全球洗衣护理行业市场前景及投资研究报告-培训课件外文版2024.5蓝月亮洗衣液洗衣凝珠

INDUSTRIES

&

MARKETSLaundry

Care:

market

data&

analysisMarket

Insights

reportOctober2023Table

of

ContentsOverviewAppendixSummary567ProductOverviewAuthor1920MarketDefinitionKeyTakeawaysMarket

NumbersRevenue912151617AverageRevenue

per

CapitaBrandshareOnlineRevenueShareMobile/DesktopSplit2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewThe

Laundry

Care

market

is

a

fast

growing

marketOverview:

SummarySummaryConsumers’

awareness

when

purchasingeveryday

products

hasincreased

inrecent

years.

Price

and

brandsare

taking

abackseat

andsustainability

isbecoming

anincreasingly

important

topicforconsumers.

Evenifconventionalcleaning

agentsarethecheaper

alternative,

more

andmore

consumers

arechoosing

to

usecleaning

agentsthatareless

harmfultonatureand

humans.Sustainability

not

only

includesmore

environmentally

friendly

and

degradableingredients;

packagingisalsoakey

issue.

Attitudes

towards

plasticusageandrecycling

havechangedandarebecoming

more

important

toconsumers.Products

thatfocusonsustainabilityhaverecently

developed

fromanicheproduct

to

atopseller.5Sources:Market

Insights

2023Laundry

Care

is

an

important

part

of

the

Home

&

Laundry

Care

marketOverview:

Market

DefinitionMarket

definitionTheLaundryCaremarket

includesalldetergents

purchased

byconsumers

thatareintended

forthecareof

textiles

inthe

form

ofpowder,

tabs,

or

liquids.LaundryCareaccountsforthelargest

shareof

theHome

andLaundryCaremarket.

Onlyretail

sales

to

private

consumers

(B2C)

arecovered;

however,

B2Bsales

and

laundryservices

are

notincluded.TheLaundryCarepageprovides

market

insightsand

examines

changesinrevenue

trends,users,

and

average

revenue

peruser.

Saleschannel

data

isalsodisplayed.

Thesaleschannel

provides

theratiobetween

onlineandofflinepurchasesandthe

comparison

between

purchases

madeviamobile

and

desktopdevices.

Themarket

data

only

covers

theB2C

market,

and

revenue

is

estimatedbased

onwhere

the

transaction

occurs.

Detailed

definitionsand

explanationsforeach

market

canbefound

on

the

corresponding

pages.6Sources:Market

Insights

2023Laundry

Care

accounted

for53.76%

of

the

Home

&

Laundry

Care

marketrevenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheLaundryCaremarket

amountstoUS$104.00bn

in2023.

Themarketisexpected

to

grow

annuallyby3.33%

(CAGR

2023-2028).Thissegment

includes:Thissegment

excludes:Inglobalcomparison,

most

revenue

isgenerated

intheUnited

States(US$15,350.00m

in2023).•Heavy-duty

detergents•Fabricsofteners•Detergents

forbulkconsumers(B2B;

e.g.

textile

industry)Inrelation

to

totalpopulation

figures,per

person

revenues

of

US$13.54

aregenerated

in2023.•Textile

careservices

(e.g.launderettes)•Mildandspecial

detergents•Detergents

forcolors•Powdered

andliquid

detergents7Sources:Market

Insights

2023CHAPTER

2Market

NumbersLaundry

Care

revenue

are

estimated

to

increase

at

a

CAGR(1)

of

3.7%

from2018to

2028Market

Size:

GlobalRevenue

inbillionUS$122.5+3.7%(1)119.5116.6112.3108.1104.196.696.990.786.885.4201820192020202120222023202420252026202720289Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$41.3bn,

Asia

is

the

biggest

market

among

selected

regions,in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

inbillionUS$+3.6%(1)51.2+3.5%(1)41.3+4.3%(1)32.126.225.5+6.2%(1)19.812.2+2.8%(1)8.51.01.12022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$14.7bn,

United

States

is

the

biggest

market

among

selectedcountries,

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

inbillionUS$+2.9%(1)+3.7%(1)17.415.314.712.3+4.0%(1)+4.7%(1)+3.0%(1)3.43.12.92.72.32.52022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Laundry

Care

average

revenue

per

capita

are

estimated

to

increase

at

a

CAGR(1)of

1.9%

from

2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

inUS$+2.8%(1)15.315.114.814.414.013.512.812.712.111.611.72018201920202021202220232024202520262027202812

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Australia

has

the

highest

average

revenue

per

capita

with

US$36.6

among

theselected

regionsMarket

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$+1.8%(1)40.8+2.8%(1)+4.4%(1)36.630.830.326.123.4+3.1%(1)+3.9%(1)11.09.28.66.92022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023The

United

States

has

the

highest

average

revenue

per

capita

among

theselected

countries

with

US$43.3Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$+2.4%(1)+2.8%(1)+4.4%(1)49.9+4.1%(1)45.144.643.341.338.134.432.4+3.8%(1)10.78.62022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023In

2022,

P&G

had

the

highest

share

in

Laundry

CareFurtherMarket

AnalysisBrand

share

in

202215Sources:Market

Insights

2023Inthe

Laundry

Care

market,

online

revenue

share

reached

6.7%

in

2022SalesChannels

(1/2)Online

revenue

share100.0%100.0%100.0%100.0%100.0%100.0%92.7%7.3%100.0%100.0%100.0%100.0%88.7%89.8%89.4%91.4%93.9%93.3%95.7%94.8%96.3%10.6%202611.3%20273.7%4.3%8.6%202410.2%20256.1%20216.7%20225.2%2020201820192023OnlineOffline16Sources:Market

Insights

2023Inthe

Laundry

Care

market,

mobile

online

revenue

share

reached

49.4%

in2022SalesChannels

(2/2)Mobile/desktop

split100.0%57.8%100.0%100.0%54.9%100.0%53.3%100.0%50.6%100.0%48.3%100.0%46.2%100.0%44.2%100.0%42.4%100.0%40.5%56.7%59.5%202757.6%202655.8%202553.8%202451.7%49.4%202246.7%202145.1%202042.2%201843.3%20192023MobileDesktop17Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,