全球研磨机市场前景及投资研究报告-培训课件外文版2024.5

COMPANIES

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PRODUCTSGrindrCHAPTER

01FinancialfiguresAnnualrevenuegeneratedbyGrindrInc.in2021and2022(inmillionU.S.dollars)GrindrInc.annualrevenue2021-202225020015010050195.02145.830202120224Description:In2022,GrindrInc.earnedaround195millionU.S.dollarsinrevenueworldwide,almost50millionU.S.dollarsmorethaninthepreviousyear.Thisrepresentsagrowthof33.7percentintheanalyzedperiod.FocusedontheLGBTQIA+communityandmostlyusedbygayandbisexualmen,Grindristheninth-mostdownloadedandthefourthhighest-grossingdatingappworldwide,registeringmorethan12.2millionmonthlyactiveusers(MAU)inthesameyear.ReadmoreNote(s):Worldwide;2021and2022Source(s):GrindrAnnualrevenuegeneratedbyGrindrInc.in2021and2022,bysegment(inmillionU.S.dollars)GrindrInc.annualrevenue2021-2022,bysegmentDirectIndirect25020015031.7129.8100500163.312022116.0320215Description:In2022,GrindrInc.earnedaround163.3millionU.S.dollarsindirectrevenue,littlemorethan47millionU.S.dollarsthaninthepreviousyear.Directrevenuesconsistofsubscriptionandpremiumadd-onrevenues.Regardingindirectrevenues,thecompanyearnedaround31.7millionU.S.dollars,anincreaseoflittlelessthantwomillionU.S.dollarsfromthepreviousyear.ReadmoreNote(s):Worldwide;2021and2022Source(s):GrindrAnnualrevenuegeneratedbyGrindrInc.in2021and2022,byregion(inmillionU.S.dollars)GrindrInc.annualrevenue2021-2022,byregionUnitedStatesUnitedKingdomRestoftheworld250200150100500202120226Description:In2022,GrindrInc.generatedaround121.9millionU.S.dollarsworthofrevenuesinitshomemarket,theUnitedStates.RevenuesgeneratedintheUnitedKingdomamountedtoaround14.34millionU.S.dollars,whileprofitsfromothercountriesandregionsoftheamountedtoaround58.7millionU.S.dollars.ReadmoreNote(s):Worldwide;2021and2022Source(s):GrindrAnnualnetincomegeneratedbyGrindrInc.in2021and2022(in1,000sU.S.dollars)GrindrInc.annualnetincome2021-20226,0005,0004,0003,0002,0001,00005,064852202120227Description:In2022,GrindrInc.earnedaround852thousandU.S.dollarsinnetincomeworldwide,downfrom5.6millionU.S.dollarsearnedinthepreviousyear.GrindrwentpubliconNovember2022aftercompletingamergingnegotiationwithTigaAcquisitionCorp.FocusedontheLGBTQIA+communityandmostlyusedbygayandbisexualmen,itsappistheninth-mostdownloadedandthefourthhighest-grossingdatingapplicationworldwide.ReadmoreNote(s):Worldwide;2021and2022Source(s):GrindrAdvertisingcostsofGrindrworldwidein2021and2022(inU.S.dollars)Grindradspendingworldwide2021-20223,5003,0143,0002,5002,0001,5001,29320211,000500020228Description:In2022,GrindrinvestedthreethousandU.S.dollarsinadvertisingactivitiesworldwide.GrindristheleadingLGBTQ+datingappworldwide,claimingtohavearound11millionmonthlyactiveusers(MAU)worldwide.ItscompanywentpubliconNovember2022aftercompletingamergernegotiationwithTigaAcquisitionCorp.,withaninitialpost-transactionenterprisevalueof2.1billionU.S.dollars.ReadmoreNote(s):Worldwide;2021and2022Source(s):GrindrRevenuegeneratedbyGrindrInc.from3rdquarter2021to2ndquarter2023(in1,000U.S.dollars)GrindrInc.quarterlyrevenue2021-202370,00060,00050,00061,53855,80954,52850,40246,55545,02143,53038,24940,00030,00020,00010,0000Q32021Q42021Q12022Q22022Q32022Q42022Q12023Q220239Description:Inthesecondquarterof2023,GrindrInc'srevenueamountedtoover61.5millionU.S.dollars,upfromthe46.55millionU.S.dollarsregisteredinthepreviousquarter.GrindristheleadingLGBTQ+datingappworldwide,withmorethan11millionmonthlyactiveusers(MAU)worldwidebytheendof2022.ItscompanywentpublicinNovember2022aftercompletingamergernegotiationwithTigaAcquisitionCorp.,withaninitialpost-transactionenterprisevalueof2.1billionU.S.dollars.ReadmoreNote(s):Worldwide;Q32021toQ22023Source(s):GrindrNetincomegeneratedbyGrindrInc.from3rdquarter2021to2ndquarter2023(in1,000sU.S.dollars)GrindrInc.quarterlynetincome2021-202330,00020,00022,33110,00006,4975,1954,5011,894-4,302-4,663-10,000-20,000-30,000-40,000-32,899Q32021Q42021Q12022Q22022Q32022Q42022Q12023Q2202310Description:Asofthesecondquarterof2023,GrindrInc.generatedaround22.3millionU.S.dollarsinnetincomeworldwide.Thisrepresentsover26millionU.S.dollarsmorethaninthesamequarterof2022andarecoveryfromthe32.8millionU.S.dollarslossincomeinthepreviousquarter.ReadmoreNote(s):Worldwide;Q32021toQ22023Source(s):GrindrAveragerevenueperuser(ARPU)ofGrindrfrom2021to2022(inU.S.dollars)Grindrglobalaveragerevenueperuser2021-20221.41.33$1.21.00.80.60.40.20.01.13$2021202211Description:In2022,Grindrhadaworldwideaveragerevenueperuser(ARPU)ofaround1.33U.S.dollars,upfrom1.13U.S.dollarsinthepreviousyear.Overall,thedatingappregistered12.25millionmonthlyactiveusersworldwideinthesameyear.FocusedontheLGBTQI+communityandmostlyusedbygayandbisexualmen,Grindrisoneofthemostpopulardatingapplicationsworldwide,withmorethan11milliondownloadsworldwide.ReadmoreNote(s):Worldwide;2021to2022;inover190countriesandterritoriesSource(s):GrindrCHAPTER

