意大利商务旅行行业市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

&

MARKETSBusinesstravelinItalyCHAPTER

01OverviewLargestconventionandexhibitioncentersinEuropeasofJune2022,byindoorcapacity(insquare-meters)BiggestEuropeanconventioncenters2022Indoorcapacityinm²150,000

200,000050,000100,000250,000300,000350,000400,000450,000500,000469,000HannoverMesse(Germany)MesseFrankfurt(Germany)CrocusExpo(Russia)366,637366,100345,000FieraMilano(Italy)284,000262,000242,000240,000230,000216,000KölnMesse(Germany)DüsseldorfMesse(Germany)ParisNordVillepinte(France)GranViaBarcelonaVenue(Spain)FeriaValencia(Spain)ParisExpoPortedeVersailles(France)3/statistics/1073397/largest-convention-centers-europeTheHannoverMessewasthelargestconventionandtradeshowcenterinEuropeasofmid-2022,havingaindoorcapacityof469thousandsquare-meters.OutofthetenlargestEuropeanconventioncentersatthattime,fourwerelocatedinGermany.ReadmoreNote(s):Europe;asof2022Source(s):Website(Tradefest)MostexpensivecitiesforbusinesstourisminEurope,theMiddleEast,andAfricain4thquarter2022,byaveragedailycosts(inU.S.dollars)Highest-pricedbusinesstraveldestinationsintheEMEAregionQ42022DailycostinU.S.dollars050100150200250300350400450500485.12484.69550London(UnitedKingdom)Zurich(Switzerland)Paris(France)472.83Milan(Italy)472.14467.95Basel(Switzerland)Geneva(Switzerland)Oslo(Norway)447.63442.67423.41TelAviv(Israel)Munich(Germany)Lyon(France)394.95392.494Description:LondonwasthecityinEurope,theMiddleEast,andAfrica(EMEA)withthehighestaveragedailycostsforbusinesstravelinthelastquarterof2022.Inthatperiod,theaveragedailycostsforbusinesstravelintheEnglishcapitalreachedalmost485U.S.dollars.Zurichrecordedthesecond-highestfigure.ReadmoreNote(s):Worldwide;Q42022Source(s):BusinessTravelNews;VarioussourcesLeadingcountriesfornon-leisuretravelinEuropein2021,basedontheTravelandTourismDevelopmentIndexBest-ratedEuropeancountriesfornon-leisuretourists2021TTDIscore*0123456UnitedKingdomGermanyFrance5.75.25.1Spain4.9SwitzerlandSweden4.64.54.44.3IrelandItalyNetherlands45Description:WithaTravelandTourismDevelopmentIndex(TTDI)scoreof5.7points,theUnitedKingdomrankedin2021asthetopEuropeandestinationforbusinessandothernon-leisuretravel.GermanyandFrancealsoobtainedscoresabovefiveoutofsevenpossiblepoints.ReadmoreNote(s):Europe;2021;onascalefrom1(worst)to7(best);*Accordingtothesource,"thispillarmeasurestheextentandattractivenessoffactorsthatdrivebusinessandothernon-leisuretravel,includingthepresenceofglobalcities,major[...]

ReadmoreSource(s):WorldEconomicForumDistributionoftravelandtourismspendinginItalyin2019and2022,bytypeDistributionoftravelandtourismexpenditureinItaly2019-2022,bytypeLeisurespendingBusinessspending120%100%80%60%40%20%0%14%86%201916.4%83.6%20226Description:LeisuretravelrepresentedthehighestshareoftravelandtourismspendinginItalyin2022.Thatyear,leisuretripsaccountedfor83.6percentoftotaltravelandtourismspendinginItaly,adropof2.4percentagepointscomparedto2019.

ReadmoreNote(s):Italy;2019and2022;figuresareinconstant2022pricesandexchangeratesasofMarch2023Source(s):OxfordEconomics;WTTCCHAPTER

02InboundbusinesstravelNumberofinternationalbusinesstouristsinItalyfrom2015to2022(inmillions)InboundbusinesstravelersinItaly2015-20221815.616141210815.215.315.213.913.410.89.26420201520162017201820192020202120228Description:AfterthestronghitofCOVID-19,thenumberofinternationalbusinesstravelersinItalyclimbedupto13.4millionin2022.Despitethesignificantrecovery,thisfigurewasstillaround14percentbelowpre-pandemiclevels.ReadmoreNote(s):ItalySource(s):Bancad'ItaliaNumberofnightsspentbyinternationalbusinesstouristsinItalyfrom2015to2022(inmillions)OvernightstaysbyinboundbusinesstravelersinItaly2015-20225045.644.743.74540353025201510541.840.837.832.928.20201520162017201820192020202120229Description:Approximately46millionovernightstaysmadebyinternationalbusinesstouristswererecordedinItalyin2022.Incomparisontothepreviousyear,thisfigurerepresentsanincreaseofnearly39percent,surpassingpre-pandemiclevels.

