%4%CampingsiteCampervan/motorhomerentalsNoneoftheabove11%16Description:"Traintickets(longdistance)"and"Hotels"arethetoptwoanswersamongIndianconsumersinoursurveyonthesubjectof"Travelproductonlinebookings".ReadmoreNote(s):India;JanuarytoDecember2027;4035respondents;18-54yearsSource(s):ConsumerInsightsShareoftravelerswhothinkitisimportanttobeabletobooktheirtripentirelyonlineworldwideasofJuly2023,bygenerationImportancetobookatripfullyonlineamongtravelersworldwide2023,bygeneration100%90%80%70%60%50%40%30%20%10%0%86%83%74%66%GenZMillenialsGenXBabyBoomers17Description:AJuly2023surveyanalyzedtheimportanceofbookingatripentirelyonlineamongglobaltravelersfromdifferentgenerations.Overall,Millennialsreportedthehighestfigure,with86percentofthesamplebelievingitisimportanttobookatripentirelyonline.Bycontrast,respondentsfromtheBabyBoomergenerationrecordedthelowestfigure,at66percent.ReadmoreNote(s):Worldwide;July2023;approx10,000;18-74yearsSource(s):Hilton;IpsosCHAPTER

03MarketleadersLeadingonlinetravelagencies(OTAs)worldwidefrom2019to2022,byrevenue(inmillionU.S.dollars)RevenueofleadingOTAsworldwide2019-2022201915066120674805512915606332020679651993378280960420211095885985992314390220221709011667839929091492577BookingHoldingsExpediaGroupAirbnbTGroupTripadvisoreDreamsOdigeo¹Despegar241334525131323538Trivago942304412574MakeMyTrip¹LGroupOntheBeachGroup527189295533392128163316194974217419Description:Revenueofleadingonlinetravelagencies(OTAs)worldwideincreasedsignificantlyin2022comparedtothepreviousyear,followingasharpdeclinewiththeonsetofthecoronavirus(COVID-19)pandemic.Thatsaid,amongtheselectedcompanies,onlyBookingHoldingsandAirbnbreportedhigherrevenuesin2022comparedto2019.Overall,bothbeforeandaftertheimpactofthehealthcrisis,BookingHoldingsrecordedthehighestfigure,generatingrevenueofover17billionU.S.dollars[...]

ReadmoreNote(s):Worldwide;2019to2022Source(s):VarioussourcesMarketingexpensesofleadingonlinetravelagencies(OTAs)worldwidefrom2019to2022(inmillionU.S.dollars)MarketingexpensesofleadingOTAsworldwide2019-20222019202021792527117567531617957202138014221118677246927995202259936100151661678448016536791BookingHoldingsExpediaGroupAirbnb496760601622133567239318874518214648TGroupTripadvisoreDreamsOdigeo¹DespegarTrivago2183828351MakeMyTrip¹LGroupOntheBeachGroup605914046311520Description:Themarketingexpensesofleadingonlinetravelagencies(OTAs)worldwidegrewsignificantlyin2022comparedtothepreviousyear,followingasharpdeclinewiththeonsetofthecoronavirus(COVID-19)pandemic.Overtheperiodconsidered,BookingHoldingsandtheExpediaGroupreportedthehighestfigures,spendingroughlysixbillionand6.1billionU.S.dollarsonmarketingin2022,respectively.WhileAirbnbrecordedthethird-highestfigurethatyear,itspentsubstantiallyless[...]ReadmoreNote(s):Worldwide;2019to2022;companiesarerankedbasedonthehighestrevenuein2022Source(s):VarioussourcesMarketingtorevenueratioofleadingonlinetravelagencies(OTAs)worldwidefrom2019to2022Marketing/revenueratioofleadingOTAsworldwide2019-2022201933%50%34%26%43%62%36%79%35%37%25%202032%49%35%24%52%74%44%72%20%47%32%202135%49%20%25%52%84%29%69%17%36%36%202235%52%18%21%53%83%31%64%17%44%26%BookingHoldingsExpediaGroupAirbnbTGroupTripadvisoreDreamsOdigeo¹DespegarTrivagoMakeMyTrip¹LGroupOntheBeachGroup21Description:Themarketingtorevenueratioisanindicatorthatmeasureshowmuchacompanyspendsonmarketingtogeneratesales.Thelowertheratio,thelessthecompanydependsonmarketingtoearnrevenue.In2022,themarketing/revenueratioofAirbnb,whichreportedthethird-highestꢀrevenueofleadingonlinetravelagencies(OTAs)thatyear,wasjust18percent.Bycontrast,BookingHoldingsandtheExpediaGrouphadmarketingtorevenueratiosof35percentand52percent,respectively.