02IndustryNumberofdatingserviceusersworldwidefrom2017to2027,bysegment(inmillions)DigitalMarketOutlook:datingserviceusersworldwide2017-2027,bysegmentOnlineDatingCasualDating364.05Matchmaking381.48500437.98450423.48408.72395.22400344.7635030025020015010050313.97121.92278.19101.4241.8986.05214.78130.76203.11201.42127.03188.39123.24176.66119.37164.86115.09151.36109.65137.27107.78100.3484.3374.5975.6668.0602017201820192020202120222023202420252026202713Description:Thenumberofusersisforecasttoexperiencesignificantgrowthinallsegmentsin2027.Thetrendobservedfrom2017to2027remainsconsistentthroughouttheentireforecastperiod.Thereisacontinuousincreaseintheindicatoracrossallsegments.Notably,theOnlineDatingsegmentachievesthehighestvalueof437.98millionusersat2027.ReadmoreNote(s):Worldwide;2017to2027Source(s):Datingservicesrevenueworldwidefrom2017to2027(inbillionU.S.dollars)DigitalMarketOutlook:datingservicesrevenuesworldwide2017-2027MatchmakingOnlineDating3.8CasualDating3.944.54.03.53.02.52.01.51.00.50.04.274.214.144.053.83.593.393.323.243.123.012.982.842.772.782.562.331.961.761.540.930.950.960.960.90.860.870.810.670.690.632017201820192020202120222023202420252026202714Description:Overtheforecastperioduntil2027,therevenueisforecasttoexhibitfluctuationsamongthethreesegments.Overall,theindicatorappearstofollowapositivetrend,astherearemoreincreasingvaluesthandecreasingvaluesexpectedintheindividualsegmentsuntil2027.Amongthem,thesegmentMatchmakingachievestherelativelyhighestvaluethroughouttheentireperiod,reaching4.27billionU.S.dollars.ReadmoreNote(s):Worldwide;2017to2027Source(s):DigitalMarketInsightsRevenueforecastforthesegmentDatingServicesbycountry2022(inmillionU.S.dollars)RevenueforecastforthesegmentDatingServicesinselectedcountries2022RevenueinmillionU.S.dollars1,50005001,0002,0002,5003,000UnitedStatesChina2,388.31,482.42India387.68GermanyFrance303.21184.18Italy

