匈牙利酒精饮料行业市场前景及投资研究报告-培训课件外文版2024.6茅台五粮液威士忌

INDUSTRIES

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MARKETSAlcoholmarketinHungaryCHAPTER

01OverviewRevenueofalcoholicdrinksmarketinHungaryfrom2014to2027(inmillionU.S.dollars)AlcoholicdrinksrevenueinHungary2014-2027AlcoholicDrinksBeerSpiritsWineCider,Perry&RiceWineHardSeltzer7,0006,0005,0004,0003,0002,0001,0000201420152016201720252026202720212022202320244Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.EspeciallynotableistheremarkablyrobustgrowthobservedintheAlcoholicDrinkssegmentasweapproachtheendoftheforecastperiod.Thisvalue,reaching197.1millionU.S.dollars,standsoutsignificantlycomparedtotheaveragechanges,whichareestimatedat65.7millionU.S.dollars.ReadmoreNote(s):Hungary;2014to2027Source(s):ConsumerMarketInsightsRetailsalesofalcoholicbeveragesinHungaryfrom2015to2023(inmillionforints)RetailsalesofalcoholicbeveragesinHungary2015-2023600,000500,000400,000550,211496,767438,461419,328390,604341,705344,497305,737308,152300,000200,000100,0000201520162017201820192020202120222023*5Description:ThesalesvalueofalcoholicbeveragesinHungaryincreasedovertheperiodunderobservation.In2023,theretailsalesvalueofalcoholicbeveragesreached550billionforints.

ReadmoreNote(s):Hungary;2015to2023;*PreliminarydataReadmoreSource(s):HungarianCentralStatisticalOfficeAlcoholicdrinkssalesrevenuedistributionforecastinHungaryfrom2019to2027,bychannelAlcoholicdrinkssalesrevenuedistributioninHungary2019-2027,bychannelOfflineOnline0.42%120%100%80%60%40%20%0%0.24%0.41%0.5%0.45%0.41%0.41%0.39%0.38%99.76%99.59%99.5%99.55%99.58%99.59%99.59%99.61%99.62%2019202020212022202320242025202620276Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodfortheindicator'OnlineRevenueShare'.Comparingthetwodifferentsegmentsfortheyear2027,thesegment'Offline'leadstherankingwith99.62percent.Contrastingly,'Online'isrankedlast,with0.38percent.Theirdifference,comparedtoOffline,liesat99.24percentagepoints.ReadmoreNote(s):HungarySource(s):ConsumerMarketInsightsHouseholdconsumptionexpenditureonalcoholicbeveragesinHungaryfrom2008to2022(inmillionforints)ConsumerspendingonalcoholicbeveragesinHungary2008-2022900,000800,000700,000600,000500,000400,000300,000200,000100,0000200820092010201120122013201420152016201720182019202020212022p7Description:TheannualconsumptionexpenditureofhouseholdsonalcoholicbeveragesinHungaryincreasedby100.2billionmillionForint(+13.78percent)in2022incomparisontothepreviousyear.Therefore,theannualconsumptionexpenditureofhouseholdsinHungaryreachedapeakin2022with827.4billionmillionForint.ReadmoreNote(s):Hungary;2008to2022Source(s):OECDPercapitaconsumerspendingonalcoholandtobaccoinHungaryfrom2014to2029(inU.S.dollars)PercapitaconsumerspendingonalcoholandtobaccoinHungary2014-20291,4001,2001,0008001,196.891,140.61,075.731,011.65940.18865.44782.37707.88704.8621.52614.13589.876004002000542.64533.25469.87459.7720152014201620172018201920202021202220232024202520262027202820298Description:ThepercapitaconsumerspendingonalcoholandtobaccoinHungarywasforecasttocontinuouslyincreasebetween2024and2029byintotal331.5U.S.dollars(+38.3percent).Aftertheseventhconsecutiveincreasingyear,thealcohol-andtobacco-relatedpercapitaspendingisestimatedtoreach1,196.89U.S.dollarsandthereforeanewpeakin2029.ReadmoreNote(s):Hungary;2014to2029;allvaluesareestimatesSource(s):NumberofalcoholicandotherbeveragesshopsinHungaryfrom2010to2022NumberofalcoholicandotherbeveragesshopsinHungary2010-20223,0002,7242,6852,6802,6582,6482,6082,5912,5692,5402,5142,4832,4102,5002,0001,5001,0005002,309020102011201220132014201520162017201820192020202120229Description:Duringtheconsideredyears,thehighestnumberofretailshopsspecializinginsellingbeverageswasrecordedin2013at2.7thousandunits.In2022,therewere2.3thousandalcoholicbeveragestoresinHungary.