ReadmoreNote(s):Worldwide;2019to2022;companiesarerankedbasedonthehighestrevenuein2022Source(s):VarioussourcesNumberofemployeesatselectedleadingtravelcompaniesworldwidein2022Numberofemployeesatleadingtravelcompaniesworldwide2022Numberofemployees10,00005,00015,00020,00025,000BookingHoldings¹ExpediaGroup¹21,60016,500AmericanExpressGlobalBusinessTravelBCDTravel²19,00013,340CWT12,00012,135FlightCentreTravelGroupAmericanExpressTravel³ChaseTravelGroupHopper⁴5,8455,0001,456CorporateTravelManagementInternovaTravelGroup⁵DirectTravel⁶3,0003,1001,733Fareportal3,0002,900AAATravel⁷WorldTravelHoldings⁸1,18322Description:BookingHoldings,whosebrandsincludeB,Priceline,Agoda,andKayak,recordedapproximately21.6thousandemployeesin2022.Thatyear,ExpediaGroup-operatingbrandssuchasExpedia,H,Vrbo,andTrivago-employedroughly16.5thousandpeople.ReadmoreNote(s):Worldwide;2022;companiesarerankedbasedonthehighestgrosssalesin2022Source(s):TravelWeeklyMarketcapofleadingonlinetravelcompaniesworldwideasofSeptember2023(inmillionU.S.dollars)Marketcapofleadingonlinetravelcompaniesworldwide2023MarketcapinmillionU.S.dollars40,000

60,000020,00080,000100,000120,000BookingHoldings(UnitedStates)Airbnb(UnitedStates)112,79391,086TGroup(China)23,203ExpediaGroup(UnitedStates)TongchengTravelHoldings(China)MakeMyTrip(India)15,3275,0634,089Tripadvisor(UnitedStates)Webjet(Australia)2,2051,680852eDreamsOdigeo(Spain)Despegar(Argentina)498383295246Trivago(Germany)LGroup(Netherlands)OntheBeachGroup(UnitedKingdom)23Description:AsofSeptember2023,BookingHoldingswastheonlinetravelcompanywiththehighestmarketcapworldwide.Asofthatmonth,BookingHoldings-theleadingonlinetravelagency(OTA)worldwidebyrevenue-recordedamarketcapofroughly112.8billionU.S.dollars.AirbnbandtheTGroupfollowedintheranking,withamarketcapofaround91.1and23.2billionU.S.dollars,respectively.ReadmoreNote(s):Worldwide;asofSeptember18,2023Source(s):SkiftNumberofaggregateddownloadsofselectedleadingonlinetravelagencyappsworldwidein2023(inmillions)Numberofaggregateddownloadsofleadingonlinetravelagencyappsworldwide2023908070605040302010076.4559.3227.321.9521.2918.8217.0413.33Vrbo12.8810.417.05BAirbnbAgodaExpediaTHopperMakeMyTriptrivagoH

Tripadvisor24Description:TheBmobileappreportedthehighestnumberofdownloadsworldwideamongtheselectedonlinetravelagencyappsin2023.Thatyear,thisapprecordedaround76.5millionaggregateddownloadsoniOSandGooglePlay.TheAirbnbappwasthesecondmostdownloadedappintheranking,withroughly59milliondownloads.ReadmoreNote(s):Worldwide;2023;aggregatednumberofdownloadsoniOSandGooglePlaySource(s):AppMagicMostvisitedtravelandtourismwebsitesworldwideasofApril2024(inmillionvisits)Mostpopulartravelandtourismwebsitesworldwide2024Numberofwebsitevisitsinmillions200

3000100400500600556.1175.610190.289.567.76761.457.855.65452.851.750.750navitime.co.jp25Description:InApril2024,wasthemostvisitedtravelandtourismwebsiteworldwide.Thatmonth,Booking’swebpagerecordedroughly556millionvisits.Tandfollowedintheranking,witharound176millionand101millionvisits,respectively.ReadmoreNote(s):Worldwide;April2024Source(s):SimilarWebCHAPTER