67.0515Description:TheUnitedStatesisleadingtherankingbyrevenueinthe'DatingServices'segmentoftheeservicesmarket,recording2.4billionU.S.dollars.FollowingcloselybehindisChinawith1.5billionU.S.dollars,whileItalyistrailingtherankingwith67.05millionU.S.dollars,resultinginadifferenceof2.3billionU.S.dollarstotherankingleader,theUnitedStates.ReadmoreNote(s):UnitedStates;Jan1sttoDec31st2022Source(s):Averagerevenueperuser(ARPU)ofdatingappsworldwideasof2022(inU.S.dollars)Datingappsglobalaveragerevenueperuser202225222015105179.850TinderBumbleHinge16Description:AsofSeptember2022,market-leaderTindersawthehighestaveragerevenueperuser(ARPU)worldwideamongdatingapps,withusersgeneratingapproximately22U.S.dollarsontheplatform.Bumblerankedsecond,withusersgeneratingapproximately17U.S.dollarsonaverage,whileHingerankedthirdwithanARPUofaround10U.S.dollarsasoftheexaminedperiod.ReadmoreNote(s):Worldwide;asofSeptember2022Source(s):BusinessofApps;SortlistAnnualrevenueoftheMatchGroupfrom2012to2022(inmillionU.S.dollars)MatchGroup:annualrevenue2012-20223,5003,0002,5002,0001,5001,0003,188.842,983.282,3912,0511,7301,3311,1242016979836.52014788.22013713.420125000201520172018201920202021202217Description:In2022,theMatchGroupgenerated3.19billionU.S.dollarsinrevenue,upfrom2.98billionin2021.Match'sannualoperatingincomefor2022wasover515millionU.S.dollars.TheMatchgroupownsdatingservicessuchasTinder,PlentyofFish,OkCupid,andMeetic.ReadmoreNote(s):Worldwide;2012to2022Source(s):MatchGroupAnnualadvertisingexpenseofMatchGroupfrom2020to2022(inmillionU.S.dollars)Matchannualadspend2020-20226005004003002001000510.3474.9438.720202021202218Description:In2022,internetandtechnologycompanyMatchGroup,spent474.9millionU.S.dollarsonadvertising,downfrom510.3millionU.S.dollarsin2021.MatchGroupownsonlinedatingservicesTinder,M,Meetic,OkCupid,Hinge,andPlentyofFish,amongstothers.ReadmoreNote(s):Worldwide;2020to2022Source(s):MatchGroupAnnualrevenuegeneratedbyBumbleInc.from2018to2022(inmillionU.S.dollars)Bumble:annualrevenue2018-20221,000900800700600500903.5765.7542.19488.944003002001000360.1139.992018(Predecessor)2019(Predecessor)January1,2020throughJanuary28,2020*(Predecessor)January29,throughDecember31,2020(Successor)2021202219Description:In2022,onlinedatingcompanyBumblegenerated903millionU.S.dollarsinannualrevenue.Bumble,whichpositionsitselfasawomen-firstdatingapp,ranksamongthemostdownloadedonlinedatingappsworldwide.BumbleInc.alsoownsdating-focusedsocialnetworkBadoo.ReadmoreNote(s):Worldwide;2018to2022;includingrevenuesgeneratedbyBadoo;*ThisAnnualReportincludescertainhistoricalconsolidatedfinancialandotherdataforBuzzHoldingsL.P.,aDelawarelimitedpartnership("BumbleHoldings").Bumble[...]

ReadmoreSource(s):BumbleAdvertisingspendingofBumbleInc.from2018to2022(inmillionU.S.dollars)Bumble:annualadspend2018-2022250200150100207.7175138130.484.95009.82018(Predecessor)2019(Predecessor)January1,2020throughJanuary28,2020*(Predecessor)January29,throughDecember31,2020(Successor)2021202220Description:In2022,onlinedatingservicecompanyBumbleInc.spent207.7millionU.S.dollarsonadvertising.Overall,annualrevenuegeneratedbythecompanyin2022amountedtoover903millionU.S.dollars.