ReadmoreNote(s):Hungary;2010to2022Source(s):HungarianCentralStatisticalOfficePercapitaalcoholconsumptionvolumeinHungaryfrom2018to2028,bytypePercapitaalcoholconsumptionvolumeinHungary2018-2028,bytypeAlcoholicdrinks74.15BeerSpirits75.1WineCider,perry&ricewineHardseltzer76.9908070605040302010079.2177.4349.0120.3176.576.1675.2349.9973.5970.1646.3869.5346.0350.8150.9249.5650.0749.8449.4949.4821.4319.418.4417.5117.474.3816.516.64.2816.164.1615.024.312715.594294.444.594.414.464.54.593.543.653.563.263.143.313.353.393.430000.020.030.060.090.120.150.180.18-102018201920202021202220232024202520262027202810/statistics/1461349/hungary-per-capita-alcohol-consumption-by-typePercapitaalcoholconsumptionhasbeenincreasinginHungaryandthistrendisexpectedtocontinueoverthefollowingyears.In2023,Hungariansconsumedapproximately74litersofalcoholperperson,withbeeraccountingforthelargestshareofit.ReadmoreNote(s):HungarySource(s):CHAPTER

02WineVolumeofwine(excludingjuiceandmusts)producedinHungaryfrom2010to2023(inmillionhectoliters)VolumeofwineproducedinHungary2010-20234.03.53.62.93.02.52.01.51.00.50.02.82.72.62.62.62.52.52.52.52.41.81.82010201120122013201420152016201720182019202020212022*2023**12Description:Accordingtopreliminaryresults,thevolumeofwineproducedinHungaryin2022amountedtoapproximately2.5millionhectoliters.Thisrepresentedaslightdecreasecomparedtotheyearbefore.

ReadmoreNote(s):Hungary;2010to2023;*Provisionaldata.**Preliminarydata.ReadmoreSource(s):OIVVolumeofwineproducedintheTokajwineregioninHungaryfrom2011to2023(in1,000hectoliters)VolumeofwineproducedinTokajwineregioninHungary2011-2023250223220218200200150100501851741621391281291131121040201120122013201420152016201720182019202020212022202313Description:In2023,thevolumeofwineproducedintheTokajwineregionofHungaryamountedto129thousandhectoliters,markingadecreasecomparedtothepreviousyear.Overtheobservedtime,thehighestvolumewasrecordedin2018at223thousandhectoliters.ReadmoreNote(s):Hungary;2011to2023Source(s):HegyközségekNemzetiTanácsaVolumeofwineproducedintheEgerwineregioninHungaryfrom2011to2023(in1,000hectoliters)VolumeofwineproducedintheEgerwineregioninHungary2011-2023350290300282268269260257238250200150100502272222202131861560201120122013201420152016201720182019202020212022202314Description:In2023,thevolumeofwineproducedintheEgerwineregionofHungaryamountedto186thousandhectoliters.Overtheobservedperiod,2020wasthemostlucrativeyearintheregion.

ReadmoreNote(s):Hungary;2011to2023Source(s):HegyközségekNemzetiTanácsaVolumeofwineproducedintheVillánywineregioninHungaryfrom2011to2023(in1,000hectoliters)VolumeofwineproducedintheVillánywineregioninHungary2011-202314012010080604020011511010510410410310310110194929173201120122013201420152016201720182019202020212022202315Description:In2023,Villány,oneofHungary'smostfamousredwineregions,producedaround90thousandhectolitersofwine,markingadecreasecomparedtotheyearsbefore.Thehighestwineproductionvolumeintheregionwasrecordedin2015atapproximately115thousandhectoliters.ReadmoreNote(s):Hungary;2011to2023Source(s):HegyközségekNemzetiTanácsaVolumeofwineconsumedinHungaryfrom2010to2022(inmillionliters)VolumeofwineconsumedinHungary2010-2022300263.8259.1249.1242.6240.425020015010050234.5235.5235.7214.9205.4201.6174.8170.50201020112012201320142015201620172018201920202021202216Description:In2022,thevolumeofwineconsumedinHungaryamountedto175millionliters.Thisrepresentedanincreasecomparedtothepreviousyear.ReadmoreNote(s):Hungary;2010to2022Source(s):HungarianCentralStatisticalOfficeVolumeofwineexportedfromHungaryfrom2010to2022(inmillionliters)VolumeofwineexportedfromHungary2010-2022160140120140.8131.4131.9113111.8100.610084.677.78072.371.56562.762.16040200201020112012201320142015201620172018201920202021202217Description:In2022,Hungaryexported140.8millionlitersofwine.Thisrepresentedaseriousincreasecomparedtothepreviousyear,anditwasthehighestnumberrecordedintheobservedperiod.