ReadmoreNote(s):ItalySource(s):Bancad'ItaliaExpenditureofinternationalbusinesstouristsinItalyfrom2015to2022(inmillioneuros)InboundbusinesstravelspendinginItaly2015-20227,0006,4105,9045,8026,0005,0004,0003,0002,0001,00005,5245,3065,1264,3492,8832015201620172018201920202021202210Description:TheinternationalbusinesstravelspendinginItalywentupto6.4billioneurosin2022,reachingthehighestfiguresincethemid-2010s.Duringthecoronavirus(COVID-19)pandemic,thisexpendituredroppedtoaround2.9billionand4.3billionin2020and2021.ReadmoreNote(s):ItalySource(s):Bancad'ItaliaBusinesstravelasshareoftotalinternationaltourismexpenditureinItalyfrom2015to2022ShareofinboundbusinesstravelspendinginItaly2015-202225%20.5%20%16.7%16.6%14.5%15%10%5%14.1%13.6%13.2%13.1%0%2015201620172018201920202021202211Description:In2022,internationalbusinesstouristsaccountedformorethan14percentofthetotaltourismexpenditureinItaly.Thisfigurerepresentsadeclineofsixpercentagepointsversusthepreviousyear.

ReadmoreNote(s):ItalySource(s):Bancad'Italia;CHAPTER

03OutboundbusinesstravelNumberofinternationalbusinesstouristsfromItalyfrom2015to2022(inmillions)OutboundbusinesstravelersinItaly2015-20222519.32018.718.717.91815.6159.51058.802015201620172018201920202021202213Description:In2022,almost19millionItaliantouriststraveledabroadforworkorbusinesspurposes.Thisfigurerepresentsanincreaseof97percentversusthepreviousyear,registeringanalmostfullrecoveryfromthecoronavirus(COVID-19)pandemic.

ReadmoreNote(s):ItalySource(s):Bancad'ItaliaNumberofnightsspentbyinternationalbusinesstouristsfromItalyfrom2015to2022(inmillions)OvernightstaysbyoutboundbusinesstravelersinItaly2015-20228074.472.972.872.571.670605040302010058.646.734.22015201620172018201920202021202214Description:In2022,Italianoutboundbusinesstouristsspentatotal58.6millionnightsinothercountries.Priortothecoronavirus(COVID-19)pandemic,thisfigurehadsurpassed70millionovernightseachyear.ReadmoreNote(s):ItalySource(s):Bancad'ItaliaExpenditureofinternationalbusinesstouristsfromItalyfrom2015to2022(inmillioneuros)OutboundbusinesstravelspendinginItaly2015-20229,0008,1197,8307,7408,0007,0006,0005,0004,0003,0002,0001,00007,6117,6207,5665,2563,2152020201520162017201820192021202215Description:Italianbusinesstouristsinothercountriesspentroughly7.8billioneurosduringtheirtripsin2022,whichshowsanincreaseofnearly50percentversusthepreviousyear.Beforethecoronavirus(COVID-19)pandemic,thisfigurehadsurpassedeightbillioneuros.ReadmoreNote(s):ItalySource(s):Bancad'ItaliaBusinesstravelasshareoftotaloutboundtourismexpenditureinItalyfrom2015to2022ShareofoutboundbusinesstravelspendinginItaly2015-202245%41.6%40%34.6%33.6%33.6%35%30%25%20%15%10%5%31%30.4%30%30.1%0%2015201620172018201920202021202216Description:In2022,theexpenditureofinternationalbusinesstouristsfromItalyrepresentedover30percentofthetotaloutboundtourismspendingintheEuropeancountry,droppingfromthehighestsharerecordedsincethemid-2010s.

ReadmoreNote(s):ItalySource(s):Bancad'Italia;CHAPTER

04DomesticbusinesstravelNumberoftripsbydomesticbusinesstouristsinItalyfrom2015to2022(in1,000s)DomesticbusinesstripsinItaly2015-20227,0006,5085,8436,0005,3565,1185,0004,0003,0002,0001,00004,2183,0002,44120212,166202020152016201720182019202218Description:In2022,thenumberofdomesticbusinesstripsinItalyamountedtothreemillion,increasingby23percentversusthepreviousyear.In2018,thevolumeofdomesticbusinesstourismintheEuropeancountryhadpeakedat6.5milliontrips.