ReadmoreNote(s):Worldwide;2018to2022;includingadspendforBadooSource(s):BumbleCHAPTER

03DatingappservicesBrandmarketshareofleadingonlinedatingservicesworldwideasofOctober2022DigitalMarketOutlook:globaldatingservicesmarketshare2022Tinder16%Bumble9%Badoo5%Other45%Hinge5%Tantan5%MeetMe4%Grindr2%Soul3%MOMO3%PlentyofFish3%22Description:AsofOctober2022,onlinedatingandgeosocialnetworkingappTinderaccountedfor16percentoftheonlinedatingmarket.Overall,Bumbleaccountedforaroundninepercentofglobaldatingappspending,andBadoo,Hinge,andTantaneachheldamarketshareoffivepercenteach.ReadmoreNote(s):Worldwide;October2022Source(s):BrandmarketshareofonlinedatingservicesinAfricaasofOctober2022DigitalMarketOutlook:Africadatingservicesmarketshare2022Other23%Tinder32%OkCupid2%Grindr2%D2%AfroIntroductions2%Badoo12%Muslima3%MeetMe5%Bumble8%Goodnight9%23Description:AsofOctober2022,onlinedatingandgeosocialnetworkingappTinderaccountedfor32percentoftheonlinedatingmarketinAfrica.Overall,Badooaccountedforaround12percentofdatingappspendinginAfrica,andreal-timevoiceinteractiondatingappGoodnightheldamarketshareofninepercent.ReadmoreNote(s):Africa;October2022Source(s):BrandmarketshareofonlinedatingservicesintheAmericasasofOctober2022DigitalMarketOutlook:Americasdatingservicesmarketshare2022Tinder17%Other28%Bumble14%Jaumo1%OkCupid2%Grindr4%MeetMe9%Tagged4%PlentyofFish6%Hinge9%Badoo6%24Description:AsofOctober2022,onlinedatingandgeosocialnetworkingappTinderaccountedfor17percentoftheonlinedatingmarketintheAmericas.Overall,Bumbleaccountedforaround14percentofdatingappspendingintheAmericas,whilstMeetMeandHingeeachheldamarketshareofninepercenteach.ReadmoreNote(s):NorthAmerica,CentralandSouthAmerica;October2022Source(s):BrandmarketshareofonlinedatingservicesinAsiaasofOctober2022DigitalMarketOutlook:Asiadatingservicesmarketshare2022Tantan13%Other38%Tinder11%Soul10%MOMO8%Bumble3%Tapple3%Pairs3%Fùjìnxúnài3%Yduì5%Qiānshu3%25Description:AsofOctober2022,Millennial-focuseddatingappTantanaccountedfor13percentoftheonlinedatingmarketinAsia.Overall,Tinderaccountedforaround11percentofAsiandatingappspending,whilstSoulandMOMOaccountedforeightpercentandfivepercentoftheonlinedatingmarketinAsia,respectively.ReadmoreNote(s):Asia;October2022Source(s):BrandmarketshareofonlinedatingservicesinAustraliaandOceaniaasofOctober2022DigitalMarketOutlook:AustraliaandOceaniadatingservicesmarketshare2022Other22%Tinder21%OkCupid1%Zoosk2%eharmony2%Badoo3%Bumble18%MeetMe4%Grindr4%Hinge17%PlentyofFish6%26Description:AsofOctober2022,TinderaccountedforonefifthoftheonlinedatingmarketinAustraliaandOceania.Overall,Bumbleaccountedfor18percentofdatingappspendingintheregion,whilstHingeandPlentyofFishaccountedfor17percentandsixpercentoftheonlinedatingmarketinAustraliaandOceania,respectively.ReadmoreNote(s):AustraliaandOceania;October2022Source(s):BrandmarketshareofonlinedatingservicesinEuropeasofOctober2022DigitalMarketOutlook:Europedatingservicesmarketshare2022Tinder22%Other31%Bumble12%Parship2%OkCupid2%Grindr3%Badoo11%Happn4%Meetic4%LOVOO5%Hinge4%27Description:AsofOctober2022,Tinderaccountedfor22percentoftheonlinedatingmarketinEurope.Overall,Bumbleaccountedforaround12percentofdatingappspending,whilstBadooandLOVOOaccountedfor11percentandfivepercentoftheonlinedatingmarketinEurope,respectively.ReadmoreNote(s):Europe;October2022Source(s):CHAPTER

