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INDUSTRIES
&
MARKETSConsumer
IoT:
market
data&
analysisMarket
InsightsreportSeptember2023Table
of
ContentsOverviewAppendixSummary567Product
OverviewAuthor1718MarketDefinitionKeyTakeawaysMarket
NumbersRevenue91215NumberofConsumerIoTconnectionsCompanyrevenues2MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
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Market
Insightscom/outlook/3CHAPTER
1OverviewThe
Consumer
IoT
marketis
a
fast
growing
marketOverview:
SummarySummaryConsumer
IoT,or
theInternet
of
Thingsforconsumer
applications,hasseentremendous
growth
inrecent
years
asmore
andmore
devices
arebeingconnected
totheinternet.
From
smart
thermostats
toconnected
doorbells,consumers
are
embracing
theconvenience
and
control
thatthese
devices
offer.eliminating
one-brand
ecosystems,
anditisalready
becoming
anorm.Oneofthebiggest
challenges
isensuring
thesecurity
andprivacy
ofconsumerdata.Asmore
andmore
devices
are
connected
to
theinternet,there
is
agrowingrisk
of
cyberattacksanddata
breaches.
Companies
must
invest
inrobust
securitymeasures
andprotocols
to
protect
consumer
data
andprevent
unauthorizedaccess.Findingcompatible
smart
devices
from
different
manufacturers
and
connectingthemhasbeen
atediousmission.
A
potential
solution
tothisproblem
is
themanufacturer-independent
protocol
called
Matter,
which
hasbeen
accepted
byleading
companies
suchasBosch,
Apple,
andSamsung.Thenew
universalstandardwould
allow
end
users
to
combine
devices
fromvarious
manufacturers,5Sources:Market
Insights
2023Consumer
IoT
is
an
important
part
of
the
Internet
of
Things
marketOverview:
Market
DefinitionMarket
definitionConsumer
IoTrefers
touseofinternet
connected
devices
personally
usedbytheend
consumer,
andnotused
forcommercial
purposes.
Example
ofthese
areSmart
Home
device
or
wearables
suchasgamingequipment
(AR/VR
devices).price.
Reported
market
revenues
includespendingbyconsumers
(B2C),enterprises
(B2B)
aswell
as
governments
(B2G).
Revenues
are
allocated
tothecountry
where
themoney
isspent.Consumer
IoTdevices
areoften
controlled
and
monitored
viamobile
apps
orother
software
interfaces,
allowing
users
to
remotely
manageandautomatetheirhome
appliancesand
other
connected
devices.Some
of
the
key
playersincludeBosch
and
Qualcomm.TheInternet
of
Things
market
compromises
of
revenue,
revenue
growth,
IoTInvestment,
and
alist
oftopcompanies
and
theirconsolidated
revenues.
Themarket
consistsof
pureIoT
revenues
generated
through
thesaleof
hardware(suchassensors,
chips,andother
hardware),
platforms
(IoTplatforms,
securitysoftware
andothersoftware),
connectivity
(cellular,
LoRa,SigFoxand
otherconnectivity)
and
services
(integration
&maintenance
ofequipment
&systems).