04BookingHoldingsRevenueofBookingHoldingsworldwidefrom2007to2023(inbillionU.S.dollars)RevenueofBookingHoldingsworldwide2007-20232520151021.3717.0915.0714.5312.6810.9610.749.228.446.796.85.264.36503.082.341.881.412007200820092010201120122013201420152016201720182019202020212022202327Description:BookingHoldings'globalrevenueincreasedby25percentin2023overthepreviousyear.Overall,thecompany'stotalrevenue,basedonmerchant,agency,advertising,andothertypesofrevenue,amountedtoroughly21.4billionU.S.dollarsin2023.Thatyear,thenetincomeofBookingHoldingsworldwideexceededfourbillionU.S.dollars.ReadmoreNote(s):Worldwide;2007to2023;fiscalyearsendingDecember31Source(s):BookingHoldings;PNumberofbookingsthroughBookingHoldingsworldwidefrom2010to2023,bybusinesssegment(inmillions)NumberofbookingsthroughBookingHoldingsworldwide2010-2023,bysegmentRoomnightsRentalcardaysAirlinetickets1,4001,2001,00080060040020002010201120122013201420152016201720182019202020212022202328Description:ThenumberofbookingsrecordedbyBookingHoldingsrosesignificantlyin2023comparedtothepreviousyear.Overtheperiodconsidered,roomnightsrepresentedthecompany'sleadingbusinesssegment,peakingatoveronebillionin2023.Thatyear,bookingsofairlineticketsreportedthehighestyear-on-yearincrease,growingby56.5percentcomparedto2022.ReadmoreNote(s):Worldwide;2010to2023;fiscalyearsendingDecember31Source(s):BookingHoldings;POperatingincomeofBookingHoldingsworldwidefrom2007to2023(inbillionU.S.dollars)OperatingincomeofBookingHoldingsworldwide2007-2023765435.845.345.355.14.543.263.072.912.52.411.83211.40.790.470.290.140-1-0.632020200720082009201020112012201320142015201620172018201920212022202329Description:BookingHoldings'operatingincomeworldwideexperienceda14percentannualincreasein2023.Whilethecompany'soperatingincometurnednegativewiththeonsetofthecoronavirus(COVID-19)pandemic,itrosesharplyinthefollowingyears.In2023,itamountedtoroughly5.8billionU.S.dollars,exceedingpre-pandemiclevels.ReadmoreNote(s):Worldwide;2007to2023;fiscalyearsendingDecember31Source(s):BookingHoldings;PNetincomeofBookingHoldingsworldwidefrom2007to2023(inbillionU.S.dollars)NetincomeofBookingHoldingsworldwide2007-20236.05.04.03.02.04.874.2943.062.552.422.342.131.891.421.171.061.00.530.490.190.150.060.02007200820092010201120122013201420152016201720182019202020212022202330Description:ThenetincomeofBookingHoldingsincreasedby40percentin2023overthepreviousyear.Aftergenerating60millionU.S.dollarsinthefirstyearofthecoronavirus(COVID-19)pandemic,thecompany'snetincomerosesharplyinthefollowingyears.In2023,itamountedtonearly4.3billionU.S.dollars,thesecond-highestfigureovertheperiodconsidered.ReadmoreNote(s):Worldwide;2007to2023;fiscalyearsendingDecember31Source(s):BookingHoldings;PCHAPTER

05ExpediaGroupRevenueofExpediaGroup,Inc.worldwidefrom2007to2023(inbillionU.S.dollars)RevenueofExpediaGroup,Inc.worldwide2007-2023141210812.8412.0711.6711.2210.068.778.66.675.7665.24.774.034203.453.032.742.742.542007200820092010201120122013201420152016201720182019202020212022202332Description:TheglobalrevenueofExpediaGroup,Inc.increasedby10percentin2023comparedtothepreviousyear.Overall,thecompany'searningsworldwideamountedtoroughly12.84billionU.S.dollarsin2023,exceedingthefiguresreportedbeforetheimpactofthecoronavirus(COVID-19)pandemic.ReadmoreNote(s):Worldwide;2007to2023;fiscalyearsendingDecember31Source(s):ExpediaRevenueofExpediaGroup,Inc.worldwidefrom2017to2023,bybusinessmodel(inmillionU.S.dollars)RevenueofExpediaGroup,Inc.worldwide2017-2023,bybusinessmodelMerchantAgencyAdvertising,media,andother14,00012,00010,0008,0006,0004,0002,00009461,4229111,3973,7013,0752,9943,8821,0732,6877542,3076711,2678,81820237,76220226,76320196,12520185,39420175,53720213,261202033Description:ExpediaGroup,Inc.'sglobalrevenuegrewby10percentin2023comparedtothepreviousyear.Overall,earningsfromthemerchantbusinessmodel,whichfacilitatestravelbookingsfromtravelsuppliers,amountedtoroughly8.8billionU.S.dollarsin2023,exceedingthefiguresreportedbeforethecoronavirus(COVID-19)pandemic.Meanwhile,revenuefromtheagencybusinessmodeltotalednearly3.1billionU.S.dollarsin2023,denotinganannualincreasebutremainingbelow[...]