04PaiddatingapplicationsAveragepayingusersofGrindrfrom2021to2022(in1,000s)Grindraveragepayingusers2021-202290078880070060050040030020010006012021202229Description:In2022,Grindrregisteredaround788thousandaveragepayingusers,upfrom601thousandinthepreviousyear.Overall,thedatingappregistered12.25millionmonthlyactiveusersworldwideinthesameyear.FocusedontheLGBTQI+communityandmostlyusedbygayandbisexualmen,Grindrisoneofthemostpopulardatingapplicationsworldwide,withmorethan11milliondownloadsworldwide.ReadmoreNote(s):Worldwide;2021to2022;inover190countriesandterritoriesSource(s):GrindrFee-basedonlinedatingusagebybrandinAustraliaasofJune2023Fee-basedonlinedatingusagebybrandinAustralia2023Shareofrespondents0%5%10%15%20%25%30%35%40%TinderBumble38%33%Badoo30%AcademicSinglesAshleyMadisonCoffeeMeetsBagelChristiansOnlineEHarmonyEliteSinglesZoosk23%21%20%19%19%16%16%Grindr14%CupidRSVP12%12%30Description:WeaskedAustralianconsumersabout"Fee-basedonlinedatingusagebybrand"andfoundthat"Tinder"takesthetopspot,while"SilverSingles"isattheotherendoftheranking.ReadmoreNote(s):Australia;July2022toJune2023;64respondents;18-64years;respondentswhousedandspentmoneyononlinedating(Marketing&socialmedia,Services&eServices)Source(s):ConsumerInsightsFee-basedonlinedatingusagebybrandinBrazilasofJune2023Fee-basedonlinedatingusagebybrandinBrazil2023Shareofrespondents0%10%20%30%40%50%60%70%TinderBadoo70%52%ParPerfeitoHappn34%27%BumbleAdoteUmCaraMatchAmor&ClasseAshleyMadisonBe217%16%16%15%14%13%13%12%12%OkCupidGrindrPlentyofFish31Description:WeaskedBrazilianconsumersabout"Fee-basedonlinedatingusagebybrand"andfoundthat"Tinder"takesthetopspot,while"Sasha7"isattheotherendoftheranking.ReadmoreNote(s):Brazil;July2022toJune2023;116respondents;18-64years;respondentswhousedandspentmoneyononlinedating(Marketing&socialmedia,Services&eServices)Source(s):ConsumerInsightsFee-basedonlinedatingusagebybrandinFranceasofJune2023Fee-basedonlinedatingusagebybrandinFrance2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%TinderBadoo43%39%Meetic31%EDarling24%AttractiveWorldHappn23%23%AdopteUnMecAshleyMadisonBumble20%19%18%EliteRencontreLOVOO16%16%HugAvenueBe215%14%32Description:WeaskedFrenchconsumersabout"Fee-basedonlinedatingusagebybrand"andfoundthat"Tinder"takesthetopspot,while"HER"isattheotherendoftheranking.ReadmoreNote(s):France;July2022toJune2023;74respondents;18-64years;respondentswhousedandspentmoneyononlinedating(Marketing&socialmedia,Services&eServices)Source(s):ConsumerInsightsFee-basedonlinedatingusagebybrandinGermanyasofJune2023Fee-basedonlinedatingusagebybrandinGermany2023Shareofrespondents0%5%10%15%20%25%30%35%BadooTinder35%33%LOVOO28%ElitePartnerBumble22%20%20%ParshipBe2C-Date19%19%EDarlingLoveScout24NextLoveAshleyMadisonGrindr17%16%12%11%9%33Description:WeaskedGermanconsumersabout"Fee-basedonlinedatingusagebybrand"andfoundthat"Badoo"takesthetopspot,while"PlentyofFish"isattheotherendoftheranking.ReadmoreNote(s):Germany;July2022toJune2023;220respondents;18-64years;respondentswhousedandspentmoneyononlinedating(Marketing&socialmedia,Services&eServices)Source(s):ConsumerInsightsFee-basedonlinedatingusagebybrandinIndiaasofJune2023Fee-basedonlinedatingusagebybrandinIndia2023Shareofrespondents0%10%20%30%40%50%TinderAisle52%39%BumbleBadoo37%36%AzarMatchTrulyMadlyBloomyHappn32%32%32%30%29%28%AshleyMadisonHinge28%28%OkCupidBe225%34Description:WeaskedIndianconsumersabout"Fee-basedonlinedatingusagebybrand"andfoundthat"Tinder"takesthetopspot,while"Sirfcoffee"isattheotherendoftheranking.ReadmoreNote(s):India;July2022toJune2023;481respondents;18-54years;respondentswhousedandspentmoneyononlinedating(Marketing&socialmedia,Services&eServices)Source(s):ConsumerInsightsFee-basedonlinedatingusagebybrandinMexicoasofJune2023Fee-basedonlinedatingusagebybrandinMexico2023Shareofrespondents0%10%20%30%40%50%60%TinderBadoo60%46%Match30%Bumble26%C-Date22%Solteros50GrindrMexicancupidOkCupid17%14%14%13%Amor40AdoptaUnChicoHornet11%10%10%9%PlentyofFish35Description:WeaskedMexicanconsumersabout"Fee-basedonlinedatingusagebybrand"andfoundthat"Tinder"takesthetopspot,while"Tagged"isattheotherendoftheranking.ReadmoreNote(s):Mexico;July2022toJune2023;87respondents;18-64years;respondentswhousedandspentmoneyononlinedating(Marketing&socialmedia,Services&eServices)Source(s):ConsumerInsightsFee-basedonlinedatingusagebybrandintheUKasofJune2023Fee-basedonlinedatingusagebybrandintheUK2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%TinderBumble42%33%Badoo30%AshleyMadisonCoffeeMeetsBagelEHarmonyEliteSinglesPlentyofFishMatch24%23%23%23%23%22%HER19%GrindrHingeOkCupid17%17%17%36Description:WeaskedUKconsumersabout"Fee-basedonlinedatingusagebybrand"andfoundthat"Tinder"takesthetopspot,while"Happn"isattheotherendoftheranking.ReadmoreNote(s):UnitedKingdom;July2022toJune2023;138respondents;18-64years;respondentswhousedandspentmoneyononlinedating(Marketing&socialmedia,Services&eServices)Source(s):ConsumerInsightsFee-basedonlinedatingusagebybrandintheU.S.asofJune2023Fee-basedonlinedatingusagebybrandintheU.S.2023Shareofrespondents0%5%10%15%20%25%30%35%40%AshleyMadisonTinder40%40%39%BumbleBadoo36%35%BlackPeopleMeetPlentyofFishBe231%29%C-Date26%26%26%ChristianMingleEHarmonyMatch25%GrindrCoffeeMeetsBagel23%22%37Description:WeaskedU.S.consumersabout"Fee-basedonlinedatingusagebybrand"andfoundthat"AshleyMadison"takesthetopspot,while"EliteSingles"isattheotherendoftheranking.ReadmoreNote(s):UnitedStates;July2022toJune2023;658respondents;18-64years;respondentswhousedandspentmoneyononlinedating(Marketing&socialmedia,Services&eServices)Source(s):ConsumerInsightsCHAPTER