Asanexample,
thepureIoTrevenue
forasmart
security
camera
isonly
thecomponent
thatmakesthecamera
"smart"
andconnected,
notthefullproduct6Sources:Market
Insights
2023Consumer
IoT
accounted
for
17.92%
of
the
Internet
of
Things
market
revenue
in2022Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeTheprojected
worldwide
revenue
intheConsumer
IoT
market
isestimated
toreachastaggering
US$183.00bn
bytheyear
2023.Thismarket
includes:Thismarket
excludes:Itisexpected
to
exhibit
asteadyannualgrowth
rate(CAGR2023-2028)
of
4.83%,leading
to
amarket
volume
of
approximately
US$231.70bn
by2028.•Wearables
suchassmart
watches,•Smartphones•Laptopssmart
glasses
and
fitnesstrackersInterms
ofglobal
comparison,
inthe
UnitedStatesisanticipatedto
begeneratedthehighest
amount
ofrevenue,
amounting
to
US$24.29bn
in2023.•Smarthome
devices
suchashubs,smart
speakers,
security
cameras,smoke
detectors•TabletsWorldwide,
consumers
areincreasingly
adoptingIoT
devices
toenhancetheirhomes
andlifestyles,
with
smart
home
technology
becoming
particularly
popularindeveloped
countries
suchas
theUnited
StatesandGermany.•Smarttoyssuchas
programmablerobots7Sources:Market
Insights
2023CHAPTER
2Market
NumbersConsumer
IoT
revenues
are
estimated
to
increase
at
a
CAGR(1)
of
6.9%
from2018
to
2028Market
Size:
Globalrevenue
forecast
inbillionUS$231.71222.09+6.9%(1)210.77201.67192.42183.01173.46173.85154.83145.09118.72201820192020202120222023202420252026202720289Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:With
revenue
of
US$
58.4
billion,
Asia
is
the
biggest
market
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)revenue
forecast
inbillionUS$+5.0%(1)78.3+3.8%(1)+4.5%(1)62.958.358.450.244.9+8.7%(1)27.0+3.9%(1)16.35.24.12022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
revenue
of
US$
23.3
billion,
the
United
States
is
the
biggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)revenue
forecast
inbillionUS$+4.6%(1)+5.6%(1)30.425.623.318.5+2.6%(1)+4.6%(1)+2.4%(1)4.74.44.03.43.43.02022202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Number
of
consumer
devices
connected
to
the
IoT
technologies
is
sharplyincreasing
from
2018
to
2028Volume
Size:
Globalvolumeforecast
inbillion19.52017.315.31510513.611.710.08.37.05.34.73.302018201920202021202220232024202520262027202812
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Asia
is
predicted
to
have
the
most
Consumer
IoT
connections
in
2028Market
Size:
Regional
Comparison
(1/2)volumeforecast
inbillion5.965.24.84.44.75432104.34.04.23.43.13.83.53.63.03.02.62.52.21.92.11.92.72.11.62.30.90.80.91.71.41.41.51.51.21.30.31.61.10.20.90.21.10.40.70.20.60.20.40.30.40.20.10.10.40.120182019202020212022202320242025202620272028Australia&OceaniaAmericasAsiaAfricaEurope13
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
volume
of
over
1
billion,
the
United
States
is
the
biggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)volumeforecast
inbillion2.52.31.92.12.01.81.51.71.61.31.41.21.51.00.50.01.21.01.00.80.80.60.60.50.40.30.60.40.30.30.20.20.20.40.30.20.30.30.30.20.20.30.20.10.10.10.10.20.20.10.10.10.20.20.20.10.10.10.10.10.120182019202020212022202320242025202620272028FranceGermanyUnitedStatesUnited
KingdomChina14
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Revenues
of
the
top
companies
in
the
Consumer
IoT
market
(worldwide
&consolidated)FurtherMarket
AnalysisCompany
revenues
inbillionCompany2018
2019
2020
2021
2022232.89
280.52
386.06
469.82
5141.68
1.26
1.21
1.43AmazonBoschHoneywell
International
41.8
36.71
32.64
34.39
35.47Logitech
InternationalQualcomm2.7922.61
24.27
23.53
33.57221.58
197.71
200.68
244.42
251.852.55
2.84
2.929.8
35.63
50.912.985.255.4844.2SamsungElectronicsTP-Link
TechnologiesXiaomi
Corp26.4415Sources:Market
Insights
2023CHAPTER
3AppendixMARKET
INSIGHTSMarket
Insights
–
market
data,forecasts,
and
qualitative
insightsGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,regional,country,
and/orstatelevel.Access
ourdatavia
web
interface,
download(XLS,
PDF,PPT),
orreports.Benefitfromour
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