ReadmoreNote(s):Worldwide;2017to2023;fiscalyearsendingDecember31Source(s):ExpediaOperatingincomeofExpediaGroup,Inc.worldwidefrom2007to2023(inmillionU.S.dollars)OperatingincomeofExpediaGroup,Inc.worldwide2007-20231,5001,0851,0339031,000714625.14500.79

479.61517.76461.7437.37431.72397.74413.57366.065000186-500-1,000-1,500-2,000-2,500-3,000-2,280.53-2,719202020072008¹2009201020112012201320142015201620172018201920212022202334Description:TheoperatingincomeofExpediaGroup,Inc.declinedby4.8percentin2023comparedtothepreviousyear.Afterreportingasignificantoperatinglosswiththeonsetofthecoronavirus(COVID-19)pandemic,thecompany'soperatingincomeamountedtojustoveronebillionU.S.dollarsin2023.ReadmoreNote(s):Worldwide;2007to2023;fiscalyearsendingDecember31Source(s):ExpediaNetincomeofExpediaGroup,Inc.worldwidefrom2007to2023(inmillionU.S.dollars)NetincomeofExpediaGroup,Inc.worldwide2007-20231,000797764.47565472.29421.5406398.1377.965000352295.86299.53280.17281.85232.85-269-500-1,000-1,500-2,000-2,500-3,000-2,517.76-2,612202020072008¹2009201020112012201320142015201620172018201920212022202335Description:ThenetincomeofExpediaGroup,Inc.roughlydoubledin2023comparedtothepreviousyear.Afterexperiencingsignificantlosseswiththeonsetofthecoronavirus(COVID-19)pandemic,thecompanyreportedanetincomeof797millionU.S.dollarsin2023.ReadmoreNote(s):Worldwide;2007to2023;fiscalyearsendingDecember31Source(s):ExpediaCHAPTER

06AirbnbRevenueofAirbnbworldwidefrom2017to2023(inbillionU.S.dollars)Airbnbrevenueworldwide2017-2023129.921088.45.9964.813.6543.382.5620201720182019202020212022202337Description:ThetotalrevenueofAirbnbworldwidereached9.92billionU.S.dollarsin2023.Thiswasanincreaseoverthepreviousyear'stotalof8.4billion.Thedecreaseinrevenuein2020canbeattributedtothecoronavirus(COVID-19)pandemic,whichcausedtraveldisruptionacrosstheglobe.WhenbreakingdownAirbnbrevenuebyregion,NorthAmerica,whereAirbnbwasfounded,broughtinthemostrevenuein2022.ReadmoreNote(s):Worldwide;2017to2023Source(s):AirbnbRevenueofAirbnbworldwidefrom2019to2023,byregion(inbillionU.S.dollars)Airbnbrevenueworldwide2019-2023,byregionNorthAmericaEMEA3.2AsiaPacificLatinAmerica4.25.04.54.03.53.04.63.62.92.521.91.92.01.51.00.50.01.810.80.80.60.60.60.40.40.30.30.32019202020212022202338Description:NorthAmericawastheregionthatbroughtinthehighestamountofAirbnb’sworldwiderevenuein2023,at4.6billionU.S.dollars.AsthecompanyisbasedintheUnitedStates,thisisnotsurprising.However,theEurope,MiddleEast,andAfrica(EMEA)regionwasnottoofarbehindwith3.6billionU.S.dollarsinrevenue.TheEMEAregionalsoreportedthehighestaveragenumberofnightsbookedbyregionwithAirbnbin2023.ReadmoreNote(s):Worldwide;2019to2023Source(s):AirbnbIncomefromoperationsofAirbnbworldwidefrom2017to2023(inmillionU.S.dollars)Airbnboperationsincomeworldwide2017-20233,0002,0001,0001,8021,518429.3218.740-81.36-501.54-1,000-2,000-3,000-4,000-3,590.15202020172018201920212022202339Description:Airbnb,ahomesharingeconomyplatform,givesusersanalternativetotraditionalhotelaccommodationbyallowingthemtorentaccommodationfrompeoplewhoarewillingtosharetheirhomes.In2023,Airbnbreportedanoperatingincomeofover1.5billionU.S.dollars.ReadmoreNote(s):Worldwide;2017to2023Source(s):AirbnbNetincomeofAirbnbworldwidefrom2017to2023(inmillionU.S.dollars)Airbnbnetincomeworldwide2017-20236,0004,7924,0001,8932,0000-70.05-16.86-352.03-674.34-2,000-4,000-6,000-4,584.72202020172018201920212022202340Description:Airbnb,ahomesharingeconomyplatform,givesusersanalternativetotraditionalhotelaccommodationbyallowingthemtorentaccommodationfrompeoplewhoarewillingtosharetheirhomes.In2023,Airbnbreportedanetincomeof4.79billionU.S.dollars.ReadmoreNote(s):Worldwide;2017to2023Source(s):AirbnbCHAPTER

07TGroupTotalrevenueofTGroupLtd.inChinafrom2013to2023(inbillionyuan)TotalrevenueofTGroup2013-2023504540353025201544.5635.7231.126.9919.8120.0320.0618.33202011.51057.775.720201320142015201620172018