05BrandprofileMostpopularonlinedatingappsinGermany2022MostpopularonlinedatingappsinGermany2022Shareofrespondents0%5%10%15%20%25%30%35%40%LovooTinder37%36%Badoo30%ParshipElitePartnerBumbleC-dateLoveScout24eDarlingBe223%22%16%16%16%13%10%JaumoNEU.DEGrindr10%10%8%39Description:In2022,thedatingappthatthemostpeopleinGermanypaidtousewasLovoo,with37percentofrespondentsansweringthattheyusedit.LovoowasfoundedbyagroupoffriendsinGermanyin2011,beforeTinder,makingitoneofthefirstdatingapps.InsecondplacewasTinder,with36percentofrespondentspayingtouseit.ReadmoreNote(s):Germany;FourwavesbetweenOctober2021andSeptember2022;195respondents;18-64years;Respondentswhospentmoneyononlinedatinginthelast12monthsSource(s):ConsumerMarketInsightsGrindrbrandawareness,usage,popularity,loyalty,andbuzzamongdatingserviceusersinGermanyin2022GrindrbrandprofileinGermany202225%23%20%15%10%5%5%5%4%3%0%GrindrawarenessGrindrpopularityGrindrusageGrindrloyaltyGrindrbuzz40Description:HowhighisthebrandawarenessofGrindrinGermany?ReadmoreNote(s):Germany;02August2022to05August2022;479respondents;18-64years;respondentswhousedatingservicesSource(s):