ReadmoreNote(s):Hungary;2010to2022Source(s):HungarianCentralStatisticalOfficeValueofwineexportedfromHungaryin2023,bycountryofdestination(in1,000euros)ValueofwineexportedfromHungary2023,bycountryValueinthousandeuros15,00005,00010,00020,00025,00030,000SlovakiaGermanyCzechRepublicSpain25,61817,93514,04312,800France10,076UnitedKingdomBelgium8,0807,430Poland6,276Sweden4,6334,457Romania18Description:In2023,HungaryexportedmostofitswinetoSlovakia,reachingavalueofalmost26millioneuros.Atthesametime,Germanywasthesecond-biggestimporterofHungarianwine,accountingforavalueof18millioneuros.

ReadmoreNote(s):Hungary;2023Source(s):TradeMap;UNComtradeVolumeofwineimportedtoHungaryfrom2010to2022(inmillionliters)VolumeofwineimportedtoHungary2010-20227060.6605040302010056.654.146.627.226.12018.3119.28.87.97.4201020112012201320142015201620172018201920202021202219Description:Duringtheconsideredtimeperiod,theamountofwineimportedtoHungarypeakedin2013atnearly61millionliters.Bycomparison,in2022,wineimportstotaled8.8millionliters.ReadmoreNote(s):Hungary;2010to2022Source(s):HungarianCentralStatisticalOfficeValueofwineimportedtoHungaryin2023,bycountryoforigin(in1,000U.S.dollars)ValueofwineimportedtoHungary2023,bycountryValueinthousandU.S.dollars4,000

5,00001,0002,0003,0006,0007,0008,0007,8519,0008,97810,000FranceItalyGermanySlovakiaSpain4,911803700540359NetherlandsDenmarkArgentinaPortugalChile33533225520Description:In2023,FrancewasthebiggestwineimporterontheHungarianmarket.Atthesametime,thevalueofwineimportedfromItalytotaledover7.8millionU.S.dollars.ReadmoreNote(s):Hungary;2023Source(s):TradeMap;UNComtradeCHAPTER

03BeerVolumeofbeerproducedannuallyinHungaryfrom2008to2022(in1,000hectoliters)AnnualvolumeofbeerproducedinHungary2008-20228,0007,0497,0006,3486,3126,3106,2956,2796,2496,2396,2396,1816,0905,9656,0005,0004,0003,0002,0001,00005,6715,6715,43420082009201020112012201320142015201620172018201920202021202222Description:ThevolumeofbeerproducedinHungaryamountedtoalmost6.3millionhectolitersin2019,whichwasthehighestfigurerecordedsince2014.However,theamountofbeerproducedinthecountrydecreasedoverthefollowingyearsandtotaled5.7millionhectolitersin2022.ReadmoreNote(s):Hungary;2008to2022Source(s):BrewersofEuropeNumberofbreweriesinHungaryfrom2015to2022NumberofbreweriesinHungary2015-2022908079778070605040302010075755550502015201620172018201920202021202223Description:TheamountofbreweriesinHungaryincreasedoverallduringtheobservedperiod.In2022,therewere75breweriesoperatinginthecountry,upfrom50unitsrecordedin2015.

ReadmoreNote(s):Hungary;2015to2022;*IncludingmicrobreweriesReadmoreSource(s):BrewersofEuropeRevenueofthebiggestbeerfactoriesinHungaryin2022(inbillionforints)RevenueofthebiggestbeerfactoriesinHungary2022908070605040302010076.7774.1848.38HeinekenHungáriaZrt.DreherSörgyárakZrt.BorsodiSörgyárKft.24Description:In2022,HeinekenHungáriaZrt.generatedrevenueofover76billionforints.DreherSörgyárakZrt.rankedsecondwitharevenuetotalingover74billionforints.ReadmoreNote(s):Hungary;2022Source(s):IgazságügyiMinisztériumAnnualvolumeofbeerconsumedinHungaryfrom2008to2022(in1,000hectolitres)AnnualvolumeofbeerconsumedinHungary2008-20228,0007,1817,0007,1246,8866,7576,7416,7416,7046,5416,5806,5006,2496,1005,9585,7936,0005,0004,0003,0002,0001,00005,70420082009201020112012201320142015201620172018201920202021202225Description:In2022,approximately6.7millionhectolitersofbeerwereconsumedinHungary.Overtheobservedyears,thehighestvaluewasrecordedin2008at7.2millionhectoliters.