ReadmoreNote(s):ItalySource(s):IstatNumberofnightsspentbydomesticbusinesstouristsinItalyfrom2014to2022(in1,000s)OvernightstaysbyItaliandomesticbusinesstravelers2014-202220,00018,00018,33817,28116,00014,00012,00010,0008,0006,0004,0002,000015,16714,24311,99410,85210,6179,5816,59620202014201520162017201820192021202219Description:ThenumberofovernightstaystakenbyItaliandomesticbusinesstravelersamountedto9.6millionin2022,whichwaslowerthanthefigurerecordedinthepreviousyear.Intheyearspriortothecoronavirus(COVID-19)pandemic,thenightsspentbydomesticbusinesstouristsintheEuropeancountrywasabove17million.ReadmoreNote(s):ItalySource(s):IstatDistributionoftripsbydomesticbusinesstouristsinItalyin2022,byregionofdestinationShareofdomesticbusinesstripsinItaly2022,bydestinationShareofbusinesstrips8%0%2%4%6%10%12%14%16%18%LombardyLazio16.5%13.7%Emilia-RomagnaVeneto12.1%10.1%Tuscany9.2%PiedmontSicilyLiguriaCampaniaApulia6%5.9%5.7%5.6%3.4%Sardinia2.6%MarcheTrentino-SouthTyrolCalabria1.7%1.6%1.1%0.7%Umbria20Description:In2022,LombardywasthemaindestinationsfordomesticbusinesstouristsinItaly.Thistworegionaccountedformorethan16percentofthetotalnumberoftripstakenbyItalianbusinesstravelerswithintheircountry.ReadmoreNote(s):Italy;2022Source(s):IstatDistributionoftripstakenbydomesticbusinesstouristsinItalyin2022,bymeansoftransportShareofdomesticbusinesstripsinItaly2022,bytransportmodeShareoftrips25%0%5%10%15%20%30%35%40%45%50%CarTrain45.4%25.1%AircraftBus10.1%4.8%Unspecified13.2%21Description:In2022,thecarwasthemostusedmeansoftransportfordomesticbusinesstripsinItaly.Inthatyear,businesstripsbycaraccountedforabouthalfofalldomesticbusinesstripsregisteredintheEuropeancountry.Thesecondmostpopularmodeoftransportationfordomesticcorporatetourismwasthetrain.ReadmoreNote(s):Italy;2022Source(s):IstatExpenditureofdomesticbusinesstouristsinItalyfrom2018to2021(inmillioneuros)DomesticbusinesstravelspendinginItaly2018-20218,0007,2757,1217,0006,0005,0004,0003,0002,0001,0003,6983,1970201820192020202122Description:In2021,theexpenditureofdomesticbusinesstouristsinItalyexhibitedanincreaseof15.7percentoverthepreviousyear,reachingnearly3.7billioneuros.Incomparisonto2019,however,thisfigurewasbelowbyaroundhalf.

ReadmoreNote(s):ItalySource(s):OsservatoriDigitalInnovationCHAPTER

05ItalianbusinesstravelersNumberofbusinesstouristsfromItalyfrom1stquarter2015to4thquarter2022(in1,000s)QuarterlynumberofItalianbusinesstravelers2015-2022Q1Q2Q3Q46,0005,0004,0003,0002,0001,00002015201620172018201920202021202224Description:ThenumberofItalianbusinesstravelersincreasedby31.3percenttomorethan2.2millionin2022.Intheprevioustwoyears,thisfigurehaddroppedtolessthan1.7million.In2018and2019,thenumberofItalianstravelingforworkwasabove4.5million.ReadmoreNote(s):ItalySource(s):IstatNumberoftripstakenbybusinesstouristsfromItalyin2022,byageandgender(in1,000s)DomesticandoutboundbusinesstripsinItaly2022,byageandgenderMenWomen800737738700600500400300200100056733432529526217512984765015-2425-3435-4445-5455-6465<Yearsofage25Description:OnlyItalianfemaleadultsupto34yearsoldsurpassedtheirmalecounterpartsinthenumberofbusinesstripstakenin2022.Amongtheotheragegroups,ItalianmenregisteredmoretripsmotivatedforworkpurposesthanfemalebusinesstravelersfromtheEuropeancountry.ReadmoreNote(s):Italy;2022Source(s):IstatDistributionoftripstakenbybusinesstravelersinItalyin2022,bytravelpurposeTravelpurposesforbusinesstourisminItaly2022Shareofbusinesstrips0%2%4%6%8%10%12%14%16%18%BusinessmeetingCongress,conference,orseminarSales,representation,installation,maintenanceMilitaryorworkingmission17.1%16.1%9.7%8.1%7.7%7.5%Fair,show,orexhibitionConstructionindustryandcraftmanshipCultural,artistic,orreligiousactivitiesControlandinspectionactivitiesLanguageorprofessionaltrainingcoursesTeaching4.3%3.7%2.9%2.4%Other*16%26Description:AroundonequarterofbusinesstripstakeninItalyin2022weremotivatedbyabusinessmeeting.Inthatsameyear,businesstripscarriedoutforcongresses,conferences,orseminarsaccountedforanother16.1percentofthetotalintheEuropeancountry.ReadmoreNote(s):Italy;2022;includingonlyovernighttrips;*Companymeetings,tripsbytransportcrews,andjobsearchtrips.ReadmoreSource(s):IstatDistributionofovernight