ConsumerInsightsLeadingdatingservicesrankedbybrandawarenessintheUnitedKingdomin2022Mostwell-knowndatingservicesintheUK2022Shareofrespondents40%0%10%20%30%50%60%70%80%TinderMatch79%69%PlentyofFisheHarmonyBumble62%62%51%51%GrindrBadoo40%HingeEliteSinglesZoosk33%32%26%24%OkCupidAshleyMadisonHappn20%17%41Description:Whenitcomestothemostwell-knowndatingservicesintheUnitedKingdom,Tinderleadsthepack.TheCalifornia-basedonlinedatingappisrecognizedby79%ofrespondentsintheUK,10%morethanthesecondplacedMatch.PlentyofFish(62%)comesonnumberthreeinthislist,followedbyeHarmony(62%),andBumble(51%).ReadmoreNote(s):UnitedKingdom;August2022;1242respondents;18to64yearsSource(s):ConsumerInsightsGrindrbrandawareness,usage,popularity,loyalty,andbuzzamongdatingserviceusersintheUKin2022GrindrbrandprofileintheUK202260%60%50%40%30%20%10%0%14%11%10%6%GrindrawarenessGrindrpopularityGrindrusageGrindrloyaltyGrindrbuzz42Description:HowhighisthebrandawarenessofGrindrintheUK?ReadmoreNote(s):UnitedKingdom;02August2022to06August2022;435respondents;18-64years;respondentswhousedatingservicesSource(s):

ConsumerInsightsLeadingdatingservicesrankedbybrandawarenessintheUnitedStatesin2022Mostwell-knowndatingservicesintheUnitedStates2022Shareofrespondents0%10%20%30%40%50%60%70%80%TinderMatcheHarmonyPlentyofFishBumble75%70%70%53%50%49%Grindr45%OkCupid39%Zoosk35%AshleyMadisonHinge32%31%30%OurTimeBadoo25%43Description:Whenitcomestothemostwell-knowndatingservicesintheUnitedStates,Tinderclaimsthetopspot.TheLosAngelesbaseddatingapphasabrandawarenessof75%,makingitthemostpopulardatingappinthecountry.Thesecondspotissharedbytwodatingservices,MatchandeHarmony,eachwithabrandawarenessof70%.ReadmoreNote(s):UnitedStates;August2022;1247respondents;18to64yearsSource(s):ConsumerInsightsGrindrbrandawareness,usage,popularity,loyalty,andbuzzamongdatingserviceusersintheUnitedStatesin2022GrindrbrandprofileintheUnitedStates202258%60%50%40%30%20%10%0%16%15%14%10%GrindrawarenessGrindrpopularityGrindrusageGrindrloyaltyGrindrbuzz44Description:HowhighisthebrandawarenessofGrindrintheUnitedStates?ReadmoreNote(s):UnitedStates;02August2022to08August2022;504respondents;18-64years;respondentswhousedatingservicesSource(s):

ConsumerInsightsInterestinGrindronGooglesearchfromSeptember2022toSeptember2023worldwide,byweekGlobalweeklyinterestinGrindronGooglesearch2022-2023105100959085807570656045Description:AsofSeptember2023,globalGooglesearchesfortheword"Grindr"hasspikedgloballyoverthepreviousthreemonths.InterestintheLGBTQ-focuseddatingappstartedrisingintheweekstartingonMay21,2023,withindexsearchvaluesrangingover80,reachingitspeakintheweekofJune25,2023,with100indexpoints.ReadmoreNote(s):Worldwide;September11,2022toSeptembe