ReadmoreNote(s):Hungary;2008to2022Source(s):BrewersofEuropeAnnualvolumeofbeerconsumedpercapitainHungaryfrom2008to2022(inliters)AnnualvolumeofbeerconsumedpercapitainHungary2008-20227371696765636159575572706868656463626261606060595920082009201020112012201320142015201620172018201920202021202226Description:In2022,thevolumeofbeerconsumptionpercapitainHungaryamountedto68liters,anincreasecomparedto2020.Atthesametime,thetotalꢀbeerconsumptioninthecountrywasmeasuredatapproximately6.7millionhectoliters.

ReadmoreNote(s):Hungary;2008to2022Source(s):BrewersofEuropeAnnualvolumeofbeerexportedfromHungaryfrom2013to2022(in1,000hectoliters)VolumeofbeerexportedfromHungary2013-20227006005875385335335164964805004003002001000465446418201320142015201620172018201920202021202227Description:In2022,over530thousandhectolitersofbeerwereexportedfromHungary,markingaslightincreasecomparedtothepreviousyears.Overtheconsideredperiodoftime,thehighestexportvolumewasrecordedin2016atnearly590thousandhectoliters.ReadmoreNote(s):Hungary;2013to2022Source(s):BrewersofEuropeValueofbeerexportedfromHungaryin2022,bycountry(in1,000euros)ValueofbeerexportedfromHungary2022,bycountryValueofbeerinthousandeuros05001,0001,5002,0002,5003,0003,5004,0004,5005,0004,7584,655CzechRepublicSerbiaChina3,287Croatia2,576Poland2,074Romania1,351Germany575Slovakia371307217Macedonia,NorthRussianFederation28Description:Asof2022,theCzechRepublicwasthebiggestimportingmarketwhenitcametoHungarianbeer,recordingthevalueof4.8millioneuros.Serbiarankedsecondimportingnearly4.7millioneurosworthofmaltbeerfromHungary.

ReadmoreNote(s):Hungary;2022Source(s):TradeMap;UNComtradeAnnualvolumeofbeerimportedtoHungaryfrom2013to2022(in1,000hectoliters)VolumeofbeerimportedtoHungary2013-20229008007006005004007998028027666985724784653433002001000206201320142015201620172018201920202021202229Description:ThevolumeofbeerimportedtoHungaryincreasedconsiderablyovertheperiodunderobservation.In2022,over800thousandhectolitersofbeerwereimportedtoHungary.

ReadmoreNote(s):Hungary;2013to2022Source(s):BrewersofEuropeValueofbeerimportedtoHungaryin2022,bycountry(in1,000euros)ValueofbeerimportedtoHungary2022,bycountryValueofbeerinthousandeuros05,00010,00015,00014,50420,00025,000PolandCzechia21,670SlovakiaGermanyBelgiumSerbia6,7826,2915,2984,8834,454CroatiaRomaniaNetherlandsItaly3,1552,9752,15930Description:In2022,PolandwastheleadingcountryintermsofbeerexportstoHungary,reachingavalueofnearly22millioneuros.Atthesametime,thevalueofbeerimportedfromCzechiatotalednearly15millioneuros.

ReadmoreNote(s):Hungary;2022Source(s):TradeMap;UNComtradeSpecialtybeerhouseholdpenetrationrateinHungaryfromNovember2020toNovember2022,bytypeSpecialtybeerhouseholdpenetrationrateinHungary2020-2022,bytypeNov2020Nov2021Nov202230%25%20%15%10%5%26.5%25.5%24.8%23.5%21%20.2%16.9%16.7%16.5%0%DarkbeerFruitbeerWheatbeer31Description:ThehoueholdpenetrationrateofspecialtybeerproductsdecreasedinHungaryovertheobservedtime.Themostdrasticchangeinconsumptionfrequencywasrecordedincaseofdarkbeer,withadiffecenceofoverfivepercentagepointsbetweenNovember2020andNovember2022.ReadmoreNote(s):Hungary;November2020toNovember2022Source(s):GfK;TrademagazinCHAPTER

04SpiritsRevenueofthespiritsmarketinHungaryfrom2018to2028,bysegment(inmillionU.S.dollars)Hungary:spiritsmarketrevenue2018-2028,bysegmentLiqueurs&OtherSpiritsBrandyWhiskyVodkaGinRum1,2001,00080060040020002018201920202021202220232024202520262027202833Description:TherevenueoftheHungarianspiritsmarketisforecasttoexperiencesignificantgrowthinallsegmentsby2028.Themarketvalueisexpectedtoreach1.06billiondollarsin2028comparedto790millionrecordedin2023.Findotherinsightsconcerningsimilarmarketsandsegments,suchasacomparisonofpercapitasalesvolumeinAustraliaandacomparisonofrevenueintheUnitedKingdom.TheMarketInsightscoverabroadrangeofadditionalmarkets.

ReadmoreNote(s):Hungary;2018to2028Source(s):ConsumerMarketInsightsAmountofdistilledspiritsconsumedinHungaryfrom2010to2022(in1,000litersofabsolutealcohol)AmountofdistilledspiritsconsumedinHungary2010-202240,00035,12734,47633,68835,00030,00025,00020,00015,00010,0005,000033,32232,94332,59231,41831,62631,49330,95830,51630,08429,707201020112012201320142015201620172018201920202021202234Description:InHungary,overtheperiodunderconsideration,distilledspiritconsumptionpeakedin2022.Hungariansconsumedmorethan35millionlitersofabsolutealcoholintheformofdistilledspirits.ReadmoreNote(s):Hungary;2010to2022Source(s):HungarianCentralStatisticalOfficeAmountofdistilledspiritsconsumedpercapitainHungaryfrom2010to2022(inlitersofabsolutealcohol)AmountofdistilledspiritsconsumedpercapitainHungary2010-20224.03.63.53.43.43.53.02.52.01.51.00.50.03.33.33.23.23.23.13.13.13201020112012201320142015201620172018201920202021202235Description:In2022,thevolumeofdistilledspiritsconsumedpercapitainHungaryamountedto3.6litersofabsolutealcohol.Thisrepresentedanincreasecomparedtothepreviousyear.

ReadmoreNote(s):Hungary;2010to2022Source(s):HungarianCentralStatisticalOfficeValueofspiritsexportedfromHungaryfrom2018to2023(in1,000euros)ValueofspiritsexportedfromHungary2018-202316,00014,13014,00012,55312,34012,00010,0008,0006,0004,0002,000010,85510,55810,10620182019202020212022202336Description:Asof2023,thevalueofspiritsexportedfromHungarytotalednearly13millioneuros.Thismarkedadecreasecomparedtothepreviousyearwhenthehighestfigurewasrecorded.

ReadmoreNote(s):Hungary;2018to2023Source(s):TradeMap;UNComtradeValueofspiritsimportedtoHungaryfrom2018to2022(in1,000euros)ValueofspiritsimportedtoHungary2018-2022120,000103,49196,590100,00080,00060,00040,00020,000077,44074,61673,8892018201920202021202237Description:Overtheperiodunderobservation,thevalueofspiritsimportedtoHungaryincreasedgradually.Asof2022,thisfigurepeakedat103millioneuroscomparedto74millionrecordedin2018.

ReadmoreNote(s):Hungary;2018to2022Source(s):TradeMap;UNComtradeCHAPTER

05AlcoholpricesAveragepricefora1.5-2lbottleofwhitetablewineinHungaryfrom2010to2023(inforints)Averagepricefora1.5-2lbottleofwhitetablewineinHungary2010-202380069869070060050040030020010006136155865865765745715655464674514402010201120122013201420152016201720182019202020212022202339Description:Overtheperiodunderconsideration,theaveragepriceforabottleofwhitetablewineinHungaryoscillated.In2023,abottleofwhitetablewinecostonaverage440forints.

ReadmoreNote(s):Hungary;2010to2023Source(s):HungarianCentralStatisticalOfficeAveragepricefora1.5-2lbottleofredtablewineinHungaryfrom2010to2023(inforints)Averagepricefora1.5-2lbottleofredtablewineinHungary2010-202380075569170060050040030020010006566186216166116136056065494794624412010201120122013201420152016201720182019202020212022202340Description:Overtheperiodunderconsideration,theaveragepriceforabottleofredwineinHungaryfluctuated.In2023,abottleofredwinecostonaverage441forints.

ReadmoreNote(s):Hungary;2010to2023Source(s):HungarianCentralStatisticalOfficeAveragepricefora0.4-0.5literbottleoflagerbeerinHungaryfrom2010to2023(inforints)AveragepriceforabottleoflagerbeerinHungary2010-202380070060050040030071126822922221420319219019118919418517217620010002010201120122013201420152016201720182019202020212022202341Description:TheaveragepriceforahalfliterbottleoflagerinHungaryincreasedovertheperiodunderconsideration.In2023,abottleoflagercost711forintsonaverage,whichw